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‘COME TOGETHER — A Community for Wine' Announces Second Annual ‘Come Over October' Campaign
‘COME TOGETHER — A Community for Wine' Announces Second Annual ‘Come Over October' Campaign

Associated Press

time24-07-2025

  • Business
  • Associated Press

‘COME TOGETHER — A Community for Wine' Announces Second Annual ‘Come Over October' Campaign

- Building on Record-Breaking 2024 Success, Initiative Prepares to Expand Wine Community Connections Nationwide - and Internationally - ST. HELENA, Calif., July 24, 2025 (SEND2PRESS NEWSWIRE) — COME TOGETHER — A Community for Wine today announced that planning is underway for its highly anticipated second annual 'Come Over October' campaign, building on the extraordinary success of 2024's inaugural initiative. The community-driven wine platform continues to demonstrate the power of authentic connection through wine appreciation, preparing to expand its reach and impact even further this fall. 2024 CAMPAIGN ACHIEVES UNPRECEDENTED SUCCESS The inaugural Come Over October campaign delivered remarkable results across all metrics, reaching an estimated 1.7 billion unique visitor impressions (UVMs) and engaging over 10 million people through diverse channels. The campaign generated significant momentum with 4 million social media impressions through patron and friend networks, reached 1 million consumers through in-store traffic across 900+ retail locations including Total Wine and Kroger, and achieved 3 million advertising impressions through features in Wine Enthusiast, Tasting Panel Magazine, SOMM Journal, VinePair, Wine Folly, and other leading publications. SPRING SUCCESS BUILDS MOMENTUM FOR FALL Following the success of Come Over October 2024, COME TOGETHER's 2025 Share & Pair Sundays spring campaign achieved additional milestones, generating over 122 million unique visitor impressions from 300+ media articles, reaching 4.5 million consumers through in-store activations across 500+ retail locations in 43 designated market areas, and creating 89,000+ social media impressions. TEN WAYS TO COME OVER OCTOBER ALECIA MOORE (STAGE NAME PINK) HIGHLIGHTS WINE'S HUMAN CONNECTION The campaign will feature a video from a recent exclusive interview with winemaker Alecia Moore, (stage name Pink), who eloquently articulates wine's power to foster meaningful human connection. 'When you open a bottle of wine, you open a conversation,' Moore shared. 'You get to learn where someone is from, what their favorite childhood memories might be, what their favorite scent is and why, when they had their first heartbreak. We bond over these stories.' Moore's perspective resonates particularly strongly in today's increasingly digital world: 'The more and more that we disconnect through devices and tuning out, the more we will see that our souls will be hungry for connection.' She emphasizes wine's unique role in fostering authentic relationships, noting that 'Wine is a very human experience. We need to inject more humanity back in the world.' See Alecia's recent interview with Karen MacNeil here (YouTube): INDUSTRY LEADERS CHAMPION COMMUNITY CONNECTION The campaign's founders continue to champion the initiative's core mission of building authentic wine communities. 'The inspiration for these campaigns comes from a simple but powerful belief: wine is meant to bring people together,' said Karen MacNeil, acclaimed wine author and co-founder of COME TOGETHER. 'When we create spaces for authentic connection around wine, we're not just sharing bottles – we're connecting communities, cultures, and perspectives. That's the true spirit driving everything we do.' Gino Colangelo of Colangelo & Partners emphasized the broad industry support driving the initiative's success: 'The level of industry support we've witnessed has been truly remarkable. From small family wineries to major industry players, everyone understands that fostering genuine community with wine drinkers benefits us all. This isn't just about marketing; it's about strengthening the entire wine ecosystem through community-building and authentic connections.' Kimberly Noelle Charles, DipWSET of Charles Communications Associates, highlighted the campaign's unprecedented reach and resonance: 'What we're seeing is unprecedented reach and resonance across all segments of the wine world. We're narrowing the gap between industry insiders and passionate consumers in ways that create lasting value for everyone involved. The response from trade professionals has been overwhelming, but equally exciting is how these initiatives are connecting with everyday wine enthusiasts through everything from intimate winery experiences to major retail activations.' FALL PLANS The Come Together team is planning on hosting press conferences this fall in New York City and Washington DC. In a nod to the international reach of this movement, this year, the country of Canada, through Wine Growers Canada, will be executing a countrywide Come Over October program. CONTINUED INDUSTRY SUPPORT Come Over October 2025 extends gratitude to its sponsors, whose support has been essential to the campaigns' success. Foundational sponsors include: Freixenet Mionetto, Vineyards & Wines, Jackson Family Wines and Southern Glazer's Wine & Spirits. Benefactors include CMB Family of Wines, Constellation Brands, Joseph Phelps Vineyards, The Wine Group and Total Wine & More and Sponsors include Boisset Collection, Crimson Wine Group, Far Niente Wine Estates, Napa Valley Vintners, Peju Napa Valley, Ponzi Vineyards, Rodney Strong, Wilson Daniels and WineAmerica. Media sponsors include: The Wine Enthusiast, Wine Spectator, Tasting Panel, Somm Journal, Wine Business Monthly, VinePair, The Vintner Project, and Wine Industry Network. For more information on how to become a supporter or advocate visit here: ABOUT COME TOGETHER — A COMMUNITY FOR WINE COME TOGETHER — A Community for Wine is a dynamic community for wine enthusiasts dedicated to fostering connections, education, and appreciation within the wine world. Through innovative campaigns and community-driven initiatives, the organization brings together industry professionals, passionate consumers, and wine lovers of all backgrounds to celebrate wine's unique ability to create meaningful human connections. Founded by noted wine writer and author Karen MacNeil, along with leading wine industry marketers Gino Colangelo of Colangelo & Partners and Kimberly Noelle Charles, DipWSET of Charles Communications Associates, the mission-driven company shares the story of wine's historic and contemporary role as a beverage that uniquely brings people together. For more information about Come Over October, visit MEDIA CONTACTS: Gino Colangelo [email protected] 646-403-0146 Kimberly Noelle Charles, DipWSET [email protected] 415-701-WINE (9463) MULTIMEDIA: IMAGE link for media: Image caption: Karen MacNeil and Winemaker Alecia Moore (stage name Pink). NEWS SOURCE: COME TOGETHER - A Community for Wine Inc. Keywords: Wines and Vineyards, COME TOGETHER A Community for Wine, come over october, Karen MacNeil and Winemaker Alecia Moore, wine, community, hospitality, gather, friendship, music, napa valley, ST. HELENA, Calif. This press release was issued on behalf of the news source (COME TOGETHER - A Community for Wine Inc.) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P127981 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.

Reb Fountain Joins 'Come Together' For Live Rust Tour
Reb Fountain Joins 'Come Together' For Live Rust Tour

Scoop

time13-05-2025

  • Entertainment
  • Scoop

Reb Fountain Joins 'Come Together' For Live Rust Tour

Reb Fountain, one of New Zealand's most captivating and genre-defying musicians, will join the highly anticipated Come Together: Live Rust tour next month. This collaboration brings together the raw energy of Neil Young's iconic Live Rust album with Reb's haunting and magnetic sound. Reb joins an elite group of New Zealand's finest artists, including Milan Borich, Sam Scott, Jol Mulholland, Brett Adams, Matthias Jordan, Mike Hall, Alistair Deverick, Finn Scholes & more to recreate, track by track, one of the biggest selling albums ever in three epic concerts in Christchurch, Wellington & Auckland. Upon its release in 1979, Live Rust reached the pinnacle of the New Zealand album charts, securing the #1 position. Remarkably, it maintained this top spot for an impressive 50 weeks, highlighting its enduring popularity among Kiwi audiences. This extended chart presence is a testament to the album's resonance and the strong connection between Neil Young and New Zealand listeners. In recognition of its commercial success, Live Rust was certified 3× Platinum in New Zealand, signifying sales of over 45,000 units. This achievement places it among the most successful international releases in the country during that era. Live Rust stands as a significant cultural touchstone in New Zealand, reflecting both the country's deep admiration for Neil Young and the album's lasting influence on its musical landscape. The tour will feature three epic concerts and a juggernaut of New Zealand's finest artists, in Christchurch, Wellington and Auckland next month. Fountain's new album, How Love Bends, released on 7 March 2025, continues her reign as one of Aotearoa's most captivating and genre-defying musicians. Produced by Dave Khan and Simon Gooding, the album showcases Fountain's poetic depth and signature sound. Alongside her longtime band members Dave Khan (guitar/keys), Karin Canzek (bass), and Earl Robertson (drums), they've crafted an album that dives into the transformative nature of love in all its forms—its tenderness, its power, its chaos. The Come Together: Live Rust tour is a celebration of Neil Young's legendary album, bringing together a lineup of talented artists to reinterpret and perform the classic songs. Fountain's inclusion in this tour adds a unique and contemporary twist to the lineup, blending her ethereal style with the timeless rock anthems of Young. Fans can expect a mesmerizing fusion of sounds as Fountain and the ensemble bring new life to Live Rust, infusing it with her distinctive voice and emotive presence. The tour promises to be a memorable experience for both long-time Neil Young enthusiasts and new listeners alike. Tickets for Come Together: Live Rust tour are selling fast. Avoid disappointment and get to Ticketek and Ticketmaster today. This is a unique opportunity to witness the convergence of two musical worlds in a single, unforgettable evening. Live Rust is the first in the COME TOGETHER series for 2025. Celebrating five years since the juggernaut hit the road with a powerhouse collective of the country's finest musicians, these shows have drawn thousands of fans and critical acclaim, cementing Come Together as a must-see event on the music calendar. To mark our milestone 5th Anniversary, we're cranking it up to 11 with three colossal shows—three iconic albums—played live, loud, and in full. EVERY ALBUM, EVERY TRACK – PLUS BONUS SETS! Each of these legendary albums will be performed in its entirety—track by track, back to back—with an additional bonus set of deep cuts and classic hits. These aren't just concerts; they're immersive, once-in-a-lifetime experiences where some of the most talented musicians in the country pour everything they have into recreating these albums with absolute precision and passion. Every guitar riff, soaring vocal, thunderous drumbeat, and intricate keyboard melody is delivered with an attention to detail that honours the original recordings while injecting new energy into these classic songs. Whether it's the raw emotion of Neil Young, the atmospheric complexity of Pink Floyd, or the sheer power of Led Zeppelin, each show is a masterclass in musicianship, performed by artists who have spent their careers perfecting their craft. Expect extended solos, spontaneous moments of magic, and an electrifying synergy between the performers that makes every show unforgettable. THE ULTIMATE LIVE BAND This year's Come Together supergroup across the series includes: Jon Toogood, Jennie Skulander, Julia Deans, Seamus Johnson, Milan Borich, Dianne Swann, James Milne, Sam Scott, Luke Buda, Brett Adams, Matthias Jordan, Jol Mulholland (MD), Alistair Deverick, Mike Hall, Finn Scholes, Nick Atkinson, and more. This is not just a band; it's a dream team of Aotearoa's most accomplished musicians, bringing together decades of experience across an incredible range of styles. From the powerhouse vocals of Toogood, Skulander, and Deans to the blistering guitar work of Adams and Mulholland, the rhythmic precision of Deverick and Hall, and the effortless finesse of Jordan on keys, every member of this ensemble contributes something unique. They've played in some of New Zealand's most beloved bands, toured the world, and honed their skills on some of the biggest stages—now, they're coming together to deliver performances that will leave audiences in awe. Whether you're a lifelong fan of these albums or discovering them for the first time, this lineup ensures that every note will hit with maximum impact. PINK FLOYD: DARK SIDE OF THE MOON Thursday, August 21 - Opera House, Wellington Friday, August 22 - Christchurch Town Hall Saturday, August 23 - The Civic, Auckland A sonic masterpiece. A cultural phenomenon. Pink Floyd's Dark Side of the Moon isn't just an album—it's an experience. Blending the last days of psychedelia with the dawn of the electronic era, it remains one of the most important and best-selling records of all time. And we're bringing it to life, note for note along with a bonus set of other Pink Floyd masterpieces. Lineup Milan Borich, Luke Buda, Jol Mulholland, Brett Adams, Matthias Jordan, Mike Hall, Alistair Deverick, Finn Scholes & more. LED ZEPPELIN II Thursday, October 16 - Opera House, Wellington Friday, October 17 - Christchurch Town Hall Saturday, October 18 - Kiri Te Kanawa Theatre, Auckland Prepare for a full-throttle rock and roll explosion. Led Zeppelin II is, hands down, one of the heaviest, hardest-hitting albums ever made. Our Come Together musicians LOVE performing Zeppelin, and this show is going to shake the foundations of every venue we hit. Jennie Skulander, Julia Deans, Seamus Johnson, Milan Borich, Brett Adams, Matthias Jordan, Mike Hall, Alistair Deverick, Finn Scholes & more

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