Latest news with #BronzeLion
Cision Canada
5 days ago
- Business
- Cision Canada
Brendan Gaul Named McCann's Global Chief Entertainment Officer
Original Entertainment Company, Traverse32, moves to McCann from IPG Mediabrands NEW YORK, Aug. 13, 2025 /CNW/ -- McCann today announced the appointment of Brendan Gaul as Global Chief Entertainment Officer, bringing with him the original entertainment company, TRAVERSE32, from IPG Mediabrands. This move signals McCann's focus on building brands through all flavors of creativity, using long form entertainment storytelling to create deeper connections with audiences. Gaul will report directly to Daryl Lee, Global CEO of McCann and McCann Worldgroup. Gaul, who will continue to serve as Global President of TRAVERSE32, brings a proven history of developing entertainment properties. The recent Cannes Lions Grand Prix for Film win for "THE FINAL COPY OF ILON SPECHT," produced in partnership with McCann and BREAKWATER Studios, exemplifies this success. The film, which also garnered a Gold, Silver, and Bronze Lion, demonstrates the power of culturally resonant stories that brands can authentically tell. This marks the second Grand Prix for Gaul, highlighting his effectiveness in producing hits for brands. "Brendan is truly a pioneer of brand entertainment," said Lee. "His arrival brings original content development into the heart of McCann and our global creative community. Brands often talk about making culture – with TRAVERSE32 that will actually be true." Javier Campopiano, Global Chief Creative Officer of McCann, added, " At McCann we believe in finding truths and tell them with the highest level of storytelling. That is why this this is so exciting: Brendan and his team will be critical to help us to bring those truths to life in all the arenas of creativity that exist. And we can't wait to make more movies!" Gaul's return to McCann marks a homecoming. Gaul started his career at McCann in 2002 as an art director. He left McCann in 2005 to build branded content units in J3, UM and IPG Mediabrands before launching TRAVERSE32 in 2020 as a pure original content company working with brands. Recent original properties have included Dear Santa, a film and then TV series for the US Postal Service, which won Best Documentary Premiere at The Heartland Film Festival and Best Feature Film at TribecaX and 5B, a documentary about the first AIDS ward in San Francisco set up by nurses, for J&J holding a 100% Rotten Tomatoes score and is included in the permanent collection at MOMA in NYC. TRAVERSE32 has multiple projects in development with top Hollywood players like Imagine Entertainment, Breakwater Studios, Blink49 and Helium and is represented by CAA. Gaul has been working closely with McCann this past year, highlighted by his instrumental role in producing the Ilon Specht documentary for McCann and L'Oreal Paris. "It feels great to be back," said Gaul. "McCann builds some of the most compelling brand platforms in the world, usually through iconic advertising and experiences. I'm excited to return to McCann and help our teams drive those platforms in new ways where entertainment becomes central to moving people towards the brands we work with." Through these moves, McCann is taking a long tradition of working with Hollywood-level talent in campaigns and forging new creative partnerships with top-tier directors and writers for original storytelling. The recent collaboration with Ben Proudfoot, Two-Time Academy Award®- Winning Director, on "THE FINAL COPY OF ILON SPECHT" exemplifies this approach. McCann recently enjoyed a highly successful Cannes with a Gold Lion in Entertainment for Music for Mastercard's partnership with Lady Gaga and multiple Lions for Xbox's Cheeky Controller integration with the blockbuster movie, Deadpool & Wolverine. About McCann McCann builds enduring brands and businesses that drive growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, "Truth Well Told," McCann is the world's leading advertising agency network, generating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup and part of the Interpublic Group of Companies (NYSE: IPG). About TRAVERSE32 TRAVERSE32 is a New York-based global original entertainment company. Collaborating with Academy Award-winning and Emmy Award-winning filmmakers and emerging creators alike, TRAVERSE32 produces critically acclaimed, award-winning television, film and theatrical content which drives powerful connections between brands and audiences.
Time of India
25-06-2025
- Entertainment
- Time of India
Chronicles from the Croisette
Rahul Mathew, chief creative officer, DDB Mudra Group 'The work generated its own heat — for and against. The sessions went from hot to warm to tepid. But the sun outside beat all of them. It had Asians complaining about the heat (who would have thought!) It kept more people in the Palais than even the speakers.' Dalbir Singh, founder, KISS Films ' Cannes 2025 — never a dull moment, but Reese Witherspoon's session stole the show. Loved her line '1 + 1 can equal 5 when the right people come together'. She also dropped a quote from her mom: 'Show me your friends, I'll show you your future.' It got me thinking about my own circle that runs some of the biggest agencies in the country. Hey besties... my future's on you now.' Yash Kulshresth, co-founder, ^atom network ' David Droga is reinventing again. Martin Sorrell is irritated again. Everyone's complaining about Gutter Bar... while still drinking there till 4 am again. It's Day 0 again. 'Also, data wept, culture roared and AI stood in the corner like a kid who wasn't picked for the lemon-and-spoon race.' Vikram Pandey, chief creative officer, Leo India 'Came. Saw. Judged. Felt smaller. Realised how people around the world are creating kicka** work. Going back motivated and with newfound respect for even the Bronze Lion.' Shalini Avadhani, lead creative strategist, creative lab, Godrej Consumer Products ' Cannes Lions may be creative Hunger Games, but it was heartwarming to see rival Indian agencies celebrating each other's wins. However, the real winner at the festival (this year too) was humour, proving that a good laugh can still beat a good algorithm. If AI ever tries to match human creativity, it better start with a good joke.'
Yahoo
23-06-2025
- Business
- Yahoo
SC Johnson Wins Grand Prix and Five Cannes Lions for Ziploc® "Preserved Promos" Campaign
RACINE, Wis., June 23, 2025 /PRNewswire/ -- SC Johnson today announced that it has captured the Grand Prix in Creative Commerce, along with five Cannes Lions at the 2025 Cannes Lions International Festival of Creativity. The prestigious awards went to the Ziploc® brand for its breakthrough commerce campaign, "Preserved Promos," which turned the often-overlooked problem of expired food coupons into a savings solution for consumers. The Cannes Lions festival celebrates creative excellence in brand communications and is the largest gathering of communications, advertising, designers, marketers, and innovators from across the globe. More than half (54%) of all US online shoppers have increased their usage of coupon codes over the past year to stretch their budgets and maximize savings**. And every year, 99% of digital promos go unused**; shoppers miss out on billions in savings due to expired coupon codes, leading to significant financial frustration. The Ziploc® team saw an opportunity – to drive brand engagement and loyalty – by focusing on what Ziploc® does best, preserving food. Ziploc®, long known for safeguarding what matters—from meals to memories—recognized a chance to bring its preservation power to an unexpected space: expired digital promo codes and turned every expired promo into a fresh offer on Ziploc®, as well as fresh food. The campaign invited shoppers to upload a photo or screenshot of an expired food promo to and receive a new offer—up to $4 in fresh savings—redeemable at retailers like Walmart, Kroger, Target, and Amazon. To unlock the deal, shoppers simply had to include a Ziploc® product in their cart. The result? A unique digital experience that preserved expired promos, elevated the Ziploc® brand relevance, and rewarded everyday families in a meaningful way. The program's mobile-first design made the redemption process seamless and intuitive. Shoppers could easily upload their expired coupon, receive real-time validation, and apply the new offer—proving that saving money can be as easy and satisfying as sealing freshness with Ziploc®. The Ziploc® "Preserved Promos" campaign received multiple accolades and was recognized for innovation, mobile-first design, as well as data-driven creative excellence: Grand Prix – Creative Commerce: Consumer Goods (A01) Gold Lion – Direct: Use of Real-Time Data (C03) Silver Lion – Media: Retail Media (B13) Silver Lion – Direct: Market Disruption (F08) Bronze Lion – Creative B2B: Market Disruption (A10) Bronze Lion – Direct: Use of Mobile (D02) Shortlist – Brand Experience and Activation: Market Disruption Shortlist – Creative Commerce: Retail Media Shortlist – Creative Commerce: Customer Acquisition & Retention The campaign generated powerful results for consumers and retailers: +61% Share of Voice – Increasing Ziploc® market presence 5% Sales Lift – Demonstrating direct commercial impact +14% New Buyers – Attracting new Ziploc® consumers +49% Redemption Rate – Showing exceptional consumer engagement 80+ Retail Partners – Representing more than 65,000 stores *Voted most trusted Food Storage Bags, 2025 Brandspark® American Trust Study**Capital One Shopping Research: Retail Data & Analysis ABOUT ZIPLOC® Ziploc® brand bags and containers provide smart, quality solutions that help you maximize your resources, and ultimately get more out of your everyday. From helping keep food fresh, to organizing knickknacks, to protecting bulky items, Ziploc® brand products are the food and home storage solution families trust. The Ziploc® brand offers more than 20 products, available in grocery, mass merchandise and drug stores nationwide, including: Ziploc® Freezer & Storage bags with Easy Open Tabs and Stay Open Design, Slider bags, Sandwich & Snack bags with Easy Guide™ seal, and reusable silicone Ziploc Endurables®. Learn more about Ziploc by visiting or joining on Facebook, Instagram, X, LinkedIn, YouTube and TikTok. ABOUT SC JOHNSON Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility. A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more – are in homes, schools and businesses in virtually every country worldwide. As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation and partnerships to bear on some of the world's most pressing environmental and health issues like reducing plastic waste and eradicating malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless. See how SC Johnson is a Family Company At Work For a Better World by visiting or joining us on Facebook, X, LinkedIn, Instagram, YouTube and TikTok. CONTACT SC Johnson Global Corporate CommunicationGlobalPublicAffairs@ View original content to download multimedia: SOURCE Ziploc
