Latest news with #Bugaboo
Evening Standard
3 days ago
- Evening Standard
How one new mum went Interrailing across Europe with a six-month-old in tow — all her tips and tricks for travelling with a baby
I've got this UV blanket that has magnets on it, so Auden couldn't get sunburnt. I'd wrap her up like a burrito in it. The Bugaboo pram was amazing, because you can put everything on it and clip things to it. I was umming and erring about getting it, but the strain I put on it saw us through the trip. The Rockit because it rocks the pram by itself and helps Auden sleep. And a little bag of toys so she could play. She doesn't need much at six months.
NBC News
24-07-2025
- NBC News
I'm a mom of two (soon to be three) and I tested 10 compact strollers—here are my honest favorites
As a mom of two — ages 3.5 and 9 months — with a surprise third baby on the way, I've hit full-on panic mode about managing outings with three kids in tow. I'm not just talking about family vacations. I mean errands, park trips or dragging everyone to the pediatrician without losing my mind (or a shoe). So I took matters into my own hands. I tested over 10 compact strollers that promise to make life easier for parents like me. I folded, unfolded, packed trunks, walked the dog, jogged city blocks and yes, juggled a baby while collapsing a stroller one-handed. Here are the ones that actually delivered. How I Tested Each Stroller Each stroller went through the same real-life criteria: The best compact strollers of 2025 Bugaboo Butterfly 2 $599.00 Amazon $599.00 Bugaboo $599.00 Nordstrom The Bugaboo Butterfly 2 became my go-to for city errands and weekend outings. It folds with one hand (a lifesaver when you're holding a baby and wrangling toddler gear), fits easily into my trunk and has a basket big enough for my oversized diaper bag and snacks. The extended hood provides actual shade, not just a strip of fabric, and the peekaboo window lets me check in on the baby without disrupting nap time. It's smooth, thoughtfully designed and easy to love — but it is definitely on the pricier side. This modern stroller understands the assignment. The one-handed, two-second fold fits in airplane bins, which is a dream when juggling travel gear. My 9-month-old naps easily thanks to the multi-position recline and canopy, while the adjustable calf rest works well for my toddler. The ride is smooth, and the deep storage basket carries everything I need. However, the brake is a little too easy to trigger accidentally with longer legs, and it's not newborn-ready unless you purchase the bassinet separately. A favorite among new parents for a reason, the Doona transitions from car seat to stroller in seconds. It's a travel game-changer, especially when your baby falls asleep in the car and you don't want to wake them. It's also a space-saver for tight elevators and restaurants. That said, it's heavy and has a short shelf life — once your baby outgrows the infant stage, it's done. This one earned my husband's rare stamp of approval. With a height-adjustable handle, both of us can push comfortably. The seat reclines fully and grows with your child without the need for inserts. The magnetic buckle feels secure and prevents accidental pinches. While the design is sleek and the ride is sturdy, folding it takes some practice and it's too bulky for air travel. If you're a frequent flyer, this one's for you. The Jet 5 folds into a suitcase shape and stands on its own, perfect for gate-checking or tucking into overhead bins. My baby naps well in the lie-flat seat and the generous canopy helps with sleep on the go. It's sleek, light and feels luxe, though the storage is minimal and add-on accessories like snack trays and rain covers cost extra. This under-the-radar pick was a pleasant surprise. It's incredibly light but still stable over gravel and sidewalks. I was impressed by how secure my 9-month-old felt in the seat. It opens and closes easily, which makes errands faster. The brand is lesser-known and details can be sparse, and while it's great for babies, it won't work for my toddler due to weight limits. This one feels like the luxury sedan of compact strollers. It glides smoothly, folds easily and includes thoughtful features like a peekaboo canopy and adjustable calf rest. My toddler and baby are both comfortable in it, and the high-end finishes make it feel worth the splurge. Still, it's heavier than other models and lifting it while holding a baby takes effort. Perfect for families with two stroller-aged kids. The narrow frame fits through standard doors and the fold is quick and easy. Both seats recline independently, and the canopies provide solid coverage. The biggest drawback? There's no way to add a third seat or board once baby number three arrives. My most traveled stroller. It's been to Europe, Florida and back. It folds in a flash, fits in plane bins and handles tight city spaces with ease. I love that it transitions from newborn bassinet to toddler seat and can connect with another YOYO for a double setup. But between the limited storage, smaller canopy and the steep price (especially with accessories), it's definitely an investment. If you want a double stroller without pushing a tank, this is it. Each seat has plenty of space and coverage, and the ride is smoother than expected even over uneven ground. I can fit two diaper bags in the under-basket. The downside? The fold requires both hands, and it's too bulky for plane travel or tight entryways. This is your 'keep it in the trunk' stroller. It folds down to almost nothing and is perfect for errands or quick trips. It can handle a baby and even a toddler for short rides, and it's car seat-compatible. Just don't expect it to conquer cobblestones or hold up to long walks. This 13-lb stroller is surprisingly durable. It folds with one hand, the canopy provides solid shade and the magnetic harness makes buckling quick and painless. The leatherette accents give it a high-end feel without the high-end price. For all-day outings, though, I'd recommend adding a seat liner for extra comfort and prepping for a slightly more involved cleanup routine. Think SUV in stroller form. The Guava Roam has a three-wheel design with extra large tires (14-inch rear, 12-inch front) that handle bumps, uneven sidewalks and grass effortlessly — it's ideal for joggers or anyone constantly on the move. The padded seat is comfortable for my baby even on long days out, and the deep storage means I don't need to carry an extra bag. NBC Select tech reporter Harry Rabinowitz also tested this stroller, and he found it perfectly met his need for a running stroller than folded compactly enough to fit through small doors and vestibules. 'While I haven't tested as many strollers as Rebecca, the Roam was the only stroller that checked all my boxes: safe for running and everyday use, a compact fold, a one-handed carry handle and ample underseat storage,' he says. 'Now I can't imagine my routine without it.' Downside are the brake can be tricky to engage and the stroller is too large to be overhead-bin friendly.' Why trust NBC Select? I am the senior commerce photo editor and producer at NBCUniversal. I'm also the mom to a two-year-old and pregnant with my second baby. I've tested nearly a dozen baby strollers to find the best one for my growing family. I've also written reviews for Shop Today, including my review of Amazon workout shirts and gifts for Mother's Day.
Forbes
21-07-2025
- Business
- Forbes
Inside Bugaboo's Parent-First Philosophy: Leadership Lessons From CCO Jeanelle Teves
Fox 5 Renew stroller While most children were on the playground, 9 year-old Jeanelle Teves was busy answering phones at her parents' dental practice, learning invaluable career lessons that would pay dividends years later as she is now the Chief Commercial Officer for North America at Bugaboo, the premium stroller brand for kids. "I had so much anxiety when I would have to answer the phone," she recalled. "I was thinking, they're going to know that I'm just a kid. What if I don't know the answer to their question?" But her mother's encouragement—"Ask them what they need. What is the problem that you're looking to solve?"—became the foundation for a career built on communication and customer-centric thinking. Jeanelle Teves, Chief Commercial Officer, NA The most powerful gift her parents gave her wasn't material—it was a mindset. "My parents always raised my brother and I with the mentality of 'why not you?'" she explained during our interview. 'You want to go to business school? Why not you? Go for it.' This philosophy became her north star, especially when facing the inevitable voices of doubt. "The world will tell you so many reasons that you can't do it—you're not good enough, you're not educated enough, you're too young, you're not experienced enough. But I watched my parents say, 'This is what we want to do. Why not us?'" Jeanelle's calling early on was to see the world, and education became her passport for that adventure. She booked a one-way ticket to Barcelona for graduate school, which later proved to be a life-changing decision because that's where she met her future husband who invited her to move to Amsterdam. That leap led to a role at Nike's European headquarters, where she spent nearly a decade traveling across Europe and eventually becoming the General Manager of Nike Women's in New York City. "You can only connect the dots looking backwards," Jeanelle reflected. "Now it makes so much sense that I'm working for a Dutch design company in North America." Nearly 5 years ago, Jeanelle was faced with a big decision. She was thriving at Nike, deeply embedded in the sports industry she enjoyed. Suddenly, she had an opportunity to join Bugaboo and the stars aligned: she had just become a new mother and was living the experience of Bugaboo's target customer, and she had spent years in the Netherlands, where Bugaboo was already a household name. "I was completely immersed in this new parent mentality. I understood the mindset, the market, the brand opportunity," she explains. "It was the perfect intersection of my personal life and professional runway." The transition from a global organization like Nike to a smaller company required courage. However, Jeanelle saw an opportunity to bring her experience to a company obsessed with solving real problems for parents. "If I was going to take a risk, this was the perfect intersection of two areas of my life coming together." Success at the executive level requires what Jeanelle calls "filling your cup." Her morning routine starts at 5 AM with what she calls the "3-3-3 exercise": three wins from the previous day, three things she's grateful for, and three priorities for the current day. "I sleep with a notebook next to my bed," she explains. "Some days those priorities might include conducting an interview like this, and other days it might be about ordering balloons for a birthday party.' If at the end of the day I've done those three things, it was a good day." This practice of focusing on "green shoots"—small positive signals even in challenging times—has become central to her leadership approach. 'When everything around you is signaling that it's going to be a tough quarter or tough year, you have to work hard to draw upon your emotions to fill your cup because everyone is looking at you to lead.' At Bugaboo, she oversees the growth of a brand famous for innovative design and engineering. But she's quick to clarify a common misconception: while celebrities are often photographed with Bugaboos, the brand's strength lies in its obsessive attention to quality and problem-solving. 'Sometimes product design is a multi-year process,' she explains. The company's durability tests are seven times higher than industry standards, reflecting what she calls a "rocket ship to space" level of precision. One of her proudest achievements has been bringing the Bugaboo Kangaroo to market—the first stroller specifically designed for parents who might want to expand their families. "It was built with a modular design that allowed you to place a second seat months or years later when you decide to have your second child." Bugaboo Fox 5 Renew in Deep Indigo The recent launch of the Fox 5 Renew (pictured above), is another milestone for the company as it's the intersection of premium design with quality that's built to last. It's been tested on over 4,000 miles of rough terrain to ensure the wheels don't puncture and it has a modular design which makes repairs easier. It's also built with sustainable materials and features an eco-friendly design (breathable, antibacterial) to make it comfortable for little ones. But her pride extends beyond products to policies. During her tenure, Bugaboo extended maternity leave to 16 weeks and introduced flexible return-to-work plans. "When we talk about empowering parents, it's not only about products we create as a company." When asked for career advice, Jeanelle champions the idea of small, consistent actions compounding over time. "Don't underestimate the power of relationships and mentors," she advises. "Think of your network as a bank account—you are constantly putting in deposits. Every once in a while, you'll make a withdrawal, and you're glad that you've put those deposits in over the years." Her second piece of advice is even more fundamental: 'Be known for being consistently good and that will take you very far. Being consistently good will take you much farther than being occasionally great.' Perhaps no practice has been more transformative for Jeanelle than her commitment to gratitude. She's maintained a running note on her phone simply titled "Gratitude," adding to it whenever she travels or needs perspective. "When I am feeling bad and I just open up this note, I am feeling abundant because I have the wind at my back," she explains. Today, as Chief Commercial Officer, Jeanelle is clear about her responsibilities: "I get to grow the business and brand in North America" by ensuring her team is "united and spending their energy and time on the same united goals." The loneliness that can come with executive leadership—having to project confidence even when facing uncertainty—is balanced by the privilege of impact. "It's an incredible privilege to play that role and to be in a position to lead others," she acknowledges. Jeanelle represents a different model of success—one built not on overnight breakthroughs, but on the compound effect of consistent excellence, authentic leadership, and the simple but powerful belief that when opportunity knocks, the answer should always be: "Why not me?" Click here to listen to the full interview with Jeanelle Teves
Forbes
16-07-2025
- Business
- Forbes
JW Marriott Dongdaemun Square Seoul Is The Best Kid-Friendly Hotel
Exterior of JW Marriott Dongdaemun Square Seoul JW Marriott Dongdaemun Square Seoul Despite being a thriving metropolis of 9.6 million people and having hundreds of thousands of hotel rooms, it can be surprisingly challenging to find the perfect place to stay in Seoul—especially if you're traveling with family. This is when JW Marriott Dongdaemun Square Seoul enters the picture. Situated in Dongdaemun—the centrally located neighborhood home to South Korea's largest wholesale market bearing the same name—the 170-key hotel seamlessly caters to multi-generational vacations, whether you've got children in tow or are visiting South Korea's capital with your elder parents. Even better? You can rest easy during your entire stay, thanks to the property's EED Gold certification and its state-of-the-art air purification system. JW Marriott Dongdaemun Square Seoul is offering a Bugaboo Baby Suite, a collaboration with the high-end Dutch baby brand Bugaboo, until December 31. JW Marriott Dongdaemun Square Seoul Available through the end of the year, the property's Bugaboo Baby Suite , an exclusive collaboration with the high-end Dutch baby brand Bugaboo, provides parents and infants spacious accommodations in an Executive Suite outfitted with top-quality furnishings and gear, including the Fox 5 all-terrain stroller, Stardust travel crib, and Giraffe high chair. The suite also offers access to the Executive Lounge for daily breakfast and evening hors d'oeuvres and cocktails, so busy parents have one less thing to schedule. Through the end of the year, JW Marriott Dongdaemun Square Seoul is offering a family-friendly package called JW Kids Bliss. JW Marriott Dongdaemun Square Seoul For parents of toddlers, the hotel is offering JW Kids Bliss, a package created in partnership with the Danish furniture brand Anderson that's also available through December 31. In addition to a restful stay in a Deluxe Room specially decorated with Anderson's signature high-quality wood furnishings and toys, guests will also be gifted an exclusive JW Kids eco-friendly tote bag, a Family by JW experience kit, and a JW Kids bathrobe. In addition, breakfast for two adults and two children under the age of 12 is complimentary for Marriott Bonvoy members. JW Marriott Dongdaemun Square Seoul is offering a Positano-inspired afternoon tea called "Amante del Mango" in The Lounge until September 18. JW Marriott Dongdaemun Square Seoul For multi-generational travel involving just adults, JW Marriott Dongdaemun Square Seoul has delicious perks galore. Through September 18, The Lounge is serving up a colorful summer afternoon tea called Amante del Mango. Drawing inspiration from the Mediterranean's breezy lifestyle, the tea set features mango-flavored treats, including a mango bingsu and apple mango tart, alongside savory bites like a Lobster Crispy Gimbap. From gruyere popovers and sizzling chops at BLT Steak, which is widely considered one of Seoul's best steakhouses, to live music and nightcaps at Griffin, the hotel's 11th-floor lounge, there's no shortage of things for grown-ups to savor during a family vacation at JW Marriott Dongdaemun Square Seoul.
Forbes
01-07-2025
- Automotive
- Forbes
Why Bugaboo Is Branding Itself ‘The Land Rover Of Strollers'
The new Bugaboo baby nest is launching September 2025. Bugaboo The very existence of the Baby Dior Bassinet stroller ($7,700) and Aston Martin Silver Cross model ($3,000) prove that strollers have long been status symbols for young families. Once a purely utilitarian piece of parenting gear, the stroller has become the ultimate luxury lifestyle purchase for new parents. But today's parents aren't buying based on looks alone; they're treating strollers like long-term investments in their daily routines. Dutch brand Bugaboo has become a global leader in the premium parenting space known for its performance models that can cost upwards of $1367 to $2439. From travel strollers that fold with one-hand in seconds and fit in overhead bins, to strollers that convert from a single to double, the brand aims to engineer for modern families. 'Luxury today isn't about showing off—it's about function, longevity, and value,' says Jeanelle Teves, chief commercial officer at Bugaboo North America. She adds that the Bugaboo Butterfly model isn't trying to be the Rolls Royce of strollers, but rather the Land Rover of the category, because it's 'performance-driven, and built to last.' But Bugaboo is not alone with close competitors like Nuna and Uppababy vying for the same prime spot on baby registries. Moreover, startups like Colugo, founded in 2017 by a Philadelphia husband-and-wife duo, offer well-reviewed models for just $249, appealing to design-savvy buyers on a budget. Doona, founded in 2014, also focuses in the compact travel category, with strollers that instantly convert to car seats. The DFY. R1 stroller is designed for modern families who want big-stroller features in a compact, stylish package, starting with gender-neutral tones and designs. DFY And newcomers continue to enter the market. DFY, launched just this year, is aiming to disrupt the market with a sleek, modular frame, and gender-neutral colorways. Marc Kelly, managing director at DFY, says the DTC stroller startup emerged from a shared frustration: most baby gear either looked great but lacked functionality, or worked well but was clunky, over-designed, and completely out of step with modern life. DFY launched in 2025 to keep up with real parenting, not just the Instagram version of it, says Kelly. 'We've been through the sleepless nights and the airport meltdowns. At DFY, we know parents don't need more features, they need better ones,' he says. Still, Bugaboo has carved out a high-end niche, particularly among millennial and elder Gen Z parents who value longevity and sustainability. Its Butterfly model is currently the top-selling premium ultra-compact travel stroller globally, says Teves. And with Bugaboo pledging to be the first global stroller brand to reach Net Zero by 2035, values-driven innovation is core to its growth. To better understand this evolution, we sat down with Teves, who is also a mom of two and a content creator, to talk about what's driving the luxury stroller boom—and where the market is headed next. Bugaboo became one of the fastest-growing stroller brands in North America in just five years. What drove that growth? Parents rank safety, quality, and drivability as their top priorities, and while all of our models deliver on the majority of these pillars, our award-winning Butterfly stroller delivers on all four. It was the #1 premium ultra-compact stroller globally in 2023, with a fold so easy it can be done one-handed in seconds, and goes into the overhead bin or other compact spaces with ease. Every model is rigorously tested well beyond industry standards, designed to serve multiple children. We also listen—really listen—to parents. Through social media, reviews, service calls, we gather insights and respond quickly. Our growth is tied to designing gear that solves real problems: long-term use, modularity, and sustainability. Millennial and Gen Z parents want products that evolve with their families. How important is the Butterfly to your overall business? It's massive. The Butterfly now makes up about 30% of our North American revenue. It's our top-selling model, and it's helped drive significant growth since its launch in 2022. It's tested to handle 3,000 miles of use and over 10,000 fold cycles. What's Bugaboo's origin story? We were founded in 1999 by Max Barenbrug in the Netherlands. His vision was to merge beautiful design with smart functionality in parenting gear. Today, we have over 500 employees globally, and our CEO Adriaan Thierry is leading the brand into its next phase of global expansion. Bugaboo Chief Commercial Officer Jeanelle Teves Bugaboo Tell us about your own path to Bugaboo. I joined Bugaboo four years ago as Chief Commercial Officer, after an incredible career at Nike. I loved the sports industry, however coming to Bugaboo was deeply personal for me — my first day at Bugaboo was my first day back from maternity leave, just having had my son in 2020. I realized how vital thoughtfully designed parenting gear is to family life, and helping new parents feel confident. Those first stroller walks were a crucial part of our new family rhythm and remained an integral part of our routine. The shift from a lifestyle and performance brand to a parenting brand felt natural because becoming a mother changes how you view every purchase. You're no longer just buying for yourself — you're investing in your family's future. As a working mom, I understood firsthand how the right gear can simplify life. Every product we design is rooted in the realities of modern parenting. How is Bugaboo preparing for Gen-Z parents? We're doubling down on sustainability, longevity, and circular design. Gen Z expects brands to walk the talk on values. Bugaboo has been focused on circularity long before it was trendy—and we're ready with gear that reflects that shift. How do you view competition in the fast-evolving baby gear market? We don't discount, even in the age of tariffs because we have stay true to our values: quality, design, innovation. This means we have to invest in R&D and test to 7x the industry standard; we don't follow trends—we build for real use and long-term value. That's what sets us apart. There's been a lot of chatter around tariffs. How has Bugaboo responded? The baby gear industry is under real pressure from global tariffs. With 97% of strollers manufactured in China, the ripple effects are significant. Recent policy changes have imposed tariffs as high as 145% on fully assembled strollers imported into the U.S., creating a major cost burden across the category. At Bugaboo, our mission has always been to support parents with thoughtfully designed, exceptionally durable products that deliver on safety, quality, and peace of mind. That mission hasn't changed. We've worked hard behind the scenes to shield families from the full impact of these tariffs by absorbing the majority of added costs and keeping any necessary price adjustments as minimal as possible. Thanks to our diversified global manufacturing footprint and end-to-end control of our supply chain, we've remained agile and responsive. Our priority is ensuring families continue to have access to the essential products they rely on.
