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Bybit Partners with Careem to Drive Crypto Adoption in MENA
Bybit Partners with Careem to Drive Crypto Adoption in MENA

Fintech News ME

time17 hours ago

  • Business
  • Fintech News ME

Bybit Partners with Careem to Drive Crypto Adoption in MENA

Bybit, currently the world's second largest cryptocurrency exchange by trading volume, is expanding its presence in MENA through a series of partnerships aimed at bridging Web2 and Web3 applications. Based in Dubai, the company is rolling out a campaign that integrates cryptocurrency into everyday services. In this initiative, crypto is being introduced across a range of sectors including gaming, entertainment, sports, dining, and transportation. Bybit is collaborating with local businesses and platforms to enable payments and benefits through its ecosystem, aiming to make the use of digital assets as practical and accessible as conventional methods. As part of the campaign launched in June, users in the MENA region are beginning to encounter Bybit branding within Careem, a widely used regional super app. These promotions encourage both existing and potential users to explore offers available on Bybit's platform, which can be accessed through its app and website. The company seeks to demonstrate how crypto services can be integrated into daily routines during the summer period and beyond. The Careem collaboration joins a number of other initiatives developed by Bybit. In Dubai, cardholders can access discounts of up to 30 percent on services and accommodation at the Grand Millennium Dubai. The company also maintains a long-standing relationship with the Dubai Multi Commodities Centre, supporting blockchain education and innovation. Additional benefits linked to the Bybit Card include access to airport lounges and digital service subscriptions. Claudia Wang, Head of Marketing at Bybit, said, 'The campaign is rooted in aligning with user behaviour rather than focusing solely on conventional or Web3 marketing tactics. The goal is to ensure the brand remains present and relevant across diverse consumer settings.' The partnership model currently piloted in the MENA region is expected to expand to other locations. With a user base exceeding 70 million, Bybit aims to offer a broad suite of crypto-related services encompassing trading, custody, wealth management, payments, and exclusive platform rewards. The current effort in MENA represents a step towards encouraging broader adoption of digital finance through local engagement and use-case driven integration.

Bybit and Tether Launch Strategic Partnership to Accelerate Crypto Adoption in Brazil
Bybit and Tether Launch Strategic Partnership to Accelerate Crypto Adoption in Brazil

Cision Canada

time5 days ago

  • Business
  • Cision Canada

Bybit and Tether Launch Strategic Partnership to Accelerate Crypto Adoption in Brazil

DUBAI, UAE, July 25, 2025 /CNW/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, has announced a strategic partnership with Tether, the leading company in the digital asset industry and issuer of USD₮, the most widely used stablecoin. The collaboration aims to boost cryptocurrency adoption across Brazil through institutional partnerships, major event sponsorships, and expansive educational initiatives. A highlight of the partnership is the co-sponsorship of Blockchain Rio, one of Latin America's most influential blockchain conferences. During the event, new users who register on Bybit's platform will receive an exclusive USD₮ bonus. This incentive is designed to encourage first-time users to engage with the digital asset ecosystem. To extend the partnership's reach into real-world applications, Bybit and Tether are in advanced discussions with Visit Rio. The goal is to integrate cryptocurrency into the city's tourism sector by offering discounts and USD₮ bonuses to tourists who use digital assets for services, tours, and purchases from local businesses. This initiative is intended to position Rio as a forward-thinking, crypto-friendly destination. As part of its long-term strategy, Bybit will roll out a national educational program to increase crypto literacy and drive responsible adoption. The initiative includes a series of "Learn to Earn" campaigns that reward users for completing blockchain-focused courses. These will be complemented by in-person events such as workshops, university meetups, and seminars, engaging directly with students, developers, and entrepreneurs. Earlier this year, Bybit appointed Israel Buzaym as its Country Manager for Brazil. Since then, the company has significantly expanded its local presence and launched tailored offerings such as Bybit Pay and the Bybit Card. These products are helping to bridge the gap between traditional finance and the world of digital assets. "I'm honored to lead Bybit's efforts in Brazil at such a transformative time," said Israel Buzaym."Brazilians have a long history of embracing innovation. We're already seeing strong momentum in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make crypto a natural part of everyday life for millions." With a market capitalization exceeding $114 billion, Tether plays a central role in the global digital economy. This partnership with Bybit reflects a shared commitment to financial innovation, education, and the creation of practical use cases for cryptocurrency in one of the world's most promising emerging markets. #Bybit / #TheCryptoArk About Bybit Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at About Tether Tether is a pioneer in the field of stablecoin technology, driven by an aim to revolutionise the global financial landscape. With a mission to provide accessible, secure, and efficient financial, communication, and energy infrastructure. Tether enables greater financial inclusion, communication resilience, fosters economic growth, and empowers individuals and businesses alike. As the creator of the largest, most transparent, and liquid stablecoin in the industry, Tether is dedicated to building sustainable and resilient infrastructure for the benefit of underserved communities. By leveraging cutting-edge blockchain and peer-to-peer technology, it is committed to bridging the gap between traditional financial systems and the potential of decentralised finance.

Bybit launches MENA Marketing Campaign
Bybit launches MENA Marketing Campaign

Tahawul Tech

time6 days ago

  • Business
  • Tahawul Tech

Bybit launches MENA Marketing Campaign

Bybit, the world's second-largest cryptocurrency exchange by trading volume, continues to deliver on the promise of borderless crypto lifestyle in a massive wave of Web2 partnerships. Starting in MENA, where its Dubai headquarters is based, Bybit is connecting the dots between Web2 and Web3 with a variety of local partners. The campaign seamlessly integrates crypto into real-world experiences. From gaming lounges to concert venues, sports stadiums to restaurants, and ride-sharing services, Bybit is creating an ecosystem where as accessible as—and potentially more rewarding than, traditional payment methods. These partnerships span entertainment, music, culture, sports, dining, and transportation, allowing crypto assets to empower lifestyle choices. Starting in June, MENA users are introduced to the Bybit brand through advertisements within Careem, the region's most-loved super app. These coordinated ads invite current Bybit users and potential new joiners to discover exclusive deals and offers available directly through Bybit's platform. Bybit's crypto-native services and payment solutions can be accessed via Bybit's app and website, encouraging users to explore how digital assets can enhance their everyday experiences throughout an exciting summer. Powered by Bybit: Crypto as a Lifestyle Leading in financial innovation, Bybit has been committed to shaping the future of crypto to the needs of its customers. It has evolved beyond a marketplace for crypto trading into a lifestyle choice. The partnership with Careem is the latest addition to Bybit's global footprint in collaborations: in Dubai, Bybit Card holders enjoy up to 30% off in services and room rates at the Grand Millennium Dubai; the golden city's Dubai Multi Commodities Centre (DMCC) is a long-term partner of Bybit in innovation and blockchain education. The Bybit Card also unlocks perks everywhere for its users from airport lounges to AI co-pilot subscriptions. 'Our local partners represent some of the most popular lifestyle choices in each community', said Claudia Wang, Head of Marketing at Bybit. 'We are grounded in customer-centricity: there is no real boundary in 'old-school' and Web3 marketing. We are everywhere our customers want us to be. Bybit as the brand is visible, accessible, and relatable across touch points', she shared on the philosophy of the campaign. The range of partnerships and local promotions are expected to cover more regions in the coming months. Over 70 millions of Bybit users possess first-mover advantage as early investors of 'smart money', and the onchain economy stands to provide them a path to financial freedom and elevated way of life. Whatever their needs, their crypto goals are achievable on Bybit's versatile platform for trading, custody, wealth management, payments, and Bybit-only rewards. The new campaign represents Bybit's commitment to making crypto adoption effortless and rewarding through localization, positioning the MENA region as a testing ground for the future of integrated digital finance. Image Credit: Bybit

Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign
Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign

Business Insider

time7 days ago

  • Business
  • Business Insider

Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign

Dubai, United Arab Emirates, July 24th, 2025, Chainwire Bybit, the world's second-largest cryptocurrency exchange by trading volume, continues to deliver on the promise of borderless crypto lifestyle in a massive wave of Web2 partnerships. Starting in MENA, where its Dubai headquarters is based, Bybit is connecting the dots between Web2 and Web3 with a variety of local partners. The campaign seamlessly integrates crypto into real-world experiences. From gaming lounges to concert venues, sports stadiums to restaurants, and ride-sharing services, Bybit is creating an ecosystem where as accessible as—and potentially more rewarding than, traditional payment methods. These partnerships span entertainment, music, culture, sports, dining, and transportation, allowing crypto assets to empower lifestyle choices. Starting in June, MENA users are introduced to the Bybit brand through advertisements within Careem, the region's most-loved super app. These coordinated ads invite current Bybit users and potential new joiners to discover exclusive deals and offers available directly through Bybit's platform. Bybit's crypto-native services and payment solutions can be accessed via Bybit's app and website, encouraging users to explore how digital assets can enhance their everyday experiences throughout an exciting summer. Powered by Bybit: Crypto as a Lifestyle Leading in financial innovation, Bybit has been committed to shaping the future of crypto to the needs of its customers. It has evolved beyond a marketplace for crypto trading into a lifestyle choice. The partnership with Careem is the latest addition to Bybit's global footprint in collaborations: in Dubai, Bybit Card holders enjoy up to 30% off in services and room rates at the Grand Millennium Dubai; the golden city's Dubai Multi Commodities Centre (DMCC) is a long-term partner of Bybit in innovation and blockchain education. The Bybit Card also unlocks perks everywhere for its users from airport lounges to AI co-pilot subscriptions. 'Our local partners represent some of the most popular lifestyle choices in each community,' said Claudia Wang, Head of Marketing at Bybit. 'We are grounded in customer-centricity: there is no real boundary in 'old-school' and Web3 marketing. We are everywhere our customers want us to be. Bybit as the brand is visible, accessible, and relatable across touch points,' she shared on the philosophy of the campaign. The range of partnerships and local promotions are expected to cover more regions in the coming months. Over 70 millions of Bybit users possess first-mover advantage as early investors of 'smart money', and the onchain economy stands to provide them a path to financial freedom and elevated way of life. Whatever their needs, their crypto goals are achievable on Bybit's versatile platform for trading, custody, wealth management, payments, and Bybit-only rewards. The new campaign represents Bybit's commitment to making crypto adoption effortless and rewarding through localization, positioning the MENA region as a testing ground for the future of integrated digital finance. #Bybit / #TheCryptoArk About Bybit Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Contact Head of PR Bybit

Bybit Card Celebrates Two Million Users with Limited-Edition Collectible and 1 BTC Giveaway
Bybit Card Celebrates Two Million Users with Limited-Edition Collectible and 1 BTC Giveaway

Cision Canada

time7 days ago

  • Business
  • Cision Canada

Bybit Card Celebrates Two Million Users with Limited-Edition Collectible and 1 BTC Giveaway

DUBAI, UAE, July 24, 2025 /CNW/ -- Bybit, the world's second-largest cryptocurrency exchange by trading volume, is excited to announce a major milestone in elevating the everyday crypto experience. With over two million Bybit Card holders and counting, the Bybit Card is introducing a 2M limited-edition virtual collectible and offering participants the chance to win a full BTC. The campaign celebrates the shared vision of prosperity as the mainstreaming of the digital asset class accelerates. From now until August 24, 2025, new and current Bybit Card customers may register for the event to unveil their very own Bybit Card 2M limited-edition virtual collectible—a collective symbol of belief, purpose, and progress as an early participant of the cryptocurrency ecosystem, right in their digital wallet. Once the card is activated, eligible participants will enjoy up to 10% in cashback for 30 days and stand to win 1 BTC upon completing spending tasks. The event features two ways to reward both new and existing Bybit Card users: Refer and Earn Cashback enables users to unlock temporary reward tier upgrades through successful referrals. Users who refer two or more friends will receive an extra 2% in cashback for a week, or up to three weeks with six or more successful referrals. Buy More, Win More transforms everyday spending into winning opportunities. Every 50 USDT spent earns participants one lucky draw ticket for prizes including USDT and BTC airdrops. High-volume spenders receive additional privileges, with prizes ranging from exclusive lounge access, premium Astari wearables, to the grand trophy of 1 BTC. Key Features: Crypto convenience: seamless fiat-to-crypto spending, and cash withdrawals from supported ATMs around the world with the physical card available to Mastercard holders. No annual fees and up to 8% APR on balances. Year-round perks: 100% rebates on subscriptions including Netflix, Spotify, and selected AI tools, airport lounge access, and other benefits refreshed seasonally Multi-asset transactions and cashback: supporting transactions in BTC, ETH, XRP, TON, USDT, USDC, MNT, and BNB; cashback options in USDC, USDT, BTC, and AVAX, with more options on the way. The promotion is on a first-come, first served basis for a limited time only. Terms and conditions apply. To learn more about the Bybit Card's rewards tiers and cashback scheme, user may visit: Bybit Point Rewards #Bybit / #TheCryptoArk / #BybitCard /#IMakeIt2M About Bybit Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at

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