logo
#

Latest news with #BroadcastAudienceResearchCouncil

News contribution to TV viewership rises to 16% during Operation Sindoor
News contribution to TV viewership rises to 16% during Operation Sindoor

Business Standard

time19-05-2025

  • Politics
  • Business Standard

News contribution to TV viewership rises to 16% during Operation Sindoor

The news genre contributed 16 per cent of television (TV) viewership during the three critical days of Operation Sindoor (May 7 to May 8) compared with its usual contribution of 6 per cent. According to the weekly data released by the Broadcast Audience Research Council (BARC), 507 million viewers watched news between May 3 and May 9 (week 18). This follows the Indian government launching Operation Sindoor on May 7, hitting terrorist infrastructure in Pakistan and Pakistan-occupied Jammu and Kashmir after the Pahalgam terrorist attack. 'TV news viewership across week 18, during which Operation Sindoor was carried out by the Indian armed forces, scaled a new high even as the nation was transfixed by events that rapidly unfolded during Operation Sindoor,' BARC said in its release. Hindi news' average time spent (ATS) rose by 67 per cent to 60 minutes from May 3 to May 9, compared with the ATS of pre-Pahalgam attack weeks.

Barc reports surge in viewership as 507 million tune in for news during Operation Sindoor
Barc reports surge in viewership as 507 million tune in for news during Operation Sindoor

Mint

time19-05-2025

  • Politics
  • Mint

Barc reports surge in viewership as 507 million tune in for news during Operation Sindoor

Television news emerged as a vital source of information with 507 million viewers watching news in the week of Operation Sindoor, India's cross-border counterstrike following the Pahalgam terror attack, according to data from the television monitoring agency Broadcast Audience Research Council (Barc). Further, the news genre peaked and accounted for 16% of TV viewership during the three critical days of 7, 8 and 9 May 2025 as against the usual 6%. The Hindi news genre clocked GRPs (Gross Rating Point, a key metric that measures the total exposure of an advertisement to a target audience) of 254, as compared to 235 during the Lok Sabha elections last year, 211 during the multiple state elections of 2022, 185 during the Ram temple consecration ceremony followed by Republic Day, and 178 during the Pahalgam terror attack, Barc added. Also read: 'Not surprised with Turkey', Vikram Misri tells Parliament committee, sees no normalisation of ties soon Further, Hindi news also clocked the highest ATS (average time spent) of 60 minutes, an increase of 67% over the ATS of pre-Pahalgam weeks. The genre's share increased from 3% to 13% during the week. Daily tune-ins on Hindi news on critical days increased on the three critical days from 73 million to 142 million. Hindi news viewers Overall, 65 million new viewers (with respect to preceding weeks) tuned in to Hindi news. These new viewers had not sampled Hindi news in the last month, Barc added. Besides, in the wake of Operation Sindoor, government fact-checking units swung into high alert to highlight and debunk misleading information on social and mainstream media, and set the record straight. Their job multiplied as social media channels were flooded with unverified images of troop movements, doctored videos claiming to show missile launches, and misleading news about diplomatic escalations. Also read: JD Vance skips Israel trip amid Gaza offensive, signaling US discomfort with Netanyahu's operation: Report The news category commanded nearly a fifth of overall TV viewership at the beginning of the covid lockdown, thanks to a lack of fresh entertainment content and viewers' hunger for pandemic-related information. However, it fell to nearly 4% as the economy opened up, before rising back to 7.1% before the general election last year. The Ram temple pran pratishtha, or consecration ceremony, and Lok Sabha polling day, among others, were seen as tentpole events that led to a jump in viewership compared to a regular day, recently. Key takeaways Also read: India's crackdown on Pakistani 'spies' continues: Three 'ISI agents' arrested over two days; know details

News viewership on TV soars to 16% during Operation Sindoor: BARC
News viewership on TV soars to 16% during Operation Sindoor: BARC

Business Standard

time19-05-2025

  • Politics
  • Business Standard

News viewership on TV soars to 16% during Operation Sindoor: BARC

Television news genre contributed 16% of total viewership during the key days of Operation Sindoor, up from its usual 6%, with Hindi news channels witnessing record GRPs Premium Mumbai Listen to This Article The news genre contributed 16 per cent of television (TV) viewership during the three critical days of Operation Sindoor (May 7 to May 9), compared with its usual contribution of 6 per cent. According to weekly data released by the Broadcast Audience Research Council (BARC), 507 million viewers watched news between May 3 and May 9 (Week 18). This followed the Indian government's launch of Operation Sindoor on May 7, targeting terrorist infrastructure in Pakistan and Pakistan-occupied Jammu and Kashmir after the Pahalgam terrorist attack. Hindi-language news in Week 18 reached the highest gross rating point (GRP) of

Operation Sindoor boosts TV news viewership to 507 million in week 18
Operation Sindoor boosts TV news viewership to 507 million in week 18

Time of India

time19-05-2025

  • Entertainment
  • Time of India

Operation Sindoor boosts TV news viewership to 507 million in week 18

Television news viewership in India rose sharply during the week of 3 to 9 May, coinciding with 'Operation Sindoor', a military operation conducted by the Indian armed forces against terrorist hideouts in Pakistan. According to Broadcast Audience Research Council (BARC) India, a total of 507 million viewers tuned in to news content during this period—the highest weekly total since 2022, when data tracking resumed. From 7 to 9 May, news accounted for 16% of all television viewing, a notable increase from its usual 6% share. The data suggests that during major national events, television continues to serve as a primary source of information for a large section of the population. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If You Eat Ginger Everyday for 1 Month This is What Happens Tips and Tricks Undo Hindi news channels recorded 254 Gross Rating Points (GRPs) during the week, surpassing viewership figures recorded during previous significant events such as the 2024 Lok Sabha election results and various state election outcomes among Hindi Speaking Market (HSM) audiences aged 2 and above. Viewer engagement also rose considerably. The average time spent watching Hindi news increased to 60 minutes—a 67% rise compared to the weeks prior to the Pahalgam terror attack . Live Events The genre's share of total TV content rose from 3% to 13% over the three key days of Operation Sindoor . Among viewers aged 15 and above, the share rose from 4% to 15%, surpassing levels seen during the 2016 surgical strikes. Marked spikes in viewership were noted during official briefings by the Ministry of External Affairs . The first briefing on Wednesday morning led to a 509% increase in viewership compared to earlier weeks. The briefings on Thursday and Friday saw rises of 125% and 242%, respectively. The week also brought in 65 million new viewers to Hindi news channels—individuals who had not watched news content in the preceding month. Daily tune-ins nearly doubled during the peak days of the operation, rising from 73 million to 142 million. BARC India, the industry body responsible for television audience measurement, stated that the data highlights television's enduring role as a trusted medium for information during national developments. The organisation runs the world's largest TV measurement system, covering over 57,000 households across the country.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store