Latest news with #CCPlus
CairoScene
20-04-2025
- Business
- CairoScene
Global Narrative Debuts to Drive Egypt's Voice Across Borders
From Cairo and Riyadh, Global Narrative steps onto the scene with a clear mission: to amplify Egypt's identity on the world stage through smart, strategic storytelling. Apr 19, 2025 Born out of the Narrative Summit, 'Global Narrative' is a new venture spanning Cairo and Riyadh (and soon the world!) that places purpose-driven PR at the heart of cultural revival and regional storytelling. At the close of the 2025 Narrative Summit, as the final applause echoed through the auditorium, a new story began—one not told from a podium but designed to shape policies and perceptions. Global Narrative is a bold new venture by leading communications firm CC Plus and co-founded by Lamia Kamel and Hania Amr Moussa, dedicated to reshaping how Egypt—and the wider region—tells its story on the global stage. With offices in both Cairo and Riyadh, the platform moves beyond conventional PR to something far more ambitious: strategic nation branding, cultural diplomacy, and personal positioning for regional leaders operating on the world stage. But this isn't PR for PR's sake. 'We've learned that storytelling, when rooted in purpose, becomes one of the most powerful tools for transformation,' says Lamia Kamel, Managing Director of CC Plus and founder of the Narrative Summit. 'Global Narrative is a natural extension of everything we've built—from our regional growth to our commitment to Egypt's cultural and global relevance.' Under the banner 'PR with Purpose', the new company is set to offer tailored communication strategies, executive branding for changemakers, and strategic visibility campaigns for public and private sector entities. Its goal? To amplify Egypt's voice, not just as a tourist destination or emerging market, but as a cultural, intellectual, and economic hub that belongs in the center of global conversations. For co-founder Hania Moussa, the timing couldn't be more urgent. 'We need to move past surface-level narratives,' she explains. 'It's time to talk about what connects us as a region, from culture and tourism to innovation and development. Through Global Narrative, we're not just telling stories, we're shaping them, together.' In many ways, Global Narrative carries forward the founding vision of the Narrative Summit itself, a platform that has, over the years, gathered Egypt's top business minds, creatives, and policymakers to reimagine the country's future. With this new venture, that vision gains operational teeth: a full-fledged firm tasked with exporting Egypt's best-kept stories and ensuring they reach the audiences that matter.
Daily News Egypt
18-04-2025
- Business
- Daily News Egypt
Egypt Launches First National PR Association
Egypt's public relations industry has taken a historic leap forward with the official launch of the country's first national public relations association, announced during the closing session of the Narrative PR Summit 2025. The milestone not only establishes a unified body to represent Egypt's PR professionals but also marks Egypt as the first country in North Africa to join the prestigious Global Alliance for Public Relations and Communication Management. The announcement was made by Lamia Kamel, Founder of the Narrative Summit and Managing Director of CC Plus, a leading integrated communications and PR agency. Kamel described the move as a transformative step toward building a globally connected and locally empowered PR community that plays a vital role in Egypt's economic, social, and cultural development. 'Egypt is now the first country in North Africa to join this global body—an achievement that gives the public relations community here a platform to grow, train, and contribute to shaping the country's narrative,' said Kamel. 'One of the greatest legacies of the Narrative Summit is the belief that everyone is a storyteller—and now, we have the opportunity to build an army of storytellers who can share the story of modern Egypt with the world.' The launch ceremony took place during the ninth edition of the Narrative PR Summit, held at Somabay on Egypt's Red Sea coast under the patronage and in the presence of the Ministers of Planning and Economic Development, International Cooperation, Investment, Youth and Sports, and Tourism, along with the Governor of the Red Sea. With the theme 'Egypt Reset,' the summit brought together prominent government officials, industry experts, and local and international business leaders to explore how communication can drive national transformation. In a symbolic and highly anticipated moment, Stephen Shepperson-Smith, board member of the Global Alliance, presented Lamia Kamel with Egypt's official membership certificate during the summit's closing session. Also in attendance were Global Alliance President and CEO Professor Justin Green, board member Irene Lungu Chipili, and leading voices from Egypt's PR landscape. The new national association brings together five of Egypt's top PR firms under one board, forming a collaborative platform that will work to elevate industry standards, provide professional development opportunities, and foster innovation in communications. The founding board members include: Lamia Kamel, Managing Director of CC Plus Dr. Halim Abou Seif, CEO of Rada PR Mai Abaza, CEO of Publicist Inc. Mohamed Abdelkader, CEO of Influence Communications Rania Azab, CEO of 4PR Group This unified body is set to play a central role in driving initiatives aimed at promoting Egypt's image locally and internationally, supporting youth engagement through training and mentorship programs, and highlighting the importance of strategic communications in shaping public perception and policy. According to Kamel, the association will also act as a forum for knowledge sharing, research, and innovation, offering practitioners access to global best practices through its new partnership with the Global Alliance—an international federation of major PR and communication management associations. 'The creation of this association is about more than recognition—it's about building something that lasts,' said Dr. Halim Abou Seif, a founding board member. 'We are committed to nurturing the next generation of communicators who understand the critical role our industry plays in national development and global engagement.' The announcement was met with strong support from attendees of the summit, who hailed it as a long-overdue step toward institutionalizing public relations in Egypt and ensuring that the country's narrative is shaped by professionals with a deep understanding of its history, culture, and aspirations. A press conference is expected to be held in the coming weeks to unveil the association's detailed roadmap, including membership criteria, upcoming training programs, and regional engagement strategies. With this bold step, Egypt not only strengthens its presence in the global communications landscape but also empowers its PR professionals to play a leading role in telling the country's evolving story—one rooted in resilience, transformation, and vision for the future.
Zawya
16-04-2025
- Business
- Zawya
National Association launched and joins Global Alliance at Narrative Summit 2025
Kamel: Egypt is now the first country in North Africa to join the Global Alliance Cairo: In an unprecedented significant step for the PR and Communications sector in Egypt, the closing of the Narrative Summit 2025 witnessed the announcement of the official launch of Egypt's first national public relations association, marking the first Public Relations Association in North Africa. Announced by Lamia Kamel, Founder of Narrative Summit and Managing Director of CC Plus, a full-fledged multi-disciplinary communications and PR firm, the move marks a new phase in empowering Egypt's PR community, strengthening its global presence, and building long-term frameworks for collaboration, learning, and professional excellence. The association brings together five of the country's leading PR agencies under one board and has officially joined the Global Alliance for Public Relations and Communication Management, the international federation representing the global PR profession. Kamel noted that this milestone aims to unify efforts across the public relations industry in Egypt, enabling practitioners to elevate the profession's role in supporting national growth and development, while contributing to shaping Egypt's narrative both locally and globally. Leaders from the Global Alliance participated in this year's Narrative Summit 2025, held last week at the breathtaking Somabay on Egypt's Red Sea coast. Among them were Professor Justin Green, President and CEO of the Global Alliance, along with board members Irene Lungu Chipili and Steven Shepperson-Smith. In a symbolic ceremony during the summit's closing session, Stephen Shepperson-Smith presented Lamia Kamel with Egypt's official membership certificate in the Global Alliance. This historic moment was marked by the presence of Irene Lungu Chipili, as well as prominent PR industry leaders Dr. Halim Abou Seif, CEO of Rada PR, and Mai Abaza, CEO of Publicist Inc. Reflecting on this significant milestone Kamel stated, 'Egypt is now the first country in North Africa to join this global body—an achievement that gives the public relations community here a platform to grow, train, and contribute to shaping the country's narrative. One of the greatest legacies of the Narrative Summit is the belief that everyone is a storyteller—and now, we have the opportunity to build an army of storytellers who can share the story of modern Egypt with the world.' She added that the launch of a national PR association is designed to raise awareness of the value of public relations, empower young talent through workshops and training programs, and launch innovative initiatives and projects aimed at building and promoting a stronger, more accurate image of Egypt. The founding board of the Egyptian Public Relations Association features five prominent industry leaders including Dr. Halim Abou Seif, CEO of Rada PR, Lamia Kamel, Managing Director of CC Plus, Mai Abaza, CEO of Publicist Inc., Mohamed Abdelkader, CEO of Influence Communications, and Rania Azab, CEO of 4PR Group. Kamel also announced that a press conference will be held soon to unveil further details about the association's mission and its official partnership with the Global Alliance. This announcement took place during the ninth edition of the Narrative PR Summit 2025, which took place at Somabay on the Red Sea coast and was held under the patronage and in the presence of the Ministers of Planning and Economic Development & International Cooperation, Youth and Sports, Investment and Tourism and the Governor of the Red Sea. With the captivating theme 'Egypt Reset', this year's summit, led by the private sector and guided by a renewed and forward-thinking vision brought together a distinguished group of speakers including senior officials, industry experts, and prominent local and international business leaders and communicators.
