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CCL rolls out UK's Percol brand in India to push beyond mass-market coffee
CCL rolls out UK's Percol brand in India to push beyond mass-market coffee

Mint

time4 days ago

  • Business
  • Mint

CCL rolls out UK's Percol brand in India to push beyond mass-market coffee

MUMBAI: Coffee maker CCL Products (India) Ltd has rolled out UK-origin brand Percol in India, aiming to tap into the country's emerging demand for premium, sustainably sourced coffee. The move follows CCL's acquisition of Percol from Sweden's Löfbergs Coffee Group in 2023 and marks a strategic shift toward building a high-margin branded portfolio alongside its B2B export business. Unlike CCL's mass-market Continental brand, Percol is positioned at the upper end of the instant coffee segment, priced at ₹ 800–850 for a 100-gram jar, comparable to Nestlé's Nescafé Gold. The brand is aimed at consumers who prefer drinking their coffee black and are seeking more complex flavour profiles. The Indian line-up includes three medium-roast variants: Da Essenza, a cinnamon- and star anise-noted blend of Indian and Colombian beans; Espresso Noir, made from Indian and Vietnamese beans with dark chocolate and oolong notes; and Intenzo, a smoother, medium-bodied brew infused with peppermint and clove. All three are designed to preserve flavour and aroma while avoiding the bitterness typical of darker roasts, said Praveen Jaipuriar, CEO of CCL Products. 'India is still largely a milk-and-sugar coffee market, but we're seeing a clear shift among younger urban consumers. Percol is crafted for that audience,' Jaipuriar told Mint. Founded in 1987 by British entrepreneur Brian Chapman, Percol was among the first UK brands to champion Fairtrade certification that ensures products are produced and traded according to social, economic, and environmental standards. CCL, which had developed blends for Percol over two decades ago, is now reintroducing the original profiles, repositioning the brand globally and for the Indian market. 'We had a nostalgic connection with Percol, but also saw strategic value in acquiring it,' said Jaipuriar. 'With India's coffee preferences evolving, this felt like the right time to offer consumers a nuanced, premium experience, especially one rooted in sustainability.' India remains a tea-first market, with consistent coffee consumption largely limited to southern states like Karnataka and Tamil Nadu. In most other regions, in-home coffee usage is still occasional. 'Outside the South, most people drink coffee at cafés or in offices, but switch back to tea at home. Regular coffee drinking hasn't yet become a daily ritual,' Jaipuriar said. That said, younger consumers are increasingly adopting coffee as part of their lifestyle, skipping tea entirely. 'This generation knows their brews, and they're building habits that could fundamentally change the market over time,' he added. Despite rising interest, building a premium coffee brand in India comes with structural challenges. Instant coffee is still viewed as a mass product, and many consumers are unfamiliar with concepts like roast profiles or brewing methods. 'We all know how to make good chai—but most people don't know how to make coffee well at home,' said Jaipuriar. The lack of brewing knowledge, particularly outside the South, limits the adoption of more sophisticated products. 'That's the gap we want to address, but it will take time,' he added. Unlike many challenger brands relying on external capital, Percol's rollout is internally funded. 'Our B2C business is profitable and self-sustaining. We don't need VC money, or even parent company support anymore,' Jaipuriar said. While the brand will now compete with legacy players like Nescafé and Bru and newer names like Blue Tokai, Sleepy Owl, and Rage Coffee, Jaipuriar doesn't see it as a zero-sum battle. 'Right now, the market is expanding. If more brands can get people to drink better coffee more regularly, everyone benefits. The real challenge is converting tea households into coffee ones.' For Jaipuriar, success isn't only about numbers. 'The day someone tells us Percol is the first instant coffee they enjoy drinking black—that'll be our biggest validation.' To build traction, CCL is focusing on experience-first marketing, using tastings, pop-ups, and influencer partnerships instead of traditional mass media. The brand recently hosted a live barista-led tasting kiosk at a concert in Mumbai to drive sampling. 'We want people to experience the coffee first, especially since black instant coffee is still rare in India,' said Jaipuriar. The company is also exploring drip filters and fresh ground variants, but only after the instant portfolio stabilises. Percol is being introduced selectively, with offline availability at premium outlets like Nature's Basket, Namdhari's, La Marche, and Spencer's Select, as well as in high-income neighbourhoods such as Delhi's Khan Market and Mumbai's Bandra. Online, the coffee is currently listed on Amazon and will soon be available on quick commerce platforms like Blinkit and BigBasket. CCL is also enabling direct-to-consumer delivery in select PIN codes. 'We're deliberately avoiding mass retail,' Jaipuriar said. 'A wide rollout too early can dilute the brand's premium positioning. We want to grow this step by step.'

UPL Ltd Partly Paidup leads losers in 'A' group
UPL Ltd Partly Paidup leads losers in 'A' group

Business Standard

time08-05-2025

  • Business
  • Business Standard

UPL Ltd Partly Paidup leads losers in 'A' group

CCL Products (India) Ltd, Torrent Power Ltd, Devyani International Ltd and Cartrade Tech Ltd are among the other losers in the BSE's 'A' group today, 08 May 2025. CCL Products (India) Ltd, Torrent Power Ltd, Devyani International Ltd and Cartrade Tech Ltd are among the other losers in the BSE's 'A' group today, 08 May 2025. UPL Ltd Partly Paidup crashed 4.77% to Rs 442.95 at 14:47 stock was the biggest loser in the BSE's 'A' the BSE, 421 shares were traded on the counter so far as against the average daily volumes of 3343 shares in the past one month. CCL Products (India) Ltd lost 4.76% to Rs 739.1. The stock was the second biggest loser in 'A' the BSE, 3.03 lakh shares were traded on the counter so far as against the average daily volumes of 82659 shares in the past one month. Torrent Power Ltd tumbled 4.74% to Rs 1432. The stock was the third biggest loser in 'A' the BSE, 10697 shares were traded on the counter so far as against the average daily volumes of 11002 shares in the past one month. Devyani International Ltd fell 4.70% to Rs 174.35. The stock was the fourth biggest loser in 'A' the BSE, 71852 shares were traded on the counter so far as against the average daily volumes of 98580 shares in the past one month. Cartrade Tech Ltd dropped 4.45% to Rs 1598.65. The stock was the fifth biggest loser in 'A' the BSE, 20233 shares were traded on the counter so far as against the average daily volumes of 25383 shares in the past one month.

Up 30% in 2 sessions! Analysts lift target price on this small-cap after strong Q4 show. Time to buy?
Up 30% in 2 sessions! Analysts lift target price on this small-cap after strong Q4 show. Time to buy?

Mint

time08-05-2025

  • Business
  • Mint

Up 30% in 2 sessions! Analysts lift target price on this small-cap after strong Q4 show. Time to buy?

Stocks to buy: CCL Products (India) share price has rallied 30% over the last two sessions to hit a 4-month high of ₹ 772 apiece, driven by the company's stellar March quarter (Q4FY25) performance, which came in above Street estimates. The strong results sparked a surge in demand for the company's shares on Dalal Street, even as the broader Indian stock market remained volatile amid heightened geopolitical tensions. The impressive Q4 performance also prompted several brokerages to revise CCL Products' share target prices upward, as they believe the company is well-positioned for double-digit volume growth. This optimism is backed by the ramp-up in Vietnam operations, a rising share of specialty coffee (now 5% of sales), and the company's cost-efficient business model. Domestic brokerage Axis Securities highlighted the company's consistent performance despite fluctuations in global coffee prices. It noted that, following supply chain disruptions, many global coffee companies are seeking to de-risk their sourcing by partnering with manufacturers operating in multiple geographies. In this context, CCL Products has emerged as a preferred choice. Axis pointed to CCL's facilities in both Vietnam and India—unlike Brazilian players that operate solely in their home market—which has helped the company expand its international footprint, gain market share, and access new business opportunities. The company is also doubling its capacity across Vietnam and India, with a particular focus on value-added products such as freeze-dried coffee (FDC) and small packs in Vietnam. In the domestic market, the brokerage noted, CCL is aggressively scaling up its business, led by its branded segment. Additionally, CCL Products is looking to invest further in the UK and US markets, aiming for a 15% share of the global market in the coming years. Considering the long-term growth outlook, the brokerage has increased its FY26/27 PAT estimates by 14% and 13%, respectively, and maintains its 'BUY' recommendation on the stock, revising the target price higher to ₹ 800 per share. Likewise, LKP Securities also raised its target price on the stock to ₹ 844 from ₹ 780 apiece while retaining its 'BUY' call. Systematix Institutional Equities has also revised its target price slightly higher to ₹ 720 from ₹ 710 earlier, maintaining a 'hold' rating. However, the stock is trading well above the brokerage's target price. CCL Products' consolidated revenue for Q4FY25 stood at ₹ 836 crore, registering a 15% YoY growth. Despite the volatility in coffee prices, gross margins improved by 133 bps to 44.4%. EBITDA increased to ₹ 163 crore, up 38.2% YoY, while EBITDA margins improved by 328 basis points YoY to 19.5%. The company's profit after tax stood at ₹ 102 crore, up 57% YoY. The management further reiterated that coffee price volatility persists, impacting contract lengths, though recent stability offers some relief ahead of the Brazil harvest.

This small-cap stock jumps 30% in two sessions after Q4; analysts raise target price. Time to buy?
This small-cap stock jumps 30% in two sessions after Q4; analysts raise target price. Time to buy?

Mint

time08-05-2025

  • Business
  • Mint

This small-cap stock jumps 30% in two sessions after Q4; analysts raise target price. Time to buy?

Stocks to buy: CCL Products (India) share price rallied 30% over the last two sessions to hit a 4-month high of ₹ 772 apiece, driven by the company's stellar March quarter (Q4FY25) performance, which came in above Street estimates. The strong results sparked a surge in demand for the company's shares on Dalal Street, even as the broader Indian stock market remained volatile amid heightened geopolitical tensions. The impressive Q4 performance also prompted several brokerages to revise their target prices upward, as they believe CCL Products is well-positioned for double-digit volume growth. This optimism is backed by the ramp-up in Vietnam operations, a rising share of specialty coffee (now 5% of sales), and the company's cost-efficient business model. Domestic brokerage Axis Securities highlighted the company's consistent performance despite fluctuations in global coffee prices. It noted that, following supply chain disruptions, many global coffee companies are seeking to de-risk their sourcing by partnering with manufacturers operating in multiple geographies. In this context, CCL Products has emerged as a preferred choice. Axis pointed to CCL's facilities in both Vietnam and India—unlike Brazilian players that operate solely in their home market—which has helped the company expand its international footprint, gain market share, and access new business opportunities. The company is also doubling its capacity across Vietnam and India, with a particular focus on value-added products such as freeze-dried coffee (FDC) and small packs in Vietnam. In the domestic market, the brokerage noted, CCL is aggressively scaling up its business, led by its branded segment. Additionally, CCL Products is looking to invest further in the UK and US markets, aiming for a 15% share of the global market in the coming years. Considering the long-term growth outlook, the brokerage has increased its FY26/27 PAT estimates by 14% and 13%, respectively, and maintains its 'BUY' recommendation on the stock, revising the target price higher to ₹ 800 per share. Likewise, LKP Securities also raised its target price on the stock to ₹ 844 from ₹ 780 apiece while retaining its 'BUY' call. Systematix Institutional Equities has also revised its target price slightly higher to ₹ 720 from ₹ 710 earlier, maintaining a 'hold' rating. However, the stock is trading well above the brokerage's target price. CCL Products' consolidated revenue for Q4FY25 stood at ₹ 836 crore, registering a 15% YoY growth. Despite the volatility in coffee prices, gross margins improved by 133 bps to 44.4%. EBITDA increased to ₹ 163 crore, up 38.2% YoY, while EBITDA margins improved by 328 basis points YoY to 19.5%. The company's profit after tax stood at ₹ 102 crore, up 57% YoY. The management further reiterated that coffee price volatility persists, impacting contract lengths, though recent stability offers some relief ahead of the Brazil harvest. Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before taking any investment decisions.

Volumes soar at CCL Products (India) Ltd counter
Volumes soar at CCL Products (India) Ltd counter

Business Standard

time06-05-2025

  • Business
  • Business Standard

Volumes soar at CCL Products (India) Ltd counter

CCL Products (India) Ltd recorded volume of 128.11 lakh shares by 14:14 IST on NSE, a 146.86 times surge over two-week average daily volume of 87231 shares DCM Shriram Ltd, Poly Medicure Ltd, Yes Bank Ltd, R R Kabel Ltd are among the other stocks to see a surge in volumes on NSE today, 06 May 2025. CCL Products (India) Ltd recorded volume of 128.11 lakh shares by 14:14 IST on NSE, a 146.86 times surge over two-week average daily volume of 87231 shares. The stock gained 13.53% to Rs.672.90. Volumes stood at 1 lakh shares in the last session. DCM Shriram Ltd registered volume of 23.52 lakh shares by 14:14 IST on NSE, a 49.24 fold spurt over two-week average daily volume of 47767 shares. The stock rose 1.55% to Rs.1,032.80. Volumes stood at 54808 shares in the last session. Poly Medicure Ltd witnessed volume of 16.67 lakh shares by 14:14 IST on NSE, a 13.96 times surge over two-week average daily volume of 1.19 lakh shares. The stock increased 9.03% to Rs.2,825.20. Volumes stood at 60697 shares in the last session. Yes Bank Ltd clocked volume of 4041.02 lakh shares by 14:14 IST on NSE, a 5.8 times surge over two-week average daily volume of 696.79 lakh shares. The stock gained 1.86% to Rs.18.06. Volumes stood at 493.26 lakh shares in the last session. R R Kabel Ltd clocked volume of 79.29 lakh shares by 14:14 IST on NSE, a 5.5 times surge over two-week average daily volume of 14.42 lakh shares. The stock gained 3.54% to Rs.1,217.40. Volumes stood at 82.01 lakh shares in the last session.

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