Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold' Innovation
Breyers just teased a super cool new release, and surprisingly, it's not ice cream.
The fan-favorite frozen treat brand just dropped what it dubbed the "ice-cold, alternative" to traditional campfire experiences.
While firepits are certainly a hot yard item, they don't exactly keep you or your summertime favorite treats cool–but Breyers' S'mores Freezerpit will.
Related: Popular Ice Cream Brand Revives 2 Previously Discontinued Flavors This Month
Breyers S'mores Freezerpit is essentially a tabletop-sized firepit-inspired cooler that looks just like a stone firepit.
But instead of heating marshmallows to melty, gooey perfection, it's designed to stay ice-cold and store Breyers Campfire Collection–its line of S'mores ice cream, bars and sandwiches made with Hershey's chocolate–at the ideal temperature.
Related: Target's Favorite Day Brand Adds 5 'Lovely' Limited-Edition Ice Cream Flavors
"Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping - the s'mores - and make it accessible to anyone, anywhere," Bentley King, head of U.S. ice cream operations at Unilever, said in a statement. "The Breyers Freezerpit makes that joy possible, even in the middle of a city. This experience is a first-class example of how the brand is centered around cultivating simple moments for families and friends to come together and make memories."
This Friday, May 30, Breyers is bringing the Freezerpit to life in Chicago's Maggie Daley Park. Guests are invited to gather around the full-size Freezerpit–which even releases faux smoke for the full effect–to enjoy "log-style seating, acoustic music and Breyers Campfire Collection S'mores bars and sandwiches" from 12 p.m. to 6 p.m. CT while supplies last.
Those not near the Windy City, fear not.
Beginning next week, fans can enter to win a Mini Freezerpit, a pint of Breyers Campfire Collection S'mores, and four Breyers skewer-inspired spoons to enjoy the treats at their leisure via the official sweepstakes site beginning on Monday, June 2, and running through Friday, June 13.
Next, A Jonas Brothers Ice Cream Flavor Collaboration Is Coming Soon: Report
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Miami Herald
6 days ago
- Miami Herald
Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold' Innovation
Breyers just teased a super cool new release, and surprisingly, it's not ice cream. The fan-favorite frozen treat brand just dropped what it dubbed the "ice-cold, alternative" to traditional campfire experiences. While firepits are certainly a hot yard item, they don't exactly keep you or your summertime favorite treats cool–but Breyers' S'mores Freezerpit will. Related: Popular Ice Cream Brand Revives 2 Previously Discontinued Flavors This Month Breyers S'mores Freezerpit is essentially a tabletop-sized firepit-inspired cooler that looks just like a stone firepit. But instead of heating marshmallows to melty, gooey perfection, it's designed to stay ice-cold and store Breyers Campfire Collection–its line of S'mores ice cream, bars and sandwiches made with Hershey's chocolate–at the ideal temperature. Related: Target's Favorite Day Brand Adds 5 'Lovely' Limited-Edition Ice Cream Flavors "Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping - the s'mores - and make it accessible to anyone, anywhere," Bentley King, head of U.S. ice cream operations at Unilever, said in a statement. "The Breyers Freezerpit makes that joy possible, even in the middle of a city. This experience is a first-class example of how the brand is centered around cultivating simple moments for families and friends to come together and make memories." This Friday, May 30, Breyers is bringing the Freezerpit to life in Chicago's Maggie Daley Park. Guests are invited to gather around the full-size Freezerpit–which even releases faux smoke for the full effect–to enjoy "log-style seating, acoustic music and Breyers Campfire Collection S'mores bars and sandwiches" from 12 p.m. to 6 p.m. CT while supplies last. Those not near the Windy City, fear not. Beginning next week, fans can enter to win a Mini Freezerpit, a pint of Breyers Campfire Collection S'mores, and four Breyers skewer-inspired spoons to enjoy the treats at their leisure via the official sweepstakes site beginning on Monday, June 2, and running through Friday, June 13. Next, A Jonas Brothers Ice Cream Flavor Collaboration Is Coming Soon: Report Copyright 2025 The Arena Group, Inc. All Rights Reserved
Newsweek
21-05-2025
- Newsweek
Hershey Gets Warning From MrBeast
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Hershey has been sent a warning by YouTuber MrBeast over their chocolate bars, saying in effect the iconic U.S. chocolate maker is trolling his viewers. Newsweek reached out to a Hershey spokesperson via email for comment on Wednesday. Newsweek also reached out to MrBeast's lawyer for comment. The Context MrBeast—whose real name is James "Jimmy" Donaldson—is one of the world's most popular YouTubers, with 396 million subscribers on the platform. The 27-year-old got his start in 2012 by posting gaming videos, and in 2017, he went viral for filming a video of himself counting to 100,000. Today, Donaldson focuses his channel on extreme challenges, giveaways and philanthropic endeavors. In 2022, Forbes suggested the Kansas native could "be the first YouTuber billionaire," with an income of roughly $54 million annually. In addition to his successful YouTube channel, Donaldson launched his Amazon Prime Video series Beast Games last year and has food brands including Feastables, Lunchly and MrBeast Burger. In March, Feastables announced their new Peanut Butter Cups. The Hershey Company was established in 1894. According to the company's website, their "portfolio of brands has expanded beyond the beloved and iconic HERSHEY'S Milk Chocolate Bar" and includes Kit Kat, Reese's, Twizzlers, SkinnyPop, Rolo, Milk Duds, Jolly Rancher and many more. Jimmy Donaldson is seen at Prime Video's "Beast Games" Special Tastemaker Screening at the Television Academy on May 8, 2025 in Los Angeles, California. In the inset photo illustration, Hershey's chocolate bars are shown on... Jimmy Donaldson is seen at Prime Video's "Beast Games" Special Tastemaker Screening at the Television Academy on May 8, 2025 in Los Angeles, California. In the inset photo illustration, Hershey's chocolate bars are shown on July 16, 2014 in Chicago, Illinois. More Eric Charbonneau/Amazon Prime Video via Getty Images; Photo Illustration byWhat To Know On Tuesday, Donaldson took to X, formerly Twitter, to call out Hershey over their packaging, which appeared to be similar to Feastables' color. "When I search Feastables on Target I get this Hershey ad that conveniently uses our Feastables blue color," he wrote. "They also buy pre roll ads on my YouTube channel and Beast Games." "Stop harassing my fans Hershey, they don't want you," the content creator concluded, alongside a crying face emoji. At the time of publication, his message racked up more than one million views. When I search Feastables on Target I get this Hershey ad that conveniently uses our Feastables blue color.. They also buy pre roll ads on my YouTube channel and Beast Games. Stop harassing my fans Hershey, they don't want you 😭 — MrBeast (@MrBeast) May 20, 2025 What People Are Saying In the comments underneath the X post, Donaldson responded to several fans. X user @DirectedbyAlexg wrote in a note with 33,000 views and 129 likes: "I bought a huge pack at Sam's club yesterday way better then Hersheys." In response, Donaldson said in a remark with 32,000 views and 347 likes: "There's a reason the new cups have a 4.5 star rating after 2,000+ reviews. ;)" @HabibiCapital_ added in a message with 47,000 views and 630 likes: "Thank you for focusing on ethical sourcing of chocolate still with a delicious taste and affordable price. U a real one fr [for real]." Donaldson replied in a comment with 45,500 views and 492 likes: A red heart emoji. @danielcberk shared in a line with 41,600 views and 103 likes: "I love Hershey but it's because I haven't tried Feastables yet. Would love to try Feastables and evolve my allegiance." Donaldson said in a post with 39,600 views and 278 likes: "Try the new cups!" What Happens Next On Tuesday, Donaldson posted a giveaway on his Instagram, which was tied to his birthday on May 7. "One more day to enter my birthday giveaway (pinned on my page) 10 lucky winners will be getting $50,000 each!" he wrote, alongside several photos of himself holding a giant Feastables Birthday Cake bar. "I will be announcing winners on my story throughout the week starting May 26th!"
Axios
15-05-2025
- Axios
Weekender: 30 things to do in Charlotte this weekend, including PGA Championship and festivals
It's going to be another busy weekend for Charlotteans with a list of events this month from PGA Championship to Ballantyne's Beer, Bourbon and BBQ Festival. Friday, May 16 ⛳️ Check out the PGA Championship in Quail Hollow. | Prices vary | Runs through Sunday | Details 🏒 Cheer on the Checkers in their playoff game against Hershey at Bojangles Coliseum. | $29+ | 7pm | Details 🍿 Bring a blanket or chair to watch a film screening of "Cool Runnings" in the courtyard at Rally in LoSo. | Free | 7:30pm | Details 🛍️ Shop from a vintage night market in the Boileryard at Camp North End. | Free | 6-9pm | Details 🎶 Vibe to live music at Camp North End after work. | Free | 6-9pm | Details 📚 Listen to poets read selections from their collections at That's Novel Books in Camp North End and stick around for an open mic night where you can share your talents with the audience. | Free | 6-8pm | Details 🏌️ Practice your swing with golf simulators at HopFly Brewing Co. plus stick around for golf vendors, themed cocktails and a chance to win tickets to the PGA Championship. | Free | 4-9pm | Details 🎷 Vibe to contemporary jazz saxophonist Marion Meadows at Middle C Jazz. | $53+ | Times vary | Details 🎪 Take the entire family to see the UniverSoul Circus at Route 29 Pavilion in Concord. | $41-$78 | Runs through Sunday | Details 🥅 See Charlotte Independence play One Knoxville SC at American Legion Memorial Stadium. | $13-$18 | 7pm | Details 🏃♂️ Team up with friends to participate in a 24 hour relay race that include camping and food at the Whitewater Center. | $150 | 3:30pm | Details 🎤 See Billy Idol make a tour stop in Charlotte at PNC Music Pavilion. | $43+ | 7:30pm | Details 😆 Laugh at jokes from comedian Funny Marco at Comedy Zone. | $42+ | Times vary | Details Saturday, May 17 👕 Head over to TAOH outdoor Gallery in NoDa for live painting, a spray paint workshop, T-shirt making workshop, food trucks and more for | Free | 12-4pm | Details 🤣 Laugh the night away at Watershed Charlotte and enjoy follow up discussions aimed at raising awareness on mental health issues. | $15 | 7pm | Details 🌸 Stop by Sycamore for their Spring Fest for live music from bands, dog adoptions and drink specials. | Free | 12pm | Details 🥐 Grab a bite from an Ashik Bakery + Caffeto pop-up at Grow's plant shop. | Free | 11am | Details 👯♀️ Party to music from DJs with Souled Out Dates at Camp North End. | Free | 3-10pm | Details 🎉 Attend One Fest at Lenny Boy Brewing for 80+ classes and workshops, live music, yoga, arts and a marketplace | $0-$189 | 10am-10pm | Details 🧘 Bring a yoga mat to stretch in an outdoor yoga flow at the Big Moon Green in Romare Bearden Park. | Free | 9am-10:30am | Details ⚽️ Cheer on Charlotte FC as they take on Chicago Fire FC at the Bank of America Stadium. | $41+ | 7:30pm | Details 🍽️ Eat your way through a Beer, Bourbon and BBQ Festival with live music at Ballantyne's Backyard. | $45+ | 12-6pm | Details 🇯🇵 Pull up to a Japan Fest at Urban District Market with food, games, demonstrations, performances and contests. | Free | Runs through Sunday | Details 🌷 Go on a self-guided tour of private gardens and courtyards across Uptown's Fourth Ward, all paired with food and cocktail tasting along the route. | $36.30 | Runs through Sunday | Details Sunday, May 18 🍽️ Eat a Spanish-themed four course dinner for Sunday supper at L'Ostrica. | $75 | 5:30pm | Details 🕯️Create a custom candle with Paddywax at Wooden Robot Brewery. | $20 | 1pm | Details 👯♀️ Catch an aerial dance show with brunch, a tiny tattoo pop-up and giveaways at Monday Night Brewing Garden Co. Proceeds benefit non profit kitten rescue Inked Kittens Club. | $30 | 11:30am-1pm | Details 🧘 Unwind with a yoga flow followed by brunch at the Whitewater Center. | $50 | 9:15am | Details 🍾 Have a Sunday fun day experience with brunch, drink specials and music from a live DJ at STATS. | $0-$100 | 12-9pm | Details 🎶 Relive the 90s in a day party with music from a live Dj at Alibi Patio & Garden. | Free | 4-9pm | Details
