24-05-2025
- Business
- Fashion Value Chain
kindlife x Tata CLiQ Palette Bring Global Beauty to India
kindlife, a rising name in beauty and wellness for India's Gen Z, has announced a strategic partnership with Tata CLiQ Palette, Tata CLiQ's dedicated beauty platform. The collaboration aims to amplify kindlife's reach across India, offering a curated range of global beauty products—especially Korean and Japanese skincare—to the country's growing base of trend-conscious consumers.
As part of the alliance, kindlife's storefront is now live on Tata CLiQ Palette, featuring over 30 K-beauty brands, including popular names like COSRX, Iunik, Frudia, Rovectin, and Skinfood. This expansion brings a discovery-first shopping experience to Indian consumers, tapping into the preferences of a digitally native generation that values innovation, natural ingredients, and preventative skincare.
Radhika Ghai, Founder & CEO of kindlife, stated:
'This partnership helps us reach more consumers through a trusted platform while delivering an immersive, curated beauty journey aligned with today's digital-first shopping behaviors.'
Tata CLiQ Palette, available via the Tata CLiQ Fashion app and in physical stores, houses over 1,000 authentic beauty brands across skincare, makeup, and fragrance. kindlife's product line will be accessible through both online and offline channels.
Almona Bhatia, Chief Business Development Officer at Tata CLiQ, shared:
'kindlife's brand ethos resonates with our own—offering high-quality, globally trending beauty solutions. Korean beauty, in particular, focuses on holistic wellness, natural ingredients, and long-term skincare benefits. We believe this partnership will enrich our consumers' beauty experience.'
With this move, kindlife strengthens its omnichannel presence and further solidifies its position as a go-to destination for global, conscious beauty products in the Indian market.
