Latest news with #Brawny
Newsweek
5 days ago
- Health
- Newsweek
Newsweek New & Noteworthy: Products You Need to Try (May 28, 2025)
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Clif's Zbar recently launched a new collection, Bloom's released a new dietary supplement and Oikos has new high-protein shakes for immune system and muscle support. If you're searching for new products to try, we've got you covered. Newsweek's New & Noteworthy, in partnership with the Best New Product Awards, is a weekly editorial feature that helps consumers discover the latest and greatest products! This series covers food and beverages, personal care, beauty, household care, home goods, baby and kids, pets and so much more. Follow along as we spotlight the innovations shaping tomorrow's trends. Each week, we bring you a curated selection of new and innovative products, ensuring you're always in the know about what's fresh and exciting across a range of consumer categories. Stay ahead of the curve with our expert insights and find your next favorite product right here. In this week's edition, you'll also find outstanding paper towels, a new razor for men, delicious lemonade iced tea and more. We hope you find something you love. Marketers looking to showcase their latest products can submit them for consideration by completing this form. Bloom Frosted Lemonade Greens Bloom Frosted Lemonade Greens. Bloom Frosted Lemonade Greens. New & Noteworthy Bloom's new Frosted Lemonade Greens are packed with 38 powerhouse ingredients including probiotics, antioxidants, digestive enzymes and fiber. They're designed to help reduce bloat, support gut health, boost energy and keep you feeling good from the inside out. Whether you're sipping it post-workout, by the pool or as a midday pick-me-up, Frosted Lemonade Greens brings a refreshing boost to help you feel your best anytime, anywhere. Buy Bloom Frosted Lemonade Green for $32.98. Pepcid Soothing Gummies Pepcid Soothing Gummies. Pepcid Soothing Gummies. New & Noteworthy Help relieve occasional heartburn, upset stomach, acid indigestion and stress with Pepcid Soothing Gummies, Heartburn Relief + Stress Relief dietary supplements. The gummies are formulated with key ingredients, including 500mg of tricalcium phosphate to help relieve occasional heartburn, upset stomach and acid indigestion, and 40mg of lemon balm extract to help relieve occasional stress. Buy Pepcid Soothing Gummies for $10.47. Brawny 3-Ply Paper Towels Brawny 3-Ply Paper Towels. Brawny 3-Ply Paper Towels. New & Noteworthy The strongest, most absorbent and most durable paper towel, Brawny 3-Ply is built to handle it all. As the only 3-Ply Premium Paper Towel on the market, it's ready for every mess, from small spills to the biggest cleanups. Buy Brawny 3-Ply Paper Towels for $15.49. Zbar Bake Sale Collection Zbar Bake Sale Collection. Zbar Bake Sale Collection. New & Noteworthy Clif's Zbar, the energy snack bar for kids, launched a new Bake Sale Collection featuring two new flavors of soft-baked bars: Cinnamon Roll and Cookies 'n Creme. Inspired by home baking, Cinnamon Roll tastes like weekend morning fun, while Cookies 'n Creme offers a delicious twist on a fan favorite flavor. Buy Zbar Bake Sale Collection for $13.22. Oikos Protein Shake Oikos Protein Shake. Oikos Protein Shake. New & Noteworthy Oikos new high-protein shakes offer a bold vanilla, chocolate or salted caramel flavor (your choice!) and 30g of complete protein per serving for muscle support. They also contain key vitamins A and D for immune system support and 5g of prebiotic fiber to support digestive health. Buy Oikos Protein Shake for $26.99. BIC Flex 5 Sensitive Razor for Men BIC Flex 5 Sensitive Razor for Men. BIC Flex 5 Sensitive Razor for Men. New & Noteworthy BIC's new Flex 5 Sensitive Razor for Men is designed to tackle sensitive skin with precision and comfort. Clinically proven for sensitive skin, this dermatologist-tested razor features five long-lasting blades for an ultra-close, effortless shave—perfect for clearing away those cold-weather beards and other seasonally neglected zones. Buy BIC Flex 5 Sensitive Razor for Men for $7.27. Khloud Protein Popcorn Khloud Protein Popcorn. Khloud Protein Popcorn. New & Noteworthy Launched by Khloe Kardashian, Khloud Protein Popcorn blends bold flavor with 7g of complete protein in every serving. Made with whole grain Nebraska corn, milk protein isolate and simple, recognizable ingredients, this snack is popped and tumbled in real flavor like White Cheddar, Olive Oil & Sea Salt and Sweet & Salty Kettle. No seed oils, no artificial flavors and no filler. Buy Khloud Protein Popcorn for $4.99. Lipton Fusions Lemonade Iced Tea Lipton Fusions Lemonade Iced Tea. Lipton Fusions Lemonade Iced Tea. New & Noteworthy Lipton Fusions combines crisp lemonade with the goodness of Lipton Iced Tea! Available in two varieties: Strawberry Lemonade and Pineapple Mango Lemonade. Buy Lipton Fusions Lemonade Iced Tea for $12.99. Filtrete Refillable Air Filter Kit Filtrete Refillable Air Filter Kit. Filtrete Refillable Air Filter Kit. New & Noteworthy The Filtrete Refillable Air Filter kit delivers cleaner air and less waste by offering collapsible refillable filters that take up 75% less space. The kit will save you room and money on refills throughout the frame's 20-year life span cutting disposable waste by 20%. These filters are certified asthma and allergy friendly. Buy Filtrete Refillable Air Filter Kit for $89.99. Bumbum Diapers Bumbum Diapers. Bumbum Diapers. New & Noteworthy Bumbum Diapers is a new line of diapers, featuring a secure, high waistband that adapts to every baby. They use ingredients like aloe and soft breathable fabrics. Each diaper contains a wetness indicator that changes from yellow to blue and an absorbent core that can lock away liquid for up to 12 hours. They are dermatologically tested, clinically proven hypoallergenic and mindfully made without fragrance parabens and latex. Buy Bumbum Diapers for $19.99. Written permission from Best New Product Awards Inc. is required to use the New & Noteworthy, Best New Product or Newsweek logos. Have any questions? Contact Kim Diamond at kdiamond@ Newsweek participates in various affiliate marketing programs, which means we may get paid commissions on products purchased through our links to retailer sites.
Fast Company
15-05-2025
- Business
- Fast Company
Protect your protein shakes. The Brawny Man is hunkier than ever
Brawny just went big on bulk. The Georgia-Pacific paper towel brand introduced a new logo set in a thicker font and breathed new life into its lumberjack mascot, the Brawny Man—all as part of a shift to stand out on store shelves and launch a new product, three-ply paper towels. 'We weren't just evolving a visual identity,' Amanda Earley, Georgia-Pacific's brand director for Brawny, tells Fast Company. 'We were launching a new product, shifting our full lineup, and repositioning the brand in culture, all while protecting what made Brawny special in the first place.' Bringing all this to market at the same time was a challenge, Earley says, but necessary to achieve the company's overall goals: to grow household penetration, drive category growth, and convert the brand's entire portfolio from two-ply to three. A bolder Brawny logo The logo is one part of that. 'We modernized the logo to make it bolder, more confident, and unmistakably Brawny,' Earley says. The typographic beef up was also a strategic decision to 'signal product superiority at shelf, reinforce brand strength, and help us stand apart in a space that often feels like a sea of sameness,' she says. Companies like Amazon, OpenAI, and Walmart have all recently made their logos bigger and bolder, but for Brawny, doing so was an imperative because of its brand promise. A paper towel brand that calls itself the strongest can't be set in a skinny font, especially after announcing plans to increase the ply of its products by 50%. So the company made a few changes to indicate its new weight class. Its logo uses flat, bold, black-and-white letterforms, removing the red shadowing of the previous version. It's also now set on a firm horizontal instead of a slant. The logo type is sans serif, except for the letters B and A, which have serifs that extend like eaves on a rest stop or ranger station icon. A bulked-up Brawny Man Introduced in the 1970s, the Brawny Man has undergone multiple makeovers over the years and worn his facial hair in various ways—the brand even had Brawny women as part of a 2016 campaign. In this newest iteration, the Brawny Man appears on packaging in the form of an illustration of a handsome, hunky outdoorsy type suitable for casting on The Bachelorette wearing his signature red-and-black plaid shirt. He appears oversize in new commercials, like Brawny's own Paul Bunyan—and he's eager to help clean up messes, whether they happen to be in the aftermath of a 40th birthday party or at a treehouse sleepover full of superstitious tween girls. Too often brand mascots 'live frozen in time,' says Jaime Robinson, cofounder and chief creative officer at Joan Creative, which helped develop packaging and worked on the Brawny Man's refresh. 'When you have such legendary brand IP like the Brawny Man, you want to approach it thoughtfully but bravely,' Robinson says. It was all about striking the right balance between familiarity and modernity, according to Holly Karlsson, creative director at Bulletproof, the agency that worked on Brawny's visual identity and packaging design. And by 'retaining his rugged dependability while evolving his personality to feel more authentic, warm, and human,' she says, Bulletproof hoped to do just that. The new Brawny Man is a gentle giant with a bold logo to match.
Miami Herald
19-04-2025
- Business
- Miami Herald
Bankrupt paper towel and tissue maker seeks sale to Italian rival
When the Covid-19 pandemic devastated the retail sector beginning in March 2020, sanitary paper companies benefited from the call to accelerate their toilet paper, paper towel, facial tissue, and napkin production to meet huge demand from the public. People were stocking up on all of the different sanitary paper products, as many workers had transitioned to remote work at home and a large percentage of the workforce began using more at-home paper products instead of the sanitary paper offered at work. Don't miss the move: Subscribe to TheStreet's free daily newsletter By April 12, 2020, 73% of U.S. stores were sold out of toilet paper, Reuters reported at the time, but the market ramped up quickly, as by April 19, 2020, 48% of stores were sold out. But that's still a high percentage of stores without toilet paper. Related: Huge burger chain franchisee files for Chapter 11 bankruptcy The scarce supply of sanitary paper products led consumers to begin hoarding any stock they could find, increasing the need to restock the shelves. The leading sanitary paper producers ramped up production and reaped the financial benefits of increased sales of the products. Toilet paper sales in mid-March 2020 rose by 216.8%, according to Adweek, but stabilized by June 2020. The U.S. paper towel and bathroom tissue sector has been dominated by three manufacturers - Georgia-Pacific, which makes Brawny and Angel Soft brands; Kimberly-Clark, which manufactures Scott, Cottonelle, and Kleenex; and Procter & Gamble, which makes Charmin, Bounty, and Puffs. The three companies combined hold 78% of the U.S. market share of toilet paper, according to a National Library of Medicine report. Some of the smaller sanitary paper companies, facing severe supply chain issues, struggled to compete during and after the pandemic, and some manufacturers weren't able to avoid financial distress and a bankruptcy filing. Gorham Paper and Tissue, which manufactured White Mountain Tissue, in November 2020 filed for Chapter 11 protection facing the effects of the pandemic and in January sold its assets to Behrens Investment Group. The company was rebranded White Mountain Paper Company. Image source: Pixabay Fast-forward to about 4-1/2 years later, and major sanitary paper producer Royal Paper on April 8, 2025, filed for Chapter 11 protection, seeking to sell its assets to the U.S. affiliate of Italian sanitary paper company Sofidel Group for a stalking-horse bid of $126 million. Related: Another huge auto parts brand files for Chapter 11 bankruptcy The Phoenix-based debtor, which manufactures private-label toilet paper, paper towels, facial tissues, and napkins for retail customers Aldi, Whole Foods, Trader Joe's, Kroger, and Meijer, filed its petition after a combination of labor shortages and a fire at one of its distribution facilities impacted its ability to meet customer demand. More bankruptcies: Popular restaurant and bar chain files for Chapter 11 bankruptcyPopular athletic shoe chain files for Chapter 11 bankruptcyAward-winning cosmetics brand files for Chapter 11 bankruptcy Among its private-label products for the at-home market, which comprises 70% of the company's business, are Whole Foods' 365 Napkins, Trader Joe's Super Soft Bath Tissue, and Value Bath Tissue that is sold at Family Dollar. Royal's away-from-home market, which includes hotels, restaurants, schools, and hospitals, comprises 30% of its market. Sofidel's brands include Regina, Softis, Kittensoft, Papernet, and Hakle. Royal Paper, founded in 1992, filed a motion on April 8 seeking approval of up to $10 million in debtor-in-possession financing, with $5 million available on interim approval of the motion, to finance its reorganization in bankruptcy. The debtor, Royal Interco, listed $100 million to $500 million in assets and liabilities in its petition. The company owes over $205 million on a term loan credit agreement and about $24.9 million in unsecured debt, according to a declaration from Chief Restructuring Officer Michael Ragano of Novo Advisors. Related: Popular breakfast chain franchise files for Chapter 11 bankruptcy The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
