Latest news with #CMOConnect
Khaleej Times
23-05-2025
- Business
- Khaleej Times
Adopt AI or lose job: Employees learning new tech are not at risk, says Dubai executive
Do you fear losing your job to artificial intelligence (AI)? It is not AI that will take your job, but people who learn and embrace the new technology will. This stark warning came from Dr Deepak Renganathan, vice president of digital marketing at Damac Properties, who also authored a book on AI. 'We are basically in a catch-22 situation with the speed at which AI is going. There are about 5-10 per cent of people embracing it. They are running forward and learning AI. They are embracing AI in their organisation. Around 90 per cent of people are left behind, either because they don't know, are afraid and sceptical, or are theorists. When something new comes, there is always a fear. But it's important to understand that all of these have paved the way for new industries and more jobs. But those who succeeded it, they embraced it. People don't lose jobs to AI, but to people who embrace AI,' said Dr Renganathan during TRIBE – The CMO Connect 2025 event hosted by Khaleej Times on Wednesday. The key highlights of the one-day conference were the exclusive announcement of the GCC's Most Influential Marketing Leaders, recognising excellence, innovation, and leadership in the field. The conference also provided opportunities for attendees to foster strategic partnerships and engage with top marketing visionaries. While giving a presentation, he noted that there are numerous roles that AI agents play for various departments. 'An HR agent, which is already in place in many organisations, can actually auto-generate job descriptions, post the listings across platforms, sync all the requisitions in place, do resume parsing, shortlist candidates, conduct interviews by themselves with the candidates and the interview feedback is transcribed which goes into the system,' said Dr Renganathan, author of AI – The Ultimate Marketing Game Changer. "The next level can also be another AI, you know, specifically focusing and screening the candidate and then it can even give an offer to the candidates. It can track all the reporting metrics. This is exactly what it can do,' he said, adding that this is not specific to HR, but applies to marketing as well. He pointed out that there are autonomous learning-based models. 'Autonomous models are very risky unless you have a very sophisticated process in place and you clearly set aside the rules where the AI can actually make decisions for the company. Sometimes it's really good because it saves time and clears the hierarchy as well,' he added.
Gulf Business
14-05-2025
- Business
- Gulf Business
Tribe – The CMO Connect: Where the marketing powerhouses unite in Dubai
Image credit: Supplied The region's most forward-thinking marketers are set to converge in Dubai for the highly anticipated third edition of Tribe – The CMO Connect, happening on Wednesday, May 14, at the Address Sky View Hotel. Hosted by KT Events, Tribe has cemented its position as the definitive annual platform for CMOs (Chief Marketing Officers), brand leaders, marketing strategists, and digital trailblazers across the region. This year's summit promises an elevated and immersive experience, offering attendees a comprehensive marketing playbook tailored for today's dynamic, omnichannel environment. 'The future of marketing isn't necessarily mobile-first; it's experience-first. And that experience must transcend channels, devices, and platforms seamlessly,' said David Karnstedt, CEO of Branch, as he highlighted the event's unique vision. 'Branch is excited to join fellow marketing enthusiasts at Tribe – The CMO Connect, sharing real-world success stories alongside OSN+ and Anghami on winning customers through seamless experiences, and exploring fresh ideas on rethinking customer engagement.' In strategic collaboration with Branch (Tribe's Strategic Partner) and Braze (Customer Engagement Partner), Tribe 2025 will unfold through a series of insightful keynotes, panel discussions, and fireside conversations, led by top marketing minds from some of the world's most admired and disruptive brands, including: Emirates, Spotify, Anghami, OSN+, Sony Music Entertainment, Binance, DAMAC Properties, Domino's, Schneider Electric, L'Oréal Middle East, Nothing Tech, Property Finder, TECOM Group Dubai, GymNation, Engel & Völkers, MultiBank Group, Waldorf Astoria DIFC, Emirates Hospitals Group, Landmark Group, and many more. Most influential marketing leaders This third edition will also feature the exclusive unveiling of the GCC's Most Influential Marketing Leaders, a prestigious initiative recognising marketing excellence, innovation, and leadership across the region. List makers will be selected by a distinguished jury panel of industry veterans and a Khaleej Times editorial panel. The summit will also include a networking lunch, providing attendees with opportunities to build strategic partnerships, explore collaborative ideas, and engage with the region's top marketing visionaries. Tribe is where the future of marketing takes centre stage. It's all about tapping into emerging trends, sharpening strategies, and connecting with influential peers. Don't Miss This Visionary Fireside Chat at TRIBE – THE CMO CONNECT Prepare for an unmissable highlight at TRIBE – THE CMO CONNECT, as Boutros Boutros, Executive Vice President of Marketing & Corporate Communications at Emirates, takes center stage for an exclusive fireside chat with Michal Divon, Chief Client Officer at Khaleej Times. A globally respected figure in the world of brand building, Mr. Boutros has been instrumental in shaping Emirates into one of the most admired and recognizable airline brands on the planet. With decades of visionary leadership, his work has defined world-class excellence in marketing, brand storytelling, and customer engagement. In this power-packed session, discover how Emirates crafts emotionally resonant narratives, leverages cutting-edge digital ecosystems, and creates seamless journeys that inspire enduring customer loyalty. If you want to learn from a true icon in global marketing, this is the session you cannot afford to miss. Be in the room where legacy meets leadership, and vision charts the path forward. For attendance inquiries, sponsorship, or more information, please contact:
Zawya
13-05-2025
- Business
- Zawya
Top marketing visionaries to convene at TRIBE – The CMO Connect 2025 in Dubai
Dubai –TRIBE – The CMO Connect 2025 is set to host the Middle East's most forward-thinking marketers at the Address Sky View Hotel in Dubai on 14 May 2025. Organised by KT Events, this eagerly anticipated summit has established itself as a vital annual gathering for CMOs, brand leaders, marketing strategists, and digital innovators across the region. Attendees can expect an immersive experience and a comprehensive marketing playbook designed for today's omnichannel landscape. The event will spotlight prominent figures in the marketing world, including Boutros Boutros from Emirates, Olfa Messaoudi from L'Oréal Middle East, and Jon Barber from TECOM Group Dubai. In addition, representatives from DAMAC Properties, Schneider Eletric, Spotify, Sony Music, Anghami/OSN+, Binance, Al Masaood Group, and numerous other influential companies will be present to share insights and discuss emerging trends. Key highlights of TRIBE 2025 include the exclusive announcement of the GCC's Most Influential Marketing Leaders, recognising excellence, innovation, and leadership in the field. The summit will also feature a networking lunch, providing opportunities for attendees to foster strategic partnerships and engage with top marketing visionaries. An exciting session awaits participants as Boutros Boutros, Executive Vice President of Marketing & Corporate Communications at Emirates, engages in a fireside chat with Michal Divon, Chief Client Officer at Khaleej Times. This session will delve into how Emirates has become a global icon through cutting-edge marketing, storytelling, and customer engagement. For additional information, sponsorship opportunities, or attendance inquiries, please contact events@ or visit
