Latest news with #ButterflyMX
Entrepreneur
21-07-2025
- Business
- Entrepreneur
Why Great Leaders Are Master Editors — Not Just Visionaries
Big ideas may inspire teams, but great leadership lies in the edit, refining the vision, simplifying the message and removing what gets in the way of progress. Opinions expressed by Entrepreneur contributors are their own. When you think of a great leader, it's easy to imagine someone standing in front of a whiteboard, pitching the next big idea. Founders are often celebrated for their creativity and their ability to see what others can't. And yes, vision matters. It inspires people to follow you, attracts customers and opens doors that didn't exist before. But there's a trap in over-indexing on vision: the belief that more ideas equal more progress. In reality, constantly introducing new directions can leave teams overwhelmed, distracted and unclear about where to focus. Without structure and clarity, vision becomes noise. In my time at ButterflyMX, I've learned that the best leaders know when to step back, not to dream up something new, but to make what already exists better. That's where editing comes in. Related: How to Pick Your Best Idea and Leave FOMO Behind What it means to lead like an editor Editing is about sharpening the signal, not about cutting for the sake of it. Just as a great editor refines a story to make its core message stand out, great leaders filter ideas, focus priorities and remove friction to help their teams move forward with confidence. Leading like an editor means asking: What matters most right now? What's getting in the way? How do we make this simpler, faster or clearer? It's not always glamorous, and it rarely comes with applause. But this quiet discipline — the ability to clarify, distill and align — is what turns a good idea into an executable strategy. It's how leaders move from inspiration to impact. Simplification drives momentum A team can only chase so many things at once. When everything feels important, nothing gets done. That's why simplification is a growth strategy. Simplification creates focus. It makes goals easier to understand, communicate and act on. It allows teams to say "no" with confidence and "yes" with full commitment. Most importantly, it clears space for progress. Consider the difference between a leader who says, "Let's try five different approaches and see what sticks," versus one who says, "Here's the one thing we're going to get right this quarter." The second approach is sharper. And sharper cuts through faster. When leaders take the time to edit down their priorities, their teams speed up. Related: How to Find and Refine Valuable Ideas for Your Organization Editing the organization itself Editing doesn't just apply to ideas; it applies to the organization as a whole. Great leaders are constantly scanning for what's slowing things down: unnecessary meetings, bloated processes, duplicated efforts or unclear ownership. A well-edited organization is one where people know what they're responsible for, communication flows efficiently, and decisions don't get stuck in endless loops of approval. It's about cutting friction, not corners. That could mean replacing a weekly all-hands with a tighter, monthly format. It could mean reworking your onboarding process to focus only on what new hires truly need in their first 30 days. Or it could even mean sunsetting an initiative that no longer serves the mission. Leaders who view their company as a living document, something to constantly refine, create environments that are lean, focused and built to scale. Knowing what to cut and when The hardest part of editing? Letting go of something you once believed in. Whether it's a product idea, a team structure or a long-standing tradition, cutting can feel personal. But great leaders develop the courage to walk away from things that no longer serve the team, even if they were once core to the vision. That doesn't mean being ruthless. It means being clear-eyed. Ask yourself: Is this idea helping us move forward or holding us back? Are we maintaining this because it works or because it's familiar? If we started fresh today, would we still choose this? The answers aren't always easy, but they're necessary. Editing is about being intentional. It's how you protect your team's time, energy and focus. Related: How Real Leaders Focus on What Really Matters Editing yourself: The most overlooked leadership skill Great leadership starts with self-awareness. Before you can edit your company or your strategy, you have to edit yourself, your calendar, your communication and even your instincts. Ask: Am I jumping in when I should be stepping back? Am I adding complexity when my team needs clarity? Am I solving for urgency instead of importance? Editing yourself might mean saying less in meetings so others can step up. It might mean blocking off thinking time instead of reacting to every notification. Or it might mean dropping an idea you love because your team isn't ready for it or because it's just not the right time. Vision gets people in the room, and editing keeps them aligned. The best leaders aren't just idea generators; they're curators of clarity. They don't overwhelm their teams with more; they empower them by refining what already exists. When you lead like an editor, you give your team the greatest advantage: focus. You eliminate noise, double down on what matters and create the conditions for real progress. Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.
Malaysian Reserve
08-07-2025
- Business
- Malaysian Reserve
ButterflyMX Launches the Next Breakthrough in Property Access Control: QR Code Intercom
Provides secure, smartphone-based entry with lower hardware and installation costs, making it easier to onboard properties at scale NEW YORK, July 8, 2025 /PRNewswire/ — ButterflyMX, the leading cloud-based property access and security platform for multifamily and commercial properties, today announced the launch of the real estate industry's first QR Code Intercom. Designed to simplify property entry without the cost or complexity of traditional access control hardware, the QR Code Intercom enables visitors, staff, and residents to access properties using just a smartphone. Built for developers, owners, and managers, the QR Code Intercom offers an affordable and flexible way to expand access coverage while integrating seamlessly with ButterflyMX's property-wide access control platform. This property access breakthrough delivers the essential features ButterflyMX is known for, but with significantly lower hardware and installation costs. By scanning a mounted QR code, users launch a secure, web-based intercom experience with video, audio, and a searchable directory directly on their smartphone. The QR Code Intercom allows properties to extend access control to secondary entrances, garages, and remote areas where traditional systems may be cost-prohibitive or impractical. 'Our QR Code Intercom is a smart, simple, and secure way for property developers, owners, and managers to offer their residents, staff, and visitors many of the benefits of ButterflyMX's industry-leading access control and security platform,' says Aaron Rudenstine, CEO of ButterflyMX. 'It's ideal for budget-conscious properties or those with multiple entryways that want to simplify resident, visitor, and delivery access without the need for additional hardware. With our new QR Code Intercom, properties can reduce upfront costs while still providing the award-winning access experience that ButterflyMX is known for.' The QR Code Intercom was designed to give developers, owners, and managers an easy and cost-effective way to offer property-wide access control and security from a smartphone. Instead of relying entirely on the purchase and installation of traditional access control hardware, properties can mount a laser-etched QR code plaque at any door, gate, or garage where they would like to provide access. Anyone requiring property access simply scans the QR code to launch an entirely web-based intercom experience, complete with a searchable resident directory, secure one-way video, and convenient two-way audio. 'Since our founding, we've been on a mission to simplify property access at every multi-tenant building, big or small,' says Cyrus Claffey, Founder of ButterflyMX. 'With the introduction of our QR Code Intercom, we're reaffirming our commitment to property access made simple by reducing the upfront hardware and installation costs of adding smartphone-based access control to your building. Now, it doesn't matter whether you're a small HOA, a co-op or condo building, a single- or multi-tenant commercial office, or a sprawling multifamily, gated, or commercial property; our QR Code Intercom makes it easier and more affordable than ever to offer a ButterflyMX's premium access control and security experience to your residents, visitors, deliveries, and staff.' The QR Code Intercom combines sleek design with enterprise-grade security and seamless integration. Installation is simple—properties mount a laser-etched plaque at any entry point and pair it with a ButterflyMX access controller. Available in anodized aluminum, stainless steel, or brass, the plaque is tamper-evident and weather-resistant. Visitors access the property by scanning the code to launch a secure, app-free web-based intercom with one-way video and two-way audio. Residents and staff can continue using the ButterflyMX mobile app to unlock doors, view video calls, and manage access remotely. End-to-end encryption, geofencing, rate limiting, and full audit trails ensure every entry is logged and secure. Fully integrated with ButterflyMX's broader platform, the QR Code Intercom works alongside the Video Intercom, Access Control System, Security Cameras, and more. Read more about ButterflyMX's QR Code Intercom's features and technical specifications here: About ButterflyMXButterflyMX is your complete property access solution, providing a secure, convenient, and cost-effective way to manage and grant access on the go. Empower your tenants to open doors, gates, and elevators with a smartphone, ensuring they never miss a visitor or delivery. Enjoy easy installation and cut costs by eliminating building wiring and in-unit hardware, and save time by integrating with popular access control and property management systems. Join the 20,000+ multifamily, commercial, gated community, and student housing properties that have made access simple with ButterflyMX. Media Contactpress@
Entrepreneur
10-06-2025
- Business
- Entrepreneur
How Consistency Shapes a Strong Company Culture
Opinions expressed by Entrepreneur contributors are their own. If you've ever walked into a workplace with a high-performing team, you can immediately feel it: a shared sense of purpose, a rhythm in how people communicate and clarity about what matters. That kind of culture doesn't happen by accident. It's not the result of a single all-hands meeting or a set of company values on a poster. It's built through something far more subtle and far more powerful: consistency. As the founder of ButterflyMX, I've learned that the small things you repeat every day shape your company more than the big things you announce once in a while. The way you recognize a win, the stories you tell, the questions you ask: those moments become the fabric of your culture. And the secret to making them stick? Repetition. Related: Consistency Is the One Rule in Building a Great Company Culture The misconception about culture When leaders think about building culture, they often imagine big moments: mission statements unveiled at all-hands meetings, team offsites with whiteboard sessions or company-wide emails outlining values. Those things can help, but they're not what culture is made of. Culture doesn't live in a slide deck; it lives in the everyday interactions people have with one another. It's in how meetings start and end, how performance is discussed, how wins are recognized and how setbacks are handled. In short, culture is what people come to expect, day after day. And that expectation is shaped through repetition. What's said and done repeatedly becomes what's believed. Over time, that belief system becomes your culture, whether it's intentional or not. Repetition builds identity Think about the most iconic brands. They have strong branding and strong repetition. The same logo, the same tagline and the same emotional message are reinforced again and again until it becomes part of how people identify with the brand. The same principle applies to teams. When leaders consistently communicate the same values, language and expectations, they're doing more than just messaging; they're helping people understand what the team stands for. For example, if a leader opens every Monday standup by asking, "What did you learn last week?" Over time, the team starts to value curiosity and growth. If recognition always focuses on collaboration, people learn that team success matters more than individual wins. Repetition isn't boring. It's how identity takes root. Related: 3 Tips for Building a Thriving Company Culture Rituals that anchor behavior Rituals are the bridge between intention and culture. They're the small, consistent behaviors that turn values into action. And the best part? They don't have to be complicated. A ritual could be as simple as ending every meeting with a round of shoutouts. Or kicking off a monthly all-hands with a customer success story. Or closing the week with a short message from leadership reinforcing a core value. These micro-moments create continuity, even when the business is growing fast or navigating change. When leaders commit to rituals, they give their teams something to hold onto. Over time, these repeated behaviors become cultural anchors. They provide rhythm. They build trust. And they remind everyone what matters most, without needing to say it out loud. How to reinforce messages without sounding like a broken record The challenge with repetition is that leaders sometimes worry they'll sound stale. But the trick isn't changing the message — it's changing the delivery. You can reinforce the same cultural idea in different formats. Tell a story one week. Share a data point the next. Highlight a team member who exemplifies a core value. Ask your team to reflect on a question that ties back to your principles. The content evolves, but the underlying message stays consistent. The key is to stay aligned, not robotic. When people hear the same themes reflected in different ways, through leadership, peers and even customers, it stops feeling like a mandate and starts feeling like shared truth. Related: What Makes a Great Company Culture (and Why It Matters) Start small, stay consistent You don't need a full playbook to start shaping culture. Pick one message you care about, maybe it's ownership, kindness or resilience, and start reinforcing it intentionally. Find a way to bring it into your 1:1s, team meetings or recognition moments. Then do it again. And again. Consistency builds trust. And trust builds momentum. When people know what to expect from their leaders, they're more likely to mirror those behaviors and take initiative themselves. The strongest cultures aren't built in a burst of inspiration. They're built through deliberate, repeated action. Start small and don't stop. At its core, leadership is less about grand gestures and more about what you choose to repeat. Every small action, every consistent message, every intentional ritual — it all adds up. That's how culture takes shape. So, if you want to build a team that knows what it stands for and shows up accordingly, don't just say it once. Say it often. Show it often. Lead by doing, again and again. Because the most powerful cultures aren't built by accident; they're built by leaders who understand the hidden power of consistency.
