16-06-2025
- Business
- Irish Independent
The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire
Now, they're the faces of a €12 million brand machine, selling everything from luxury wine to grinds for Leaving Cert students.
Their secret?
A carefully curated public image, relentless hard work and a knack for commercial timing.
Tabitha Monahan is joined on The Indo Daily by Irish Independent journalist John Meagher to trace how O'Driscoll and Huberman leveraged media savvy and turned it into market dominance.
But fame has a shelf life. Can Brand BOD keep evolving before the public moves on?
