Latest news with #BugattiChironPurSport
Yahoo
12-02-2025
- Automotive
- Yahoo
Bring a Trailer Bucks Market Trend, Posts $1.5B in Sales in 2024
Read the full story on Modern Car Collector Online auction platform Bring a Trailer recorded $1.5 billion in vehicle sales in 2024, defying a broader market slowdown in classic car prices. The milestone comes as traditional values for collector cars struggled to keep pace, yet the site's diverse offerings and massive bidder pool maintained strong momentum. The platform hosted 45,000 auctions last year, spanning not only vintage and modern cars but also trucks, motorcycles, parts, and memorabilia. A record 1.3 million users placed bids, underscoring the site's growing popularity among enthusiasts and collectors alike. Among the standout sales in 2024 was a 2022 Bugatti Chiron Pur Sport, which fetched $4.1 million—Bring a Trailer's highest single transaction of the year. The sale highlighted the site's ability to attract high-end inventory even as other segments of the collector car market softened. Bring a Trailer CEO, who confirmed the $1.5 billion in annual sales, noted that the platform's success stems from its broad range of vehicles, active community engagement, and the simplicity of its auction process. 'We're proving that, even in a challenging market, there's demand for quality cars and transparent transactions,' he said. Classic car price indexes showed declines across several key segments last year, reflecting shifts in collector demographics and economic pressures. Yet Bring a Trailer's performance shows that a digital-first approach combined with a strong community focus can overcome broader market headwinds. Looking ahead, the company expects its hybrid model—blending traditional collector car auctions with digital convenience—to continue gaining traction as a preferred marketplace for buyers and sellers. With over $1.5 billion in sales last year and a track record of consistent growth, Bring a Trailer's impact on the classic car market remains unmatched. Follow us on Facebook and Twitter
NBC News
11-02-2025
- Automotive
- NBC News
A $4 million Bugatti and Michael Jordan's BMW brought car auction company a record year
Bring a Trailer, the online classic car marketplace, sold a record $1.5 billion worth of cars last year despite a continued slump in classic car prices, according to its CEO. The company held 45,000 auctions in 2024 split between cars, trucks, motorcycles, memorabilia and parts, and had more than 1.3 million bidders. 'With the stock market up and money flowing around, we had good velocity,' said Randy Nonnenberg, co-founder and president of Bring a Trailer, which is part of Hearst Autos. The strong results for BaT defied the broader slowdown in the classic car market. Higher interest rates have made classic cars less attractive as investments, since collectors can now make 4% or 5% in risk-free cash equivalents. Total sales at live classic car auctions last year fell 11%, to $2.18 billion, according to Hagerty, the classic car insurance and auction company. At the same time, baby boomers, who powered the collector market for decades, are now aging out. Many are selling their collections, leaving an oversupply of 1950s and 1960s vehicles that are less appealing to the new generation of collectors. The boom in older trucks and off-roaders has also fizzled, Nonnenberg said. 'A lot of that was seen as a Covid bubble, and that's cooled,' he said. The new generation of collectors likes modern supercars and sports cars, especially models that are 2005 or later, according to classic car experts. Nonnenberg said today's younger collectors, including Gen Xers, millennials and members of Gen Z, 'like cars they can use, where they can turn the key and just drive it. They're less hobbyist.' The very top of the market — with seven-figure or eight-figure cars — also remains weak. Collectors are more interested in less-expensive cars they can drive and enjoy today than they are in buying museum-quality artifacts that sit in a precious garage display. 'The market is super strong for high-end sports cars in the $200,000 to $500,000 range,' Nonnenberg said. 'Cars over $2 million have had a tougher time,' Nonnenberg added. The most expensive car sold on BaT last year was a 2022 Bugatti Chiron Pur Sport that went for $4.1 million. Also sold were a 2018 Bugatti Chiron for $3.1 million and a 2022 Lamborghini Countach LPI 800-4 that went for $2.5 million. The most popular auction, drawing the most bidders, comments and views, was the sale of a 1991 BMW 850i 6-speed that was bought new and once owned by Michael Jordan. The sale price: $109,000. Nonnenberg said he saw a big jump in bidding and demand right after the election, which continued through December and January, which are usually slow months. 'We saw people buying $250,000 Porsches on Election Day,' he said. 'And we even saw awesome stuff selling on Christmas Eve.'
Yahoo
06-02-2025
- Automotive
- Yahoo
How Bring a Trailer pulled off $1.5 billion in auction sales
If you're even slightly enthusiastic about cars, it's nearly guaranteed that you're familiar with the online auction site Bring a Trailer. What started as a small website run by enthusiasts for enthusiasts has brought the auto auction biz into the limelight, complete with knock-offs, true competitors, and even buyouts and acquisitions. It all adds up to a banner year for Bring a Trailer, which celebrated its third consecutive year passing $1 billion in annual a Trailer sold a number of big dollar vehicles throughout 2024, but at the top of the heap is a 2022 Bugatti Chiron Pur Sport. With a $4.1 million final sale price, that Pur Sport handily surpassed its original MSRP of $4.07 million, which included $371,300 in options. The big B handily dominates the top two spots, with the aforementioned Pur Sport and a 2018 Chiron selling for more than the other three top-price cars combined. A bigger winner you won't see on that graphic is Hearst Autos, the company that scooped up Bring a Trailer just five years ago for several undisclosed millions of dollars. That said, the site's original vision is still very much intact. Randy Nonnenburg, one of the site's founders, still serves as the site's President. Is that all that remains of the old BaT?It wasn't always like this. Bring a Trailer began as a bunch of friends highlighting cool and weird finds on the internet. Eventually, they branched into 'BaT Exclusives,' which was a dedicated marketplace area of the site. After listing nearly 1,000 vehicles, many of which actually required the buyer to bring a trailer to pick it up, the site expanded to include 'BaT Auctions,' which largely exists in the format you see today. Part of the initial pitch for BaT Auctions included a curation process. To quote the press release from 2014: 'We select only the cars we'd want to own ourselves, and those offered at realistic prices.' While that's still mostly true, it's easy to feel that the sentiment rings a bit more hollow when you're talking about million-dollar Ferraris compared to, say, a busted and rusted BaT still lives up to its name, even ten years on. The site says they listed over 600 vehicles they consider 'projects' in 2024, including a tank, locomotive, and an alloy-bodied Lamborghini 350 GT. Admittedly, the top five sellers combined barely pass $700,000, hardly making them the site's bread and butter. And it's not at all just factory-fresh vehicles dealers are trying to flip or make a buck on, either. Most cars on the site hail from the 2000s, according to the site. In 2024, the most listed model years in order of volume were 2006, 2004, 2007, 2008, and 2005. It's hard to find an honest buck these days, but Bring a Trailer seems to have done a pretty darn good job of it. The service still exists to serve the enthusiast community, its fee structure has remained almost completely unchanged since its introduction, and it still curates what gets listed. With over a million registered users and just-announced plans to expand into Europe, the future still seems bright for BaT. They've earned it.
