Latest news with #BridgestoneEMEA
Mid East Info
2 days ago
- Automotive
- Mid East Info
Bridgestone Chosen as Exclusive Tyre Partner for Limited-Edition Lamborghini Fenomeno - Middle East Business News and Information
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has been named sole tyre partner for Lamborghini's new Fenomeno supercar. Launching to mark the 20th anniversary of the first car entirely designed by the Sant'Agata Bolognese design department, the Fenomeno celebrates both Lamborghini's iconic design and brand exclusivity, with only 29 models of the limited-edition vehicle produced. With a 1080 CV powertrain, the Fenomeno is Lamborghini's fastest-ever model – both in the 0-100 km/h sprint (2.4 seconds) and 0-200 km/h sprint (6.7 seconds). As Lamborghini's 'Official Technical Partner', Bridgestone has custom-engineered tyres perfectly matching what's also the most powerful V12 ever produced by the Italian manufacturer. Leveraging its decades-long motorsports legacy and the pedigree of its iconic Potenza tyre family, Bridgestone has developed premium tyres specifically to enhance the Fenomeno's outstanding capabilities. Available in 265/30 ZRF21 (front) and 355/25 ZRF22 (rear) sizes, the custom Bridgestone Potenza Sport ultra-high performance tyres deliver outstanding performance at high speeds, excellent steering responses and precision to handle the supercar's 1080HP power output. The premium Potenza Sport tyres are available with Bridgestone's Run Flat Technology (RFT), enabling drivers to continue driving safely after a puncture for 80km at up to 80kph with 0-bar pressure 1. The Lamborghini Fenomeno will also be available with high-grip, semi-slick bespoke Bridgestone tyres delivering track-level performance while remaining fully homologated for public roads. Custom-engineered to unlock every ounce of the exclusive supercar's potential, the track-oriented fitment developed for the Fenomeno will be available in 20 and 21-inch sizes. 1 Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered. 'Our long-standing partnership with Lamborghini is rooted in a shared passion for innovation, excellence and top performance,' said Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA. 'With the Fenomeno, our team had the challenge of unleashing the full potential of Lamborghini's most powerful V12 ever – and they've delivered. The custom engineered Bridgestone Potenza tyres offer the control, grip and precision needed to enhance this car's exceptional capabilities – on both the road and track.' 'At Lamborghini, design and performance go hand in hand – and with Bridgestone, we have a partner who understands both,' said Christian Mastro, Lamborghini's Marketing Director. 'Tyres are a vital part of how a supercar performs: outside of technical updates, 70 per cent of the improvements in these cars today come from advances in the tyres they sit on. Bridgestone's bespoke Potenza line-up ensures that every drive in the Fenomeno can deliver against this vehicle's stunning speed and power.' Exclusive partner for Lamborghini's complete supercar garage: The Fenomeno marks the latest in a long series of collaborations between Lamborghini and its 'Official Technical Partner', Bridgestone. In five years of partnership, Bridgestone has been chosen as exclusive tyre partner for the complete range of Lamborghini's supercar garage including the Huracán STO, STJ, Tecnica, EVO, Sterrato, Lamborghini Revuelto, Lamborghini Temerario and now the Fenomeno. Developed and produced in Italy, Bridgestone premium fitments designed specifically for the Fenomeno have been engineered using the company's groundbreaking Virtual Tyre Development (VTD) technology. VTD improves both the efficiency and sustainability of the tyre development process. It eliminates around 200 physical prototypes, cuts physical vehicle tests by 80 percent, and reduces development time by up to 50 percent. The technology leads to a reduction of up to 60 percent in raw material consumption and CO2 emissions in the development phase of original equipment tyres.
Mid East Info
26-06-2025
- Automotive
- Mid East Info
Bridgestone Develops Bespoke Potenza Race Tyres for Volkswagen Golf GTI's Record-Breaking 50th Anniversary Model
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has developed custom Potenza Race semi-slicks for Volkswagen's new Golf GTI EDITION 50, the Golf GTI's exclusive 50th anniversary model. Engineered to perfectly match and enhance the high performance capabilities of the fastest and most powerful production GTI to date, Bridgestone's custom racing fitment leverages the motorsports heritage of its iconic Potenza family. Developed and produced in Europe, the premium Bridgestone Potenza Race fitment features a high-grip compound with an optimised cavity profile for maximum dry performance, a tread pattern designed to perform even in the wet, and a high-strength, lightweight carcass to reduce rolling resistance. Providing the precision and control to make history: Volkswagen unveiled the Golf GTI EDITION 50 at the world-famous 24-hour race held at Germany's iconic Nürburgring – where the exclusive model already set the fastest-ever Nürburgring lap time for a Volkswagen production model. 1 Earlier in 2025, the Golf GTI EDITION 50I completed a lap of the 20.82-kilometre Nordschleife in just 07:46:13. 1 The record-breaking car was exclusively equipped with custom Bridgestone Potenza Race fitment, delivering consistent ultra-high grip across the full lap, and the precision and control needed to make history on the demanding Nürburgring circuit. 'Our bespoke Potenza Race tyres were engineered to extract every ounce of performance from the Golf GTI EDITION 50,' said Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA. 'Seeing them help deliver a record-breaking Nürburgring lap is a brilliant moment for our team and a testament to what's possible when two performance-driven brands collaborate closely. We're very proud to help Volkswagen make history once again.' Bridgestone is the exclusive tyre supplier for the optional GTI-performance package for the Golf GTI EDITION 50. The vehicle's bespoke 19-inch Bridgestone Potenza Race (235/35 R19 91Y) feature a special Volkswagen sidewall marking – highlighting the tyre's exclusive development for this model. About Bridgestone in Europe, the Middle East and Africa: Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company's vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
Web Release
27-03-2025
- Automotive
- Web Release
Bridgestone launches ‘LAP OF LOVE' campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the 'LAP OF LOVE' campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in Bridgestone's ongoing commitment to enhancing road safety across the region, especially for children. Bridgestone's LAP OF LOVE campaign seeks to transform how parents approach child safety in vehicles by challenging the conventional notion that a mother's lap provides maximum protection. In a world where road safety protocols are often misunderstood, this campaign highlights the importance of proper car seat installation, positioning and seatbelt adjustments. The initiative addresses the potential dangers of placing children on laps rather than in properly secured car seats, encouraging parents to adopt safer practices. Through the launch of the campaign video, Bridgestone aims to foster stronger relationships with parents and families across the community. The video acknowledges parents' commitment to their children's well-being, offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment. Jacques Fourie, President of the AME Core Tire Business at Bridgestone, said: 'Our 'LAP OF LOVE' campaign is not just about raising awareness, but about redefining the way we think about child safety in vehicles. While a parent's love is unconditional, it's crucial that safety measures—like using the proper car seat—are followed to ensure a child's protection. This campaign challenges parents to look beyond the obvious and take the necessary steps to provide the highest level of safety for their children on the road. Because what really matters to us as an organisation is not just getting you down the road but getting future generations down one too. By emphasising these important safety protocols, we aim to make a lasting impact on road safety, aligning with our broader commitment to enhancing the well-being of future generations through sustainable and responsible practices.' This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury during accidents, ensuring only one finger's width between the harness and the child's chest for a comfortable fit, and eliminating all slack while securing a car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface, aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts. The campaign seamlessly aligns with Bridgestone's E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and broader goals to enhance the community's well-being. Through the 'LAP OF LOVE' campaign, Bridgestone continues to raise awareness of child safety while supporting parents to make informed decisions and reinforcing their connections within the community. By providing educational resources and practical insights, this comprehensive campaign underscores Bridgestone's unwavering commitment to road safety and contributes to attaining its futuristic goal where both children and adults can travel with peace of mind.
Mid East Info
26-03-2025
- Automotive
- Mid East Info
Bridgestone launches ‘LAP OF LOVE' campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the 'LAP OF LOVE' campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in Bridgestone's ongoing commitment to enhancing road safety across the region, especially for children. Bridgestone's LAP OF LOVE campaign seeks to transform how parents approach child safety in vehicles by challenging the conventional notion that a mother's lap provides maximum protection. In a world where road safety protocols are often misunderstood, this campaign highlights the importance of proper car seat installation, positioning and seatbelt adjustments. The initiative addresses the potential dangers of placing children on laps rather than in properly secured car seats, encouraging parents to adopt safer practices. Through the launch of the campaign video, Bridgestone aims to foster stronger relationships with parents and families across the community. The video acknowledges parents' commitment to their children's well-being, offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment. Jacques Fourie, President of the AME Core Tire Business at Bridgestone, said: 'Our 'LAP OF LOVE' campaign is not just about raising awareness, but about redefining the way we think about child safety in vehicles. While a parent's love is unconditional, it's crucial that safety measures—like using the proper car seat—are followed to ensure a child's protection. This campaign challenges parents to look beyond the obvious and take the necessary steps to provide the highest level of safety for their children on the road. Because what really matters to us as an organisation is not just getting you down the road but getting future generations down one too. By emphasising these important safety protocols, we aim to make a lasting impact on road safety, aligning with our broader commitment to enhancing the well-being of future generations through sustainable and responsible practices.' This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury during accidents, ensuring only one finger's width between the harness and the child's chest for a comfortable fit, and eliminating all slack while securing a car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface, aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts. The campaign seamlessly aligns with Bridgestone's E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and broader goals to enhance the community's well-being. Through the 'LAP OF LOVE' campaign, Bridgestone continues to raise awareness of child safety while supporting parents to make informed decisions and reinforcing their connections within the community. By providing educational resources and practical insights, this comprehensive campaign underscores Bridgestone's unwavering commitment to road safety and contributes to attaining its futuristic goal where both children and adults can travel with peace of mind.
Zawya
26-03-2025
- Automotive
- Zawya
Bridgestone launches ‘LAP OF LOVE' campaign
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the 'LAP OF LOVE' campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in Bridgestone's ongoing commitment to enhancing road safety across the region, especially for children. Bridgestone's LAP OF LOVE campaign seeks to transform how parents approach child safety in vehicles by challenging the conventional notion that a mother's lap provides maximum protection. In a world where road safety protocols are often misunderstood, this campaign highlights the importance of proper car seat installation, positioning and seatbelt adjustments. The initiative addresses the potential dangers of placing children on laps rather than in properly secured car seats, encouraging parents to adopt safer practices. Through the launch of the campaign video, Bridgestone aims to foster stronger relationships with parents and families across the community. The video acknowledges parents' commitment to their children's well-being, offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment. Jacques Fourie, President of the AME Core Tire Business at Bridgestone, said: 'Our 'LAP OF LOVE' campaign is not just about raising awareness, but about redefining the way we think about child safety in vehicles. While a parent's love is unconditional, it's crucial that safety measures—like using the proper car seat—are followed to ensure a child's protection. This campaign challenges parents to look beyond the obvious and take the necessary steps to provide the highest level of safety for their children on the road. Because what really matters to us as an organisation is not just getting you down the road but getting future generations down one too. By emphasising these important safety protocols, we aim to make a lasting impact on road safety, aligning with our broader commitment to enhancing the well-being of future generations through sustainable and responsible practices.' This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury during accidents, ensuring only one finger's width between the harness and the child's chest for a comfortable fit, and eliminating all slack while securing a car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface, aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts. The campaign seamlessly aligns with Bridgestone's E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and broader goals to enhance the community's well-being. Through the 'LAP OF LOVE' campaign, Bridgestone continues to raise awareness of child safety while supporting parents to make informed decisions and reinforcing their connections within the community. By providing educational resources and practical insights, this comprehensive campaign underscores Bridgestone's unwavering commitment to road safety and contributes to attaining its futuristic goal where both children and adults can travel with peace of mind. -Ends-
