Latest news with #BrandExperience&ActivationLions
Economic Times
11 hours ago
- Business
- Economic Times
India tops last year's medal haul with additional wins at Cannes
India continued its success at Cannes Lions 2025, securing two more Bronze Lions on Day 4, bringing its total to 28 metals, surpassing previous years. Acko's 'Tailor Test' and Ogilvy India's 'Eye Test Menu' were among the winners in the Brand Experience & Activation Lions category. Day 4 also featured insights from David Droga, Amaury Guichon, and Bill Nye. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far."Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence."I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination."He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care".Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
Time of India
11 hours ago
- Business
- Time of India
India tops last year's medal haul with additional wins at Cannes
India maintained a steady presence at Cannes Lions 2025 on Thursday, adding two more Bronze Lions on Day 4, following a standout haul of 14 metals on Day 3. The wins came from some of the festival's most prestigious categories. Both awards were in the Brand Experience & Activation Lions category, which recognises brand building through innovative use of experience design, activation, immersive, retail, and 360° customer engagement. Acko's 'Tailor Test' by Leo India earned a Bronze in the Corporate Purpose & Social Responsibility sub-category, adding to the Gold it picked up for the same campaign on Wednesday. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Ogilvy India's 'Eye Test Menu' for Titan bagged another Bronze in the Brand-Owned Experiences sub-category, bringing its tally for the campaign to three Lions so far. "Ogilvy's relationship with Titan as a brand is a deep and cherished one. They spared no effort in pursuing excellence on this dream project. It feels good to win for such meaningful work," said Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief creative officers, Ogilvy India. Live Events India's four-day tally at Cannes Lions 2025 now stands at 28 metals - comprising 6 Gold, 8 Silver, 13 Bronze and one Grand Prix (as of press time)-already surpassing the country's overall totals from both 2023 and 2024. Spotlight on Speakers Day 4 also featured several high-profile speakers. At the Palais' Lumiere Theatre, advertising icon David Droga, who will be stepping down as CEO of Accenture Song in September, took centre stage. Droga reflected on the ideas behind some of the industry's most influential campaigns and, in an emotional moment, spoke about the passion and gratitude he holds for his work, crediting his mother as a key influence. "I honestly care deeply about what I do, who I do it with, how it works. How I treat people, it doesn't mean I'm perfect, but I really care professionally about it. And that comes from my upbringing, from my mother, a poet and activist. And from the gratitude that I've been paid to have an imagination." He added that, as someone who didn't attend college but still run a $20 billion company, "you don't need to go to college to care". Elsewhere, world-renowned pastry chef and content creator Amaury Guichon shared insights on crafting a brand that commands attention, while educator and TV personality Bill Nye-popularly known as "The Science Guy"-spoke about the power of humour in breaking down taboos.
