Latest news with #CEX
Business Insider
2 days ago
- Business
- Business Insider
PowerTrade & PowerDEX Launches First-Ever Options on xStocks, Bringing 24/7 Tokenized Stock Derivatives to Crypto
Bristol, UK, July 14th, 2025, FinanceWire PowerTrade, the leading altcoin options exchange, together with its decentralized counterpart PowerDEX, today announced the upcoming launch of the world's first options trading on tokenized stocks (' xStocks '). Launching next week, this first-of-its-kind offering will debut with options on TSLAx and HOODx – tokenized representations of Tesla, Inc. and Robinhood Markets, Inc. By introducing options on xStocks, PowerTrade is pioneering a deeper fusion of traditional stock and crypto markets. Traders will be able to hedge, speculate, and generate income on tokenized stocks just as they do with crypto options or traditional stock options. All xStocks option contracts will trade 24/7 alongside their underlying token markets with settlements in USD Coin (USDC). Clients can trade seamlessly using USDC, BTC, ETH and other supported crypto assets as margin collateral. 'This is a watershed moment for both the crypto and traditional trading communities,' said Mario Gomez Lozada, Founder & CEO of PowerTrade. 'We're not just tokenizing stocks – we're introducing an entirely new market for tokenized stock derivatives that operates beyond the limits of Wall Street's hours. By offering options on xStocks across our CEX and DEX, we're empowering traders to access and hedge U.S. tokenized stock exposure 24/7, from anywhere in the world. It's a game-changer that demonstrates how DeFi and CeFi can together disrupt the status quo in finance.' Key Innovations & Benefits Permissionless DEX Access: Connect any of 400+ wallets, trade without KYC or brokers, and retain full custody—no intermediaries required. Unified Liquidity: The same xStocks options liquidity power both PowerTrade (CEX) and PowerDEX (DEX), giving institutional and retail users seamless access to XStocks and crypto options. Round-the-Clock Markets: Tokenization unlocks 24/7 trading, so traders can open, adjust, or close positions any time, any day. Integrated Portfolio Margin: Automatically nets exposures across crypto and xStocks positions for optimized collateral efficiency. This launch builds on PowerTrade's track record of innovation—from expanding PowerDEX onto Solana for 80+ altcoin markets to introducing ultra-short 'Degen' options with expiries as low as 10 minutes. With xStocks options, PowerTrade is uniting the best of TradFi and DeFi in one comprehensive derivatives suite, readying the market for the next generation of digital finance. About PowerTrade and PowerDEX PowerTrade is the premier crypto-options venue, offering the deepest altcoin coverage, tightest spreads, and most flexible expiries in the market. With 100,000+ contracts across 80 altcoin option markets and seamless CEX/DEX access, PowerTrade empowers traders and institutions to express views and profit from volatility across the entire crypto ecosystem. PowerDEX is PowerTrade's decentralized trading platform, providing non-custodial access to altcoin options. Available on Solana, Ethereum, and Base, PowerDEX gives users full control over assets with deep liquidity, privacy, and zero KYC. Traders can connect with over 400 wallets to access the deepest liquidity and product offering for crypto and xStocks options.
Edinburgh Reporter
6 days ago
- Business
- Edinburgh Reporter
Importance of Сrypto Marketing in the Cryptocurrency Industry
We live in a world where every pixel is monetized. You open a website, launch an app, read an article — and there it is: the banner. But what is a banner ad today? It's not just a graphic with a button. It's a precision tool engineered to grab attention. In the crypto space, banner advertising has become a key weapon in every serious banner campaign. Whether it's CoinMarketCap or niche programmatic networks, projects deploy great banner ads to drive clicks, awareness, and credibility. Photo by Kanchanara on Unsplash So, what is a banner advert in 2025? It's your project's handshake — visual, immediate, and strategic. What are banners? They are not decoration; they are digital armor. And with dozens of types of web banner ads— from static and animated to interactive formats — crypto marketers must choose wisely. In a world oversaturated with noise, banners aren't background—they're battlefield. Use them like it matters. Because it does. Content is everywhere — on our screens, in our headphones, even in our chats. Marketing has become an integral part of our daily information diet. But cryptocurrency is a different story. An industry barely a decade old demands a different approach. So how does marketing work in Web3? How are tokens and blockchain projects promoted? Let's explore the key mechanics, common mistakes, and trends shaping crypto marketing in 2025. Banner Advertising: The Core Difference in Marketing in a Trustless Environment Traditional marketing relies on trust. Brand loyalty, customer reviews, long-term reputation — all pillars of classic strategies. But Web3 flips that on its head. In crypto, trust is temporary. Anonymous founders, rug pulls, token dumps — users have learned to distrust by default. That's why Web3 marketing isn't just about promotion — it's about creating perceived legitimacy fast. You're not just selling a product; you're selling narrative, community, and relevance — all in real time. Mechanics of Effective Banner Ads That Work in 2025 Successful crypto marketing campaigns in 2025 rely on three pillars: Narrative Precision: Every project needs a tight story. Not 'we're building a decentralized future,' but why it matters today. Messaging has to be sharp, credible, and sticky. Banner Campaigns That Convert: Banner advertising isn't dead — it evolved. A well-structured advertising strategy is essential for planning and optimizing banner ad campaigns in crypto. Targeted display ads on high-traffic crypto media, CEX dashboards, and DEX aggregators are delivering real traffic when paired with retargeting, especially when leveraging ad networks and display advertising platforms to reach target audiences and generate traffic. Understanding different ad formats and ad sizes is crucial, as you need to create multiple versions of banner ads to fit various placements and maximize performance. Digital advertising, including banner ads, is a key component of a broader marketing strategy for crypto projects, helping to build brand awareness and drive conversions. When planning campaigns, it's important to create banner ads that are visually compelling and tailored to specific campaign goals. Community-Led Momentum: Web3 projects are distributed by nature. Great marketing turns users into advocates. Viral threads, bounty tasks, ambassador programs — all part of the attention economy. Overcoming Banner Blindness and Ad Fatigue in Crypto In the fast-paced world of crypto, banner blindness and ad fatigue are real threats to your marketing ROI. Crypto audiences are bombarded with online advertising across every web page, making it easy for even the most creative banner ads to fade into the background. To break through, your banner ad campaign must do more than just occupy ad space—it needs to engage users from the first glance. The most successful banner ads in crypto leverage interactive elements—think subtle animations, hover effects, or even mini-polls—to encourage users to interact with the ad, not just scroll past it. High-quality visual elements, such as sharp images, bold colors, and dynamic layouts, help your ads stand out on high-traffic websites and within crowded display networks. Compelling banner ad copy that speaks directly to your target audience's interests—security, decentralization, innovation—can transform a simple ad into a conversation starter. Ad placement is equally critical. Running your banner ads on crypto-focused display networks and ad networks ensures your message reaches the right audience at the right time. Platforms like the Google Display Network and specialized crypto ad networks offer access to high-traffic sites where your ads can build brand awareness and drive traffic. Smart allocation of ad spend, with a focus on premium placements and ongoing performance monitoring, helps you generate leads efficiently and maximize ROI. Ultimately, overcoming banner blindness in crypto means combining creative design, targeted messaging, and strategic ad placement. By continuously testing and refining your banner ad campaign, you can ensure your online advertising not only attracts attention but also drives real results for your brand. The Banner Blindness Mistakes Projects Keep Repeating Despite market maturity, many teams still burn budgets on vanity metrics: Buying followers, not engagement . No one cares about your Twitter count if there's no traction. . No one cares about your Twitter count if there's no traction. Lack of funnel logic . People see the ad but never reach a relevant landing page designed for conversions. . People see the ad but never reach a relevant landing page designed for conversions. Ignoring localization . Web3 is global, but your banner copy is only in English? Rookie move. . Web3 is global, but your banner copy is only in English? Rookie move. Overhyping without backing. Roadmaps mean nothing if there's no delivery. And users can smell BS in 0.3 seconds. Crypto Digital Marketing Strategies and Trends to Watch As we move deeper into 2025, a few clear trends are dominating the space: Smart segmentation : Projects are tailoring content per cohort — traders, holders, devs. : Projects are tailoring content per cohort — traders, holders, devs. AI-enhanced targeting : Predictive models now adjust banners and CTAs in real time. Optimizing for higher click through rates is a key goal of AI-driven banner ad campaigns. : Predictive models now adjust banners and CTAs in real time. Optimizing for higher click through rates is a key goal of AI-driven banner ad campaigns. Decentralized ad platforms : Privacy-respecting, token-incentivized ad networks are gaining traction. These platforms may use different pricing models compared to traditional ad networks. : Privacy-respecting, token-incentivized ad networks are gaining traction. These platforms may use different pricing models compared to traditional ad networks. Branded content series : From podcasts to documentaries — tokens are building media arms. : From podcasts to documentaries — tokens are building media arms. KOL fatigue: Audiences now value micro-influencers with real credibility over whale-sized shillers. The increasing use of rich media and interactive elements in banner ads is boosting user interaction and engagement. Additionally, a central ad server often plays a crucial role in delivering and managing banner ads efficiently across multiple sites. Conclusion Banner advertising remains a cornerstone of digital marketing strategies in the crypto industry, offering a direct path to build brand awareness, generate leads, and drive traffic in a highly competitive space. When you understand how banner ads work and apply proven tactics—like creating compelling banner ad examples, leveraging display networks, and optimizing ad placement—you set your campaigns up for measurable success. The most effective banner ads in crypto are often simple, image-based designs that highlight a unique value proposition and feature a clear call to action. Using standard banner ad sizes, such as leaderboard, medium rectangle, and skyscraper, ensures your ads fit seamlessly across different web pages and devices. Following best practices from the Interactive Advertising Bureau (IAB) and focusing on high-impact visual elements and concise ad copy can help your ads engage users and encourage interaction. To overcome banner blindness and ad fatigue, it's essential to incorporate interactive elements and tailor your messaging to your target audience. By placing your ads on high-traffic websites through trusted ad networks and managing your ad spend strategically, you can maximize the reach and effectiveness of your banner ad campaign. In the end, the key to successful banner advertising in crypto is a deep understanding of your audience, a commitment to creative and compelling ad design, and a data-driven approach to campaign optimization. When these elements come together, banner ads become a powerful tool for building brand awareness, driving traffic, and fueling the growth of your crypto business in the digital age. FAQ: Strategic Questions on Crypto Marketing in 2025 1. Is crypto marketing still a cost center, or has it become ROI-positive? Today, crypto marketing is a revenue engine. On-chain attribution, wallet tracking, and token-based funnels make ROI measurable. Top-performing projects report 8–12x ROAS on campaign budgets when combining programmatic display, KOLs, and retention mechanics. By optimizing campaign spend and leveraging cost-effective advertising models like pay-per-click, projects can save money while maximizing ROI. 2. What channels are showing the best performance in 2025? The most efficient stack combines banner advertising (targeted and animated), influencer marketing (micro-KOLs with smart contract-based tracking), and first-party Web3 analytics. Banner campaigns on CoinMarketCap, DEXs, and DeFi dashboards outperform social media on CPA by 18–24% due to direct context. Selecting the right host website for your banner ad is crucial, as the host website determines the quality and relevance of the audience you reach. Projects can advertise more effectively by choosing the most relevant channels for their target audience, ensuring their message is seen by users most likely to engage. For instance, a banner ad example on a leading crypto dashboard successfully retargeted users who previously interacted with DeFi products, resulting in higher conversion rates. It's also valuable to test one ad at a time to accurately measure performance and optimize future campaigns based on real data. 3. How do token incentives impact marketing performance? Token-driven incentives boost conversion and retention — when used smartly. Campaigns that reward engagement via on-chain quests, referral NFTs, or dynamic tiers see 30–50% better retention vs. flat media buys. However, poorly structured rewards often attract extractive users — token design matters. 4. Can AI meaningfully improve campaign efficiency? Absolutely. AI is used for segmentation, copy testing, predictive bidding, and dynamic creative generation. Projects deploying AI-based audience models report 22% lower CAC and 15% higher CTR. The impact compounds over time as models self-optimize based on real user signals. 5. What are common strategic mistakes crypto teams make? Launching without a proper funnel (awareness → action → retention).Overspending on KOLs without performance tracking. Ignoring non-English speaking markets. Measuring engagement, but not wallet behavior 6. What KPIs like click through rate really matter in Web3 marketing? Forget about likes, views and subscriptions. Here is what you really need: CPW (Cost per Wallet) LTV on-chain Referral velocity Hold rate post-acquisition Protocol-native ROI (staking, swaps, retention revenue) Like this: Like Related
Time of India
08-07-2025
- Business
- Time of India
3 Meme coins that will outperform dogecoin (DOGE) in Q3
Dogecoin may be the original meme coin, but its price action in 2025 has been less impressive. The price dropped from a yearly high of $0.43 to a low of around $0.12. Since DOGE is facing strong resistance and limited upside, savvy investors are now turning to high-growth coins with real momentum, new features, and stronger communities. Here are three meme coins poised to leave DOGE in the dust over the next few months, starting with the wildest underdog of them all: Little Pepe ($LILPEPE). Little Pepe ($LILPEPE): The Meme Coin With 85x Potential Little Pepe is a full-fledged Layer 2 chain disguised in frog memes and unhinged humor. It combines zero-tax tokenomics, a sniper-bot-resistant architecture, and viral mechanics into one explosive package that's already attracting substantial presale capital. At its core, $LILPEPE offers what no other meme coin can: a sniper-bot-proof Layer 2 chain, which levels the playing field for real users. This means no more getting front-run at launch, no more pump-and-dump nonsense; just pure, fair trading. That's a utility with real investor appeal. But utility alone doesn't pump charts. That's why Little Pepe's roadmap is hilariously brilliant and surprisingly well-structured. It begins with 'Pregnancy' (where we are now), moves into 'Birth' (CEX listings, Uniswap debut, and a 1 billion MCAP target), and then enters the 'Growth' phase, where Little Pepe aims to become a Layer 2 king and join the Top 100 on CoinMarketCap. The presale has been a roaring success, raising over $3 million in just a few weeks. Investors have already purchased 2.6 billion tokens, and with Stage 4 tokens priced at $0.0013 (up from $0.001 in Stage 1), there appears to be strong demand. The ongoing $777,000 giveaway, which includes $77,000 each for 10 top supporters, is only adding fuel to the hype. With CEX listings locked in at launch, plans to target the world's largest exchange, and a Meme Launchpad designed to incubate the next viral hits, Little Pepe is structurally positioned for explosive growth. And with a zero initial market cap, early buyers are getting in at the actual bottom. Forget the usual 2x and 5x moves, Little Pepe is realistically positioned for a 100x surge, and investors are waking up to it fast. Pudgy Penguin (PENGU): Institutional Attention = Next Leg Up PENGU is riding a perfect wave of technical breakouts and real-world exposure. The token recently broke above a key descending channel, and with bullish momentum building, it's on a 4-day rally that's already seen it climb over 300% from its YTD low. One of the most bullish developments? The Chicago Board Options Exchange (CBOE) just filed a request with the SEC to list the Canary PENGU ETF, a groundbreaking product that would include both the PENGU token and Pudgy Penguin NFTs. Institutional attention doesn't get clearer than that. That's not all. The project has made appearances at the Nasdaq MarketSite and was listed on Revolut, giving over 50 million users across Europe direct access. Add in fresh whale accumulation and a potential 'golden cross' forming on the charts, and PENGU is well-positioned to break above $0.0175, with a target toward $0.023. With mainstream momentum and a fast-growing holder base, PENGU is more than a meme—it's a brand. And that brand is trending up hard. USELESS Coin: Not So Useless After All USELESS Coin is flipping its name into ironic gold. The token just hit a new all-time high of $0.1714, marking a 20.2% daily gain and cementing a trend of substantial whale-backed accumulation that has now propelled its market cap to $170 million. One investor, known as the "Bonk Guy," famously turned $ 378,000 into $4 million in just 49 days by holding 28 million USELESS tokens without selling a single one. Another wallet recently dropped over $ 600,000 in USDC to instantly scoop up 4 million tokens. These aren't meme traders—they're smart money. USELESS COIN Pricd Chart | Source: CoinGecko The token also benefits from a fully unlocked supply (just under 1 billion), meaning no vesting cliffs, no inflation, and pure market action. That transparency has helped it gain significant traction, now sitting at #312 by market cap, with growing trading volume and watchlist additions. USELESS Coin might've started as a joke, but its current trajectory proves it's a serious contender this quarter. Conclusion: Dogecoin Days Are Numbered, These 3 Are Taking Over Dogecoin's upside is limited in 2025. While it may still have Elon tweets and OG status, new-age meme coins like Little Pepe, PENGU, and USELESS Coin are outperforming it in every category, from tech innovation to whale activity to institutional exposure. But of all three, Little Pepe stands out as the ultimate ROI machine. It's still in presale, still undervalued. Yet, it offers real Layer 2 infrastructure, sniper protection, CEX listings, a viral roadmap, and a team backed by anonymous veterans from the meme market. Stage 4 is live at $0.0013. You can either hold Doge and hope… Or ape into Little Pepe and lead the meme coin renaissance. Visit before the next stage kicks in. For more information about Little Pepe (LILPEPE) visit the links below: Website: Whitepaper: Telegram: Twitter/X:
Business Insider
02-07-2025
- Business
- Business Insider
R0AR's $1R0R Token Roars onto MEXC Exchange, Expanding DeFi Accessibility
R0AR, a decentralized finance (DeFi) platform, has announced the listing of its native token, $1R0R, on the cryptocurrency exchange MEXC. This milestone marks a significant step in making $1R0R more accessible to traders worldwide, following its successful debut on BitMart just weeks ago. The $1R0R token, built on the Ethereum ERC-20 network, powers R0AR's unified ecosystem, which includes the R0AR Wallet, R0ARchain (a high-speed, low-cost Ethereum Layer 2), and the upcoming AI-driven R0ARacle. This listing on MEXC, known for its high liquidity and user-friendly platform, enables both new and seasoned investors to trade $1R0R with ease, unlocking opportunities for staking, farming, and advanced trading insights. Key Highlights of the MEXC Listing: Trading Pair: $1R0R/USDT, offering seamless trading with high liquidity. Availability: Trading is live as of June 27, 2025, with deposits and withdrawals fully supported. Accessibility: MEXC's global reach, serving over 40 million users across 170+ countries, ensures $1R0R is available to a diverse audience. Community Focus: R0AR's community-driven approach empowers users with institutional-grade tools without complexity, delivering privacy and control. 'This listing on MEXC is a game-changer for R0AR and our community,' said Dustin Hedrick, Co-Founder & CTO for R0AR. 'By partnering with one of the world's leading exchanges, we're making DeFi smarter, safer, and more inclusive. We invite everyone to join the R0AR movement and trade $1R0R on MEXC today.' MEXC's reputation for rapid token listings and deep liquidity makes it an ideal platform for $1R0R's global expansion. According to recent reports, MEXC leads the industry with over 461 spot listings and a trading volume exceeding $2 billion daily, ensuring robust market access for $1R0R. Users Can Get Started: Signing up on MEXC, completing KYC, and starting trading $1R0R today at What's Next for R0AR The MEXC & BitMart CEX listings are just the start. R0AR's roadmap includes the following: Full Platform Launch: An all-in-one dashboard for staking, farming, and liquidity management. R0ARacle Activation: Real-time AI-powered market insights to rival institutional tools. Expanded Listings: More CEX & DEX partnerships to broaden access from current CEXs-MEXC, BitMart DEXs-Uniswap, Pancake, sushi, & balancer Innovations: NFT integrations and tokenized real-world assets (RWAs). 'We're building the future of DeFi with our community,' Dustin Hedrick, Co-Founder & CTO. 'This is your platform, your token, your moment.' R0AR Platform: How to use the r0ar Platform : R0AR Homepage: Telegram: X: About R0AR R0AR is a trailblazing DeFi platform designed to make decentralized finance intuitive, secure, and powerful. With a unified ecosystem featuring the R0AR Wallet, R0ARchain, and the forthcoming R0ARacle, R0AR empowers users with seamless access to staking, farming, and advanced trading tools. Users can join the movement at About MEXC Founded in 2018, MEXC is a global cryptocurrency exchange serving over 40 million users in 170+ countries. Known for its low fees, high liquidity, and frequent token listings, MEXC is committed to being 'Your Easiest Way to Crypto.' Contacts Chief Technology Officer Dustin Hedrick r0ar contact-us@ Chief Development Officer Brandon Billings r0ar
Business Insider
01-07-2025
- Business
- Business Insider
Sogni AI Launches Mainnet with Tier-1 Exchange Listings
Sogni AI, the decentralized creative-AI platform, has migrated to mainnet. As part of the launch, the SOGNI utility token will go live on Kraken, MEXC, and on July 2nd at 12 PM UTC, providing immediate CEX liquidity, with Base Aerodrome and Etherlink IguanaDEX being launched in the coming days. Sogni AI's mainnet launch facilitates open-source generative-AI models with a permissionless GPU-worker network. Creators submit jobs through three production-ready dApps (Sogni Web, Sogni Pocket, and Sogni Studio), while workers earn SOGNI for supplying compute. Sogni AI's mainnet launch will debut simultaneously on Base, currently the most popular Ethereum-compatible Layer-2 blockchain, and Etherlink, an EVM-compatible layer-2 blockchain powered by Tezos Smart Rollups technology. This ensures both widespread accessibility through Base's robust ecosystem and a connection to creative communities empowered by the Tezos ecosystem. Sogni AI's token (SOGNI) is the utility asset of Sogni Supernet, powering its rendering infrastructure, rewarding artists and node operators ('Workers'), and unlocking advanced app functionality. To onboard Web2 users, who expect simplicity and performance, while appealing to crypto-native users focused on decentralization and ownership, Sogni utilizes a dual-token architecture: SOGNI token: A fully transferable, on-chain utility token used for rendering, staking, governance, and accessing deeper platform features. Spark points: Fixed-value, non-transferable render credits that can be earned or purchased in-app. The exchange listings coincide with mainnet-wallet activation, Spark Point integration, staking, and leaderboard rewards, forming the economic engine for a user-owned creative ecosystem. Token Utility & Economics Payments for real-world usage: Creators spend SOGNI to pay for GPU rendering jobs, on-chain storage, and NFT minting, directly linking token demand to platform adoption. Staking & slashing for node security: GPU-worker operators bond SOGNI to accept workloads; poor performance or fraud is penalised by slashing, while larger stakes receive priority queues and higher yield. On-chain governance: Holders propose and vote on protocol upgrades, budget allocations, and parameter changes, and can serve as jurors in dispute-resolution rounds. Emissions & rewards: Newly minted SOGNI is distributed to node operators, model developers, liquidity providers, and active creators, aligning incentives across the ecosystem. SOGNI Live Token Listings for July 2nd, 12 PM UTC: Kraken: Listings MEXC Shortly after, the SOGNI token will become available on decentralized exchanges Aerodrome and IguanaDEX. About Sogni Founded in 2023, Sogni is building the world's first decentralized creative-AI ecosystem powered by physical infrastructure. Its mission is to put generative tooling, compute, and ownership back into the hands of creators worldwide. Website | Whitepaper | Medium | Docs | GitHub | X | Discord | Telegram | YouTube | Instagram About Etherlink Etherlink is an EVM-compatible Layer 2 blockchain powered by Tezos Smart Rollups technology. It empowers developers to smoothly deploy any EVM codebase and migrate users and assets from Ethereum and other interoperable chains, enabling seamless interaction and asset transfers across different networks. Learn more: This announcement may contain forward-looking statements. SOGNI is a utility token and is not intended to constitute securities in any jurisdiction. Participation in the network carries risk; please conduct independent research. Mr S
