Latest news with #Breyers'
Miami Herald
29-05-2025
- Entertainment
- Miami Herald
Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold' Innovation
Breyers just teased a super cool new release, and surprisingly, it's not ice cream. The fan-favorite frozen treat brand just dropped what it dubbed the "ice-cold, alternative" to traditional campfire experiences. While firepits are certainly a hot yard item, they don't exactly keep you or your summertime favorite treats cool–but Breyers' S'mores Freezerpit will. Related: Popular Ice Cream Brand Revives 2 Previously Discontinued Flavors This Month Breyers S'mores Freezerpit is essentially a tabletop-sized firepit-inspired cooler that looks just like a stone firepit. But instead of heating marshmallows to melty, gooey perfection, it's designed to stay ice-cold and store Breyers Campfire Collection–its line of S'mores ice cream, bars and sandwiches made with Hershey's chocolate–at the ideal temperature. Related: Target's Favorite Day Brand Adds 5 'Lovely' Limited-Edition Ice Cream Flavors "Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping - the s'mores - and make it accessible to anyone, anywhere," Bentley King, head of U.S. ice cream operations at Unilever, said in a statement. "The Breyers Freezerpit makes that joy possible, even in the middle of a city. This experience is a first-class example of how the brand is centered around cultivating simple moments for families and friends to come together and make memories." This Friday, May 30, Breyers is bringing the Freezerpit to life in Chicago's Maggie Daley Park. Guests are invited to gather around the full-size Freezerpit–which even releases faux smoke for the full effect–to enjoy "log-style seating, acoustic music and Breyers Campfire Collection S'mores bars and sandwiches" from 12 p.m. to 6 p.m. CT while supplies last. Those not near the Windy City, fear not. Beginning next week, fans can enter to win a Mini Freezerpit, a pint of Breyers Campfire Collection S'mores, and four Breyers skewer-inspired spoons to enjoy the treats at their leisure via the official sweepstakes site beginning on Monday, June 2, and running through Friday, June 13. Next, A Jonas Brothers Ice Cream Flavor Collaboration Is Coming Soon: Report Copyright 2025 The Arena Group, Inc. All Rights Reserved
Miami Herald
11-02-2025
- Business
- Miami Herald
Breyers owes some ice cream lovers a refund — but time is running out. What to know
Buyers duped by Breyers' claims of 'natural' flavors in its vanilla ice cream may be owed a refund, but time is ticking. Affected customers have until Wednesday, Feb. 19, to claim their cut of an $8.8 million settlement after the ice cream brand was accused of 'falsely and misleadingly' marketing its natural vanilla ice cream. In the complaint, buyers said they thought they were buying a dessert made with vanilla flavors 'derived only from the vanilla plant and not from non-vanilla plant sources.' 'Unfortunately for consumers, this is untrue,' the lawsuit said, arguing that Breyers Natural Vanilla Ice Cream contains 'vanilla enhancers that are not disclosed on the product packaging or label.' McClatchy News reached out to Unilever, Breyers's parent company, for comment Feb. 11 and was awaiting a response. Here's what to know as the claim deadline approaches: Who's eligible? Anyone who bought Breyers Natural Vanilla Ice Cream, in any size, between April 21, 2016, and Aug. 14, 2024, can file a claim, settlement administrators said. How do I file a claim? Claim forms can be submitted online or mailed before Feb. 19, administrators said. One claim form can be submitted per household. How much is the refund? Those who submit a valid claim can receive $1 for each carton of ice cream purchased, according to administrators. Customers can claim an unlimited number of cartons if they have proof of those purchases, while those without receipts are limited to eight cartons for a maximum $8 refund. Customers who submit a claim with both proof of purchase and without proof of purchase will have their refunds combined, administrators said. When would I get paid? A final hearing to approve the settlement was Nov. 21, but appeals could delay payments. 'If you file a valid and timely Claim Form, you will not receive a cash payment until any appeals are resolved,' administrators said. 'Please be patient.'
