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Forbes
7 days ago
- Entertainment
- Forbes
5 TikTok Post Schedulers To Keep Your Content On Track
TikTok is the rising star of the social media landscape, and fortunately using a TikTok scheduler is easier than ever. The app itself allows you to schedule posts using TikTok Studio. Creators likely already use the app, which runs in a browser window or as an app, but it's a great TikTok post scheduler. As an alternative, you can also use apps like Buffer or Sprout Social, among several others described below, as a TikTok scheduling tool. The advantage for TikTok users is that you can post more consistently, which experts say is one of the keys to success. Your followers will stick around if you post on a schedule and engage with your audience. How To Schedule TikTok Posts It's easier than you think to schedule posts on TikTok. The easiest way to get started with a TikTok scheduling tool is to use TikTok Studio. (You can also use a TikTok scheduler like Buffer or Sprout Social.) The TikTok app (which also runs in a browser window) allows you to schedule posts and reels quickly. Using TikTok Studio, first click Create and select your content. Click Next and add sound, then type in a description and select the Schedule post option. Here is where you can schedule your content to post anytime you want. Any account type can use the TikTok scheduler. The app works the same in the browser and the app, although the app is arguably easier to use since your content is likely readily available. Scheduling posts this way means you can line up your content in one fell swoop and then move on to other tasks. How Scheduling Tools Streamline Posting On TikTok Of course, you can always post a one-off — doing that gives you an immediacy to the posts, You can record a video with your phone and post it right then and there using the TikTok app. However, this gets old after a while and means you are constantly having to think about what to post. A much better approach — if you decide not to use TikTok Studio — is to use a third-party tool like Buffer, HootSuite or Sprout Social. The benefits are clear: You can not only schedule TikTok posts to make sure your content is consistent but you can also post on Instagram and Facebook. The only obvious drawback to using a third party tool is that you typically have to pay a monthly fee for all of the advanced features. This brings us back to TikTok Studio, which might be the preferred option simply because there are no costs involved. TikTok Scheduling Tools There's a fine balance here between selecting a tool with exceptional features but also making sure you stick within your budget. The tool should also be easy to use, since it should be easy and fast to schedule social media content. To find the right tools, you might start with the bread and butter option — TikTok Studio. However, several apps like Sprout Social, HootSuite, Later and Buffer were included in this list because they also let you schedule posts on other platforms like Instagram, Facebook and even LinkedIn. I selected these apps because they are popular with users, offer excellent tech support and have been around a while. They are also intuitive enough that you can likely get started scheduling TikTok posts with barely any training. Sprout Social is one of the best TikTok schedulers around, mostly because it is so powerful. In one intuitive interface you can schedule posts for most major social media platforms including TikTok, but also Facebook and Instagram. Exceptional features like a post review system and robust analytics make it a top pick. To schedule posts, you first create the content and can then quickly select the date and time you want for the post. There are powerful features that let you duplicate a scheduled post and quickly schedule a series of posts. The subscription is spendy, though — starting at $199 per month per user. The standout feature is the ability to analyze posts for success, quickly scanning through analytics to see engagement. Influencers, creators, businesses users or just those interested in social media will find Sprout Social highly capable. There's no question HootSuite is one of the best TikTok scheduling tools around. The software presents a clear and useful dashboard for scheduling all of your content and keeping track of posts from others. A key feature has to do with optimizing when you post. The tool knows the best times to post for high engagement. Like Sprout Social, the HootSuite app is subscription based although the pricing is a little less. Plans start at $99 per month per user, which supports up to five connected social media accounts, including TikTok. Many users have found the columns shown in the interface make it easier and clearer to understand what you have posted and to track engagement. The service also includes stock images you can use on your posts. The most likely users include influencers, business users or anyone who needs to schedule posts. Later is another powerful social media scheduling app that supports TikTok. Like HootSuite, the interface is easy to use and allows you to quickly plan out your content. You can select a video you want to post on TikTok, for example, and then select which date and time to use without a lot of training needed. A key feature with Later is the ability to optimize your content for the best engagement — say, posting during times when other posts performed well. A major plus is that it is far more affordable — pricing starts at about $16.67 per month per user (if you pay annually). The price is attractive to influencers in particular who are building up their following, but it's also ideal for business users or anyone who needs to schedule content as a way to consistently engage an audience over time. Buffer is a top pick in the social media management and scheduling category. For starters, the tool has helped thousands of businesses over the years, partly due to the clean interface, which doesn't require extensive training. The dashboard for scheduling posts is bright and colorful — a major perk. One unusual benefit to choosing Buffer is that it is free to get started. Beyond that, the service is also very affordable, costing just $5 per month per user (if you pay annually). That tier only allows one connected social media service, but if that's TikTok, you can use all that Buffer has to offer. Other than the colorful interface, Buffer provides exceptional analytics to help you manage all of your posts. It's ideal for influencers, business users and power users who want to start scheduling their posts. One of the best scheduling aids for TikTok is the app itself. Just know that you will need to use a browser on your computer or the app itself, since there isn't a desktop client. Once you are up and running, you can use this free scheduling tool to make sure you are posting consistently and not just at the spur of the moment. TikTok Studio is highly intuitive to use. You can schedule a video within just a few minutes by selecting the content, typing in a description and scheduling when you want to post to go live. Because it's entirely free, you don't have to worry about a trial period or future charges. The downside is that TikTok Studio only works for TikTok posts, unlike other scheduling tools that support major social media services like Instagram. Influencers or casual users who are focused on TikTok will mostly appreciate the TikTok Studio app. Bottom Line Using TikTok scheduling tools is a wise move. It helps you post consistently and engage with your followers. Whether it's TikTok Studio, Buffer, HootSuite, or another tool, the fact that you can schedule TikTok posts means you don't have to rely on the spur of the moment posts. Frequently Asked Questions (FAQs) How Often Should You Post On TikTok? How often you post on TikTok is a matter of debate, since some of the experts and even the social media management apps don't agree on frequency. The reason is that it really depends on your audience and your segment. For example, a law firm might not need to post as often if they know their followers are not consuming the content fast enough (perhaps they are in court). Experts do suggest posting at least once per day but usually more than that — up to four times per day in some cases. One example of this is if you have a hungry audience. Let's say you are a gamer posting about gaming news — you might need to post far more often than once per day. At an absolute minimum, it's a good idea to post at least once per day on TikTok so that you are catching people as they scroll. If you don't post once per day, you run the risk of not engaging with your followers enough to keep them around. Why Won't Your TikTok Post? With any technology — especially related to social media — there may be times when you find something has broken. The reason social media can be a little unpredictable is that the authentications, permissions and security protocols for the apps tend to change fairly often. You might schedule a TikTok post and then discover that it did not actually post as expected. The reason might be a little hard to troubleshoot. Fortunately, the culprit is almost always a permissions issue. The service you are using — whether it is Buffer, Sprout Social or HootSuite — might have lost the connection to the TikTok service and does not have permission to post. The solution is to re-connect the tool you are using to the social media app. In most instances, resetting the permissions does the trick. If not, there could be an issue with the scheduler itself. If that's the case, you may need to check with the tech support for the scheduler you use. Do Scheduled Posts Get More Or Less Reach? A final consideration when you start scheduling TikTok posts using an app like Sprout Social or Buffer is whether that will increase engagement. After all, you are putting the work into the scheduling and making sure you provide consistent content to your followers, so it makes sense to assume that will increase your reach. The good news is that consistent posting — which is the main benefit to scheduling TikTok content — will help with reach. You should see higher engagement as your content is more readily available. The actual act of scheduling a post does not impact reach — you won't notice an increase or decrease in reach for a specific post if you start scheduling content. What you will see is that the more consistent posting tends to reach more eyeballs because the algorithm will reward you with a higher impact. And, honestly, it just means there is more content out there for your followers to see, engage with, and consume on a regular basis.
USA Today
31-07-2025
- Sport
- USA Today
Bruce Buffer plans on being announcer at UFC 400: 'That's the goal'
Bruce Buffer is in it for the long haul with the UFC. The voice of the octagon, who is known for the catchphrase, "It's time!," debuted at UFC 8 in February 1996. Buffer is half brothers with renowned boxing announcer Michael Buffer, whom he reunited with in 1989. Currently 68, Buffer was asked how long he plans on announcing fights, and if he sees himself being there for UFC 400. "Yeah, I plan to – that's the goal," Buffer told Clocked N Loaded (h/t ESPN MMA). "Absolutely, no question. I've got to figure that would be another eight years or so. That's my plan. Everybody's replaceable. Just know, put it on my tombstone: I always just try to do the best job I could." Buffer's voice isn't just used in the octagon. He recently took his talents to horse racing for the 150th running of the Preakness Stakes in May.
Scottish Sun
08-07-2025
- Entertainment
- Scottish Sun
‘I've seen it all' – Michael Buffer introduces Chelsea and Fluminense players and teams like boxers in Club World Cup
Fans in attendance at the MetLife Stadium went crazy MIC DROP 'I've seen it all' – Michael Buffer introduces Chelsea and Fluminense players and teams like boxers in Club World Cup FOOTBALL fans were left stunned by boxing icon Michael Buffer's Club World Cup semi-final appearance. The iconic announcer was a guest of honour for Chelsea's clash with Fluminense at the MetLife Stadium in New Jersey this evening. Advertisement 4 Boxing icon Michael Buffer was guest of honour at the Club World Cup semi-final between Chelsea and Fluminense Credit: REUTERS 4 The 80-year-old gave both sets of players boxing style introductions Credit: DAZN 4 He signed off with his classic 'Let's get ready to rumble' commencement call Credit: DAZN And tournament organisers had the 80-year-old read out the names of both sets players before he sent the crowd wild with his trademark commencement call. To the delight of the capacity crowd, he said: "Ladies and gentlemen, let's get ready to rumble!" Footage of Buffer's pre-match introductions went viral on social media. One stunned footie fan said of his appearance: "Wowwwwww." Advertisement READ MORE ON CHELSEA final lap Chelsea's Delap 'splits from model girlfriend' as she posts cryptic message Another said: "No way is this real." And another said with a fire emoji: "Let's go." One remarked: "Michael Buffer introducing a football match, I have seen it all now." Chelsea fans are no strangers to having Buffer announce their starting XI. Advertisement WATCH EVERY MATCH OF THE CLUB WORLD CUP 2025 LIVE ON DAZN 4 BEST FREE BETS AND BETTING SIGN UP OFFERS Buffer introduced the west Londoners ahead of their Premier League clash with Liverpool at Stamford Bridge in May 2018. Advertisement But his pitchside announcing didn't go fully to plan as he ended up being soaked by the sprinklers. Buffer smiled and laughed off the incident. After brushing off his accidental soaking, he roared: "Ladies and gentlemen, let's get ready for football." Chelsea took a 1-0 lead in the 11th minute through a stunner from newboy Joao Pedro.
The Irish Sun
08-07-2025
- Entertainment
- The Irish Sun
‘I've seen it all' – Michael Buffer introduces Chelsea and Fluminense players and teams like boxers in Club World Cup
FOOTBALL fans were left stunned by boxing icon Michael Buffer's Club World Cup semi-final appearance. The iconic announcer was a guest of honour for Jersey this evening. 4 Boxing icon Michael Buffer was guest of honour at the Club World Cup semi-final between Chelsea and Fluminense Credit: REUTERS 4 The 80-year-old gave both sets of players boxing style introductions Credit: DAZN 4 He signed off with his classic 'Let's get ready to rumble' commencement call Credit: DAZN And tournament organisers had the 80-year-old read out the names of both sets players before he sent the crowd wild with his trademark commencement call. To the delight of the capacity crowd, he said: "Ladies and gentlemen, let's get ready to rumble!" Footage of Buffer's pre-match introductions went viral on social media. One stunned footie fan said of his appearance: "Wowwwwww." READ MORE ON CHELSEA Another said: "No way is this real." And another said with a fire emoji: "Let's go." One remarked: "Michael Buffer introducing a football match, I have seen it all now." Chelsea fans are no strangers to having Buffer announce their starting XI. Most read in Football 4 BEST FREE BETS AND BETTING SIGN UP OFFERS Buffer introduced the west Londoners ahead of their Premier League clash with Liverpool at Stamford Bridge in May 2018. But his pitchside announcing didn't go fully to plan as he ended up being soaked by the sprinklers. Buffer smiled and laughed off the incident. After brushing off his accidental soaking, he roared: "Ladies and gentlemen, let's get ready for football." Chelsea took a 1-0 lead in the 11th minute through a stunner from newboy Joao Pedro.
Forbes
06-07-2025
- Entertainment
- Forbes
The Best Times To Post On TikTok, According To Industry Research
The best time to post on TikTok might surprise you. The best time to post on TikTok might surprise you. If you're looking for a specific day and time right away, the answer varies but typically Tuesday and Wednesday late afternoons work best. It's important because that is when, according to Sprout Social, you will see the most engagement. As for the content you post, it depends on your followers and the content itself in most cases. Gamers, for example, should target weekends, and those in the fashion industry (surprisingly) should post late in the day. Optimal Posting Days And Times For TikTok The best day and time to post on TikTok is Wednesday at 4 p.m. Many people are just getting out of school or they are done with work. Those estimates are based on several social media management companies that track engagement at specific times and days of the week including HootSuite, Sprout Social and Buffer. Beyond that, Tuesdays are best late afternoon before 5 p.m., according to all three social media firms. SocialPilot, another scheduling app, extended the timeframe to later in the day on Tuesdays and Wednesdays (more like 7 p.m. or 8 p.m.). Since engagement is so important in determining how many people you reach, the day and time you post are critically important, especially since you are putting the effort in to creating the content in the first place. The time to post does not depend on the timezone you are in — 4 p.m. in the timezone you are in works. Weekends work best for gamers and photographers, according to SocialPilot. Monday is another day to consider posting on TikTok, especially to achieve high engagement. The best time to post, according to Sprout Social, is anytime between noon and 5 p.m. Monday is a good day for doctors, artists, insurance companies and non-profit organizations, according to SocialPilot data. According to another social media management company called SocialBu, the best days to post are earlier in the week. That's because people tend to check social media for insights related to their job, so Mondays are when we're all just getting started. SocialBu also suggests sticking to late afternoon posting. Other timeframes to consider posting on Mondays include 6 p.m. to 7 p.m. according to Buffer. Tuesday is the best day of the week to post according to social media management companies, along with Wednesday. And, it's best to stick with late in the day posting times of around 4 p.m. but not after 5 p.m. SocialPilot crunched the numbers and determined that lawyers, schools and real estate agents will have the most success posting on Tuesdays (and Wednesdays or Thursdays as well). On Tuesdays, it is best to stick with afternoon posting and in some cases before 4 p.m. for the highest engagement levels. For great engagement on Wednesday, focus on the afternoon time slots. For example, one of the best times to post throughout the entire week is 4 p.m. on a Wednesday. Call it the midweek blahs, when people are trying to get through the week and looking for something to hold their attention. According to the Sprout Social study mentioned above, which has a more comprehensive list of times that work on each day of the week, the entire afternoon from 2 p.m. to 5 p.m. is ideal. A similar report by Buffer (noted above) lists the same times for Wednesday, and these are the apps that should know. Buffer is a social media scheduler that makes it easy to choose time slots for posting. According to the same reports by Sprout Social and Buffer, the best timeframe to post on Thursday is from 2 p.m. to 5 p.m. Buffer mentions the exact time of 5 p.m., based on their study of engagement at that time. That same report notes that videos posted at 1 p.m. also performed well, along with the 3 p.m. time slot. Sprout Social mentions that the timeslot of afternoon seems to work, and according to them, Thursday is the second best day to post of the entire week: 'Our data shows Thursdays, especially late afternoon hours, are the second-best days to post on TikTok.' The SocialBu report lists dramatically different times on Thursday: 12 p.m., 7 p.m., and 9 p.m. The social media managers Sprout Social and Buffer are using data from users. Friday is not the best day to post during the week. The time slots are roughly the same though, falling between 2 p.m. and 5 p.m. According to Sprout Social: 'With only moderate engagement on the app throughout the day, the only above-average hour of engagement on TikTok is 5 p.m. Users are already winding down and kicking off their weekend activities.' Buffer picked a specific time on Friday at 4 p.m., followed by 2 p.m. and 6p.m. An important note here is that Friday is likely the day when people are not fishing for videos related to their jobs, school-work or college classes. It is also a less popular day for engagement because it's nearly the weekend and the mid-week blahs are mostly over. A curious phenomena about TikTok is that the app tends to have less engagement on the weekend. Still, both Sprout Social and Buffer list afternoon time slots of 4 p.m., followed by 4 p.m. and 7 p.m. The Sprout Social report also mentions high engagement on posts from 9 a.m. to 11 a.m., which breaks from the norm. The big exception here is if you are posting gaming content. SocialBu lists Saturday as a good day to post for gamers and minions, during a timeframe that is fairly typical of the late-night gaming crowd — from 9 p.m. and after. That's because weekends are a more ideal time for competitive gaming when most people are not at work or in school, and it is also a way to relax after a long week at work. Similar to Saturday, engagement will tend to be lower if you post on a Sunday. Weekends in general are when people are not looking for as much help with work or trying to fill in the empty space between classes at school and in college. The best time to post on Sunday is 8 a.m. or 5 p.m., according to Sprout Social. The report says: 'Sundays have less engagement throughout the day across most, if not all, social platforms. So, the best time to post on TikTok on Sundays is any time from 8 a.m. to 5 p.m. to see average engagement.' Buffer echoes that timeframe, suggesting 4 p.m. or 5 p.m. as the best times for engagement. Buffer also lists 8 p.m. as an optimal time to post. Tips To Reach Your Desired TikTok Audience Other than posting on specific days and times of the week, the best way to engage an audience is to post relevant content for your followers. It's important to study your TikTok analytics to see when your followers engage with content and what excites them the most, according to TikTok itself. Other tips to engage your audience include starting with a hook to grab attention, posting consistently to make sure your followers know you are serious about content, and to be authentic. It's also important to use trending hashtags (and choose trending topics). You will want to engage often in comments as well to make sure people know you are active, listening to your followers, and open to new ideas. Bottom Line In the final analysis, the companies that track engagement the best are the actual social media management firms, with Sprout Social being one of the best. Tuesday and Monday late afternoon are the best times to post as long as it's before 5 p.m. — according to data from Sprout Social, Buffer and others. Frequently Asked Questions (FAQs) When Is The Worst Time To Post On TikTok? As you might expect, the worst times to post on TikTok are when people are asleep, according to a study of 10,000 TikTok posts. If you schedule posts for anytime between 1 a.m. and 5 a.m. the engagement will be Tuesdays and Wednesdays might be the best days to post, and late afternoon is when you will see the most engagement, the worst day to post is Sunday, according to SproutSocial research. What Time Should You Post To TikTok On Holidays? Another surprise has to do with holiday posting. Studies of TikTok posts reveal that engagement actually goes up during holidays when people have a lot more time on their hands. They are not at work or in school so they are scrolling through their feed even more. They have a lot more idle time. Of course, this puts pressure on your posting schedule because no one likes to work on holidays. It means your TikTok strategy can really benefit from some planning. Decide what you want to post and have the content ready to go before the holiday arrives, and then post near the holiday or on the day itself. It's also good to keep in mind that holiday shopping windows can impact engagement. This is good news and bad news. During Thanksgiving, for example, engagement will go up on Thanksgiving Day as people are thinking about shopping, but could go down on Black Friday in the morning as they do the actual shopping. Is It Bad To Post Too Much On TikTok? Experts differ on the topic of over-posting, but let's just say posting on TikTok is all about follower interest. If you post multiple times in a day and the engagement is very low, it means you are posting too much content. Your followers can't consume it all and stay engaged, especially given how many other people are best place to find advice on this topic is actually TikTok itself. There are quite a few helpful posts from TikTokkers who make a good case for posting relevant content but not posting too much. One tips video makes it clear that TikTok itself might be penalizing those who overpost. The algorithm knows all! A good guide here is to post three times a day and to make sure there's about two hours between posts. That said, the experts also agree that posting too little is a problem. Consistency is key. When you post on a regular basis, the algorithms tends to reward you because you are spacing out the posts, making them relevant and timely, but trying to dump too many posts in a row.
