Latest news with #BridgestoneEMEA
Web Release
27-03-2025
- Automotive
- Web Release
Bridgestone launches ‘LAP OF LOVE' campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the 'LAP OF LOVE' campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in Bridgestone's ongoing commitment to enhancing road safety across the region, especially for children. Bridgestone's LAP OF LOVE campaign seeks to transform how parents approach child safety in vehicles by challenging the conventional notion that a mother's lap provides maximum protection. In a world where road safety protocols are often misunderstood, this campaign highlights the importance of proper car seat installation, positioning and seatbelt adjustments. The initiative addresses the potential dangers of placing children on laps rather than in properly secured car seats, encouraging parents to adopt safer practices. Through the launch of the campaign video, Bridgestone aims to foster stronger relationships with parents and families across the community. The video acknowledges parents' commitment to their children's well-being, offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment. Jacques Fourie, President of the AME Core Tire Business at Bridgestone, said: 'Our 'LAP OF LOVE' campaign is not just about raising awareness, but about redefining the way we think about child safety in vehicles. While a parent's love is unconditional, it's crucial that safety measures—like using the proper car seat—are followed to ensure a child's protection. This campaign challenges parents to look beyond the obvious and take the necessary steps to provide the highest level of safety for their children on the road. Because what really matters to us as an organisation is not just getting you down the road but getting future generations down one too. By emphasising these important safety protocols, we aim to make a lasting impact on road safety, aligning with our broader commitment to enhancing the well-being of future generations through sustainable and responsible practices.' This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury during accidents, ensuring only one finger's width between the harness and the child's chest for a comfortable fit, and eliminating all slack while securing a car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface, aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts. The campaign seamlessly aligns with Bridgestone's E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and broader goals to enhance the community's well-being. Through the 'LAP OF LOVE' campaign, Bridgestone continues to raise awareness of child safety while supporting parents to make informed decisions and reinforcing their connections within the community. By providing educational resources and practical insights, this comprehensive campaign underscores Bridgestone's unwavering commitment to road safety and contributes to attaining its futuristic goal where both children and adults can travel with peace of mind.
Mid East Info
26-03-2025
- Automotive
- Mid East Info
Bridgestone launches ‘LAP OF LOVE' campaign to redefine child safety in cars in UAE, KSA, Egypt and Morocco
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the 'LAP OF LOVE' campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in Bridgestone's ongoing commitment to enhancing road safety across the region, especially for children. Bridgestone's LAP OF LOVE campaign seeks to transform how parents approach child safety in vehicles by challenging the conventional notion that a mother's lap provides maximum protection. In a world where road safety protocols are often misunderstood, this campaign highlights the importance of proper car seat installation, positioning and seatbelt adjustments. The initiative addresses the potential dangers of placing children on laps rather than in properly secured car seats, encouraging parents to adopt safer practices. Through the launch of the campaign video, Bridgestone aims to foster stronger relationships with parents and families across the community. The video acknowledges parents' commitment to their children's well-being, offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment. Jacques Fourie, President of the AME Core Tire Business at Bridgestone, said: 'Our 'LAP OF LOVE' campaign is not just about raising awareness, but about redefining the way we think about child safety in vehicles. While a parent's love is unconditional, it's crucial that safety measures—like using the proper car seat—are followed to ensure a child's protection. This campaign challenges parents to look beyond the obvious and take the necessary steps to provide the highest level of safety for their children on the road. Because what really matters to us as an organisation is not just getting you down the road but getting future generations down one too. By emphasising these important safety protocols, we aim to make a lasting impact on road safety, aligning with our broader commitment to enhancing the well-being of future generations through sustainable and responsible practices.' This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury during accidents, ensuring only one finger's width between the harness and the child's chest for a comfortable fit, and eliminating all slack while securing a car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface, aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts. The campaign seamlessly aligns with Bridgestone's E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and broader goals to enhance the community's well-being. Through the 'LAP OF LOVE' campaign, Bridgestone continues to raise awareness of child safety while supporting parents to make informed decisions and reinforcing their connections within the community. By providing educational resources and practical insights, this comprehensive campaign underscores Bridgestone's unwavering commitment to road safety and contributes to attaining its futuristic goal where both children and adults can travel with peace of mind.
Zawya
26-03-2025
- Automotive
- Zawya
Bridgestone launches ‘LAP OF LOVE' campaign
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, launched the 'LAP OF LOVE' campaign in association with the Roads and Transport Authority (RTA) across the UAE and it is also being rolled out in Saudi Arabia, Egypt, and Morocco. The campaign marks an exceptional milestone in Bridgestone's ongoing commitment to enhancing road safety across the region, especially for children. Bridgestone's LAP OF LOVE campaign seeks to transform how parents approach child safety in vehicles by challenging the conventional notion that a mother's lap provides maximum protection. In a world where road safety protocols are often misunderstood, this campaign highlights the importance of proper car seat installation, positioning and seatbelt adjustments. The initiative addresses the potential dangers of placing children on laps rather than in properly secured car seats, encouraging parents to adopt safer practices. Through the launch of the campaign video, Bridgestone aims to foster stronger relationships with parents and families across the community. The video acknowledges parents' commitment to their children's well-being, offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment. Jacques Fourie, President of the AME Core Tire Business at Bridgestone, said: 'Our 'LAP OF LOVE' campaign is not just about raising awareness, but about redefining the way we think about child safety in vehicles. While a parent's love is unconditional, it's crucial that safety measures—like using the proper car seat—are followed to ensure a child's protection. This campaign challenges parents to look beyond the obvious and take the necessary steps to provide the highest level of safety for their children on the road. Because what really matters to us as an organisation is not just getting you down the road but getting future generations down one too. By emphasising these important safety protocols, we aim to make a lasting impact on road safety, aligning with our broader commitment to enhancing the well-being of future generations through sustainable and responsible practices.' This initiative focuses on emotional awareness and practical implementation, empowering parents with specific guidelines for proper car seat usage. The safety guidelines offer various advice for parents to follow to protect their children. This includes – maintaining untwisted harness straps to prevent injury during accidents, ensuring only one finger's width between the harness and the child's chest for a comfortable fit, and eliminating all slack while securing a car seat with vehicle seatbelts. Additionally, the guidelines also encompass securing the child with their back and bottom flat against the seat surface, aligning harness straps precisely at shoulder level, not above or below and verifying compliance with all height requirements for both car seats and seatbelts. The campaign seamlessly aligns with Bridgestone's E8 Commitment, particularly emphasising emotional and empowerment aspects. By promoting proper car seat installation and adjustment practices, the initiative directly contributes to child and family safety while reinforcing community connections and broader goals to enhance the community's well-being. Through the 'LAP OF LOVE' campaign, Bridgestone continues to raise awareness of child safety while supporting parents to make informed decisions and reinforcing their connections within the community. By providing educational resources and practical insights, this comprehensive campaign underscores Bridgestone's unwavering commitment to road safety and contributes to attaining its futuristic goal where both children and adults can travel with peace of mind. -Ends-
Mid East Info
17-02-2025
- Automotive
- Mid East Info
Bridgestone and Maserati Deliver Unmatched Performance at ‘Born to Race' Event in Abu Dhabi - Middle East Business News and Information
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, partnered with Maserati MEAI at the exclusive 'Born to Race' event at the world-renowned Yas Marina Circuit in Abu Dhabi recently. The high-octane event celebrated Maserati's latest GranTurismo, GT2 Stradale, Grecale, and other models, highlighting their exceptional performance, while showcasing Bridgestone's cutting-edge tyre technology that delivers unmatched driving experiences. The two-day event brought together Maserati enthusiasts, prospective customers, media, and influencers from 17 countries to witness firsthand the superior grip, stability, and precision that Bridgestone tyres offer. This collaboration highlights Bridgestone's dedication to providing best-in-class tyre solutions for luxury and high-performance vehicles, reinforcing the strong connection between tyre innovation and automotive excellence. In addition to its tyre partnership, Bridgestone showcased its flagship products with a prominent display and branding presence at this event. As the official tyre partner for the event, Bridgestone's Potenza Sport ENLITEN was featured on the Maserati GranTurismo Trofeo and Modena on track and GranTurismo Folgore on Display, underscoring the company's commitment to enhancing vehicle performance at the highest levels. Gurhan Cevikel, Head of Marketing Africa & Middle East, commented: 'Following Maserati's remarkable electrification milestone, we are thrilled to continue our partnership for the 'Born to Race' event. Bridgestone's E8 Commitment reflects our shared dedication to performance and sustainability. We are proud to demonstrate how our advanced tyre technologies, such as the Potenza Sport ENLITEN, elevate Maserati's ICE and electric models. Together, we are driving the future of electric mobility while providing an exceptional driving experience.' Bridgestone and Maserati share a strong commitment to electrification. Bridgestone is investing in tyre technologies specifically designed for electric vehicles (EVs) to make electric mobility more efficient and accessible. The company is also developing an EV-ready retail and service network by partnering with leading EV manufacturers. An integral part of the collaboration is Bridgestone's proprietary Virtual Tyre Development technologies, which were combined with Maserati's driving simulator. This allowed the bespoke tyres to be created and tested in a digital environment, reducing physical prototyping, minimising raw material consumption, and cutting carbon emissions, all while enabling a faster time to market. The partnership between Bridgestone and Maserati is a powerful example of two iconic brands united by a shared commitment to engineering excellence. Bridgestone's tyres are designed to enhance Maserati's legendary performance, ensuring every curve of the circuit is navigated with meticulous precision and control. This collaboration further solidifies Bridgestone's leadership in the premium tyre segment, underscoring its dedication to global performance partnerships with the world's most prestigious automotive brands.
Web Release
17-02-2025
- Automotive
- Web Release
Bridgestone and Maserati Deliver Unmatched Performance at ‘Born to Race' Event in Abu Dhabi
Cars Motors and accessories News By Editor_wr Last updated Feb 17, 2025 Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, partnered with Maserati MEAI at the exclusive 'Born to Race' event at the world-renowned Yas Marina Circuit in Abu Dhabi recently. The high-octane event celebrated Maserati's latest GranTurismo, GT2 Stradale, Grecale, and other models, highlighting their exceptional performance, while showcasing Bridgestone's cutting-edge tyre technology that delivers unmatched driving experiences. The two-day event brought together Maserati enthusiasts, prospective customers, media, and influencers from 17 countries to witness firsthand the superior grip, stability, and precision that Bridgestone tyres offer. This collaboration highlights Bridgestone's dedication to providing best-in-class tyre solutions for luxury and high-performance vehicles, reinforcing the strong connection between tyre innovation and automotive excellence. In addition to its tyre partnership, Bridgestone showcased its flagship products with a prominent display and branding presence at this event. As the official tyre partner for the event, Bridgestone's Potenza Sport ENLITEN was featured on the Maserati GranTurismo Trofeo and Modena on track and GranTurismo Folgore on Display, underscoring the company's commitment to enhancing vehicle performance at the highest levels. Gurhan Cevikel, Head of Marketing Africa & Middle East, commented: 'Following Maserati's remarkable electrification milestone, we are thrilled to continue our partnership for the 'Born to Race' event. Bridgestone's E8 Commitment reflects our shared dedication to performance and sustainability. We are proud to demonstrate how our advanced tyre technologies, such as the Potenza Sport ENLITEN, elevate Maserati's ICE and electric models. Together, we are driving the future of electric mobility while providing an exceptional driving experience.' Bridgestone and Maserati share a strong commitment to electrification. Bridgestone is investing in tyre technologies specifically designed for electric vehicles (EVs) to make electric mobility more efficient and accessible. The company is also developing an EV-ready retail and service network by partnering with leading EV manufacturers. An integral part of the collaboration is Bridgestone's proprietary Virtual Tyre Development technologies, which were combined with Maserati's driving simulator. This allowed the bespoke tyres to be created and tested in a digital environment, reducing physical prototyping, minimising raw material consumption, and cutting carbon emissions, all while enabling a faster time to market. The partnership between Bridgestone and Maserati is a powerful example of two iconic brands united by a shared commitment to engineering excellence. Bridgestone's tyres are designed to enhance Maserati's legendary performance, ensuring every curve of the circuit is navigated with meticulous precision and control. This collaboration further solidifies Bridgestone's leadership in the premium tyre segment, underscoring its dedication to global performance partnerships with the world's most prestigious automotive brands. Comments are closed.
