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Khaleej Times
7 days ago
- Business
- Khaleej Times
Wellness travel and eco-consciousness are likely to dominate the hospitality industry this year
Wellness travel and eco-consciousness are likely to dominate the hospitality industry this year. At the same time, the rise of mid-market hospitality will reshape the next decade of hospitality, an industry veteran said. 'Today, guests seek authentic, transformative experiences and do not hesitate to travel to remote, offbeat locations to unwind. As pioneers, we intend to tap into these trends to deliver value to our expanding customer base. With around 25 to 30 hotels opening annually and a target of 650–700 hotels by 2030, including replicating the wellness-led model of The Farm in India, we are well-positioned to shape the trajectory of global hospitality,' Rahul Chaudhary, Managing Director of CG Corp Global, Nepal's first and only billion-dollar multinational conglomerate, said. As CEO of CG Hospitality Global, Chaudhary oversees a luxury hospitality portfolio of over 193 hotels and resorts across 12 countries and 127 destinations, expected to expand to 200 hotels by 2025. Excerpts from an interview: What are the core values or philosophies driving CG Corp Global's international growth, and how do you ensure the company's legacy is preserved through this evolution? Our growth is anchored in our legacy, adaptability, and entrepreneurial spirit. The journey from 5 hotels to 195 hotels across 12 nations in 25 years may seem easy, but it was a great learning experience that taught us the true value of blending global standards with local authenticity. To honour CG Corp's 149-year-old legacy and heritage, we consciously focus on creating a meaningful impact. Behind every key business decision, we focus on empowering local communities and championing the cause of sustainability. This approach helps us give back to the communities that have supported our journey. From a business perspective, staying agile and nurturing new ideas, while upholding family values, has helped us preserve our legacy and excel in every market we enter. How does the Dubai Islands development align with CG Hospitality's broader ambitions in the region? Dubai Islands is a milestone that perfectly fits our vision for the Middle East. While our roots are in South Asia, we have built nearly 200 hotels across Asia and the Middle East. Around three-quarters of the world's population is here, making it a key market for us. Moreover, Dubai's global connectivity and dynamic tourism market make it ideal for strengthening our brand-agnostic approach. When selecting new markets for CG Hospitality's expansion, what key factors or indicators guide your decision-making process? Since the moment I got involved in the family business, I have been seeking markets where we can make a difference. Most of the time, I base my judgment on a market's growth potential, cultural richness, and unique experiences. Our first instinct is to look at how we can tap into these factors to offer a premium experience to our guests. While our brand-agnostic approach has kept us flexible in each role we assume, whether as owner, operator, or partner, we invest where our model can thrive and deliver long-term value. What defines a successful hospitality brand partnership in your eyes, and what do you seek when entering such collaborations? In my experience, successful partnerships are built on two pillars, shared values and complementary strengths. Our partnerships with renowned hospitality brands such as Marriott International, IHCL, and Accor are perfect examples of how the right alliance can be mutually beneficial and fulfilling. Such exemplary partnerships have helped us scale from 5 hotels to a robust portfolio of 195 hotels. Successful partnerships go beyond the basic give-and-take model. That's why we focus on growing together, blending our partners' reach with our regional expertise to build something meaningful and lasting. How is CG Hospitality integrating sustainability and wellness into its properties and guest experiences? Post-pandemic, there has been a noticeable shift in people's attitudes towards experiential travel. More consumers are now seeking new experiences that satisfy their need to reconnect with nature. This thirst for experience-driven travel and well-being is driving an industry-wide trend that will take center stage in the next couple of years. Luckily, sustainability and wellness have always been at the heart of our philosophy, and our eco-conscious Fern hotels, along with The Farm at San Benito in the Philippines, exemplify this commitment. Our goal is to blend ancient healing traditions with modern innovations. That's why we design properties with environmental responsibility and curate holistic experiences that nurture mind, body, and spirit. What are your strategic priorities for the remainder of this year and your long-term vision for the next five years? Our immediate goal is to accelerate expansion in the East and the Middle East, as these regions are important for our growth. At the same time, through our strategic partnerships like Series by Marriott and Autograph Collection, we aim to focus on mid-market growth and wellness tourism. During this growth phase, we will prioritize investing in talent, technology, and markets that can help us evolve from an operator and investor to a global brand creator. What does the recent signing with Marriott International (MI) represent for CG Hospitality, and what made this partnership significant? Our new partnership with Marriott International is a game-changer for the mid-to-upscale eco-conscious segment in India. As part of the agreement, Marriott will make a strategic equity investment in Concept Hospitality, while Concept's Fern-branded hotels will affiliate with Series by Marriott across India. It will enable us to access Marriott's 237 million Bonvoy members and global distribution channels, positioning The Fern as India's first eco-forward hospitality brand. Moreover, this partnership will double Marriott's footprint in India and make luxury more accessible. Our long-term goal is to expand Fern and Series by Marriott throughout Asia, the Middle East, and eventually into Europe and the US. Additionally, our recent collaboration with Marriott to bring The Farm at San Benito into the Autograph Collection positions us at the forefront of wellness tourism in Asia and beyond.
Zawya
26-05-2025
- Business
- Zawya
CG Hospitality and Marriott International launch series by Marriott with The Fern brand portfolio in India
CG Hospitality Global, the hospitality arm of CG Corp Global and majority stakeholder in Concept Hospitality Private Limited (CHPL), proudly announced a landmark collaboration with Marriott International for the Global Launch of Series by Marriott™— A new midscale and upscale collection brand. This historic move is anchored by the affiliation of The Fern portfolio, one of India's most respected eco-sensitive hotel chains. Founded in 1996 by Param Kannampilly, CHPL has grown into one of India's most respected hotel management companies. This partnership marks a major milestone for India's hospitality sector. The Fern, The Fern Residency, and The Fern Habitat will be integrated into Marriott's global ecosystem. With over 120 operating hotels under various brands, in 90 cities and 40 additional properties in the pipeline at CHPLA, the deal is expected to add up to 84 Fern branded hotels and approximately 6,000 rooms to Marriott's India portfolio—making it one of the most significant multi-unit transactions in the country's hospitality landscape. The agreement includes a strategic equity investment by Marriott in CHPL and an exclusive long-term co-branding relationship for The Fern brands in India. Fern hotels will now benefit from Marriott's global distribution platforms, digital systems, and the Marriott Bonvoy™ loyalty program with 237 Million members, while retaining their independent spirit and regional identity. This collaboration reflects CG Hospitality's long-standing belief in the strength of regionally rooted brands with global potential. CG Hospitality, headquartered in Dubai, has nurtured Fern into a leading name in eco-sensitive, high-quality hospitality. Having already established a strong footprint in the UAE with landmark properties such as Taj Jumeirah Lake Towers, the partnership now takes that vision global, amplifying the reach and capabilities of The Fern across the Middle East and beyond. Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings, said: 'This strategic collaboration represents more than just a portfolio expansion—it's the alignment of two shared visions to redefine the mid-market hospitality landscape. At CG Hospitality, we've long championed sustainable, responsible, and accessible hospitality, particularly through Fern's pioneering presence across India's Tier 2 and Tier 3 cities. With this partnership, we're now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands, the biggest in this segment, in India, while expanding CG Hospitality's footprint to 650 hotels globally. Marriott's global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we're not only strengthening India's hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality.' This collaboration reflects a shared commitment to scaling responsibly and serving consciously, particularly across emerging and culturally rich destinations in India. 'Series by Marriott furthers Marriott's commitment to delivering lodging offerings in the right place at the right price with basics done well,' said Anthony Capuano, President and CEO of Marriott International. 'Creating a new, regional collection brand will further Marriott's reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. We are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott's leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL's commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand.' CG Hospitality currently operates a diverse portfolio of 195 Hotels, Resorts, and Wellness destinations across 12 countries and 127 destinations. This partnership underscores CG Hospitality's role as a global enabler for Indian hospitality brands and its continued investment in the future of India's travel and tourism industry and in high-growth regions such as the Middle East. CG Hospitality and Marriott International recently also signed an agreement to convert The Farm at San Benito in the Philippines into an Autograph Collection resort, marking the brand's debut in the country and a significant step in expanding the wellness-focused property to international markets. ABOUT CG CORP GLOBAL CG Corp Global, the Global face of Nepal's first and only Multi-Billion-Dollar Conglomerate with an exceptional legacy of 140 years across 4 generations. CG Corp Global has 261+ brands, 202+ companies, over 20,000 employees, and is spread across 32 countries with an industry-leading foray into Fast-Moving Consumer Goods (FMCG), Banking, Power, Hospitality, Real Estate, Telecom, Cement, and education amongst others. CG Hospitality Global, a hospitality arm of CG Corp Global, has a diversified portfolio of more than 195 Hotels & Resorts across 12 countries and 127 destinations with over 12,000 keys. CG Hospitality's successful joint ventures include partnerships with globally renowned hospitality brands such as IHCL (A Tata Enterprise) through its Taj, Taj Safari, and Vivanta brands, Jetwing, Radisson, Hilton, and Fairmont brands. By 2027, this portfolio is expected to grow to over 650 hotels and 30,000 keys. CG Hospitality's diverse portfolio features some of the most iconic properties and destinations across the globe. This includes Taj Exotica Resort & Spa (Maldives), Jetwing Vil Uyana & Taj Samudra (Sri Lanka), The Farm at San Benito (Philippines), Meghauli Serai - A Taj Safaris Lodge (Nepal), Taj Jumeirah Lakes Towers (Dubai, UAE) and Fairmont The Norfolk & Fairmont Mara Safari Club (Kenya), Double Tree by Hilton JFK Airport in New York amongst others. CG Hospitality also owns one of the largest management companies in India through Concept Hospitality (CHPL)/Fern Hotels, which manages over 120 mid-market to luxury hotels through its own brands under Fern, Zinc, and Beacon. This portfolio is set to grow to 500 hotels by 2027.
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Business Standard
22-05-2025
- Business
- Business Standard
We go from 42 cities to 90 with Series by Marriott launch in India: Menon
This is one of the soft brands we have launched. In India, we have 158 open hotels and another 112 are under construction. These are spread across 42 cities and they represent 17 brands, Menon said Mumbai Listen to This Article Marriott International, the largest hotel in India in terms of inventories, has launched, with an exclusive partnership with CG Corp Global's Concept Hospitality, a global brand 'Series by Marriott', a midscale and upscale lodging segment. Rajeev Menon, president, Asia Pacific excluding China, Marriott International, in a face-to-face interview with Roshni Shekhar highlights the significance of the new brand and the deal (with Concept) to boost the hotel's leading position in India. Edited excerpts: What does the global launch of 'Series' signify for Marriott's long-term brand positioning in India and globally? This is one of the soft brands we have launched.
Time of India
01-05-2025
- Business
- Time of India
Wai Wai noodles maker CG Foods appoints Varun Chaudhary as Global CEO, eyes Rs 1,200 crore revenue in FY26
New Delhi: CG Foods , the maker of Wai Wai noodles and a part of CG Corp Global , on Thursday, said it has appointed Varun Chaudhary as its Global CEO. Chaudhary, who is also managing director of CG Corp Global, will drive the company's transition into a multi-category food business with a revenue target of Rs 1,200 crore by FY26. The company has closed the fiscal year 2024-25 with a similar topline of Rs 800 crore as in FY24, up from Rs 500 crore in FY23, it shared with ETRetail. CG Foods is expanding beyond its flagship Wai Wai brand into categories such as snacks, sauces, pastas, and seasonings to drive growth and diversification. 'Our goal is to transition from a single-product identity to a diversified food company that innovates continuously, adapts locally, and scales globally. At present, CG Foods offers 200–250 SKUs, but we want to go bigger. To achieve this vision, we will launch new products continuously while innovating CG's existing portfolio and exploring tie-ups with retail partners,' said Chaudhary. The company plans to boost its presence across e-commerce, quick commerce, modern trade and strategic retail alliances, aiming for 3-4x growth in these channels. Exporting to over 30 countries, CG Foods currently operates 13 manufacturing units across seven locations in India with a monthly production capacity of up to 100 crore units. Presently, East and Northeast India contribute 50-60 per cent to its overall revenue. Further, Chaudhary shared that his immediate focus includes HR restructuring, operational efficiency, and strategic acquisitions, with potential expansion into Eastern Europe.
