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Sarawak to launch revamped Tribe Legacy campaign at IMEX Frankfurt 2025
Sarawak to launch revamped Tribe Legacy campaign at IMEX Frankfurt 2025

Borneo Post

time21-05-2025

  • Business
  • Borneo Post

Sarawak to launch revamped Tribe Legacy campaign at IMEX Frankfurt 2025

(From third left) Amelia, Snowdan and others pose for a photocall, taken during a press conference at IMEX Frankfurt 2025 in Germany to announce BESarawak's global transformative legacy. – Photo courtesy of BESarawak KUCHING (May 22): Sarawak's return to IMEX Frankfurt 2025 from May 20 to 22 will see the global launch of Business Events Sarawak's (BESarawak) revamped Tribe Legacy campaign, anchored by the compelling new tagline 'Driving Impact Together'. Deputy Minister of Tourism, Creative Industry and Performing Arts Datuk Snowdan Lawan said the campaign was first launched nationally earlier this year and made its regional debut at The Meetings Show Asia Pacific (TMS APAC) 2025 in Singapore last month. 'Now, at IMEX 2025, we mark its global launch – expanding its reach to the international stage. 'This reinforces Sarawak's commitment to legacy-driven business events on an international scale, ensuring that every event contributes to economic growth, knowledge exchange, sustainability, and community advancement,' he said in a press release from BESarawak. Adding on, Snowdan said the Sarawak government has consistently led the way in advancing green economy and sustainable energy, and now reinforces this commitment with the Sarawak Sustainability Blueprint 2030. Set to be launched at the end of May, he added that this blueprint will serve as a strategic roadmap for Sarawak's transition to a green economy. 'By championing legacy impact, Sarawak fully supports and strengthens the business events sector with BESarawak, ensuring that events contribute to long-term economic, environmental, and social progress.' Meanwhile, BESarawak chief executive officer Amelia Roziman said BESarawak's presence at IMEX Frankfurt 2025 marks a significant milestone in its journey as a global leader in legacy-driven business events. She explained that BESarawak is nearing the end of its Legacy Impact Master Action Plan (Legacy MAP) 2023-2025, with the goal of transforming Sarawak into the Legacy Capital of Business Events in Malaysia and Borneo by 2030. 'We are ahead of schedule with our initiatives under the Legacy MAP 2023-2025. For example, the Borneo Inspires Legacy Awards has evolved to include participation at a global scale. 'This early progress is a testament to our commitment to reinforce Sarawak as the legacy capital for business events in Malaysia and Borneo by 2030,' she said. She added that BESarawak is committed to positioning Sarawak as the capital of legacy through three transformative initiatives, such as the Intelligent Impact Management System, Legacy360, and Borneo Inspires Legacy Awards (BILA). 'Our three key offerings – Legacy360, and BILA 2025 – are complementary to each other towards a holistic framework to enhance the long-term impact of business events, starting first with Sarawak and then the world.' BESarawak IMEX Frankfurt 2025 lead Snowdan Tribe Legacy

Newly-evolved Borneo Inspires Legacy Awards to propel Sarawak onto global stage, says Abd Karim
Newly-evolved Borneo Inspires Legacy Awards to propel Sarawak onto global stage, says Abd Karim

Borneo Post

time28-04-2025

  • Business
  • Borneo Post

Newly-evolved Borneo Inspires Legacy Awards to propel Sarawak onto global stage, says Abd Karim

Abdul Karim (centre) joins a photocall for the Bila 2025 press conference flanked by Ting (right) and Snowdan. – Photo by Roystein Emmor KUCHING (April 28): Borneo Inspires Legacy Awards (Bila) 2025, formerly known as the Anak Sarawak Awards, has the potential to propel Sarawak onto the global stage. Minister of Tourism, Creative Industry and Performing Arts Dato Sri Abdul Karim Rahman Hamzah said Bila — an evolved form of the Anak Sarawak Awards — has expanded its scope to accept and recognise global contributions. 'The state is moving forward, no longer confining itself to matters within Sarawak. That is why, even in terms of conferences and business events, we are looking beyond our borders. 'Previously, this award (Anak Sarawak Award), was confined to the state. Now, we are reaching out internationally. We want Sarawak to play a global role — whether in aviation, energy, or other sectors,' he told a press conference for Bila 2025 here today. Abdul Karim strongly encouraged business events industry players to submit their entries and actively participate in the awards. 'Our success is driven by the dedication of industry players — the event organisers, professionals, researchers, and associations — who have placed Sarawak on the global map,' he said. He said the main categories under Bila 2025 are Conventions Legacy Excellence, Exhibitions Legacy Excellence, Corporate Meetings & Incentives Corporate Social Responsibility, and Sarawak Industry. 'The four main categories share the same subcategory pillar whereby submissions can be focused on Social, Economic, or Environmental achievements; or Honorary, which consist of all three achievements,' he said. 'We also have a special category for Journalism with subcategories of Broadcast, Print/Online.' Bila 2025, hosted by Business Events Sarawak (BESarawak), aims to recognise exceptional contributions across the business events sector, highlighting achievements in legacy, sustainability, and innovation. Submissions for Bila 2025 are open until June 15. Achievements eligible for nomination must have been made between 2023 and June 2025. Eligible participants include business event organisers (corporate meetings, conventions, corporate incentives, exhibitions), government bodies, corporate organisations, industry partners and suppliers, journalists, and other professionals from Malaysia and around the world. All nominations must be submitted through the official Bila 2025 online platform. For submission guidelines and further details, visit The Bila 2025 awards ceremony is scheduled to take place on Oct 3, 2025. Among those present at the press conference were Tourism, Creative Industry and Performing Arts Deputy Ministers Datuk Sebastian Ting and Datuk Snowdan Lawan.

Final preparations for H2EF 2025 well underway for May hosting
Final preparations for H2EF 2025 well underway for May hosting

Borneo Post

time27-04-2025

  • Business
  • Borneo Post

Final preparations for H2EF 2025 well underway for May hosting

Dr Hazland (ninth left) and other members of the committee in a photo-call, taken after the coordination meeting in Kuching. KUCHING (April 28): Final preparations for the Hydrogen Economy Forum (H2EF) 2025 are well underway as the forum's steering committee convened for a key coordination meeting last Friday, at the Business Events Sarawak (BESarawak) boardroom. The meeting was chaired by Deputy Minister of Energy and Environmental Sustainability Sarawak Datuk Dr Hazland Abang Hipni, also the organising chairman of H2EF 2025. A total of 30 officers from the Ministry of Energy and Environmental Sustainability Sarawak (MEESty) as the leading ministry, Borneo Business Connect as the organiser, Business Events Sarawak (BESarawak), as well as other relevant ministries and government agencies, were present to review and finalise the planning for the highly-anticipated forum, set for this May 13-14 at Hilton Kuching. According to the organiser, H2EF 2025 is expected to serve as a strategic platform to accelerate discourse, partnerships, and policy direction for the hydrogen economy in Sarawak and beyond. The H2EF 2025 logo. The recent coordination meeting focused on ensuring that all elements of the event – from programme content and speaker engagement to logistics and inter-agency coordination – would be on track towards delivering a world-class forum. 'We are in the final stretch, and I am pleased to report that all planning aspects are coming together smoothly. 'The H2EF 2025 is shaping up to be a landmark event that will showcase Sarawak's strategic vision and progress in the hydrogen economy. 'I thank all stakeholders for their unwavering commitment and look forward to a successful forum that will drive meaningful conversations and collaborations for a greener future,' said Dr Hazland in a statement. BESarawak chief executive officer Amelia Roziman said BESarawak was proud to play a pivotal role in facilitating the H2EF forum, meant to underscore Sarawak's leadership in the global hydrogen economy. 'By fostering collaboration, innovation, and impactful discussions, H2EF 2025 represents our shared commitment to driving sustainable energy solutions for a better future in Sarawak and beyond. 'Together, we are turning vision into action and empowering the world through the power of business events and legacy impact,' she said. Visit or contact +6082-555 189 / [email protected] to register, or to request further information. BESarawak Datuk Dr Hazland Abang Hipni Hydrogen Economy Forum lead

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