04-08-2025
How To Win At AI-Driven Search: 7 Game-Changing Tips For 2025
Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO.
Conversational AI models such as ChatGPT, Grok, Copilot, DeepSeek, Claude, Perplexity and Gemini are transforming how audiences access information. Generative engine optimization (GEO), sometimes referred to as AI optimization (AIO) or generative search optimization (GSO) in industry discussions, is critical for executives and entrepreneurs aiming to stay visible. Unlike traditional SEO, which focuses on ranking higher in search engine results, GEO is about ensuring content is selected as the definitive answer to user queries on AI platforms.
GEO has two key approaches: The first involves optimizing content—much like SEO—across online channels, such as websites, social media, blogs and media platforms, for inclusion in AI responses. The second focuses on brand management, similar to online reputation management (ORM), ensuring AI delivers accurate and positive information about a business.
To thrive in this AI-driven landscape, businesses need actionable strategies that leverage the unique capabilities of conversational AI models. The following seven strategies can position businesses to lead in AI-driven search and gain a competitive edge in visibility and engagement.
1. Craft Conversational Content
To increase your chances of being featured in AI responses, create content that feels natural and engaging, as conversational AI models typically provide clear, user-focused answers.
Include relevant statistics, such as data on industry trends or research, to add authority to your answers and thus improve content visibility. Write conversational-style content, but aim for clear, user-focused answers.
2. Target Long-Tail, Question-Based Keywords
On AI platforms, users tend to ask specific questions like 'What are the best running shoes for flat feet?' instead of using broad search terms like 'running shoes.' Create content addressing these queries to align with AI conversational models, which excel at answering precise questions. This strategy strengthens GEO by ensuring your content meets AI models' expectations for relevance. Writing blog posts or social media content that directly answers user questions can boost traffic by matching user intent.
3. Incorporate Multimedia For Impact
According to Search Engine Land, enriching your content with multimedia such as images, videos and audio can help you stand out in AI-driven search, which AI conversational models prioritize for comprehensive answers. Adding videos with clear, descriptive captions can enhance content appeal, which may make it more likely to be selected by AI models. Explainer videos and infographics can be a great way to maximize your content's impact and reach.
4. Update Content Regularly For Relevance
To keep content relevant in AI-driven search, refresh it with current information, as conversational AI models "prioritize content that is well-organized, easy to parse, and dense with meaning." You could consider updating blog posts with new data or trends, for example, to help you stand out as a fresh source.
5. Ensure Consistent Brand Messaging
For brand-focused GEO, consistency is critical to shaping how AI models represent your business. Maintaining a unified voice across platforms can increase positive AI mentions, according to the same Search Engine Land piece. On the flip side, inconsistent messaging can confuse AI, resulting in inaccurate responses.
First, clearly define your brand's personality and key messages, then document them in a simple guide for all team members for easy reference. Don't forget to regularly review all external content, from social posts to blog entries, against these guidelines to ensure consistent voice and accurate brand representation. Make sure you align your tone, values and facts across websites, social media and directories like Google Business Profile.
6. Participate In Online Communities
Engaging on platforms like Reddit and Quora can shape how conversational AI models present your brand, as they pull insights from communities like these. Consider sharing your expertise in discussions to prompt AI models to highlight your brand's strengths in answers.
7. Embrace Real-Time Data And Personalization
Conversational AI models rely on fresh data and personalization to deliver relevant answers. Including current information, like customer reviews or event updates, keeps content engaging. This information should be integrated directly into your brand's primary online assets like website information (e.g., updates/news section), blog posts, social media profiles, etc. Any official brand asset that's crawlable and indexable by AI engines would be fit.
Creating content tailored to user interests, such as location-specific guides, can boost traffic by aligning with AI's focus on personalized results.
Stay Visible Or Get Left Behind
GEO isn't just industry jargon. It is already reshaping how brands are discovered, trusted and chosen across AI-driven platforms. Businesses that act now will influence how AI models present their story. Those who hesitate risk being invisible when it matters most.
Winning in this new search environment means more than showing up. It means building content that speaks the language of AI, staying consistent across every platform and keeping information fresh. Follow these seven strategies to secure your place in AI-driven search and turn visibility into a competitive advantage.
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