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Bringing busking to India: Buskr Booth rocks Delhi-National Capital Region
Bringing busking to India: Buskr Booth rocks Delhi-National Capital Region

Business Standard

time4 days ago

  • Entertainment
  • Business Standard

Bringing busking to India: Buskr Booth rocks Delhi-National Capital Region

To mark World Music Day, June 21, entertainment company Buskr soft-launched its flagship innovation, the Buskr Booth, with a three-day iteration of their performance initiative, Buskr Chowk. Held through June 20 to 22 across the Delhi National Capital Region, the events were designed to introduce Indian audiences to the global culture of busking through curated performances in public spaces. The Buskr Booth is a compact 3x3 feet plug-and-play public address system that enables seamless musical and visual performances. It provides a semi-professional stage setup with sound support and digital tools, offering independent artists a ready space to perform, promote and connect with new audiences. Manu Saksena, director of Feel Good Communications, the company behind the innovation, said the platform had been under development for some time and had recently received a global patent. Given this, 'World Music Day seemed like the right moment to launch something that celebrates public music performance,' he said. The soft launch, held at three venues, served as a live demonstration of how the Buskr Booth can support its core function: busking, the practice of performing in public places, often for voluntary donations. As one event host pointed out, 'Busking is a widely accepted practice abroad; Ed Sheeran was discovered while busking.' The launch kicked off on June 20 at PVR Priya, New Delhi, in collaboration with Superkicks, a sneakers and apparel company. The evening featured performances by vocalists Pahar, Karun and Faizan, with Nanku and Pho also taking the stage. On June 21, the booth was installed at CyberHub, Gurugram, and hosted a varied line-up: Vaibhav aka Groove performed electronic music with live drums; flautist Siddhi Prasanna mesmerised the crowd; indie-electronic artist Curtain Blue played a set; Ankur Tewari, best known for the viral track Khalasi, delivered a crowd-pleasing performance; and Akhil Sachdeva brought his signature Bollywood sound to the evening. On the final day, June 22, the action shifted to Mall of India, Noida, and featured an instrumental jam session by Bobby Pathak, Ritesh Prasanna and Vinayak Pant, followed by a vibrant performance from Kutle Khan. Curtain Blue, the moniker of Delhi-based singer and producer Abhishek Bhatia, performed at the CyberHub event. Highlighting the significance of the Buskr Booth, Bhatia said, 'Busking hasn't really entered the Indian scene in a structured way yet. This booth offers a safe and enabling space for artists like me to perform.' He added that Buskr creates a win-win situation as the venue sees more footfall, the artist gets access to a real audience, and the public enjoys a free, enriching experience. Saksena, in a separate conversation, echoed this sentiment, noting that busking is well-organised and common in other countries. 'In India, there aren't designated spaces where artists can perform freely. Our aim is to create those spaces using the patented Buskr Booth, so that artists can express themselves with ease.' When asked about permanent installations, Saksena clarified that there are none yet due to the regulatory challenges involved. 'Busking as a concept is still nascent in India. Before seeking permits for permanent booths, our goal is to establish an ecosystem, a culture where people understand and support busking.' Currently, artists interested in performing at Buskr Chowk events can apply via Buskr's official website. In terms of location strategy, the platform is prioritising public spaces owned by private entities, which involve fewer bureaucratic hurdles. Looking ahead, the business model for scaling the Buskr Booth remains flexible. Saksena outlined three potential paths: private venues investing in booths for their own public spaces; Buskr installing the booths independently; or partnerships between Buskr and venue owners. But their priority at this moment remains to normalise busking in India and build a community around it.

Akhil Sachdeva, Ankur Tewari's acoustic sets have Gurgaon singing at the Buskr Chowk launch
Akhil Sachdeva, Ankur Tewari's acoustic sets have Gurgaon singing at the Buskr Chowk launch

Time of India

time5 days ago

  • Entertainment
  • Time of India

Akhil Sachdeva, Ankur Tewari's acoustic sets have Gurgaon singing at the Buskr Chowk launch

The Buskr Chowk initiative celebrates and supports the spirit of street performances On the World Music Day weekend, a brand-new initiative titled Buskr Chowk that celebrates and supports the spirit of street performances, launched with pop up performances across Delhi, Gurgaon and Noida. World Music Day celebrates free expression, grassroots artistry, and music in public spaces - values that lie at the very heart of busking. Buskr, a first-of-its-kind initiative, based on the same premise is reimagining the future of street performances with powerful live busking pop-up spaces. Akhil Sachdeva performing at CyberHub on World Music Day Gurgaon sang along as singers Akhil Sachdeva and Ankur Tewari brought alive the spirit of street performances and live music at Buskr Chowk on Saturday evening. The duo kept things easy and engaging with tracks like Jeene Mein Aaye Maza, Channa Ve, Sabse Peeche Hum Khade, Tu Jaane Na, and Samjhavan. While Akhil admitted it was his first attempt at busking, he embraced the format, stepping off stage to interact with the crowd and even stopping for selfies mid-set. Ankur, too, set the tone early – walking up front with his mic to connect directly with the audience. As voices joined in and the crowd swayed, the evening turned into a celebration of music on the streets. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buy Brass Laxmi Ji Idol For Wealth, Peace & Happiness Luxeartisanship Shop Now Undo Ankur Tewari The talented buskers performed along the booth, showcasing Buskr's potential as a vibrant, accessible stage for artists across the board and a platform that helps amplify the voices of artists including musicians, poets, dancers, and storytellers, and connect them with a wider audience. Found by music and sound professional Manu Saksena, Buskr's patented Buskr Booth offers a semi-professional stage setup, sound support, and digital tools that empower artistes to perform, promote, and connect with new audiences. 'Buskr is a vision close to my heart and is inspired by the magic of street performances and the power of community listening. Through my travels and work with artists across the spectrum, I've seen how busking can democratise the arts and bring culture into the public spaces and urban corners in an impactful way. The Buskr Booth was created to facilitate that vision,' says Manu. Vaibhav during his set at Buskr Chowk, which seeks to celebrate independent performing arts and foster community connect through culture in public spaces Siddhi Prasanna presented a few pieces on the flute

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