Latest news with #BrandZMostValuableGlobalBrands
Korea Herald
19-05-2025
- Business
- Korea Herald
Infosys a Top 100 Global Brand for 2025. Achieves 34% Brand Value Surge, Ranks among the Top 5% of Most Trusted Brands in the U.S.
BENGALURU, India, May 19, 2025 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been ranked, for the fourth consecutive year, among the 100 most valuable brands in the world, according to Kantar, the leading marketing data and analytics business, in its annual BrandZ Most Valuable Global Brands report. Infosys is ranked as #73 most valuable brand in the world and featured amongst the top 5% of most trusted global brands in the U.S. "Our efforts are relentlessly focused on building Infosys into one of the most respected IT services brands in the world, differentiated by our expertise and innovation in helping our clients navigate an AI-first world. Even as we evolve to remain relevant to the changing needs of our stakeholders, our brand remains unchanging in its commitment to live our purpose - amplifying human potential and creating the next opportunity for all," said Sumit Virmani, Global Chief Marketing Officer, Infosys. "We are pleased to see our brand value continue to grow, and Infosys be trusted and counted among the most valuable global brands," he added. The Kantar BrandZ recognition underscores our ability to strategically balance the timelessness of our brand with the timeliness of the reinventions we are making to be able to help our clients transform themselves to succeed in these times of uncertainty, ceaseless disruption, and pervasive AI. Our leadership in enterprise AI is backed by our now market dominating sub brands Infosys Topaz for AI-powered solutions and Infosys Cobalt for enterprise cloud. We continue growing mindshare for Infosys in the AI for enterprises space and have most recently added another sub brand Infosys Aster bringing our AI-amplified marketing suite for enterprises. Brand Finance, the world's leading brand valuation firm, recognized us, earlier this year, as the Top 3 IT services brand, and the fastest growing brand in the industry, over a 5-year period. "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners," said Martin Guerrieria, Head of Kantar BrandZ. "The growing demand for AI technologies puts Infosys in a prime position to capitalise on its brand value and the trust it has earned with its growing customer base." Beyond business, the brand continues to be trusted as a responsible corporate citizen steering positive change in the communities we work and live in. Through the giving back programs driven by Infosys Foundation we are actively working in the areas of healthcare, education, sustainability, and women empowerment. The Infosys Springboard initiative has already helped build digital skills by providing free learning programs to 12 million people around the world. Infosys continues to be carbon neutral with aspirations to remain at the forefront of sustainability. Infosys was also recognized by Ethisphere, once again, in 2025, among the world's most ethical companies. About Kantar BrandZ Most Valuable Global Brands The global ranking, which marks its 20th anniversary in 2025, has become an authoritative source for understanding the value and impact of brands in a dynamic market landscape and highlights the ongoing challenges that marketers face in an era of volatility, uncertainty, complexity and ambiguity. Published annually, the Kantar BrandZ Most Valuable Global Brands report ranks the world's top brands across categories, providing valuable insights into shifting consumer preferences, brand performance, and industry trends. The foundation of Kantar BrandZ lies in its robust methodology, which combines consumer perceptions with financial data to present a holistic view of a brand's value as a corporate asset. About Infosys Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Visit to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next. Safe Harbor Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2024. These filings are available at Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.
Yahoo
19-05-2025
- Business
- Yahoo
Infosys a Top 100 Global Brand for 2025. Achieves 34% Brand Value Surge, Ranks among the Top 5% of Most Trusted Brands in the U.S.
BENGALURU, India, May 19, 2025 /CNW/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been ranked, for the fourth consecutive year, among the 100 most valuable brands in the world, according to Kantar, the leading marketing data and analytics business, in its annual BrandZ Most Valuable Global Brands report. Infosys is ranked as #73 most valuable brand in the world and featured amongst the top 5% of most trusted global brands in the U.S. "Our efforts are relentlessly focused on building Infosys into one of the most respected IT services brands in the world, differentiated by our expertise and innovation in helping our clients navigate an AI-first world. Even as we evolve to remain relevant to the changing needs of our stakeholders, our brand remains unchanging in its commitment to live our purpose - amplifying human potential and creating the next opportunity for all," said Sumit Virmani, Global Chief Marketing Officer, Infosys. "We are pleased to see our brand value continue to grow, and Infosys be trusted and counted among the most valuable global brands," he added. The Kantar BrandZ recognition underscores our ability to strategically balance the timelessness of our brand with the timeliness of the reinventions we are making to be able to help our clients transform themselves to succeed in these times of uncertainty, ceaseless disruption, and pervasive AI. Our leadership in enterprise AI is backed by our now market dominating sub brands Infosys Topaz for AI-powered solutions and Infosys Cobalt for enterprise cloud. We continue growing mindshare for Infosys in the AI for enterprises space and have most recently added another sub brand Infosys Aster bringing our AI-amplified marketing suite for enterprises. Brand Finance, the world's leading brand valuation firm, recognized us, earlier this year, as the Top 3 IT services brand, and the fastest growing brand in the industry, over a 5-year period. "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners," said Martin Guerrieria, Head of Kantar BrandZ. "The growing demand for AI technologies puts Infosys in a prime position to capitalise on its brand value and the trust it has earned with its growing customer base." Beyond business, the brand continues to be trusted as a responsible corporate citizen steering positive change in the communities we work and live in. Through the giving back programs driven by Infosys Foundation we are actively working in the areas of healthcare, education, sustainability, and women empowerment. The Infosys Springboard initiative has already helped build digital skills by providing free learning programs to 12 million people around the world. Infosys continues to be carbon neutral with aspirations to remain at the forefront of sustainability. Infosys was also recognized by Ethisphere, once again, in 2025, among the world's most ethical companies. About Kantar BrandZ Most Valuable Global Brands The global ranking, which marks its 20th anniversary in 2025, has become an authoritative source for understanding the value and impact of brands in a dynamic market landscape and highlights the ongoing challenges that marketers face in an era of volatility, uncertainty, complexity and ambiguity. Published annually, the Kantar BrandZ Most Valuable Global Brands report ranks the world's top brands across categories, providing valuable insights into shifting consumer preferences, brand performance, and industry trends. The foundation of Kantar BrandZ lies in its robust methodology, which combines consumer perceptions with financial data to present a holistic view of a brand's value as a corporate asset. About Infosys Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Visit to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next. Safe Harbor Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2024. These filings are available at Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law. Logo: View original content: SOURCE Infosys View original content: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Cision Canada
19-05-2025
- Business
- Cision Canada
Infosys a Top 100 Global Brand for 2025. Achieves 34% Brand Value Surge, Ranks among the Top 5% of Most Trusted Brands in the U.S.
BENGALURU, India, May 19, 2025 /CNW/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has been ranked, for the fourth consecutive year, among the 100 most valuable brands in the world, according to Kantar, the leading marketing data and analytics business, in its annual BrandZ Most Valuable Global Brands report. Infosys is ranked as #73 most valuable brand in the world and featured amongst the top 5% of most trusted global brands in the U.S. "Our efforts are relentlessly focused on building Infosys into one of the most respected IT services brands in the world, differentiated by our expertise and innovation in helping our clients navigate an AI-first world. Even as we evolve to remain relevant to the changing needs of our stakeholders, our brand remains unchanging in its commitment to live our purpose - amplifying human potential and creating the next opportunity for all," said Sumit Virmani, Global Chief Marketing Officer, Infosys. "We are pleased to see our brand value continue to grow, and Infosys be trusted and counted among the most valuable global brands," he added. The Kantar BrandZ recognition underscores our ability to strategically balance the timelessness of our brand with the timeliness of the reinventions we are making to be able to help our clients transform themselves to succeed in these times of uncertainty, ceaseless disruption, and pervasive AI. Our leadership in enterprise AI is backed by our now market dominating sub brands Infosys Topaz for AI-powered solutions and Infosys Cobalt for enterprise cloud. We continue growing mindshare for Infosys in the AI for enterprises space and have most recently added another sub brand Infosys Aster bringing our AI-amplified marketing suite for enterprises. Brand Finance, the world's leading brand valuation firm, recognized us, earlier this year, as the Top 3 IT services brand, and the fastest growing brand in the industry, over a 5-year period. "By drawing on the depth of BrandZ's database over the last quarter of a century, our insights show that with the right level of investment and strategic focus, brands have huge potential to drive growth for their owners," said Martin Guerrieria, Head of Kantar BrandZ. "The growing demand for AI technologies puts Infosys in a prime position to capitalise on its brand value and the trust it has earned with its growing customer base." Beyond business, the brand continues to be trusted as a responsible corporate citizen steering positive change in the communities we work and live in. Through the giving back programs driven by Infosys Foundation we are actively working in the areas of healthcare, education, sustainability, and women empowerment. The Infosys Springboard initiative has already helped build digital skills by providing free learning programs to 12 million people around the world. Infosys continues to be carbon neutral with aspirations to remain at the forefront of sustainability. Infosys was also recognized by Ethisphere, once again, in 2025, among the world's most ethical companies. About Kantar BrandZ Most Valuable Global Brands The global ranking, which marks its 20th anniversary in 2025, has become an authoritative source for understanding the value and impact of brands in a dynamic market landscape and highlights the ongoing challenges that marketers face in an era of volatility, uncertainty, complexity and ambiguity. Published annually, the Kantar BrandZ Most Valuable Global Brands report ranks the world's top brands across categories, providing valuable insights into shifting consumer preferences, brand performance, and industry trends. The foundation of Kantar BrandZ lies in its robust methodology, which combines consumer perceptions with financial data to present a holistic view of a brand's value as a corporate asset. About Infosys Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Visit to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next. Safe Harbor Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2024. These filings are available at Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.
Korea Herald
15-05-2025
- Business
- Korea Herald
Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world's most valuable brands
Since 2006 over $9.3 trillion has been added to the Global Top 100, now valued at $10.7 trillion LONDON, May 15, 2025 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, launches its 20 th edition of BrandZ Most Valuable Global Brands, the world's most authoritative brand ranking, based on consumer perceptions and financial performance. US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but a rise among Chinese brands and volatility caused by escalating tariffs could threaten this order. Chinese brands have doubled their value over the past 20 years, now accounting for 6% of the overall value of the Global Top 100. These shifts have come at the expense of European brands, which for now account for only 7% of the Global Top 100 (down from 26% in 2006). Martin Guerrieria, Head of Kantar BrandZ, said: "Even through economic crises, the world's most valuable brands have consistently outperformed the S&P 500 and MSCI World Index over 20 years. This is irrefutable proof of marketing's value. A brand is a company's most valuable asset, and the last thing businesses should be doing in response to market shocks is cutting marketing investment. "Brands are built on ongoing exposure and experiences. The most successful are consistent in their messaging and recognise the intangible value of brands in the minds of consumers. The smartest businesses differentiate their brands to the extent that consumers are happy to pay a premium, because they can maintain or survive price rises without eroding demand. This is crucial for protecting margins when facing external pressures." Outside the US, significant gains have been seen for Sweden's Spotify, re-entering the Global Top 100 at 76; India's Airtel, the fastest growing telecom brand in the world; Argentinian retailer Mercado Libre, the only Latin American brand in the Global Top 100; Spanish retailer Zara, which rose five places to 65th, and Canada's RBC, which saw the biggest YOY brand value growth (43%) of any financial services brand outside the US. Disruptive brands fuel long-term brand value Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in the Global Top 100 since 2006. In 2025 this includes Stripe and Chipotle, which have entered the ranking for the first time (in 85th and 86th place) and Aldi, which has been in the Global Top 100 for 15 of the past 20 years, and is currently ranked 94th. Martin Guerrieria comments:"Innovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades – think Uber, and now ChatGPT. The most successful – like Apple, Amazon, Google and Microsoft – have long moved away from their original product base." Overall, the Global Top 100 has reached a record total brand value of $10.7 trillion, a year-on-year increase of 29%. This has been driven by tech-enabled disruptor brands, which have delivered most of the increase in value over the past 20 years across all sectors. Martin Guerrieria, Head of Kantar BrandZ, said:"In a world of digital saturation and tough consumer expectations, brands need to meet people's needs, connect with them emotionally and offer something others don't to succeed. They need to be not just different, but meaningfully so. The dominance of brands like Apple, Instagram and McDonald's underlines the power of a consistent brand experience that people can relate to and remember. ChatGPT's dramatic rise shows how a brand can find fame and influence society to the extent that it changes our daily lives. But with generative AI competition accelerating, OpenAI will need to invest in its brand to preserve it first-mover momentum." Other trends from Kantar BrandZ's global report include: Cheong Tai Leung, CEO- APAC, Insights Division, Kantar added:"Even amid economic downturns, the world's most valuable brands have consistently outperformed major indices, providing irrefutable proof of the power of marketing and the enduring value of strong brands. Encouragingly, we're seeing a growing number of brands from APAC securing positions among the world's most valuable, underscoring the ambition, resilience and global competitiveness of leading businesses across the region." Kantar BrandZ Top 10 Most Valuable Global Brands 2025 About Kantar BrandZ: Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business' financial performance. Kantar's annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.5 million consumers, for 22,000 brands in 54 markets. Discover more about Kantar BrandZ here. Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
Yahoo
15-05-2025
- Business
- Yahoo
Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world's most valuable brands
Since 2006 over $9.3 trillion has been added to the Global Top 100, now valued at $10.7 trillion LONDON, May 15, 2025 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, launches its 20th edition of BrandZ Most Valuable Global Brands, the world's most authoritative brand ranking, based on consumer perceptions and financial performance. US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but a rise among Chinese brands and volatility caused by escalating tariffs could threaten this order. Chinese brands have doubled their value over the past 20 years, now accounting for 6% of the overall value of the Global Top 100. These shifts have come at the expense of European brands, which for now account for only 7% of the Global Top 100 (down from 26% in 2006). Martin Guerrieria, Head of Kantar BrandZ, said: "Even through economic crises, the world's most valuable brands have consistently outperformed the S&P 500 and MSCI World Index over 20 years. This is irrefutable proof of marketing's value. A brand is a company's most valuable asset, and the last thing businesses should be doing in response to market shocks is cutting marketing investment. "Brands are built on ongoing exposure and experiences. The most successful are consistent in their messaging and recognise the intangible value of brands in the minds of consumers. The smartest businesses differentiate their brands to the extent that consumers are happy to pay a premium, because they can maintain or survive price rises without eroding demand. This is crucial for protecting margins when facing external pressures." Outside the US, significant gains have been seen for Sweden's Spotify, re-entering the Global Top 100 at 76; India's Airtel, the fastest growing telecom brand in the world; Argentinian retailer Mercado Libre, the only Latin American brand in the Global Top 100; Spanish retailer Zara, which rose five places to 65th, and Canada's RBC, which saw the biggest YOY brand value growth (43%) of any financial services brand outside the US. Disruptive brands fuel long-term brand value Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in the Global Top 100 since 2006. In 2025 this includes Stripe and Chipotle, which have entered the ranking for the first time (in 85th and 86th place) and Aldi, which has been in the Global Top 100 for 15 of the past 20 years, and is currently ranked 94th. Martin Guerrieria comments: "Innovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades – think Uber, and now ChatGPT. The most successful – like Apple, Amazon, Google and Microsoft – have long moved away from their original product base." Overall, the Global Top 100 has reached a record total brand value of $10.7 trillion, a year-on-year increase of 29%. This has been driven by tech-enabled disruptor brands, which have delivered most of the increase in value over the past 20 years across all sectors. Apple retains its top position for the fourth year with a brand value of $1.3 trillion, up 28% on the previous year. The only trillion-dollar brand in the ranking, Apple represents more than 12% of the total value of the Global Top 100. ChatGPT premiers in 60th place, the highest newcomer since NVIDIA in 2021, but may face strong competition as brands like Google and Microsoft respond to its first-mover advantage. Amazon's brand value has soared by 50% to $866 billion, thanks to its strong positioning around convenience and affordability allowing it to thrive in a challenging economy. Instagram and TikTok have posted impressive growth of 101% and 25% respectively. They reflect the continued influence of social media in shaping consumer habits and delivering direct-to-consumer e-commerce sales for brands and influencers globally. Martin Guerrieria, Head of Kantar BrandZ, said: "In a world of digital saturation and tough consumer expectations, brands need to meet people's needs, connect with them emotionally and offer something others don't to succeed. They need to be not just different, but meaningfully so. The dominance of brands like Apple, Instagram and McDonald's underlines the power of a consistent brand experience that people can relate to and remember. ChatGPT's dramatic rise shows how a brand can find fame and influence society to the extent that it changes our daily lives. But with generative AI competition accelerating, OpenAI will need to invest in its brand to preserve it first-mover momentum." Other trends from Kantar BrandZ's global report include: Retail continued its post-pandemic surge, with overall brand value growth up 48% as e-commerce and private label create value for consumers in inflationary times. In contrast, brand values in consumer categories like apparel (0%), food & beverages (-1%) and personal care (-5%) remained flat or declined, although brands like Uniqlo, Coca-Cola and Dove are all outperforming competitors. Alcohol (-11%) has been under pressure from reduced consumption, especially among younger generations who instead focused on health and wellness, including increased consumption of low/no alcohol beverages. The fragmentation in spirit flavours and craft beer is also diluting the market share of legacy brands. The luxury sector, one of the few sectors to grow through the pandemic years, has dropped 2% in 2025. This is in part because of softer demand in China, where scrutiny of displays of wealth and extravagance have shifted consumer preference towards lifestyle experiences instead of status symbols. Cheong Tai Leung, CEO- APAC, Insights Division, Kantar added: "Even amid economic downturns, the world's most valuable brands have consistently outperformed major indices, providing irrefutable proof of the power of marketing and the enduring value of strong brands. Encouragingly, we're seeing a growing number of brands from APAC securing positions among the world's most valuable, underscoring the ambition, resilience and global competitiveness of leading businesses across the region." Kantar BrandZ Top 10 Most Valuable Global Brands 2025 Rank 2025 Brand Brand Value 2025 (US$ m) YoY Change (%) 1 Apple 1,299,655 28 % 2 Google 944,137 25 % 3 Microsoft 884,816 24 % 4 Amazon 866,118 50 % 5 NVIDIA 509,442 152 % 6 Facebook 300,662 80 % 7 Instagram 228,947 101 % 8 McDonald's 221,079 0 % 9 Oracle 215,354 48 % 10 Visa 213,348 13 % Total value of Global Top 100 = $10.7tn; +29% About Kantar BrandZ: Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business' financial performance. Kantar's annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.5 million consumers, for 22,000 brands in 54 markets. Discover more about Kantar BrandZ here. About Kantar Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future. View original content to download multimedia: SOURCE Kantar Sign in to access your portfolio
