Latest news with #BradGuidi
Wall Street Journal
02-07-2025
- Entertainment
- Wall Street Journal
The Hotel Bathrobe Gets a Makeover. 6 Stylish Options You Can Buy Without Checking In
The hotel bathrobe has undergone a quiet revolution. Once generic and overlooked, it's now a stylish wardrobe essential—photogenic, luxurious and unapologetically bold. 'Statement bathrobes are no longer just amenities,' said Brad Guidi, the co-founder of the hospitality firm Blue Flag Capital. Here, six standouts to grab at hotel gift shops across America before you check out—or to order without ever checking in. Hôtel Swexan in Dallas turned to Italian fashion house Missoni for this eye-catching poolside (and bath-ready) take. Spun in lush cotton in the Italian brand's iconic chevron, the wrap comes in five pattern combinations. To order, call (469) 405-1911 or visit
Forbes
28-04-2025
- Entertainment
- Forbes
Beachside Hotel Returns To Nantucket With A Splashy New Retro Twist
The retro vibes bring families back in time. In an era when family vacations often feel like military operations—with color-coded itineraries, synchronized nap schedules, and dinner reservations locked in three months ahead—Blue Flag Capital is offering something far rarer: a seaside summer that feels like it wandered out of a 1970s Kodak ad. This May, the reimagined Beachside Hotel will open its doors for its first full season on North Beach Street, offering travelers a sun-drenched antidote to the hyper-curated chaos of modern family travel. Less agenda, more abandon. Less perfection, more cannonballs. Think of it as a retro kids' paradise—one that parents will secretly love even more. "The Beachside Hotel was designed around the idea of an endless summer," said Brad Guidi, Co-Founder and CDO of Blue Flag, who led the redesign in partnership with Parts and Labor Design. "We invite guests to leave itineraries behind and dive into a world of opportunities right here on the property. We wanted to offer a space where children and their parents alike would equally enjoy the property." The new Beachside isn't just another polished inn with a few striped umbrellas and nautical art. It's a full-bodied reimagining of the property originally built in 1960—a time when Nantucket still carried the patina of an artistic haven rather than a billionaire's playground. That spirit courses through every design choice, from the terracotta, cream, and deep green color palette (a conscious departure from the island's usual muted blues and whites) to the furniture selections, many of which are inspired by the nostalgic Americana of The Sandlot. "We chose furniture, fabrics, and materials that are reminiscent of our childhood, even pulling from movies like 'The Sandlot' for inspiration," Guidi said. "There is something comforting and nostalgic when watching Sandlot, so we asked ourselves, how do we evoke this feeling at our hotel? That was the lens by which we designed the property." It shows. Oversized suites, open-air balconies, and single-family rooms offer space to stretch out. A new pool courtyard, anchored by a sprawling mahogany deck and flanked by loungers, invites sun-soaked lounging in between dips. There's a separate kids' pool for the little ones, a restaurant and bar for parents who prefer their sunsets with a cocktail in hand, and a game room that looks like a teenage dream sequence from 1974. In short, It's where you could lose a day—happily—and forget your phone in the room. An arcade room is the cherry on top. Daily programming reinforces the laissez-faire vibe: movie nights on the lawn, communal fire pits perfect for sticky, marshmallow-fueled conversations, and pop-up activities designed less to entertain than to enchant. Guests are encouraged to unplug and let the rhythms of the day lead the way rather than the ping of calendar alerts. "We are excited to re-open our doors to guests this summer and welcome them to this beautifully reimagined property," said Jason Brown, Co-Founder and CEO of Blue Flag. She added, "Whether you're spending time with your family, friends, or neighbors, Beachside is designed to delight you all with immersive hangouts, tucked-away hideouts, and a richness of relaxation that will make every moment feel like a never-ending summer. Most importantly, family is central to everything we do here at Blue Flag. As the father of three wonderful young children, we wanted to create a place where all can enjoy without sacrificing the highest levels of experiential design and hospitality." The location doesn't hurt either. Just a short jaunt from Jetties Beach, Beachside lets guests toggle between pool and ocean without ever needing to load up the car—a crucial perk when your traveling companions require snacks and sunscreen every 17 minutes. The hotel joins Blue Flag's growing portfolio of coastal gems, with sister properties on Nantucket, Martha's Vineyard, Montauk, Greenport, and even Jackson Hole. Yet despite the expanding footprint, Beachside's design manages to feel deeply personal, almost homemade in spirit—a place where memory-making is more important than menu-reading and where the loudest sound at night might just be the crackle of a fire pit, not the buzz of an incoming work email. In a summer travel market increasingly dominated by "experiences" that are anything but spontaneous, the Beachside Hotel offers a refreshing, sun-bleached throwback. It's a reminder that sometimes the greatest luxury isn't a rooftop pool or a Michelin star dinner—but an open afternoon with nothing to do but make up your own games and stay outside until the fireflies come out.
