Latest news with #CDPs
Fast Company
01-08-2025
- Business
- Fast Company
The MOps conduit: 7 keys for aligning business with tech
As a marketing operations (MOps) professional, you'll know you've made it when you can successfully use technology to translate the language of the business into the art of the possible. But that's not as simple as it may sound. If you want to be the indispensable conduit between a business and its tech, here are seven foundational areas you need to master. 1. MARKET SEGMENTATION AND TARGETING When the marketing team is building its strategies, you should serve as an advisor when it comes to segmentation and narrowing down a targeted customer persona's qualities. This is because you can understand data architecture and availability, which can differ according to a business' operational model. So once the marketing team has come up with campaign ideas, you can support refinement by identifying opportunities to enhance campaigns. Because audience targeting requires the right information, you'll need access to clean, connected data across platforms. Technologies like CDPs, CRMs, and marketing automation systems allow you to better identify meaningful audience attributes, track behavior, and enable real-time segmentation. Without strong tech underpinnings, segmentation is just guesswork. 2. VALUE PROPOSITION DEVELOPMENT A value proposition is the scaffolding for many efforts, so it must be developed properly. However, it's easy for MOps professionals to blur the lines between supporting a value proposition strategy and owning it. While you're not responsible for creating the value proposition itself, you're a crucial part of validating and optimizing it. A compelling value proposition needs to clearly address customer needs, and you can ensure those messages are tested, measured, and refined based on performance data. Another issue with value proposition development is struggling to align it with business goals. That often happens when value props are created in silos, with little input from data or customer feedback loops. You can add value here by surfacing performance insights that improve messaging over time. Operationalizing analytics tools, A/B testing infrastructure, or AI -driven optimization will support you and the marketing team with elevating value propositions based on real-world feedback and performance. 3. THE MARKETING FUNNEL AND CUSTOMER JOURNEY You know the stages of the marketing funnel: awareness, discovery, consideration, conversion, retention, and advocacy. But do you know how to map customer touchpoints to enhance the journey? Can you make recommendations that improve conversions at each stage? Without clear insight into how buyers progress and where they drop off, you can't improve the journey. Mapping tools, behavioral analytics, and campaign tracking platforms help you visualize and optimize how people move through your funnel. The entire process should be seamless, with efforts directly connected to buyer needs at every phase. By configuring and maintaining integrated martech systems, you can help the team personalize content, trigger next-best actions, and enhance handoffs between teams. This ultimately leads to a smoother, more-effective customer experience. 4. CAMPAIGN PLANNING AND EXECUTION To be an exceptional MOps leader, you must be an expert in enabling and operationalizing multichannel campaign execution, from infrastructure to workflows to measurement. Of course, this starts with an overarching strategy that ties your tactics and approaches to larger organizational goals. You must support this cause-and-effect relationship with data models and automation logic that you design and maintain. Project management tools can also be key to ensuring campaign timelines and resources stay on track. 5. GO-TO-MARKET (GTM) MOTIONS Typically, GTM motions follow the tenets of account-based marketing, account-based experience, demand generation, or inbound marketing. Some teams choose to borrow and implement pieces from two or more strategic approaches. However your current organization chooses to do it, you must understand the nuances of each motion and its greater implications. That includes owning the configuration and maintenance of CRM and MAP systems so you can support GTM strategies, align lead scoring models, and operationalize sales-marketing handoffs. Without the right technology, even the best GTM motion will stall due to poor data sharing, inconsistent lead flow, or unclear attribution. 6. PERFORMANCE MEASUREMENT Data is an enormous asset, but only if you know how to gather, interpret, and apply it. Get familiar with KPIs like awareness, engagement, conversion, and retention metrics. You should also know how to measure ROI for marketing activities so you can justify spend later on. Analytics platforms like Google Analytics, Power BI, and Tableau can be an important aspect of your management strategy. Scalable, self-service dashboards help translate findings into operational recommendations that drive business decisions. 7. INTEGRATION OF MARKETING CHANNELS If you want to maximize your results, you need the infrastructure to support integrated, multichannel campaigns. It's your responsibility to ensure the right data flows to the right systems, and that messaging stays aligned across touchpoints. So you'll want to build and manage the automation workflows, data connections, and backend systems that allow marketers to execute cohesive campaigns across online and offline channels. In this area of MOps work, technological fluency is essential. With the right skills, you can unify disconnected tools, ensure data hygiene across platforms, and create truly omnichannel experiences that reflect how people research and buy today. Becoming an expert and making great strides in MOps can set you up for a bright future. To get there, you have to invest in learning all you can about these seven foundational areas. They form the operational backbone of modern marketing organizations and everything you're responsible for as a MOps leader. Once you master these areas, you'll be well on your way to becoming a true conduit between the business and its technology—which is the holy grail of MOps success.
Associated Press
08-07-2025
- Business
- Associated Press
GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand
Photo Courtesy of: GTX Solutions SAN DIEGO, July 08, 2025 (GLOBE NEWSWIRE) -- GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced today that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their marketing technology investments, particularly Customer Data Platforms (CDP). The expansion includes new strategic and implementation resources to support GTX's Customer Data Platform (CDP) practice, helping brands unlock powerful results from data activation and personalization initiatives. Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company's growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. 'Our clients are asking for deeper support across the entire data lifecycle—from selection and implementation of platforms like Tealium and Snowflake to driving business results through activation and measurement,' said Chris Andres, Co-Founder and Managing Partner at GTX Solutions. 'We've expanded our team to meet that need and deliver more value, faster.' GTX Solutions provides comprehensive services across four key areas. The company offers CDP Strategy & Implementation, helping clients select, configure, and integrate leading platforms such as Tealium, Hightouch, and Segment. Their Marketing Technology Consulting services focus on designing smarter MarTech stacks and building scalable data pipelines that support identity resolution and unified customer views. GTX Solutions specializes in Data Activation & Personalization, transforming raw customer data into meaningful, real-time experiences across email, paid media, and digital channels. Additionally, they provide Analytics & Measurement services that enable organizations to track ROI and optimize performance through custom dashboards, reporting, and advanced analytics. 'We have worked with companies across industries like retail, financial services, healthcare, and travel,' said Jim Hartley, Co-Founder and Managing Partner. 'Many of these organizations have invested heavily in data tools, but they need expert guidance to make those tools work together and generate measurable outcomes. That's where we come in.' GTX Solutions differentiates itself through its focus on CDPs and the experience of its team. Many of its consultants are former employees or top-tier users of the platforms they now help clients implement. This background allows the company to skip the fluff and move quickly to deliver highly customized solutions without the overhead of bloated consulting firms. The company's expansion comes as demand for digital transformation and customer data solutions grows. According to industry research, the North American digital transformation consulting market is projected to grow at a compound annual growth rate of 24.7 percent through 2033, with CDPs playing an increasingly central role in enterprise data strategy. With demand rising across industries, GTX Solutions plans to deepen its footprint in North America while investing in platform expertise, partnerships, and thought leadership. From high-growth DTC brands to global enterprises, GTX is helping companies bridge the gap between data strategy and business performance. About GTX Solutions GTX Solutions LLC is a specialized consultancy helping enterprise brands unlock the value of their customer data. The company provides strategy, implementation, and optimization services focused on Customer Data Platforms (CDPs), marketing technology, and data-driven personalization. GTX Solutions partners with clients to unify data across systems, improve customer experiences, and drive measurable business growth. Founded in 2023 and based in San Diego, CA, GTX serves clients across North America. For more information, visit Contact Information: Name: Chris Andres Company: GTX Solutions LLC Website: Email: [email protected] A photo accompanying this announcement is available at
Yahoo
08-07-2025
- Business
- Yahoo
GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand
Photo Courtesy of: GTX Solutions SAN DIEGO, July 08, 2025 (GLOBE NEWSWIRE) -- GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced today that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their marketing technology investments, particularly Customer Data Platforms (CDP). The expansion includes new strategic and implementation resources to support GTX's Customer Data Platform (CDP) practice, helping brands unlock powerful results from data activation and personalization initiatives. Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company's growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. 'Our clients are asking for deeper support across the entire data lifecycle—from selection and implementation of platforms like Tealium and Snowflake to driving business results through activation and measurement,' said Chris Andres, Co-Founder and Managing Partner at GTX Solutions. 'We've expanded our team to meet that need and deliver more value, faster.' GTX Solutions provides comprehensive services across four key areas. The company offers CDP Strategy & Implementation, helping clients select, configure, and integrate leading platforms such as Tealium, Hightouch, and Segment. Their Marketing Technology Consulting services focus on designing smarter MarTech stacks and building scalable data pipelines that support identity resolution and unified customer views. GTX Solutions specializes in Data Activation & Personalization, transforming raw customer data into meaningful, real-time experiences across email, paid media, and digital channels. Additionally, they provide Analytics & Measurement services that enable organizations to track ROI and optimize performance through custom dashboards, reporting, and advanced analytics. 'We have worked with companies across industries like retail, financial services, healthcare, and travel,' said Jim Hartley, Co-Founder and Managing Partner. 'Many of these organizations have invested heavily in data tools, but they need expert guidance to make those tools work together and generate measurable outcomes. That's where we come in.' GTX Solutions differentiates itself through its focus on CDPs and the experience of its team. Many of its consultants are former employees or top-tier users of the platforms they now help clients implement. This background allows the company to skip the fluff and move quickly to deliver highly customized solutions without the overhead of bloated consulting firms. The company's expansion comes as demand for digital transformation and customer data solutions grows. According to industry research, the North American digital transformation consulting market is projected to grow at a compound annual growth rate of 24.7 percent through 2033, with CDPs playing an increasingly central role in enterprise data strategy. With demand rising across industries, GTX Solutions plans to deepen its footprint in North America while investing in platform expertise, partnerships, and thought leadership. From high-growth DTC brands to global enterprises, GTX is helping companies bridge the gap between data strategy and business performance. About GTX SolutionsGTX Solutions LLC is a specialized consultancy helping enterprise brands unlock the value of their customer data. The company provides strategy, implementation, and optimization services focused on Customer Data Platforms (CDPs), marketing technology, and data-driven personalization. GTX Solutions partners with clients to unify data across systems, improve customer experiences, and drive measurable business growth. Founded in 2023 and based in San Diego, CA, GTX serves clients across North America. For more information, visit Contact Information:Name: Chris AndresCompany: GTX Solutions LLCWebsite: Email: info@ A photo accompanying this announcement is available at in to access your portfolio
Yahoo
16-04-2025
- Business
- Yahoo
GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand
Photo Courtesy of: GTX Solutions SAN DIEGO, April 16, 2025 (GLOBE NEWSWIRE) -- GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced today that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their marketing technology investments, particularly Customer Data Platforms (CDP). The expansion includes new strategic and implementation resources to support GTX's Customer Data Platform (CDP) practice, helping brands unlock powerful results from data activation and personalization initiatives. Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company's growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. 'Our clients are asking for deeper support across the entire data lifecycle—from selection and implementation of platforms like Tealium and Snowflake to driving business results through activation and measurement,' said Chris Andres, Co-Founder and Managing Partner at GTX Solutions. 'We've expanded our team to meet that need and deliver more value, faster.' GTX Solutions provides comprehensive services across four key areas. The company offers CDP Strategy & Implementation, helping clients select, configure, and integrate leading platforms such as Tealium, Hightouch, and Segment. Their Marketing Technology Consulting services focus on designing smarter MarTech stacks and building scalable data pipelines that support identity resolution and unified customer views. GTX Solutions specializes in Data Activation & Personalization, transforming raw customer data into meaningful, real-time experiences across email, paid media, and digital channels. Additionally, they provide Analytics & Measurement services that enable organizations to track ROI and optimize performance through custom dashboards, reporting, and advanced analytics. 'We have worked with companies across industries like retail, financial services, healthcare, and travel,' said Jim Hartley, Co-Founder and Managing Partner. 'Many of these organizations have invested heavily in data tools, but they need expert guidance to make those tools work together and generate measurable outcomes. That's where we come in.' GTX Solutions differentiates itself through its focus on CDPs and the experience of its team. Many of its consultants are former employees or top-tier users of the platforms they now help clients implement. This background allows the company to skip the fluff and move quickly to deliver highly customized solutions without the overhead of bloated consulting firms. The company's expansion comes as demand for digital transformation and customer data solutions grows. According to industry research, the North American digital transformation consulting market is projected to grow at a compound annual growth rate of 24.7 percent through 2033, with CDPs playing an increasingly central role in enterprise data strategy. With demand rising across industries, GTX Solutions plans to deepen its footprint in North America while investing in platform expertise, partnerships, and thought leadership. From high-growth DTC brands to global enterprises, GTX is helping companies bridge the gap between data strategy and business performance. About GTX SolutionsGTX Solutions LLC is a specialized consultancy helping enterprise brands unlock the value of their customer data. The company provides strategy, implementation, and optimization services focused on Customer Data Platforms (CDPs), marketing technology, and data-driven personalization. GTX Solutions partners with clients to unify data across systems, improve customer experiences, and drive measurable business growth. Founded in 2023 and based in San Diego, CA, GTX serves clients across North America. For more information, visit Contact Information:Name: Chris AndresCompany: GTX Solutions LLCWebsite: Email: info@ A photo accompanying this announcement is available at in to access your portfolio
Associated Press
08-04-2025
- Business
- Associated Press
Redpoint Global Named Customer Data Platform of the Year in 2025 Data Breakthrough Awards
Redpoint Global, a leader in customer data technology, was named the 2025 Customer Data Platform (CDP) of the Year in the 6 th Annual Data Breakthrough Awards program. An annual program that recognizes and celebrates top data technology innovators, leaders, and visionaries worldwide, Data Breakthrough Awards selects winners based on criteria such as innovation and impact. Redpoint stands out among CDPs because of its powerful data readiness capabilities. While many other CDPs fall short of their promises by neglecting data quality, Redpoint excels by delivering data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant. As a result, data is ready for use across the enterprise, supporting AI, CX, service, and other use cases that depend on having an accurate, up-to-date unified profile of a customer. When data meets these standards, companies experience dramatic revenue and productivity improvements. 'We are honored to be named as the Customer Data Platform of the year in the 6 th Annual Data Breakthrough Awards,' said Dale Renner, Redpoint Global Founder and CEO. 'This recognition underscores Redpoint's leadership in customer data technology and affirms our commitment to setting the standard for data quality and enterprise readiness. By leveraging Redpoint, our customers unlock deeper insights, drive meaningful engagement, and achieve both substantial revenue growth and operational efficiencies.' About Redpoint Global A leading innovator in customer data technology, Redpoint ensures customer data is right and ready for business use across the enterprise. Redpoint powers AI and CX initiatives and drives exceptional results from any use case that depends on clean, accurate customer data–ultimately boosting revenue, increasing productivity and improving agility. To learn more, visit SOURCE: Redpoint Global Copyright Business Wire 2025. PUB: 04/08/2025 08:30 AM/DISC: 04/08/2025 08:30 AM
