29-05-2025
- Entertainment
- Miami Herald
Popular Breyers Ice Cream Flavor Inspires ‘Ice-Cold' Innovation
Breyers just teased a super cool new release, and surprisingly, it's not ice cream.
The fan-favorite frozen treat brand just dropped what it dubbed the "ice-cold, alternative" to traditional campfire experiences.
While firepits are certainly a hot yard item, they don't exactly keep you or your summertime favorite treats cool–but Breyers' S'mores Freezerpit will.
Related: Popular Ice Cream Brand Revives 2 Previously Discontinued Flavors This Month
Breyers S'mores Freezerpit is essentially a tabletop-sized firepit-inspired cooler that looks just like a stone firepit.
But instead of heating marshmallows to melty, gooey perfection, it's designed to stay ice-cold and store Breyers Campfire Collection–its line of S'mores ice cream, bars and sandwiches made with Hershey's chocolate–at the ideal temperature.
Related: Target's Favorite Day Brand Adds 5 'Lovely' Limited-Edition Ice Cream Flavors
"Many people assume that the marshmallow-roasted taste of s'mores can only be found around a firepit. Breyers found a way to take the most beloved part of camping - the s'mores - and make it accessible to anyone, anywhere," Bentley King, head of U.S. ice cream operations at Unilever, said in a statement. "The Breyers Freezerpit makes that joy possible, even in the middle of a city. This experience is a first-class example of how the brand is centered around cultivating simple moments for families and friends to come together and make memories."
This Friday, May 30, Breyers is bringing the Freezerpit to life in Chicago's Maggie Daley Park. Guests are invited to gather around the full-size Freezerpit–which even releases faux smoke for the full effect–to enjoy "log-style seating, acoustic music and Breyers Campfire Collection S'mores bars and sandwiches" from 12 p.m. to 6 p.m. CT while supplies last.
Those not near the Windy City, fear not.
Beginning next week, fans can enter to win a Mini Freezerpit, a pint of Breyers Campfire Collection S'mores, and four Breyers skewer-inspired spoons to enjoy the treats at their leisure via the official sweepstakes site beginning on Monday, June 2, and running through Friday, June 13.
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