Latest news with #BrendanWhitworth
Miami Herald
5 days ago
- Business
- Miami Herald
Anheuser-Busch's ‘Game-Changing' New Energy Drink Has Officially Arrived
Anheuser-Busch has a new energy on the market. Earlier this year, the iconic beverage company partnered with another Missouri-based brand, 1st Phorm, and Dana White. Now, six months into their agreement, the teams are ready to debut a "game-changing new energy drink," aptly named Phorm Energy. Phorm Energy was born in part from a "vision to take The Lou's best-kept secret and transform it into a national powerhouse in the energy drink category," according to a May 28 press release, which also explained the drinks feature only natural flavors and caffeine from green tea, which is blended with electrolytes for hydration and ingredients aimed at supporting mental focus. Related: New Alani Nu Energy Drink Flavor Declared 'the Best' by Fans Phorm Energy is debuting in four varieties–Blue Blitz, Orange Fury, Screamin' Freedom and Grape Smash–all available in 16-ounce cans. Its Screamin' Freedom is described as a "full of flavor" release with notes of blueberry, cherry and citrus. Blue Blitz is said to be a combination of blue raspberry and cotton candy, while Orange Fury mixes orange soda with candied orange flavors for "just the right tanginess." Finally, its Grape Smash is "grape candy and grape soda all in one." Related:PepsiCo Confirms Limited-Edition Releases to Come From 'Powerhouse' New Partnership "With the launch of Phorm Energy, we're bringing together two American companies based in St. Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers," Anheuser-Busch CEO Brendan Whitworth said in a statement. "This partnership is strengthened by our complementary capabilities and expertise, but it's also driven by the amazing people and cultures that make our companies special," Whitworth continued, "I couldn't be more excited to take on the energy category with this partnership and product, and alongside our world-class distribution network and team, I can't wait to bring Phorm Energy to consumers across the country." Phorm Energy is currently available online (must be 18+ to purchase) and will be heading to retailers nationwide in the coming weeks. Next: Major Supermarket Chain's Drivers Vote 'Overwhelmingly' to Authorize Strike Copyright 2025 The Arena Group, Inc. All Rights Reserved
Yahoo
6 days ago
- Business
- Yahoo
UNLOCK YOUR FULL POTENTIAL WITH PHORM ENERGY: A GAME-CHANGING NEW ENERGY DRINK FROM ANHEUSER-BUSCH AND 1ST PHORM
Phorm Energy is a new-to-world energy drink line designed to help provide energy, hydration and focus, created by two American manufacturers with proud St. Louis roots ST. LOUIS, May 28, 2025 /PRNewswire/ -- In a world driven by ambition and tenacity, Phorm Energy emerges as more than just an energy drink—it's a powerful partner for those committed to unlocking their full potential. Launched nationally today, Phorm Energy celebrates and supports those who embrace grit, discipline, and resilience in their everyday lives. Available in four varieties – Screamin' Freedom, Blue Blitz, Orange Fury, and Grape Smash, Phorm Energy boasts natural flavors, natural caffeine from green tea, electrolytes for hydration, and a blend of ingredients aimed at supporting mental focus. From St. Louis' neighborhood roots to today's nationwide rollout: at Phorm Energy, We Do the Work together. Brendan Whitworth, CEO, Anheuser-Busch said: "With the launch of Phorm Energy, we're bringing together two American companies based in St. Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers. This partnership is strengthened by our complementary capabilities and expertise, but it's also driven by the amazing people and cultures that make our companies special. I couldn't be more excited to take on the energy category with this partnership and product, and alongside our world-class distribution network and team, I can't wait to bring Phorm Energy to consumers across the country." Phorm Energy is the first innovation launched from the recently announced partnership between Anheuser-Busch, 1st Phorm and Dana White – with a vision to take The Lou's best-kept secret and transform it into a national powerhouse in the energy drink category. Sal Frisella, CEO, 1st Phorm said: "We've always been proud of our St. Louis roots and the opportunity to partner with Anheuser-Busch -a true staple of this city- is a big moment for us and for St. Louis. Phorm Energy was built for the people who are committed to getting better by showing up and doing the work every day, no matter the circumstance. This partnership is about honoring that mindset and together we're going to build something disruptive, powerful, and uniquely special." Crafted with Purpose, Driven by CommitmentDerived from green tea extract, a natural source of caffeine, and crafted with zero sugar and zero artificial flavors, Phorm Energy uses high-quality ingredients designed to help provide the hydration and mental focus needed to reach even the most ambitious goals. Starting now, Phorm Energy is available in 16 oz., single cans in four invigorating flavors: Screamin' Freedom: Full of flavors including blueberry, cherry and citrus Blue Blitz: A flavor combination of blue raspberry and cotton candy Orange Fury: A flavor mixture of orange soda and candied orange for just the right tanginess Grape Smash: Sweet notes of grape candy and grape soda all in one Phorm Energy is available for consumers 18+ starting now on and will soon be available at retailers near you. To follow the latest on Phorm Energy, visit and follow Phorm Energy on Instagram and Facebook About Phorm Energy Phorm Energy is made for those who do the work in their everyday lives to unlock your full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy has natural caffeine derived from green tea extract and electrolytes that support hydration. Phorm Energy is a collaboration between Anheuser-Busch, 1st Phorm, and Dana White. For more on Phorm Energy, you can visit and follow Phorm Energy on Instagram and Facebook. About Anheuser-BuschAt Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life. We are home to several of America's most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation's military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that's who we are. For more information, visit or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. About 1st Phorm1st Phorm is a leading sports nutrition brand committed to delivering high-quality products made from premium ingredients sourced from across the world. Founded on Midwest values and strong work ethic, 1st Phorm ensures that each product is crafted to perfection and rigorously tested to meet our best-inclass standards. 1st Phorm's mission is to support individuals in achieving their fitness goals with the best supplements and sports nutrition products on the market. Our dedication to empowering people on their fitness journeys is matched only by our unwavering commitment to exceptional quality and unparalleled customer service. For more on 1st Phorm, you can visit and follow us on Instagram, Facebook, YouTube, and TikTok for the latest news and announcements. Contact: Media at Anheuser Busch (media@ View original content: SOURCE Anheuser-Busch Sign in to access your portfolio
Yahoo
13-05-2025
- Business
- Yahoo
Columbus Anheuser-Busch brewery receives $300 million investment
COLUMBUS, Ohio (WCMH) — Anheuser-Busch celebrated a new $300 million national investment at its Columbus brewery on Monday. The investment will expand their technical training, with the company's first regional excellence center in Columbus. 'Anheuser-Busch has been here for almost 60 years,' Ohio Gov. Mike DeWine said. 'They've been making beer here, and that continues, how they do it continues to evolve, and the technology continues to advance, and we want Ohio workers to advance at the same time.' Ohio State grad goes viral in Brutus Buckeye reveal video Officials said the new national investment by Anheuser-Busch will have a major impact on advancing technology and building up the workforce. CEO Brendan Whitworth explained the program is modeled after the technical excellence center in St. Louis, supporting over 1,200 employees. 'We will open our doors beyond our own workforce, inviting local trade schools to leverage our capabilities and our curriculum so that together we can build an even stronger pipeline of qualified and talented workers to strengthen the American manufacturing sector,' Whitworth said. The new center will also be training the existing workforce, hoping to upskill its entire regional technical workforce over the next three years. 'The more business can be entwined and work with our schools, the better it is,' DeWine said. 'Better for us is better for, the for the business, better for the young people that are being trained.' Officials also said the new excellence center will help support military veterans find opportunities in manufacturing. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Epoch Times
12-05-2025
- Business
- Epoch Times
Anheuser-Busch to Invest $300 Million in US Manufacturing, Expand Workforce Training
Anheuser-Busch The new investment builds on nearly $2 billion the company has put into its facilities over the past five years, it said in a press announcement on May 12. The announcement comes after the brewer reported a rise in first-quarter profit last week, more than double the increase 'This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch's commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity,' CEO Brendan Whitworth said. 'Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are.' The investment is part of the company's 'Brewing Futures' initiative, which focuses on three areas: upgrading manufacturing facilities, building a skilled workforce, and creating more opportunities for veterans, according to the company. One of the initiative's major components is the expansion of Anheuser-Busch's Technical Excellence Center model, which seeks to upskill its workforce with additional technical training. As part of that, a new regional training center will open in Columbus, Ohio, where the company plans to upskill the technical workforce there over the next three years. In addition to internal training, the facility will be accessible to trade school students and instructors in partnership with local institutions and the Manufacturing Institute. Related Stories 3/21/2025 4/30/2025 'Anheuser-Busch has been a shining example of what 'Made in America' means, and their latest investment of $300 million builds on their longtime commitment to grow our workforce and expand U.S. manufacturing,' U.S. Secretary of Labor Lori Chavez-DeRemer said. 'They are demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow.' The company said it is also increasing its support for veterans. Anheuser-Busch will be the first American manufacturer to adopt a digital credentialing system that translates military experience into manufacturing-relevant skills, the company added in its release. It plans to train recruiters to recognize those credentials and match applicants to appropriate roles. More than 10 percent of the company's workforce already consists of veterans or active-duty service members. 'Anheuser-Busch's $300 million investment is more than a commitment to manufacturing in America—it's a commitment to America's future,' said Jay Timmons, president and CEO of the National Association of Manufacturers. 'By expanding technical training and strengthening our industrial base in Columbus, and with their support of the Manufacturing Institute's Heroes MAKE America initiative, they are opening doors of opportunity for manufacturing workers across this country. This investment will help fuel our economy, lift up communities and secure the promise of manufacturing in America for generations to come.' Anheuser-Busch, based out of St. Louis, said it employs around 65,000 people nationwide and that 99 percent of the products it already sells in the United States are made domestically. Reuters contributed to this report.
New York Post
12-05-2025
- Business
- New York Post
Anheuser-Busch to invest $300 million for vets and jobs as beer-maker goes all-in on ‘Made in America'
Anheuser-Busch is planning to invest $300 million in its facilities across the U.S. It's a move the beer-maker said will bolster manufacturing jobs across the United States while also supporting veterans who are pursuing manufacturing careers. Advertisement 'This new $300 million investment in our manufacturing facilities across the U.S. is the latest example of Anheuser-Busch's commitment to strengthening our local communities by creating and sustaining jobs and driving economic prosperity,' Anheuser-Busch CEO Brendan Whitworth said in a statement. 'Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are.' Anheuser-Busch's initiative — dubbed Brewing Futures — isn't new, though the company says itrepresents the latest evolution in its effort to drive economic prosperity in the U.S. and boost domestic manufacturing. The company, which makes Budweiser, Bud Light, Busch Light and Michelob Ultra, has invested more than $2 billion in its 100 facilities in the U.S. over the past five years. It is also one of many companies that have plans to increase investment in the U.S. in recent months under the Trump administration, which has been using tariffs to encourage companies to bring manufacturing back to American soil and reduce reliance on foreign goods. Advertisement Anheuser-Busch CEO Brendan Whitworth (pictured) has vowed to invest $300 million towards its U.S. based facilities. BELGA MAG/AFP via Getty Images The company said it will expand the reach of its technical excellence center model by building a new regional facility in Columbus, Ohio. Anheuser-Busch will upskill its entire regional technical workforce over the next three years at the Columbus facility. The beer-maker said it will partner with the National Association of Manufacturers' Manufacturing Institute and local trade schools to expand technical training for manufacturing careers. 'Anheuser-Busch has been a shining example of what 'Made in America' means, and their latest investment of $300 million builds on their longtime commitment to grow our workforce and expand U.S. manufacturing,' Secretary of Labor Lori Chavez-DeRemer said in a statement. 'They are demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow.' Advertisement To help veterans, Anheuser-Busch is partnering with the Manufacturing Institute's Heroes MAKE America program to become the first American manufacturer to adopt a new digital credentialing system that translates military experience into skills needed in the manufacturing field. The beer-maker has made huge commitments towards expanding its U.S. workforce and manufacturing. Christopher Sadowski The company has long supported military members, and more than 10% of its current workforce is made up of veterans and active-duty military members, including its CEO. Whitworth — who served in the Marines before joining the CIA — was named as Anheuser-Busch chief executive in July 2021 and led the company through challenges associated with its controversial 2023 Bud Light marketing campaign featuring transgender influencer Dylan Mulvaney. The campaign sparked a backlash and a significant boycott by consumers and public figures. It even dethroned Bud Light as the top-selling beer brand in the U.S. Advertisement Whitworth tried to move beyond the controversy by launching a slew of patriotic and humorous marketing campaigns focused on the company's broader role in American culture. These also highlighted the workers responsible for making the company's beer and its contributions to the economy and communities. Earlier this year, he penned a letter titled 'A Call for American Beers,' in which he expressed his dissatisfaction with the longstanding use of 'domestic' to describe American-made beer. He encouraged the company's distributors and partners to replace the term 'domestic' with 'American' when marketing beer, arguing that the term better reflects the industry's identity.
