Latest news with #BradWilson
Yahoo
2 days ago
- Business
- Yahoo
Less Gen Z, Millennials want to have kids over affordability worries
More Gen Z and Millennials, aged 18 to 44, are becoming uncertain about whether they want to have children or not. 30% of survey recipients stated they definitely want kids while 44% said they either had no desire or weren't sure. CEO Brad Wilson sits down in studio with Wealth host Brad Smith for a conversation about childcare costs deterring people from wanting to have children over affordability concerns, his company's work with the Trump administration and lawmakers proposing ways to alleviate childcare strains, and the lack of social infrastructure that families can draw support from. To watch more expert insights and analysis on the latest market action, check out more Wealth here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
02-06-2025
- Business
- Yahoo
Care.com Debuts Bold New Look and Enhanced Product Experience, Unlocking the Brand's Next Chapter
DALLAS, June 02, 2025--(BUSINESS WIRE)--Today, one of the largest online marketplaces to find family care and care jobs, announced a robust rebrand, unveiling a new visual identity and an improved user experience to usher the company into its next phase of growth. This transformation marks the most significant brand evolution in the company's 18-year history and reflects a deepened commitment to meeting the evolving needs of a new generation of families and caregivers. This comes on the heels of 2025 Cost of Care Report uncovering significant mental strain on parents. Released today, all-new 2025 Perception of Parenthood Survey also finds only 30% of adults (18-44) without children say they definitely want to become parents. Yet there is hope: 86% cite that comprehensive family care support, beyond just child care, influences that decision—and that is what the new is now positioned to provide. The rebrand signals a significant step forward in building a faster, simpler and more comprehensive platform for families to find care for the whole household to ease their mental load, and for professional caregivers to find meaningful work. Key elements include: A new brand visual identity with a modern logo symbolizing care and support, a refreshed color palette evoking calm and growth, and real, diverse imagery bringing warmth, optimism and authenticity to the experience. An expansion into more types of care, including adult care, kids' activities & camps, senior living communities and daycares as 86% of parents say it would be helpful to have a single platform for finding multiple types of care. An improved safety program—CareProtect—that empowers members of the community to make safer hiring choices, with access to new features like continuous background checks, a 24/7 safety hotline, a new safety coalition and more robust education in a revamped Safety Center. Additional product enhancements that make it easier to find or provide care, including smarter AI-enhanced search tools, plus faster and more reliable messaging. "This is more than just a new look and feel—it's a renewed promise to our members," said Brad Wilson, CEO of "Care is one of the most personal decisions a family can make. Through extensive research and conversations, we've taken a closer look than ever at what families and caregivers are really going through, and their stories helped shape everything we're doing now. Each detail—from the redesigned logo to the improved platform experience—was built to reflect their lives, their challenges and their hopes. This new chapter is all about showing up for them in a deeper, more thoughtful way." This is just the beginning of a longer-term vision to transform from a transactional platform to a more holistic, guided platform. More improvements are slated for the rest of 2025 and beyond, including: Expanded advisory services to help families that aren't sure what type of care is right for them in the first place. A new hiring hub to help families better manage jobs—including comparing applicants and creating shortlists. New video communication tools to help families and caregivers connect on-platform. New plan options to give more families easier access to the platform. This next chapter in journey comes with the launch of a new campaign, "When it's not you, it's It's built on a universal truth that families want to be there for the people they love, but they can't always do it alone, evoking a shared understanding that is here to provide support. About is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to child care, senior care, adult care, pet care and housekeeping. Whether it's a nanny for your newborn, an assisted living community for your aging loved one, or an adventure buddy for your dog's daily strolls, we're here to make care simpler, smarter and more personal. Through Care for Business, also empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. is proud to be part of the IAC family (NASDAQ: IAC). View source version on Contacts Media Contact: Natasha Fellion, Associate Director, PRpress@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
02-06-2025
- Business
- Business Wire
Care.com Debuts Bold New Look and Enhanced Product Experience, Unlocking the Brand's Next Chapter
DALLAS--(BUSINESS WIRE)--Today, one of the largest online marketplaces to find family care and care jobs, announced a robust rebrand, unveiling a new visual identity and an improved user experience to usher the company into its next phase of growth. This transformation marks the most significant brand evolution in the company's 18-year history and reflects a deepened commitment to meeting the evolving needs of a new generation of families and caregivers. 'This is more than just a new look and feel—it's a renewed promise to our members,' said Brad Wilson, CEO of This comes on the heels of 2025 Cost of Care Report uncovering significant mental strain on parents. Released today, all-new 2025 Perception of Parenthood Survey also finds only 30% of adults (18-44) without children say they definitely want to become parents. Yet there is hope: 86% cite that comprehensive family care support, beyond just child care, influences that decision—and that is what the new is now positioned to provide. The rebrand signals a significant step forward in building a faster, simpler and more comprehensive platform for families to find care for the whole household to ease their mental load, and for professional caregivers to find meaningful work. Key elements include: A new brand visual identity with a modern logo symbolizing care and support, a refreshed color palette evoking calm and growth, and real, diverse imagery bringing warmth, optimism and authenticity to the experience. An expansion into more types of care, including adult care, kids' activities & camps, senior living communities and daycares as 86% of parents say it would be helpful to have a single platform for finding multiple types of care. An improved safety program —CareProtect—that empowers members of the community to make safer hiring choices, with access to new features like continuous background checks, a 24/7 safety hotline, a new safety coalition and more robust education in a revamped Safety Center. Additional product enhancements that make it easier to find or provide care, including smarter AI-enhanced search tools, plus faster and more reliable messaging. 'This is more than just a new look and feel—it's a renewed promise to our members,' said Brad Wilson, CEO of 'Care is one of the most personal decisions a family can make. Through extensive research and conversations, we've taken a closer look than ever at what families and caregivers are really going through, and their stories helped shape everything we're doing now. Each detail—from the redesigned logo to the improved platform experience—was built to reflect their lives, their challenges and their hopes. This new chapter is all about showing up for them in a deeper, more thoughtful way.' This is just the beginning of a longer-term vision to transform from a transactional platform to a more holistic, guided platform. More improvements are slated for the rest of 2025 and beyond, including: Expanded advisory services to help families that aren't sure what type of care is right for them in the first place. A new hiring hub to help families better manage jobs—including comparing applicants and creating shortlists. New video communication tools to help families and caregivers connect on-platform. New plan options to give more families easier access to the platform. This next chapter in journey comes with the launch of a new campaign, 'When it's not you, it's It's built on a universal truth that families want to be there for the people they love, but they can't always do it alone, evoking a shared understanding that is here to provide support. About is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to child care, senior care, adult care, pet care and housekeeping. Whether it's a nanny for your newborn, an assisted living community for your aging loved one, or an adventure buddy for your dog's daily strolls, we're here to make care simpler, smarter and more personal. Through Care for Business, also empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. is proud to be part of the IAC family (NASDAQ: IAC).
Fast Company
02-06-2025
- Business
- Fast Company
America's sandwich generation is overwhelmed. Can this app help?
launched in 2006 as a platform that helps parents find babysitters and nannies. But nearly two decades later, the company came across some disconcerting data: According to Pew, 64% of young women and 50% of young men don't want children, a figure that has been rising in recent years. As conducted its own research, it discovered that one significant reason for this phenomenon is that young people are overwhelmed by all the different forms of care they must provide. In a survey, the company found that 28% of people have caregiving responsibilities for parents, grandparents, and other loved ones; 35% say this makes them less likely to have children. Indeed, by 2034, the number of seniors will outpace children. 'So many of us are living in the 'sandwich generation,' caring for both kids and aging parents,' says Brad Wilson, CEO. 'There's a compounding effect.' believes it can better position itself to be a resource at this cultural moment, providing much more than just childcare, but also senior care, pet care, home services, and even finding summer camps for kids. Today, it's unveiling a new brand identity that highlights a more comprehensive approach to caregiving. It also launching new tools that help families manage the mental load of juggling all these different caregivers. But the company also acknowledges that the caregiving crisis in America is also rooted in systemic issues, including the high cost of raising children and the lack of government support for families. So is also playing a role in advocating corporate and government policies that bring down the cost of caregiving. A Compounding Burden has observed the growing burden of caregiving, as society has evolved in recent decades. For one thing, as women's workforce participation has increased, more families are looking for daycare, nannies, and babysitters. Also, Americans no longer live in multigenerational families. 'Families no longer feel like they have a 'village' to raise their child,' says Meiling Tan, VP of Brand. 'Grandparents often live across the country. We don't live in places where we can ask a neighbor for help in a pinch.' Wilson points out that the pandemic exacerbated this situation. During the lockdowns, parents had to work while also taking care of their children, leading to overwhelm. Many professional caregivers also felt burnt out and left the industry altogether. And the cost of care kept increasing. 'There's a lot of mental anguish around caregiving,' he says. 'People are losing sleep about all of this.' allows users to search for caregivers for free; it also offers a premium membership that costs between $13 and $40 gives you more features like unlimited messaging and access to a broader range of caregivers. The company has been steadily adding new services to meet the needs of its customers. In the realm of childcare, for instance, the platform offers tutoring, night nurses, camps, and help finding pre-schools. But importantly, the company now offers more forms of care for adults, from housekeeping services to help with post-surgery recovery to dog walking. When it comes to senior care, it offers everything from hospice support to memory care. And yet, the company says most people still see as a platform that specializes in childcare support, which is why it has invested in a comprehensive rebrand to help change this perception. Today, it unveils a new logo: It's a green box with a large letter 'C' with a smaller letter 'c' nestled inside it. The font and the green color scheme is a change from previous coral palette. The imagery on the site, as well as in the new advertising campaign, will emphasize different types of care. 'Before the site definitely felt more childlike,' says Tan. 'We wanted to redesign our homepage to make it look more sophisticated, and show that we provide more holistic care.' This rebranding is designed to spur growth for The team hopes it will attract customers who may not know all the services the company provides, while also introducing existing customers to new kinds of caregiving. built its user base with the help of venture capital: It received a total of $156.8 million in funding between its 2006 launch and 2012. Then, in 2019, it was acquired for $500 million by IAC, the conglomerate that also operates DotDash and People Magazine. Over the past two decades, it's faced a growing array of competitors, from platforms like UrbanSitter and Sittercity, to Facebook groups which enable babysitters to connect with parents in a particular neighborhood. A Mental Burden Along with this rebrand, the company is also focused on helping manage the complexity and stress of juggling all these different forms of care. For instance, creating a shortlist of nannies then interviewing them is a laborious task. has launched a messaging platform that allows you to easily eliminate caregivers from a search or keep them in the running. Soon, it will launch a hiring hub where you can take notes on the backend and sort through candidates more efficiently. It is also unveiling an AI search function so you can lay out what you are looking for in a caregiver in your own words. The platform will then search for the right person using descriptions from the caregivers' profiles. 'You can ask for a meal prep guru or someone who loves art so they can do crafts with your kids,' says Tan. 'And we'll deliver results tailored to your needs.' users have also said that safety is a big cause of concern. So the new website will feature a safety center that explains the platform's robust background checks, from an initial criminal check to continuous monitoring of caregivers. It also allows you to pay for more comprehensive background checks. (There's also a dedicated safety team at that is available around the clock for users to call in the case of a crisis.) Systemic Problems Wilson points out that while can be helpful to Americans struggling with all their responsibilities, the caregiving crisis is a product of many systemic issues. Paying for caregivers is very expensive, and many families feel crushed by these costs. One solution has developed Care for Business, where it partners with companies who can pay to give employees free premium memberships and also subsidize the cost of caregivers. Employees can get access to 'backup care' for days when regular caregiving falls through; a caregiver can be sent at the last minute so the employee can return to work. 'We've found that employees with caregiving benefits are more likely to stay at their job and not miss days of work,' says Wilson. 'This is great for the employee, but it's also great for the employer.' But ultimately, Wilson says that part of the burden American families feel has to do with the lack of government support. does policy work, advocating for child tax credits, for instance. And Wilson himself is the co-chair of the Future of Care Economy at the World Economic Forum, where he advocates for leaders around the world to prioritize the care sector. For Tan, part of her work as head of branding is to elevate the role of caregivers in society through the brand's website and advertising. 'From personal experience, many of our caregivers talk about themselves as just a babysitter or just a nanny,' she says. 'We're trying to change the narrative so that caregiving is a respected, celebrated profession. Caregivers do more than help families; they are what keeps our economy going.'
Yahoo
15-05-2025
- Business
- Yahoo
Naperville Park District to hire consultants to help plan future indoor rec space, possible pool
Naperville Park District is hoping to chart a path forward on new indoor recreation space, including the possiblity of a new pool, with the help of a pair of consultants. Later this month, district staff will bring two professional services contracts to the Naperville Park Board for approval. The contracts are the next step in an ongoing effort to determine how the district should manage its indoor recreation needs in years to come and if a referendum will be needed to fund new or expanded space. District Executive Director Brad Wilson gave an overview of the focus and scope of the proposed contracts at last week's park board meeting. They are expected to go to the board at its May 22 meeting, Wilson said. Last fall, the district completed an assessment of its indoor recreational needs. Months in the making, the review was a product of interviews with stakeholders, focus groups, open house events and surveys. The resulting 266-page report offered a range of takeaways, from the demand for more aquatic facilities to the need for more enhanced seniors programs for seniors. The contract proposals 'really come off' that assessment, Wilson said. Under one of them, Itasca-based Williams Architects would be hired to assist the district in site and facility conceptual design and public engagement, he said. 'We've certainly gathered a lot of public input and feedback from the community as part of that indoor recreation needs assessment on the types of spaces that the community would like to see and feel is needed,' he said. 'Now, it's taking those elements and beginning to look at various sites. 'Where a building might be able to be located as well as what type of elements could be included in there and really the size of those to help with then determining what it might look like as well as what the cost estimate would be.' The other contract would have Beyond Your Base, a public affairs and pre-referendum consulting group, help the park board decide whether to seek voter approval through a referendum to help pay for new indoor rec space, Wilson said. As part of the district's recently completed needs assessment, residents were surveyed on their willingness to kick in their own tax dollars towards a new multipurpose activity center. Residents were surveyed on three bond issue scenarios: one that would fund a facility similar to the Fort Hill Activity Center with the addition of an indoor pool; a second calling for a center like Fort Hill with no pool; and a third under which a similar center would be built and include synthetic turf. All three would add anywhere from $60 to $85 to the park district's property tax bill annually for 20 years for a taxpayer with a home valued at $440,000, according to district estimates. In both statistical and public survey results, respondents indicated the highest willingness to pay for a center with a pool. Surveys also sought input on where residents would want new indoor recreation space to be built. South Naperville drew the highest level of support. Beyond Your Base, with offices in Colorado and Illinois, 'develops and implements comprehensive public engagement programs that incorporate voter analytics, public opinion research and strategic communications,' its website says. The consulting group recently assisted Indian Prairie School District 204 with its public engagement for a bond referendum that voters approved last fall, according to Wilson. Over the past couple of months, the district has started to work with both Beyond Your Base and Williams Architects on some initial steps 'to really begin taking a look at this a little bit further,' Wilson said. Each company has been paid $18,000 for the preliminary work, he said. If the new contracts are approved, Williams Architects would be receive $62,000 and Beyond Your Base would get $67,000. Should the board approve both agreements, 'later in the summer and in early fall, we would (expect to) have additional updates to … provide,' Wilson said. tkenny@
