28-01-2025
Watford firm recognised after making £2.5m since starting in 2018
The local founder of a Watford-based company which has brought in £2.5m in revenue since 2018 has received a Business Elite award.
Lorenzo Luiso, from Kings Langley, started SEO agency Brick Digital to support businesses in the Hertfordshire area in 2018.
It has since expanded to operate internationally, with clients across Europe and America.
(Image: Brick Digital) Earlier this month, the business was named 'best SEO agency in Hertfordshire' in the SME News 2025 Business Elite Awards, which recognise the success of small and medium enterprises across the UK.
Lorenzo said: 'It's a real honour to be named Hertfordshire's best SEO agency and for our team to be recognised as leaders in our field is really quite something.
'The advances in search technology and AI have presented some exciting challenges for us this year, but I'm proud of my team for their hard work and dedication to our clients.'
The Station Road firm is not the Luiso family's first business venture in the town, with Lorenzo's grandfather having founded Dwyer Hire in Watford in 1972 before expanding the business with four branches in neighbouring counties.
(Image: Brick Digital) Its Watford store remains in the family and Lorenzo still emphasises services to local businesses, despite expansion into the US market including the launch of US storefront on behalf of retailer The Wood Veneer Hub.
'One of the more recent additions to our client roster is Swan Windows, who are based in Rickmansworth', Lorenzo added.
'While there are obvious benefits to working with large-scale, international entities, there's still a lot of value in working with businesses in our local community.'Brick Digital has apparently driven estimate business profits of more than £10m for its clients and contributed to the creation of more than 100 jobs worldwide.
The business says it offers a 'strategic approach' to SEO (search engine optimisation) to increase companies' reach, digital presence, web traffic, sales and growth, as well as boosting content marketing and PPC (pay-per-click) marketing.
This has seen it having to deal with ongoing updates to search engine algorithms, changing search trends, and AI.
