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Elle
a day ago
- Entertainment
- Elle
Sofia Richie Grainge's Glow-Inducing Serum Is Only $24 Right Now
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. If there's one thing it seems that every beauty editor or makeup guru on TikTok can agree on, it's that the Glossier hype will never truly fade. While we might not be wearing millennial pink as often as we once did, open your makeup bag, and we can almost guarantee that you'll find a stray Boy Brow or Glossier You rollerball perfume kicking around somewhere. 2025's media darlings Sofia Richie Grainge, Chappell Roan, and Charli XCX (amongst a slew of other A-listers) both recently cited Glossier products in their list of go-tos. And right now, you can pick up a few of their favorites for up to 25 percent off. Glossier's sitewide 'Friends of Glossier' sale officially kicked off today, which means you have until June 30th to pick up a new summer fragrance or heat-proof blush to take with you on all your July travels. Outside of Black Friday, this is Glossier's only sale of the year, so don't miss your opportunity to save a few bucks. With the exception of their merch, you can automatically get 20 percent off all of Glossier's products, and 25 percent off when you spend more than $100–which, lets be honest, you will. One of Grainge's favorite items, the Futuredew Facial Oil-Serum hybrid is marked down to just $24. The formula gives skin an undeniable instant glow. After applying the serum to her face in a TikTok video, Grainge said, 'I could leave the house just like this...' In a 2023 interview, Charli XCX raved about the iconic Glossier Generation G lip balm in the shade Leo–the key to her lived-in, '90s look. 'This is one of my favorite lip colors,' XCX said. 'I like to just tap it on, very stain-like. That completes my makeup look.' And just a few months ago, in a recent interview with ELLE, Chappell Roan raved about the Glossier concealer and Lash Slick mascara. Though she's known for her out-of-this-world beauty looks, her day-to-day is much simpler. "I wear just mascara, brow gel, cheek tint, lip tint, and maybe some highlighter. And if I'm really feeling it, I'll put on some Glossier concealer. It's like five minutes," Roan noted. It seems like nearly every Glossier product has a cult following, so if you don't know which pieces to pick up during the sale, we decided to make it easy for you. Below, find even more Glossier favorites that editors and celebrities can't seem to live without.
Business of Fashion
12-05-2025
- Business
- Business of Fashion
The Art and Science of Product Naming
When fragrance brand Snif was cooking up the name for its latest scent, which smelled of pancakes hot off the griddle — maple syrup, melted butter and 'sugared musk,' — it went off instinct. Taylor Merkel, Snif's chief brand and creative officer landed on 'Hot Cakes,' because it had 'a direct connection for people of what they're going to smell,' she said, which can be difficult to translate online. Plus, there was a double meaning — 'selling like hot cakes,' making it a perfect fit for a brand whose names, like its Vow Factor candle and Midnight Grind laundry scent booster, are often rooted in puns. It resonated with shoppers, too: The fragrance drove 10 million organic social media impressions within a month of its launch date in March. But product names don't always come as intuitively. Many can start as a list of hundreds of names, Merkel said, and the brand sometimes asks for community input. For its tart cherry scent — now named Tart Deco — Snif shared a moodboard on social media and sent customers an email survey to determine a name. Product naming is a delicate process; a balance of research and human touch, complicated by the propagation of AI, a name must often go through multiple rounds of review. It's more difficult sto stand out today, with countless brands churning out endless products. To that point, teams need to ensure their name of choice hasn't already been trademarked in their category. 'A huge part of naming is being practical. It has to be available to use,' said Annie Kreighbaum, co-founder of skincare brand Soft Services and former vice president of brand development for Glossier, where she played an instrumental role in naming products like Boy Brow grooming pomade and Cloud Paint blush. 'The unfortunate thing is, beauty is such a crowded category now, it can be really hard to find a name that isn't a made up word, defines the product, is fun to say and easy to spell,' she said. In fashion, where many products tend to be named after women, standing out is also challenging. 'If you name your dress the Elizabeth, you're going to have a lot of hits on a lot of different dresses,' said Marcelo Gaia, founder of womenswear label Mirror Palais. To get it right, marketers need to think about what makes their product truly distinct and be strategic about building out topical word banks that address the different unique qualities they're hoping to get across to consumers. Naming Building Blocks Whether picking a brand name for a new company, or naming upcoming launches for a well-established label, getting a clear picture of a brand's identity is the first step. For Ariella Gogol, a writer and brand strategist who has worked on product and programme names for the likes of Ilia Beauty, Sephora and fashion label Frame, it starts with the founder's perspective. As an outsider coming in, she spends lots of time asking questions, like who the brand's muse or target customer is, and taking in existing brand materials to develop — or even help build — a clear picture of its identity. For Frame, she began to piece together the beliefs and traits of the brand, as if it were human, taking into account the brand's European sensibility, inspired by its Swedish co-founder Erik Torstensson, but with a laidback Californian touch. 'Their clothes tend to be form fitting and flattering. So converting that to a human trait becomes a sensual woman who feels good in her body, who is embodied, who is very present,' said Gogol. 'It's someone who has then moved to LA and loves the sunshine and the ease and freedom and creativity. There's a picture that starts emerging, and you start colouring in who this person is.' This understanding of the different layers of meaning a brand is looking to communicate makes it easier to then name a product, like Frame's Borrowed jean — a genderless take on the boyfriend jean — which is meant to convey the sensuality and ease of the brand. External research is another key component to building out a word bank of options that communicate the spirit of the label or of a product. Nell Diamond, founder of bedding and clothing brand Hill House Home, for example, delved into books from Homer's 'Odyssey' to Beatrix Potter's 'Peter Rabbit' to come up with print names for fabrics. Word banks can also be grouped according to a brand's most important attributes. Copywriter and content strategist Sandra Sou, who has named products for wellness line Sakara, Victoria Beckham Beauty and bodycare brand Billie, among others, favours this approach with her clients. Beyond product benefits, word buckets can include cultural signifiers (like Victoria Beckham's personal brand, which led to the beauty line's Posh lipstick) and even 'good mouth feel,' like Billie's Floof dry shampoo, Sou said. Some names manage to communicate several attributes at once. When Kreighbaum named Cloud Paint at Glossier, she captured connotations of how easy the product was to apply, the blush's slightly sheer look inspired by gouache paint and even the photos of pink sunsets the brand was known for posting from its office on social media at the time. Naming in Plain Sight Occasionally, naming comes down to recognising what is right in front of you. For Hill House Home, the brand's bestselling Nap Dress came from a term its founder had already been using to describe 'the clothes that I wore when I came home from work, that I could fall asleep in at any time,' said Diamond. 'I've always thought of myself as a very frail Victorian woman who can faint at any time and needs to rest and can't really be in the sun. It's sort of making fun of myself.' Selling that comfortable feeling — a cross between a daytime dress and a nightgown — to her customers became such a viral success that it completely changed the trajectory of Diamond's business. What originally began as a bedding brand is now 86 percent fashion, two thirds of which comes from the Nap Dresses themselves. 'It shows the power of virality and colloquialism and speech,' she said. But conveying a deeper meaning without being 'too on the nose' is crucial to get shoppers curious about the product and 'spark some thought,' said Gogol. At Hill House Home, for instance, the team will shy away from pairing a more modest, old-fashioned dress with a name that is also very traditional. Looking to existing consumer behaviour can also be a strategic source for naming inspiration. When Mirror Palais's Gaia posted a photo of a not-yet-released brown silk slip on Instagram in 2020, he captioned it 'Hershey's Kiss.' While not the official name of the product, shoppers began searching for the phrase on its website, prompting Gaia to select it as the name for the dress's colourway to strengthen SEO. Next-Gen Naming In a crowded market, it has become increasingly challenging to come up with standout monikers. After crafting a list of potential names for a given item, brands need to ensure they have not already been trademarked in their category. For descriptive titles like 'creamy eyeshadow,' for instance, trademarking can be a challenge. Hill House Home's Nap Dress was initially designated as descriptive, and it took the brand over a year and a half to trademark it after proving that it was a truly distinctive name by providing Instagram posts, Tweets and articles about the brand. AI throws another question mark into the mix. While many product namers use it for research, or even as a sounding board for ideas, said Sou, it can't replace human touch. 'If you're using it as a resource to unlock options, totally do it,' said Kreighbaum. 'But if you're gonna have AI outright name your product, and you're not going to edit, the whole industry is going to have the same name. That's just what AI does.' To stand out, the human at the helm needs to stay close to the core story the brand is trying to tell. 'It all goes back to being clear on who you are as a brand,' said Gogol. 'Not every name needs to be loud, it just has to be in line with your brand, with your voice, with what your product is actually doing.'
Miami Herald
19-02-2025
- General
- Miami Herald
With this Glossier product, my brows literally don't budge — and it's on sale right now
We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. There's nothing more annoying than smudging your makeup, and I find myself constantly trying to remember not to touch my eyebrows for fear of ruining my hard work. That was until I found the Glossier Boy Brow gel. With this product, my eyebrow makeup literally doesn't move all day. I first bought this in 2021 after seeing a particularly glowing review on the brand's website, and that was enough to convince me to add it to cart. This eyebrow gel has been in my beauty rotation ever since. This Glossier Boy Brow gel is 0.11 ounces of eyebrow heaven. Not only does it stay on through thick and thin, but it's also so easy to apply. Just flick it over your brows in the direction of the hair growth two to three times and watch it do its magic. The creamy conditioning formula and small precision brush make it easy to define and thicken even the tiniest of hairs. It's also dermatologist tested and cruelty free. The perfect tool for a minimalist makeup look, this brow gel fills in the little hairs on your brows for a natural look, and a little bit truly goes a long way. I love to use this product by itself for a natural look, and will sometimes outline my brows with a pen and fill them in with this gel for a more defined look. With over 600 five-star ratings on Amazon, beauty enthusiasts rave about how amazing this Boy Brow gel is. 'This one is my new favorite. It really holds brows in place all day, the color is great and so is the applicator,' says one reviewer. 'The formula is perfect and goes on smooth and is easy to apply. Definitely worth the price, and I'll be repurchasing when I run out.' For a matte and smudge-free finish, I cannot recommend this product enough. It's been one of my go-to beauty staples for years, and I'm already planning on restocking since my tube has almost run out (again). Give it a try, and don't miss out on the discount!
