Latest news with #BrightIconVitaminC
Cosmopolitan
5 days ago
- Health
- Cosmopolitan
This £17 vitamin C serum is going viral for containing the same ingredients as a £165 cult favourite
When e.l.f.'s £17 vitamin C serum launches with the *exact* same ingredients as a cult £165 serum, you gotta pay attention. Vitamin C is one of the most transformative skincare ingredients. Stay loyal to it and this antioxidant will fade hyperpigmentation, bumpy texture, fine lines and dullness. We're talking mega glowy and smooth skin, people. The only issue? Similar to other powerhouse ingredients, like retinol, finding a formula that does what it promises without having to spend a fortune can take a bit of trial and error. Many will agree that one of the best vitamin C serums out there is the Skinceuticals C E Ferulic Vitamin C Serum. It's considered the gold-standard by dermatologists – and I, as well as many friends and editors, agree that it truly is amazing for brightening. The only issue? It's £165. Yep, plot twist. I'm not here to compare an award-winning serum to another, because the Skinceuticals serum truly is one of a kind and worth the investment if you can afford it. But what I will say is that e.l.f. launched the Bright Icon Vitamin C + E + Ferulic Serum and it contains the same percentage of ingredients as C E Ferulic. Even better? it's £17. Both serums contain 15% vitamin C, 1% vitamin E and 0.5% ferulic acid, so you're probably wondering: how? Well, in May, the patent expired on the Skinceuticals version and opened the doors for similar products to launch. Thankfully, e.l.f. served 🤌. Let's break down the ingredients list, because whether you're spending £17 or £165, it's important to know exactly what you're putting on your face. 15% vitamin C: The star of the show is a potent percentage of vitamin C. If you're unfamiliar with the benefits of this glow-booster – it is an antioxidant that helps to protect the skin against damaging free radicals, which are produced by UV radiation and pollution. When your skin is exposed to these stressors, it can cause dehydration and premature signs of ageing. See vitamin C as a bodyguard, stopping all those nasties from accessing your skin. In turn, it will smooth texture and pigmentation. Not to mention the lit-from-within glow your complexion will have. 1% vitamin E: Vitamin C and vitamin E are two antioxidants that, when combined together, protect the skin from damaging free radicals that can contribute to early aging. Vitamin E also keeps the skin feeling soft and plump, and prevents it from losing moisture. 0.5% Ferulic Acid: As brilliant as vitamin C is, it's an unstable ingredient which can oxidise and degrade when exposed to air or light. So often, vitamin C serums are formulated with ferulic acid. Ferulic acid is an antioxidant that helps to stabilise vitamin C and maximise its benefits. Think of it as an extra power boost – as it even helps calm inflammation in the skin, too. Vitamin C is one of my favourite skincare ingredients, so I was very excited to see what the buzz was about. Firstly, I was impressed with the packaging: The glass, opaque bottle with a pipette applicator prevents sunlight and air from reaching the formula, both of which can degrade and destabilise vitamin C. The texture of the serum is almost oil-like which, as someone who stays clear of facial oils, I was unsure of. However, I'm impressed at how well the formula sinks into my skin without leaving a greasy slick. So even if you have oily/combination skin like myself, I never feel like the consistency is too heavy or rich. Upon first application, the serum leaves a slight shine (which I personally love) but this wears off as the formula sinks into the skin. I'd also say there is a very slight stickiness to start with but, again, this quickly disappears after it absorbs. It also layers well underneath my moisturiser and SPF and feels lightweight and hydrating throughout the day. What I love most about e.l.f.'s vitamin C serum is how well it has brightened my complexion and given me back a radiant glow, just in time for my upcoming sunny holiday. As a chronic post-acne skin picker, scars have started to fade and my overall tone just looks more unified. And I'm not the only one who loves it, with one user saying: 'I got this a week ago and I took pictures to show the progress. I definitely noticed a difference immediately. I look forward to seeing if it makes my dark spots completely disappear! The applicator is easy to use and it comes out pretty lightweight and quick.' Shop the e.l.f., Bright Icon Vitamin C + E + Ferulic Serum, £17 Clare Stephenson is the Senior Beauty Ecommerce Writer for Cosmopolitan and Women's Health, covering all things makeup, skincare and hair care, as well as deals events including Black Friday and Amazon Prime Day. Clare has been an e-commerce writer since 2022, writing matter-of-fact reviews such as deep dives into skin concerns and shopping pages filled with her favourite products for every budget and need. When she's not typing away, Clare is in front of the camera creating shopping content for Cosmo's TikTok Shop, testing the most viral beauty products to know. Before working at Hearst UK, she received a BA degree in Multimedia Journalism at Bournemouth University, focusing her studies on the world of magazines and editorial. From there, she worked as an editorial assistant at Voir Fashion Magazine, covering events like Fashion Week and interviewing reputable brand founders. Outside of work? You can find Clare strolling along London's Columbia Road Market, pouring her fourth coffee of the day or horseback riding in the countryside. Follow Clare on Instagram @clarefrancesstephenson
Cision Canada
5 days ago
- Business
- Cision Canada
e.l.f. SKIN Stages Traffic-Stopping Stunt in Montreal to Unblock the Road to Radiance
e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), and global leader in clean, accessible skincare, just brought its signature high-performance glow to the streets of Montreal in a way only e.l.f. can. To launch its new Bright Icon Vitamin C + E + Ferulic Serum in Canada, the brand activated the e.l.f. SKINstruction Co. — a bold, tongue-in-cheek, and disruptive stunt that transformed Montreal's most iconic symbol of delay, the orange traffic cone, into a beacon of glow. Why orange cones? In Montreal, they've become more than infrastructure, they're a cultural meme, a souvenir item, and a symbol of endless delays. e.l.f. SKIN turned that narrative upside down, proving glow can arrive on time, on budget, and with zero excuses, the e.l.f. way. Wrapped in orange and packed with skincare, the SKINstruction Co. truck rolled through the city, surprising content creators with mini "construction zones" outside their homes. Faux road crews set up branded orange cones, cheeky roadwork signage, and caution tape before revealing skincare drops that delivered one thing: radiance without roadblocks. The e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic serum features a covetable blend of 15% Vitamin C, 1% Vitamin E, and 0.5% Ferulic Acid to help visibly brighten, even out tone, soothe skin, and reduce the look of dark spots and fine lines. With a fast-absorbing, non-greasy, non-comedogenic formula, often reserved for luxury brands, the serum is available at a price point of just $22 CAD, available now at Shoppers Drug Mart—paving the way to more accessible skincare across Canada. The e.l.f. SKINstruction Co. also made its way straight to real construction and roadwork sites across the city, dropping cones and handing out skincare to the crews on the ground, a nod to e.l.f.'s belief that beauty should be inclusive, uplifting, and for every face, and a bold example of how the brand continues to show up in the most unexpected places. True to e.l.f. Beauty's mission to make the best of beauty accessible to every eye, lip and face, the activation flipped a citywide punchline into a playful delivery system for skin confidence, proving that radiant skin doesn't have to come with detours, drama, or luxury price tags. "At e.l.f. SKIN, we believe high-quality skincare should deliver real results and real value," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. "This launch reflects everything we stand for—powerful ingredients, uplifting experiences, and prices that don't make you think twice. We're showing up with confidence, creativity, and a commitment to accessibility—because skincare should feel good, do good, and be within reach. That's the difference." Stay social with e.l.f. SKIN @elfskincare for stunt coverage and more. Shop e.l.f. SKIN online and in stores at Shoppers Drug Mart, Walmart, Amazon Canada and e.l.f. SKIN e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. SKIN champions clean and kind skin care by making innovative, efficacious formulas at accessible prices with universal appeal. e.l.f. SKIN is e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified ™ facilities. Learn more at
