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Korea Herald
22-04-2025
- Business
- Korea Herald
200-day Countdown: Global Promotion for 8th CIIE Underway
SHANGHAI, April 22, 2025 /PRNewswire/ -- As preparations for the 8 th China International Import Expo (CIIE) accelerate, the CIIE Bureau has launched a global promotional campaign. Two delegation teams have been dispatched to Europe to engage key stakeholders and increase participation. The first delegation visited Germany from March 30 to April 3, while the second traveled to Finland, Belgium, and Norway from April 22 to April 30. During the visit to Germany, the delegation attended Hannover Messe 2025, where they engaged in high-level discussions with key entities such as Baden-Württemberg International, Saarland Economic Promotion Corporation, Festo, PHOENIX, SEW EURODRIVE, Schaeffler, and Deutsche Messe AG, exploring collaboration opportunities. Germany, a long-standing CIIE participant, occupied over 26,000 square meters exhibition space at the 7 th CIIE. Industry giants including Bayer, SCHOTT, Zeiss and Merck left their imprints at the 7 th CIIE, which unveiled their novel products and cutting-edge technologies, placing a pronounced focus on innovation and the pursuit of industrial upgrading. Finland and Belgium, both significant trade partners of China, have been consistently active in the CIIE. Since making its debut at the CIIE, Finland has continuously ramped up its engagement. At the 7 th CIIE, Finland showcased its fourth national pavilion, featuring 18 companies in the Finnish national pavilion focusing on areas such as sustainable mining, bio- based solutions, and food exports. Belgium has also participated in the CIIE for seven years, leveraging this unparalleled platform to introduce a wide variety of products to the massive Chinese market. By September 2024, Norwegian seafood exports to China had surpassed 126,000 tons, marking a 16% year-on-year growth. Marking 70 years of diplomatic relations with China, Norway established its national pavilion for the first time at the 7 th CIIE. With support from the Innovation Norway, 12 outstanding Norwegian companies and the Norwegian Seafood Council showcased their diverse products at the 7 th CIIE, such as maritime and energy, health and nutrition, seafood and consumer goods, etc., highlighting the strengthening ties between the two nations. On 18 April, the 200-day countdown to the 8 th CIIE officially began, signaling the growing anticipation surrounding this important global event. Considering the numerous opportunities presented by the CIIE, visit the official website for more information and be sure to secure your spot at the 8 th CIIE:
South China Morning Post
20-04-2025
- Business
- South China Morning Post
Malaysian durian sales surge in China amid growing demand for naturally ripened fruit
Malaysian durian growers are expected to expand their market share in China this year, buoyed by local consumers' growing appetite for fresh, naturally ripened fruit. Advertisement The Southeast Asian nation's durian exports to China have surged this year as a result of a steady supply and improved logistics, food processors and traders said on Friday. 'Fresh durians, which are transported to China by air within 48 hours of pickup, are well-received by affluent Chinese consumers,' said Guo Min, deputy marketing director with fresh fruit distributor Joy Wing Mau's China operations. 'Our Malaysian suppliers are able to increase exports of the fruit by 30 per cent this year, which has largely boosted our confidence in propelling sales here.' Vivian Wang, marketing director at Dole Asia Holdings, echoed the sentiment. 'Fresh durians were among the fastest-growing fruits imported to China,' she said. 'It creates big opportunities for growers in Malaysia.' Fruits from the Philippines are displayed during a matchmaking meeting organised by the CIIE Bureau in Shanghai on April 18. Photo: Daniel Ren Unlike Thailand and Vietnam, where pre-cutting methods are common, Malaysian durians are typically allowed to ripen naturally on the tree before they fall and are collected by farmers.
