Latest news with #BrewWithBenefits
Sinar Daily
2 days ago
- Business
- Sinar Daily
Marriott Bonvoy brings Merdeka vibes with Malaysia's first coffee rave, 'Brew With Benefits'
IF you've ever wanted to sip pandan-infused espresso while vibing to curated beats in a hotel lobby, now's your chance. Marriott Bonvoy is stirring up Malaysia's cafe culture with its first-ever coffee rave series, Brew With Benefits, happening across selected hotels this August and September. Think Merdeka but make it freshly brewed, rich in local flavour and served with a contemporary twist. The campaign is a bold tribute to Malaysia's flavours, sounds and spirit of togetherness, served up in the form of cofftails (coffee mocktails) with a nostalgic twist. These limited-time creations are infused with homegrown notes like rose syrup, Harumanis mango, pineapple and pandan, giving guests a deliciously modern take on familiar local tastes. The Brew With Benefits series by Marriott Bonvoy turns familiar flavours like pandan and rose syrup into elevated coffee mocktails. And yes, every sip comes with benefits. Marriott Bonvoy members get to rack up points, unlock sweet treats and enjoy exclusive experiences throughout the event. Marriott International Market Vice President, George Varughese said Malaysia has a vibrant cafe culture and Brew With Benefits brings that energy into their hotels in a way that feels contemporary, proudly Malaysian and unmistakably Marriott Bonvoy. "To me, celebrating Malaysia through brews means honouring our diverse culture, flavours and stories in every cup. Coffee has always been a communal experience, whether it's a kopitiam breakfast or a cafe hangout. "Each cofftail in our Brew with Benefits series pays tribute to the flavours Malaysians grew up with. It's about turning nostalgia into something new and exciting, while staying rooted in where we come from," he told Sinar Daily. The brains behind the brews? Wira Merican, founder of local coffee collective hétam+, is all about mixing old-school Malaysian flavours with cool, modern coffee vibes. Each drink in the Brew With Benefits menu tells a story of Malaysian heritage, from the equator-inspired Khatulistiwa to the nostalgic sweetness of Saga. When asked about balancing modern techniques with local flavours, Wira explained that he sees tradition and innovation as partners, aiming to create harmony between contemporary brewing methods and nostalgic Malaysian taste profiles. "For me, it's about harmony. While we embrace modern brewing techniques like espresso extraction, layering, cold foams and carbonation, the flavour notes remain unmistakably Malaysian. "Take our Merdeka coffee mocktail (cofftail) series under the Brew with Benefits campaign, each drink is built on familiar local ingredients like pandan, rose syrup and even Harumanis mango. But we present them in a way that feels new and elevated," he explained. His creations in the Merdeka cofftail series feature everything from cold foams to espresso extractions, but always spotlight Malaysian ingredients. "The key is to respect the flavour memory Malaysians already carry, the kuihs we grew up with, the drinks we had at family gatherings and then reintroduce them in a contemporary, refined format. "Coffee is more than a drink, it's an experience, a memory, a story. This collaboration lets us showcase Malaysia's diversity through flavour and celebration," he added. For him, coffee mocktails are not just new drinks, they're a way to serve the taste of Malaysia, proving that the future of coffee goes beyond beans and into culture. "Through coffee mocktails, I'm not just offering a new drink, I'm offering a taste of Malaysia. I believe the future of coffee is not just about beans, it's about culture," he said. The campaign is a bold tribute to Malaysia's flavours, sounds and spirit of togetherness, served up in the form of cofftails (coffee mocktails) with a nostalgic twist. And the lineup speaks for itself: Emas: A golden, fizzy blend inspired by the royal Harumanis mango from Perlis. It's fruity, creamy and refreshing, layered with cold foam and robust espresso. Pure tropical nostalgia in a glass. Khatulistiwa: A citrusy, bittersweet mocktail that mirrors Malaysia's equatorial vibe. With tropical acidity, natural sweetness and a rosemary finish, it's as bright as a sunrise. Saga: A bold red drink named after the saga seed and the iconic Proton Saga. It's a creamy mix of tomato, strawberry and chocolatey richness, a tribute to national pride and resilience. Belantara: Inspired by Malaysia's dense rainforests, this earthy-green mocktail blends fresh fruits with roasted coffee and a touch of sea salt, delivering a luxuriously smooth finish. Here's where to get your sip on You can find the Brew With Benefits cofftails at these participating hotels: Aloft Kuala Lumpur Sentral Moxy Putrajaya Renaissance Kuala Lumpur Hotel Palm Garden Hotel, Putrajaya (Tribute Portfolio) Putrajaya Marriott Hotel Aloft Langkawi Pantai Tengah The Westin Kuala Lumpur Penang Marriott Hotel Whether you're a coffee geek, culture lover or just here for the points and perks, Brew With Benefits offers a whole new way to celebrate Merdeka, in a cup with vibes.
Hype Malaysia
5 days ago
- Business
- Hype Malaysia
Toast Merdeka With Coffee Cocktails ('Cofftails') At Marriott Bonvoy Hotels Across Malaysia!
Let's drink to independence, fam! Marriott Bonvoy is serving up something unexpected this Merdeka, with the launch of 'Brew With Benefits,' a travelling coffee rave experience held at select hotels in Malaysia. Running across August and September, the experience celebrates Malaysia's rich culture and café heritage with a line-up of local-inspired coffee-based drinks, curated playlists, and exclusive appearances by guest barista Wira Merican, founder of local coffee collective hétam+. From notes of pandan, Harumanis mango, pineapple to rose-syrup, guests can enjoy limited-time 'cofftails' – coffee cocktails – at participating hotels and bars, and earn Marriott Bonvoy points with every purchase. 'Malaysia has a vibrant café culture, and 'Brew With Benefits' brings that energy into our hotels in a way that feels contemporary, proudly Malaysian and unmistakably Marriott Bonvoy. 'It's a unique way for guests to experience Merdeka through flavour, music and community,' said George Varughese, Market Vice President – Malaysia, Marriott International. Merdeka In A Tumbler The highlight of the event is a special drinks menu curated by Wira Merican, known for his experimental approach to Malaysian coffee. Making guest appearances at select Marriott Bonvoy hotels, Wira will be hosting live brewing demos, tastings, and storytelling sessions inspired by Malaysia's diversity and Merdeka spirit. He will also be brewing up six special drinks, including Emas and Khatulistiwa. 'Coffee is more than a drink, it's an experience, a memory, a story. This collaboration lets us showcase Malaysia's diversity through flavour and celebration,' said Wira. Sip, Celebrate & Be Rewarded Hotel guests and visitors can enjoy these unique cofftails at participating hotel cafés and lounges, with Marriott Bonvoy members earning perks like bonus points and complimentary sweet treats with their order. Participating hotels Include: Aloft Kuala Lumpur Sentral Moxy Putrajaya Renaissance Kuala Lumpur Hotel Palm Garden Hotel, Putrajaya, a Tribute Portfolio Hotel Putrajaya Marriott Hotel Aloft Langkawi Pantai Tengah The Westin Kuala Lumpur Penang Marriott Hotel Coffee rave dates and Wira's appearances vary by location. Visit each hotel's social media page for the full schedule and updates.
Barnama
07-08-2025
- Business
- Barnama
Marriott Bonvoy Stirs Up Merdeka Spirit With Inaugural Travelling Coffee Rave
KUALA LUMPUR, Aug 7 (Bernama) -- This Merdeka season, Marriott Bonvoy, the loyalty programme by Marriott International, is serving more than just perks, as it rolls out Brew With Benefits, an inaugural travelling coffee rave experience making its way through select hotels across Malaysia. Happening from August through September, the event blends Malaysia's vibrant café culture with a celebration of local flavours, featuring coffee-based creations inspired by local tastes, curated playlists, and special appearances by barista and hétam+ founder, Wira Merican. In a statement, Marriott Bonvoy said guests can look forward to limited-time 'cofftails', coffee-based cocktails infused with uniquely Malaysian flavours such as pandan, Harumanis mango, pineapple, and rose syrup. These specialty drinks will be available at participating hotels and bars, with Marriott Bonvoy members earning points with every purchase. Marriott International's Market vice president for Malaysia, George Varughese, said the initiative taps into the country's dynamic café culture. ''Brew With Benefits' brings that energy into our hotels in a way that feels contemporary, proudly Malaysian, and unmistakably Marriott Bonvoy. It's a unique way for guests to experience Merdeka through flavour, music and community,' he said. The highlight of the event is a special appearance by Wira Merican, who will host live demonstrations of his signature drinks, alongside a tasting session and storytelling inspired by Malaysia's cultural richness and the Merdeka spirit. He will also unveil six specially crafted beverages, including standout creations like Emas and Khatulistiwa. 'Coffee is more than a drink, it's an experience, a memory, a story. This collaboration lets us showcase Malaysia's diversity through flavour and celebration,' he said.
