3 days ago
Shopping just became a lifestyle experience: The next-generation store set to change how we shop
Woolworths' newly renovated Tygervalley store is revolutionising the shopping experience in South Africa, with an immersive lifestyle approach.
South African retail is entering a new era, with brick-and-mortar stores reinventing themselves to win back shoppers lured by the ease of online retail.
Leading the charge is Woolworths, which has unveiled its extensively renovated Tygervalley store in Cape Town, a next-generation space designed to make in-person shopping not just convenient, but an experience worth leaving home for.
After months of anticipation, the store has officially reopened its doors, revealing a new full-line store format that integrates Food, Fashion, Beauty and Home under one roof.
This is the first of its kind in the country, and it's designed to tempt customers away from their screens and back into the mall.
Brian Mtongaana, Executive Creative Director at Woolworths, explained that the store's creative design is centred on 'human connection and super service'- a 'frame for living' philosophy that brings lifestyle, service and experience together in a single space.
