Latest news with #BritishNutritionFoundation
Daily Mirror
5 days ago
- Health
- Daily Mirror
Tesco UK boss: 'Price alone won't help customers to shop a healthier basket'
Ashwin Prasad, the chief executive of Tesco's UK arm, writes: 'We, and the whole food industry, can and must innovate and find new ways to encourage healthier choices' Good health starts with good food. We all know the importance of getting a balanced diet – for our health, and the health of those we care about. But worryingly, the latest data shows many of us aren't getting the nutritious diet we need. Fewer than one in five adults and one in 10 children regularly eat the recommended five-a-day. That needs to change. Getting enough fruit and veg can reduce the risk of longer-term health conditions, like heart disease, stroke, and some types of cancer. As the Government's new food strategy rightly identifies, the more people we can help to eat their five-a-day, the more people we can help to live healthier lives. That means we need to listen and understand the barriers people face to getting their five-a-day. Over the last year, we have been working with the British Nutrition Foundation to understand in more detail the challenges our customers face when it comes to eating healthily. We spent time in communities up and down the UK, speaking to community members, including youth and charity workers, council members, and health professionals. Affordability is of course front of mind for many. But it's clear that price alone won't help customers to shop a healthier basket. We want to help our customers make small changes that amount to big health benefits for themselves and their families. People told us they want help with ideas and inspiration, or need more confidence in cooking healthy meals. And they want to see young people empowered to make healthier choices through access to fruit and veg and education. We, and the whole food industry, can and must innovate and find new ways to encourage healthier choices, so we can put healthy food in the hands of customers, more of the time. That's why at Tesco we are launching a campaign to help families eat their five-a-day. We are investing in new initiatives to inspire and incentivise our customers to make healthier choices easier for everyone. That includes new personalised Clubcard Stamps for millions of customers on fruit and veg that will be tailored to their buying habits, Clubcard Challenges on frozen and tinned fruit and veg and pulses, additional Clubcard prices and offers in store, and refreshed recipe inspiration online. That's on top of long-running promotions on fruit and veg, like Fresh 5, and two thirds of our Aldi Price Match products being healthy. We'll also be building out our support for kids to get off to a healthy start in life. As well as providing millions of pieces of fruit and vegetables to thousands of children in 400 schools across the UK this year through our Fruit & Veg for Schools programme, we'll be giving away free fruit for kids in selected stores across the UK during the school holidays. We're committed to doing our part, now and in future – but we won't solve this alone. It's time for the whole food industry to come together with the Government and wider society so that great nutrition is something everyone can enjoy. As Health and Social Care Secretary Wes Streeting says: "Obesity has doubled since the 1990s and costs our NHS £11 billion a year, triple the budget for ambulance services. Unless we curb the rising tide of cost and demand, the NHS risks becoming unsustainable. The good news is that it only takes a small change to make a big difference. If everyone who is overweight reduced their calorie intake by around 200 calories a day - the equivalent of a bottle of fizzy drink - obesity would be halved. This government's ambition for kids today is for them to be part of the healthiest generation of children ever. That is within our grasp. With the smart steps we're taking today, we can give every child a healthy start to life. "Our brilliant supermarkets already do so much work for our communities and are trying to make their stores heathier, and we want to work with them and other businesses to create a level playing field. Through our new healthy food standard, we will make the healthy choice the easy choice, because prevention is better than cure. By shifting from sickness to prevention through our Plan for Change, we will make sure the NHS can be there for us when we need it." Only through collective and co-ordinated action across the whole of the food industry can we make an impact at scale. Doing so will not only help millions of families to live healthier lives. It will also boost our economy, reduce the number of people living with long-term health conditions linked to poor diet, and relieve pressure on our health services. The Government's plans to mandate food businesses to report on healthy food sales and take action to increase them are a positive step. We look forward to working with them on the details of the Healthy Food Standard and its implementation by all relevant food businesses to create a truly level playing field. We're committed to playing our part, working with the wider food industry and our health charity partners. We've shown what's possible when we work together as an industry. Through further collaboration and innovation, we can work to put healthy choices into the hands of customers, wherever they live, more of the time.
Glasgow Times
6 days ago
- Health
- Glasgow Times
Tesco brings back free fruit for kids and Clubcard changes
From August 4 until August 17, children shopping with their families in Tesco stores will be able to pick up free fruit at checkout. This continues the work of Tesco's Stronger Starts Fruit & Veg for Schools programme, and the supermarket expects to give away over 3.5 million apples over two weeks. Millions of customers will also be offered the chance to earn extra Clubcard points and vouchers by choosing to buy more fruit and vegetables. These can then be converted into bonus points and vouchers. The campaign, developed in partnership with the British Nutrition Foundation and backed by Health Secretary Wes Streeting MP, also includes: Free fruit for kids in Tesco stores from 4–17 August Millions of customers be able to earn extra points through new Clubcard Challenges on frozen fruit and veg, beans and pulses. New Clubcard Prices and offers across the summer on fruit, veg and healthy lunchbox snacks, on top of weekly Fresh 5 offers on five-a-day basics. A revamped 5-a-day hub on the Tesco Real Food website to provide recipe ideas and inspiration. The campaign will run across Tesco stores and online to help incentivise customers to make healthier choices through offers and recipe inspiration. Ashwin Prasad, UK CEO, Tesco, said: 'We understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families. "That's why we're setting out to make healthy choices easier every day, starting with new offers and support for families in store this summer. Recommended reading: "We're bringing customers new ways to earn Clubcard points and vouchers as a fun and engaging way to help them towards their five-a-day, on top of new and existing great value offers on healthy staples.' Health and Social Care Secretary, Wes Streeting, added: 'Obesity has doubled since the 1990s and costs our NHS £11 billion a year. Unless we curb the rising tide of cost and demand, the NHS risks becoming unsustainable. But we can't do this alone. "The declining health of the nation requires a national mission, working with all parts of our society – from industry to influencers – to reverse the decline and make sure that kids today grow up to be part of the healthiest generation ever."
Powys County Times
7 days ago
- Business
- Powys County Times
Tesco brings back free fruit for kids and Clubcard changes
Tesco is bringing free kids' fruit back, along with a raft of Clubcard deals to encourage parents to buy fruit and veg, following government figures showing that just 1 in 10 children in the UK are eating enough fruit and veg. From August 4 until August 17, children shopping with their families in Tesco stores will be able to pick up free fruit at checkout. This continues the work of Tesco's Stronger Starts Fruit & Veg for Schools programme, and the supermarket expects to give away over 3.5 million apples over two weeks. Millions of customers will also be offered the chance to earn extra Clubcard points and vouchers by choosing to buy more fruit and vegetables. These can then be converted into bonus points and vouchers. The campaign, developed in partnership with the British Nutrition Foundation and backed by Health Secretary Wes Streeting MP, also includes: Free fruit for kids in Tesco stores from 4–17 August Millions of customers be able to earn extra points through new Clubcard Challenges on frozen fruit and veg, beans and pulses. New Clubcard Prices and offers across the summer on fruit, veg and healthy lunchbox snacks, on top of weekly Fresh 5 offers on five-a-day basics. A revamped 5-a-day hub on the Tesco Real Food website to provide recipe ideas and inspiration. The campaign will run across Tesco stores and online to help incentivise customers to make healthier choices through offers and recipe inspiration. Ashwin Prasad, UK CEO, Tesco, said: 'We understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families. "That's why we're setting out to make healthy choices easier every day, starting with new offers and support for families in store this summer. "We're bringing customers new ways to earn Clubcard points and vouchers as a fun and engaging way to help them towards their five-a-day, on top of new and existing great value offers on healthy staples.' Health and Social Care Secretary, Wes Streeting, added: 'Obesity has doubled since the 1990s and costs our NHS £11 billion a year. Unless we curb the rising tide of cost and demand, the NHS risks becoming unsustainable. But we can't do this alone.
Leader Live
7 days ago
- Health
- Leader Live
Tesco brings back free fruit for kids and Clubcard changes
From August 4 until August 17, children shopping with their families in Tesco stores will be able to pick up free fruit at checkout. This continues the work of Tesco's Stronger Starts Fruit & Veg for Schools programme, and the supermarket expects to give away over 3.5 million apples over two weeks. Millions of customers will also be offered the chance to earn extra Clubcard points and vouchers by choosing to buy more fruit and vegetables. These can then be converted into bonus points and vouchers. The campaign, developed in partnership with the British Nutrition Foundation and backed by Health Secretary Wes Streeting MP, also includes: The campaign will run across Tesco stores and online to help incentivise customers to make healthier choices through offers and recipe inspiration. Ashwin Prasad, UK CEO, Tesco, said: 'We understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families. "That's why we're setting out to make healthy choices easier every day, starting with new offers and support for families in store this summer. Recommended reading: "We're bringing customers new ways to earn Clubcard points and vouchers as a fun and engaging way to help them towards their five-a-day, on top of new and existing great value offers on healthy staples.' Health and Social Care Secretary, Wes Streeting, added: 'Obesity has doubled since the 1990s and costs our NHS £11 billion a year. Unless we curb the rising tide of cost and demand, the NHS risks becoming unsustainable. But we can't do this alone. "The declining health of the nation requires a national mission, working with all parts of our society – from industry to influencers – to reverse the decline and make sure that kids today grow up to be part of the healthiest generation ever."
Yahoo
24-06-2025
- Health
- Yahoo
Why a low protein diet will actually help you live longer, according to an expert
Protein may be a wellness buzzword, but longevity expert Dan Buettner has said the trend won't actually help you live longer. Buettner, a researcher and co-producer of the award-winning documentary series Live to 100: Secrets of the Blue Zones, claims that diets that contains less protein may extend life expectancy. In a new video shared on TikTok, Buettner pointed to figures from the Centre for Disease Control and Prevention (CDC) that show Americans eat much more protein than the recommended daily intake. The UK is in a similar situation. According to the British Nutrition Foundation, Britons eat more protein than the recommended 56g per day for men and 45g per day for women. According to a national poll, nearly half of adults in the UK have increased their protein intake in the past year, rising to two thirds of those aged 16 to 34. Additionally, data from Ocado released in March revealed demand for high-protein foods has soared, with searches more than doubling (+105%) since last year. Over the past year, protein has become a major health and wellbeing trend as more people look for ways to improve their diets and get healthier. Protein shakes, powders and bars along with increased-protein meals and other such products have filled supermarket shelves, while fitness influencers and gym enthusiasts wax lyrical about the nutrient's benefits. But Buettner, who recently met with King Charles III alongside other health experts at Windsor Castle, said that people should actually be eating less. "This will shock you," he said in his latest video. "Low-protein diets actually help you live longer, especially when you're young and middle life." Acknowledging the protein trend, he continued: "There's a protein craze going on right now. The average American consumes about two-and-a-half times more protein than they should, according to the CDC. "When we get older, we need more protein, but what new research is showing very clearly in middle age, low protein diet. "What does that mean? That means about 3g for every 10 pounds. So for a 200-pound person [14 stone 4lb or 90.9kg], you should be shooting for about 60g of protein a day and the type of protein you should be seeking is plant-based protein. We'll see you when you're 100." Buettner may be referring to a 2014 study published in the journal Cell Metabolism that found that high protein intake in under-65s is linked to increased risk of cancer, diabetes and overall mortality. This was linked to high IGF-1 hormone levels as a result of eating large amounts of protein. This hormone plays an important role in childhood growth, but high levels of it are associated with increased risk of cancer. That being said, the study found that eating more protein in older age may have a protective effect – this could be because the body produces the lowest levels of IGF-1 in old age. The study also suggested that plant-derived proteins are associated with lower mortality than animal-derived proteins Plant-derived proteins are associated with lower mortality than animal-derived proteins, as the former may play a role in lowering cancer incidence and/or progression. A more recent study highlights the importance of plant-based proteins when it comes to healthy ageing. The prospective Nurses' Health Study, involving 48,762 female participants under the age of 60, found that protein intake, especially plant protein, in midlife is associated with higher odds of healthy ageing. The 2024 study revealed that participants had 35% higher chances of healthy ageing when they ate 10g of protein more a day in midlife, equivalent to roughly one serving of pasta or a small serving of beans. While all protein has benefits, animal protein provides more calories via saturated fat and cholesterol – so eating too much of it can contribute to significant weight gain, leading to obesity and cardiovascular disease. Walter Willett, professor of epidemiology and nutrition at Harvard TH Chan School of Public Health, told the BBC's Science Focus magazine: "While there's no definite link between overall protein intake and risk of death, greater intake of animal protein is associated with a higher risk of death. And plant protein is associated with a lower risk." Beans and legumes (kidney beans, black beans, white beans, fava beans) Chickpeas Nuts and seeds (almonds, pistachios, hemp seeds, and chia seeds) Quinoa Sorghum, a type of grain Soy-based products like tofu and tempeh, or edamame (young soybeans) Cruciferous vegetables (broccoli, Brussels sprouts) Oats Read more about food and nutrition: This is the real truth about protein - and if you should eat more (The Independent, 5-min read) Is it healthier to go plant-based? How do processed foods affect this? (Yahoo Life UK, 7-min read) Davina McCall talks blue zones and intermittent fasting (PA Media, 2-min read)
