13-05-2025
CABSAT, Integrate ME and SATExpo Middle East begin today
Together, CABSAT, Integrate ME and SATExpo promise a dynamic three-day showcase of technology, talent, and thought leadership.
Dubai World Trade Centre is set to host a major convergence of global media, broadcast, satellite and Pro AV industries as three powerhouse events—CABSAT, Integrate Middle East (Integrate ME), and the debut SATExpo Middle East—open their doors today, May 13. Running through May 15, the events promise to redefine the region's digital future through innovation, collaboration, and groundbreaking technology showcases.
Marking its 31st edition, CABSAT 2025 will feature over 700 leading brands from across the media, technology, and entertainment sectors. Dedicated international pavilions from countries including China, France and Germany will highlight cutting-edge developments in broadcast and communication technology. Visitors can expect a packed agenda with standout features such as the Content Congress, which will dive into critical discussions around AI ethics, immersive storytelling in AR/VR, and the fast-growing $100bn creator economy.
The Co-Production Salon will provide a platform for regional content creators to pitch their ideas directly to major production houses, OTT platforms and media investors. Attendees will also have the opportunity to join a behind-the-scenes Studio City Tour, offering a rare look at the region's most advanced production facilities—including the Middle East's only deep-water filming tank. Meanwhile, CABSAT TV & Podcast will offer real-time event coverage and expert insights from the exhibition floor.
Expected to attract more than 18,000 visitors, CABSAT is once again positioned as a hub for industry partnerships and innovation. Panasonic, a key exhibitor, is spotlighting its contribution to driving both technological progress and collaborative momentum across the event.
Carl Pocknell, Division Head & General Manager- System Solutions & Communications Division, said: 'Panasonic is proud to return to CABSAT, reinforcing our commitment to innovation in entertainment and technology. As a leading exhibitor, we continue to deliver cutting-edge solutions that empower content creators and industry professionals to push creative boundaries. CABSAT serves as a strategic platform to showcase our latest advancements in Broadcast and Projector technology, fostering meaningful collaborations and shaping the future of the industry.'
Running alongside CABSAT, Integrate Middle East returns with a sharp focus on the Pro AV sector's transformative impact on industries such as retail, entertainment, and enterprise. With more than 700 brands on display, the event will present the latest in digital signage, interactive technologies, immersive audio, and live event systems. Over 10,000 Pro AV professionals are expected to connect with expanding market opportunities across the MEASA region.
Alison Pei, Commercial Manager at NEEWER, added: 'Integrate Middle East has rapidly become a key platform for showcasing innovation in the AV and media space. At NEEWER, we are proud to contribute to this transformation by presenting our latest advancements in photography, live streaming and video technology. This exhibition offers the perfect opportunity to highlight how we have built a fully integrated ecosystem that seamlessly integrates social, commercial and creative solutions for content creation.'
Making its inaugural appearance, SATExpo Middle East 2025 will bring together 15 major players in the international satellite communications market, including E'shailsat, Intersputnik and Eutelsat. More than 8,000 industry professionals are set to attend the SATExpo Summit, which features keynotes and thought leadership from top experts. Highlights include a keynote address by Prof. Dr. Klaus Schilling on the ethics and innovation of interplanetary satellite missions, as well as a Fireside Chat with Prof. Sherif Sedky, focusing on the ambitions of the newly launched African Space Agency.
As regional connectivity becomes increasingly vital, companies like ABS are underscoring their role in delivering advanced satellite solutions that bridge digital divides.
Rasha Shokr, Public Relations Director at Nilesat, stated: 'It is an honour for Nilesat to participate in SATExpo 2025, reaffirming our deep-rooted commitment to the values, ethics and rich cultural legacy of our Egyptian, Arab and African heritage. As a proud Egyptian satellite enterprise, we are dedicated to advancing the future of media broadcasting and communications throughout the Middle East and North Africa region. As one of the region's leading satellite operators, Nilesat delivers a wide range of services, including direct-to-home (DTH) broadcasting, satellite broadband, and advanced communication solutions across Egypt and the wider MENA landscape.'
Shokr further noted: 'Our satellite operations team is at the heart of this mission, ensuring excellence through world-class teleport services, gateway operations and expert consultancy. With a relentless focus on innovation and customer satisfaction, we continue to empower broadcasters and service providers with seamless, reliable and powerful satellite solutions.'
