Latest news with #Bulgogi
Korea Herald
6 days ago
- Business
- Korea Herald
K-burgers hit US: Lotteria debuts in California with major buzz
The Korean burger chain's first US location in Fullerton, California, draws long lines at its soft opening with a menu that blends Korean ingredients and local tastes The Korean burger chain Lotteria has made a sizzling debut in the United States, with its pre-opening event drawing large crowds despite the sweltering heat in the homeland of fast food. Lotteria opened its first US store on Monday in Fullerton, California, a city with a large population of Korean and other Asian residents, industry sources said Wednesday. The Fullerton branch is hosting a three-day soft opening from 10 a.m. to 2 p.m. The official opening is scheduled for 10 a.m. Thursday. Even in the scorching weather, visitors queued for up to two hours before the event, holding umbrellas for shade, as seen in videos on social media. "Staff handed out umbrellas and bottled water for free while people waited," said a TikToker who visited the store. "I arrived at opening time but still had to wait 30 minutes before getting my burger," another attendee wrote on X. Some videos showed vehicles lining up to enter the store's parking lot, with staff taking orders from drivers. The signature items at Lotteria's first US store are its Bulgogi (Korean-style marinated beef) Burger and Shrimp Burger, which are sold as combos with French fries and a soft drink for $12.77 and $13.27, respectively. Other combo options include the Bibim Rice Burger, featuring beef and a fried egg between buns made of rice, for $12.77, and the Bulgogi and Shrimp Burger, combining bulgogi and shrimp patties, for $15.77. The price of a single burger starts at $6.49. The Bulgogi Deluxe Burger, created for local tastes, stood out for its thicker patty and ample bulgogi topping, which drew interest from Korean users online. "The patty definitely got thicker in the US. If they sold burgers with patties that thick in Korea, I'd pay extra for them," a Korean user wrote on TikTok. Although priced higher than in Korea, Lotteria's US offerings are viewed as competitive when compared with American burger chains such as Five Guys and Shake Shack. At Five Guys, a single burger typically ranges from $8.09 to $13.67. The store's interior features touches of Korean culture. A sign with the word 'Lotteria' in Korean hangs above the main entrance, while a painting of the former presidential office, Cheong Wa Dae, hangs on the wall inside, a YouTube video showed. Lotte Group's food franchise arm Lotte GRS — the operator of the burger chain — established its US subsidiary in California in the first half of last year and has been preparing to open the store since early this year. Lotteria's store in Fullerton -- home to one of the largest Korean communities in the state -- is in a large shopping center with outlets such as Walmart and Costco, a location that could help attract customers in the store's early stage. The burger franchise has been accelerating its overseas expansion and now operates more than 320 stores in countries including Vietnam, Myanmar, Laos and Mongolia. It has also confirmed plans to enter Malaysia and Singapore following its US launch, sources said.
Yahoo
26-03-2025
- Business
- Yahoo
Bonchon expands menu with Bulgogi Takeover launch
US-based Korean fried chicken brand Bonchon has announced the expansion of its menu with the launch of Bulgogi Takeover. The new culinary venture spotlights the traditional Korean dish, bulgogi, known for its marinated beef with a blend of smoky, sweet and savoury flavours. Bonchon International research and development chef Jae Park stated: 'Bulgogi has been on Bonchon's menu since day one and our guests have loved pairing Bulgogi with other Korean favourites. We're always excited to deliver new ways for our guests to enjoy our fresh, modern take on this classic Korean comfort food.' Bulgogi Takeover includes dishes that infuse bulgogi into popular Korean staples and street foods, with prices from $13.99. The menu features Cheesy Bulgogi Rice: bulgogi served over steamed rice, covered with mozzarella cheese and topped with scallions [spring onions] and spicy mayo. Bulgogi Tteokbokki offers rice cakes simmered in a soy garlic sauce, topped with mozzarella cheese, scallions and onions. Bulgogi Stir Fry Udon combines wheat noodles sautéed with bulgogi, soy garlic sauce, onions and red bell peppers and garnished with scallions and sesame seeds. Bonchon CEO Suzie Tsai stated: 'We've found that bulgogi is the perfect ingredient and flavour profile to innovate with. Its versatility and rich flavour profile adds decadence and heartiness to the dishes our guests love while staying true to the authentic flavours of Korean cuisine.' Bonchon is seeking experienced hospitality entrepreneurs in the UK to take on the role of master franchisees and drive the brand's national growth. "Bonchon expands menu with Bulgogi Takeover launch" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Yahoo
25-03-2025
- Entertainment
- Yahoo
Bonchon Launches Bulgogi Takeover with Exciting New Menu Items
Bonchon introduces new bulgogi-centered dishes for just $13.99 Bonchon's Bulgogi Takeover Menu Items Dallas, March 25, 2025 (GLOBE NEWSWIRE) -- Bonchon, a global leader in Korean fried chicken, is spicing up its menu with the launch of its Bulgogi Takeover, featuring new offerings centered around the beloved Korean dish. Made with tender, thinly sliced marinated beef, bulgogi, which literally means 'fire-grilled meat' offers a balance of smoky, sweet, and savory flavors. Bonchon is no stranger to incorporating this Korean cuisine staple into its menu with fan-favorite bulgogi fries and bulgogi tacos and now they're taking it to the next level by introducing even more bulgogi-focused creations. 'Bulgogi has been on Bonchon's menu since day one and our guests have loved pairing Bulgogi with other Korean favorites.' says Bonchon International R&D Chef Jae Park. 'We're always excited to deliver new ways for our guests to enjoy our fresh, modern take on this classic Korean comfort food.' Bonchon's signature bulgogi is now making its way into even more menu offerings, including tteokbokki, a popular street food made from simmered rice cakes, and udon, thick and flavorful noodles often used in soups and stir-fries. Another exciting addition combines Korea's staple steamed rice with cheese, creating a rich and satisfying twist. "Adding bulgogi to these beloved dishes—both iconic Korean and modern—introduces an exciting flavor that's sure to elevate every guest's dining experience," adds Park. Bonchon's Bulgogi Takeover Guests can enjoy Bonchon's newest bulgogi creations for just $13.99. Cheesy Bulgogi Rice – Bulgogi served over steamed rice, covered with melted mozzarella cheese, topped with scallions, and drizzled with spicy mayo. Bulgogi Tteokbokki – Rice cakes simmered in bulgogi and Soy Garlic sauce with scallions and onions and topped with mozzarella cheese. Bulgogi Stir Fry Udon – Wheat noodles sauteed with bulgogi, Soy Garlic sauce, onions, and red bell peppers, topped with scallions and sesame seeds 'We've found that bulgogi is the perfect ingredient and flavor profile to innovate with,' says Bonchon CEO Suzie Tsai. 'Its versatility and rich flavor profile adds decadence and heartiness to the dishes our guests love while staying true to the authentic flavors of Korean cuisine.' New bulgogi menu items are available for dine-in, pick-up, and delivery at participating restaurants. To find a location or order online, go to # # # About Bonchon South Korea-born Bonchon, which translates as 'my hometown,' was established in the United States in 2006. Known for its hand-battered, double-fried, crazy crispy Korean fried chicken, Bonchon sets out to have its fans around the world 'Crunch Out Loud'. The brand continues to grow in popularity and has earned several accolades including Fast Casual Magazine's 2024 Top 100 Movers & Shakers. Bonchon has more than 400 restaurants across eight countries. For more information, visit To learn more about franchise opportunities, visit Follow Bonchon on Facebook, Instagram, LinkedIn, Tik Tok, X, and YouTube. Attachment Bonchon's Bulgogi Takeover Menu Items CONTACT: Renee Cossman renee@ in to access your portfolio
