Latest news with #BradAnderson
Techday NZ
21-05-2025
- Business
- Techday NZ
Qualtrics named leader in employee experience platform ranking
Qualtrics has been named a Leader in The Forrester Wave: Employee Experience Management Platforms, Q2 2025. The independent Forrester report assessed 12 service providers, examining a variety of criteria in areas including Strength of Offering and Strength of Strategy. Qualtrics received the highest possible score across 16 different criteria, which included features such as surveys and solicited feedback, data analysis and correlation of results, privacy and confidentiality, data visualisation and dashboards, AI-driven analysis and natural language processing, as well as vision, innovation roadmap, and partner ecosystem. The company was also rated highly on supporting services and offerings, digital exhaust and unsolicited feedback, social media and third-party data, the democratisation of insights and data, customer experience analysis and correlation, implementation and deployment, and coverage of multiple languages and geographies. According to the Forrester report, Qualtrics "achieved above average customer feedback" and demonstrated particular strengths in its surveying tools and analytics capabilities. The report further stated, "Qualtrics' strengths come from a rich set of surveying capabilities with myriad targeting, deployment and triggering options…[It] offers powerful analytics suitable for data scientists, with customisable dashboards and reports for business users. Qualtrics uses AI to analyse comments and to look for trends like attrition risk, while offering recommendation." Forrester also noted Qualtrics' ongoing expansion into new capabilities: "By expanding from surveys into multichannel passive listening that produces meaningful insights from unstructured internal and external social sources, the company can offer deeper insights into employee experiences and how they relate to business outcomes." The evaluation highlighted the ability for organisations to analyse customer and employee experiences together. The report stated, "Customers also like being able to analyse CX [customer experience] and EX [employee experience] together to spot patterns and correlations, which helps them to improve business outcomes." Brad Anderson, President of Product and Engineering at Qualtrics, commented on the company's position in the report: "Organisations that create superior employee experiences financially outperform their competitors, and the best companies are increasingly investing in their employee experience with Qualtrics. Our recognition as a Leader by Forrester underscores for us our strong market presence and innovative AI capabilities that allow organisations to build engaged, productive, and high performing teams, increase employee retention, and enhance manager and team effectiveness." Qualtrics' XM for Employee Experience suite is designed to help organisations collect and analyse a wide range of employee feedback, using the resulting insights to recommend and implement actions that improve factors such as engagement, satisfaction and productivity. The AI-powered tools offered include Qualtrics Assist for Employee Experience, Comment Summaries, and Conversational Feedback components, aiming to reduce bias and provide clear recommendations compiled from employee feedback data. The capabilities highlighted by the Forrester assessment reflect Qualtrics' growing suite of solutions developed to help businesses and governments analyse employee experience alongside broader organisational outcomes.
Yahoo
21-05-2025
- Automotive
- Yahoo
Terre Haute Casino holds Sprint Car meet and greet
TERRE HAUTE, Ind. (WTWO/WAWV)— The Terre Haute Casino is revving up the excitement before the big race, at the legendary Terre Haute Action Track. Tuesday evening, the casino hosted a Sprint Car Racing meet and greet event. Those who attended got to meet the stars of the Sprint Car world with an insider Q and A, photo ops, and giveaways. Attendees also got the chance to receive a discount voucher for the upcoming race. Sprint Car Driver Charles Davis Jr. said he has been racing since he was a kid. 'Just a family thing and I've been doing it for quite awhile too. I was working the year of 93, so that was a little while ago. And still love it everyday,' Charles Davis Jr. said. 'We're just trying to keep things going. Not as many races as we use to do, but we're getting our feet wet and learning, and that's what we're here for,' Assistant Director Brad Anderson said. The race will be held tomorrow, and tickets can be purchased on the Vigo County Fair's website. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
07-05-2025
- Business
- Yahoo
Qualtrics' president of product has a vision for agentic AI in the workplace: 'We're going to operate in a multiagent world'
Brad Anderson is the president of product, user experience, and engineering at Qualtrics. Courtesy of Qualtrics Qualtrics, which collects data on consumers, employees, and brands, is leaning into agentic AI. Its product president said the tech helps companies act on feedback faster and make better decisions. This article is part of "CXO AI Playbook" — straight talk from business leaders on how they're testing and using AI. Brad Anderson, the president of product, user experience, and engineering at Qualtrics, an $11 billion company that helps businesses collect and analyze data, believes organizations are at a turning point in how they apply AI. "AI is no longer just in the back office," he told Business Insider. "It's front and center in every customer and employee conversation, and it's being brought to organizations in ways they can tangibly see and benefit from." At the heart of this shift is agentic AI, he said. While generative artificial intelligence helps companies interpret data to better understand customer behaviors and trends, agentic AI goes a step further by "unlocking action at scale," Anderson said. This allows businesses to respond to those insights quickly and effectively. Last year, for example, Qualtrics, which made its name in customer surveys, introduced conversational feedback, using AI to analyze responses and generate real-time follow-up questions. Today, the company works with over 20,000 customers across industries — including tech, retail, and airlines — and is using agentic AI to help them turn feedback into actionable insights and respond more effectively. Some organizations are leading the way, while others are more cautious. "Some are carefully evaluating how it benefits their customers and employees," Anderson said, "while others see it as transformative not just for their business but for the world — and they're eager to get after it." BI spoke with Anderson about how companies could use agentic AI. The following has been edited for clarity and length. You say that agentic AI drives "action at scale." Can you give an example? Imagine an airline passenger's flight is canceled and they're unsure about the refund process. When they respond to a survey, they might say, "I searched online but still don't know if I'll get my money back or just a credit." With agentic AI, we personalize responses in the airline's tone and act based on the customer and their situation. Instead of a generic reply, the system confirms refund eligibility, gives a timeline, and tailors responses based on loyalty status and lifetime value. A highly profitable, loyal customer gets a different experience than someone who booked through a discount site. This turns a routine survey into a real-time service, resolving issues instantly.
