Latest news with #Brevo
Bloomberg
01-08-2025
- Business
- Bloomberg
General Atlantic, Oakley Said to Near €1 Billion Deal for Brevo
A consortium consisting of General Atlantic and Oakley Capital is nearing a deal to buy Brevo in a deal that values the French software-as-a-service business at about €1 billion ($1.1 billion), people familiar with the matter said. The private equity firms are in exclusive talks with Brevo's major investors including Bridgepoint Group Plc, Partech Partners and Bpifrance, said the people, who asked not to be identified as the information. Bridgepiont and Bpifrance are likely to retain minority stakes, while Partech is fully exiting its holding via the transaction, the people said. An agreement could be announced within days, they added.
Time Business News
16-07-2025
- Business
- Time Business News
Best Email Marketing Platforms for Startups and Small Businesses in 2025
Email marketing remains one of the most powerful tools for startups and small businesses to reach customers directly, build brand loyalty, and drive conversions. With the landscape constantly evolving, choosing the right platform in 2025 means finding a balance between features, affordability, and scalability. In this blog, we break down the top email marketing platforms for startups and small businesses, with a focus on usability, automation, pricing, and integrations. 1. Mailchimp – Best All-in-One Solution for Beginners Why it stands out: Mailchimp remains the go-to for startups looking for an intuitive platform. In 2025, it offers enhanced automation, smart segmentation, and predictive analytics all in one dashboard. Key Features: Drag-and-drop builder, audience segmentation, A/B testing, AI-driven insights Drag-and-drop builder, audience segmentation, A/B testing, AI-driven insights Free Plan: Up to 500 contacts Up to 500 contacts Best For: Startups needing a user-friendly, all-in-one tool Why it stands out: Brevo is perfect for cost-conscious teams that still want powerful automation. It offers unlimited contacts and pay-as-you-go email volume, making it highly scalable. Key Features: Email & SMS campaigns, automation workflows, CRM features Email & SMS campaigns, automation workflows, CRM features Free Plan: Up to 300 emails/day Up to 300 emails/day Best For: Small businesses wanting value and automation without high costs Why it stands out: MailerLite is designed for ease of use, offering a minimalist interface with robust tools like automation, landing pages, and A/B testing. Key Features: Drag-and-drop editor, automation, website builder, eCommerce integrations Drag-and-drop editor, automation, website builder, eCommerce integrations Free Plan: Up to 1,000 subscribers, 12,000 emails/month Up to 1,000 subscribers, 12,000 emails/month Best For: Solo founders and small teams who prioritize clean UI and UX Why it stands out: Moosend offers deep eCommerce integrations and powerful automation at a competitive price. Its personalization and behavioral tracking are ideal for online stores. Key Features: AI recommendations, cart abandonment emails, product recommendations AI recommendations, cart abandonment emails, product recommendations Free Trial: 30-day free trial 30-day free trial Best For: Small eCommerce brands scaling quickly Why it stands out: Constant Contact shines in event-based marketing and local business promotions. Its templates and event management tools are ideal for community-focused startups. Key Features: Event invitations, surveys, real-time reporting Event invitations, surveys, real-time reporting Starting Price: $12/month $12/month Best For: Local service providers, nonprofits, and event-driven businesses Why it stands out: ConvertKit focuses on creators – bloggers, coaches, and podcasters – offering tailored tools like visual automation and creator-focused templates. Key Features: Visual automation builder, tagging system, creator-focused templates Visual automation builder, tagging system, creator-focused templates Free Plan: Up to 1,000 subscribers Up to 1,000 subscribers Best For: Solopreneurs, coaches, and content creators Why it stands out: If your startup uses Zoho CRM or Zoho One, Zoho Campaigns is the natural fit. Seamless integration with other Zoho tools makes campaign management effortless. Key Features: CRM integration, automation, dynamic content CRM integration, automation, dynamic content Free Plan: Up to 2,000 contacts Up to 2,000 contacts Best For: Businesses already using Zoho ecosystem Conclusion: In 2025, email marketing platforms are smarter, more affordable, and more tailored than ever before. Whether you're a startup founder managing marketing solo or a growing team needing automation, there's a solution that fits your stage and budget. Start with a free plan or trial, test the features, and choose a platform that scales with your business needs. TIME BUSINESS NEWS
Time Business News
19-06-2025
- Business
- Time Business News
The Complete Guide to Email Marketing: Types, Techniques & Untapped Methods
Email marketing is old fashioned—or so they say. But here's the truth: email continues to outperform most digital marketing channels when used smartly. Whether you're a small business owner, a beginner looking to build your first campaign, or even a seasoned marketer searching for that next winning tactic, this guide is for you. Email marketing is the practice of sending targeted messages via email to promote products, build relationships, drive engagement, or nurture leads. It's cost-effective, measurable, and ideal for long-term growth. These are sent to promote sales, special offers, or limited-time deals. Think of your favorite online store sending a weekend discount—this is it. Ideal for building relationships. Newsletters share updates, tips, blog posts, or product info in a non-salesy format. First impressions matter. Welcome emails are triggered when someone subscribes to your list, introducing your brand and offering value right away. These are automated messages like order confirmations, shipping updates, and receipts. Often overlooked, but they have a very high open rate. Trying to win back inactive users? Re-engagement emails remind subscribers of your value and invite them to reconnect. Grouping your audience based on behavior, location, or preferences ensures messages are more personalized—and effective. Test different subject lines, send times, or CTAs to see what works best. It's a scientific way to improve performance. Automated emails sent in a specific sequence—like onboarding series or course delivery. Saves time while staying consistent. Over 60% of emails are opened on mobile. Use short subject lines, readable fonts, and responsive design. Every email should have one clear goal—whether that's a product purchase, webinar signup, or link click. Even expert marketers sometimes overlook these powerful strategies: While most emails are highly designed, plain-text emails feel more personal and authentic—leading to higher replies and engagement. Instead of pushing a product, use storytelling. Share customer success stories, founder journeys, or real-life scenarios tied to your offer. Send emails based on the recipient's local time zone rather than your own. Increases open rates significantly. Send two versions of the same email where only invisible elements (like sender name or pre-header) are different to track psychological impact. Add elements like quizzes, scratch cards, or mini-games. These are engaging and can drastically improve click-through rates. Choose the right tool : Platforms like Mailchimp, ConvertKit, or Brevo are great for starters. : Platforms like Mailchimp, ConvertKit, or Brevo are great for starters. Build a clean email list : Never buy lists. Grow your own via opt-in forms and lead magnets. : Never buy lists. Grow your own via opt-in forms and lead magnets. Respect privacy : Always follow GDPR/anti-spam laws. Add unsubscribe links and respect user preferences. : Always follow GDPR/anti-spam laws. Add unsubscribe links and respect user preferences. Measure and adapt: Monitor open rates, click-throughs, and unsubscribe rates. Use this data to improve. Email marketing isn't dead—it's evolving. Whether you're just dipping your toes in or scaling your strategy, the key lies in testing, personalizing, and always providing value. Email marketing is old fashioned, but only if you treat it that way. Done right, it's one of the most powerful tools in your digital toolkit. 🔹 Author Bio – Jamshaid Ali is passionate about helping businesses succeed online. He brings deep experience in SEO, guest posting, and link-building, sharing valuable knowledge to help brands grow traffic and authority in a competitive market. TIME BUSINESS NEWS
