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Time of India
4 days ago
- Business
- Time of India
When Seoul meets Mumbai: The K-beauty revolution through an Indian lens
From Crash Landing on You to glass skin obsession, how Korean beauty brands are reshaping Indian youth's skincare routines and challenging desi beauty standards. Picture this: Your college bestie who once swore by her grandmother's besan-turmeric face pack is now explaining the difference between first and second cleansers like she's defending her thesis. Welcome to the K-beauty revolution in India, where the land of Ayurveda is embracing the 10-step Korean skincare routine with the same enthusiasm we reserve for cricket matches. The numbers don't lie - K-beauty's market value in India jumped from ₹3,200 crore in 2021 to a projected ₹8,500 crore by 2032. That's more growth than most startups dream of! But here's where it gets interesting: the brands killing it globally aren't necessarily the ones Indians are actually buying. Laneige might be selling one Water Sleeping Mask every 12 seconds worldwide, but in India, it's the emerging brands like Torriden and COSRX that are truly winning hearts. Why? Because while the world falls for K-beauty's Instagram-worthy packaging, Indian consumers are doing what they do best - digging deep into ingredients, comparing prices, and making informed choices. When East Meets West - The Great Beauty Philosophy Clash Here's something that would make your sociology professor proud: Indian and Korean beauty philosophies are like distant cousins who grew up in different households. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Unsold 2021 Cars Now Almost Free - Prices May Surprise You Unsold Cars | Search Ads Learn More Undo We Indians have always been the "matte finish, bold lipstick" crowd - think of how we apply kajal thick enough to survive monsoons, or how red lipstick is our go-to for every festival. Meanwhile, Koreans perfected the art of "glass skin" - that dewy, almost-wet look that makes you wonder if they've been blessed by some skincare deity. The contrast is fascinating. While Indians traditionally focus on bold, statement makeup, Koreans master the art of looking naturally flawless. We're talking about cultures where Indian women would overdraw their lips to make them appear fuller, while Korean beauty celebrates the "bitten lips" look that's subtle enough to pass for natural. But here's the plot twist - Indian Gen Z and millennials are saying "why not both?" They're mixing their grandmother's neem face packs with snail mucin serums, creating hybrid routines that would make both beauty cultures proud. It's like fusion cuisine, but for your face. The Real Winners - Brands That Actually Get the Market Let's talk about the elephants in the room - or should we say, the brands actually flying off shelves. While global lists might crown Glow Recipe as the K-beauty queen with 412.2K monthly searches, the real action is happening with brands that understand the psyche. COSRX has become the poster child for this success story. Their Snail Mucin Essence at ₹1,650 and Low pH Good Morning Gel Cleanser at ₹800 hit the sweet spot between "effective Korean innovation" and "won't break the bank". Compare that to a fancy dinner at a 5-star hotel, and suddenly Korean skincare seems like a steal. Missha deserves a special mention for playing the long game. Their Time Revolution First Treatment Essence sells one every 10 seconds because they cracked the code - give premium ingredients at prices that don't require EMIs. It's like getting a business class experience at economy prices. Meanwhile, Sulwhasoo remains the luxury exception, appealing to those who appreciate the brand's ginseng-based traditional approach - something that resonates with our own Ayurvedic heritage. When a Korean brand uses ancient Asian wisdom, it feels familiar rather than foreign. From Boroline to 10-Step Routines - The Cultural Shift Remember when Boroline and Nivea cold cream were the ultimate skincare arsenal for most families? Those days feel like a different era now. The Hallyu wave didn't just bring us crash-landing heartthrobs and addictive K-dramas - it completely rewired how young Indians think about skincare. Research shows that 39% of women now incorporate at least 25% K-beauty products in their routines. That's a massive shift from the traditional CTM (Cleanse-Tone-Moisturize) approach our mothers swore by. Suddenly, ingredients like snail mucin, propolis, and bamboo extract - once exotic enough to raise eyebrows - are as common as rice in beauty conversations. The cultural bridge makes perfect sense when you think about it. Both traditions emphasize natural ingredients and holistic wellness. While we've been using turmeric and neem for centuries, Koreans perfected volcanic ash and rice water. It's like two ancient beauty philosophies finally having a conversation. The Price Reality Check - When K-Beauty Meets Budgets Let's address the elephant in the room - money, honey. The average consumer is price-conscious in ways that would make Korean chaebols sweat. But here's what's brilliant about the K-beauty invasion: it's not just about premium pricing. A Torriden Dive-In Hyaluronic Acid Serum at ₹1,450 costs less than a weekend movie date with snacks. ROUNDLAB's 1025 Dokdo Toner at ₹1,000 is cheaper than a decent pair of earphones. These brands understood that consumers want efficacy without the luxury tax. The really expensive stuff? YSL's Rouge Pur Couture lipstick at ₹3,000 might be tempting, but it's competing with an entire month's mobile recharge. That's why mid-range Korean brands are absolutely crushing it - they offer the innovation and quality people crave at prices that don't require financial planning. Beyond the Hype - What This Means for Beauty Culture Here's where it gets really interesting from a cultural perspective. The K-beauty boom isn't just about skincare - it's about changing beauty ideals. For a country that's historically struggled with colorism and rigid beauty standards, the Korean emphasis on "healthy skin over perfect skin" is quietly revolutionary. Youth are moving away from the fairness cream obsession that dominated previous generations. Instead, they're embracing the Korean philosophy of skin health, hydration, and natural glow - regardless of skin tone. It's like a gentle rebellion against decades of problematic beauty messaging. The ripple effects are everywhere. Dedicated K-beauty stores are opening in areas like Humayunpur, Delhi - right next to Korean restaurants and fashion stores. Korean beauty clinics are offering treatments like snail mucin facials that would have sounded like science fiction just five years ago. Looking Forward - The Future of Beauty Diplomacy As we look ahead, the K-beauty phenomenon represents something bigger than skincare trends. It's about cultural exchange, about young people feeling confident enough to adopt global practices while maintaining their roots. The market is expected to grow at 9.4% annually through 2026, driven by Gen Z and Gen Alpha consumers who see skincare as self-care rather than vanity. These aren't just consumers - they're cultural ambassadors who are redefining what it means to be beautiful in contemporary times. The real winners will be brands that understand this nuanced landscape - those that respect price sensitivity while delivering on the innovation promise. Brands that can bridge the gap between Seoul's glass skin perfection and Mumbai's practical beauty needs. In the end, the K-beauty revolution isn't about choosing between turmeric and snail mucin. It's about creating a beauty culture that celebrates both - where ancient wisdom meets modern innovation, and where healthy skin is the ultimate goal, regardless of which continent inspired your routine.
Time of India
5 days ago
- Entertainment
- Time of India
The rise of K-Beauty in India: Embracing Korean skincare trends
From Crash Landing on You to glass skin obsession, how Korean beauty brands are reshaping Indian youth's skincare routines and challenging desi beauty standards. Picture this: Your college bestie who once swore by her grandmother's besan-turmeric face pack is now explaining the difference between first and second cleansers like she's defending her thesis. Welcome to the K-beauty revolution in India, where the land of Ayurveda is embracing the 10-step Korean skincare routine with the same enthusiasm we reserve for cricket matches. The numbers don't lie - K-beauty's market value in India jumped from ₹3,200 crore in 2021 to a projected ₹8,500 crore by 2032. That's more growth than most startups dream of! But here's where it gets interesting: the brands killing it globally aren't necessarily the ones Indians are actually buying. Laneige might be selling one Water Sleeping Mask every 12 seconds worldwide, but in India, it's the emerging brands like Torriden and COSRX that are truly winning hearts. Why? Because while the world falls for K-beauty's Instagram-worthy packaging, Indian consumers are doing what they do best - digging deep into ingredients, comparing prices, and making informed choices. When East Meets West - The Great Beauty Philosophy Clash Here's something that would make your sociology professor proud: Indian and Korean beauty philosophies are like distant cousins who grew up in different households. We Indians have always been the "matte finish, bold lipstick" crowd - think of how we apply kajal thick enough to survive monsoons, or how red lipstick is our go-to for every festival. Meanwhile, Koreans perfected the art of "glass skin" - that dewy, almost-wet look that makes you wonder if they've been blessed by some skincare deity. The contrast is fascinating. While Indians traditionally focus on bold, statement makeup, Koreans master the art of looking naturally flawless. We're talking about cultures where Indian women would overdraw their lips to make them appear fuller, while Korean beauty celebrates the "bitten lips" look that's subtle enough to pass for natural. But here's the plot twist - Indian Gen Z and millennials are saying "why not both?" They're mixing their grandmother's neem face packs with snail mucin serums, creating hybrid routines that would make both beauty cultures proud. It's like fusion cuisine, but for your face. The Real Winners - Brands That Actually Get the Market Let's talk about the elephants in the room - or should we say, the brands actually flying off shelves. While global lists might crown Glow Recipe as the K-beauty queen with 412.2K monthly searches, the real action is happening with brands that understand the psyche. COSRX has become the poster child for this success story. Their Snail Mucin Essence at ₹1,650 and Low pH Good Morning Gel Cleanser at ₹800 hit the sweet spot between "effective Korean innovation" and "won't break the bank". Compare that to a fancy dinner at a 5-star hotel, and suddenly Korean skincare seems like a steal. Missha deserves a special mention for playing the long game. Their Time Revolution First Treatment Essence sells one every 10 seconds because they cracked the code - give premium ingredients at prices that don't require EMIs. It's like getting a business class experience at economy prices. Meanwhile, Sulwhasoo remains the luxury exception, appealing to those who appreciate the brand's ginseng-based traditional approach - something that resonates with our own Ayurvedic heritage. When a Korean brand uses ancient Asian wisdom, it feels familiar rather than foreign. From Boroline to 10-Step Routines - The Cultural Shift Remember when Boroline and Nivea cold cream were the ultimate skincare arsenal for most families? Those days feel like a different era now. The Hallyu wave didn't just bring us crash-landing heartthrobs and addictive K-dramas - it completely rewired how young Indians think about skincare. Research shows that 39% of women now incorporate at least 25% K-beauty products in their routines. That's a massive shift from the traditional CTM (Cleanse-Tone-Moisturize) approach our mothers swore by. Suddenly, ingredients like snail mucin, propolis, and bamboo extract - once exotic enough to raise eyebrows - are as common as rice in beauty conversations. The cultural bridge makes perfect sense when you think about it. Both traditions emphasize natural ingredients and holistic wellness. While we've been using turmeric and neem for centuries, Koreans perfected volcanic ash and rice water. It's like two ancient beauty philosophies finally having a conversation. The Price Reality Check - When K-Beauty Meets Budgets Let's address the elephant in the room - money, honey. The average consumer is price-conscious in ways that would make Korean chaebols sweat. But here's what's brilliant about the K-beauty invasion: it's not just about premium pricing. A Torriden Dive-In Hyaluronic Acid Serum at ₹1,450 costs less than a weekend movie date with snacks. ROUNDLAB's 1025 Dokdo Toner at ₹1,000 is cheaper than a decent pair of earphones. These brands understood that consumers want efficacy without the luxury tax. The really expensive stuff? YSL's Rouge Pur Couture lipstick at ₹3,000 might be tempting, but it's competing with an entire month's mobile recharge. That's why mid-range Korean brands are absolutely crushing it - they offer the innovation and quality people crave at prices that don't require financial planning. Beyond the Hype - What This Means for Beauty Culture Here's where it gets really interesting from a cultural perspective. The K-beauty boom isn't just about skincare - it's about changing beauty ideals. For a country that's historically struggled with colorism and rigid beauty standards, the Korean emphasis on "healthy skin over perfect skin" is quietly revolutionary. Youth are moving away from the fairness cream obsession that dominated previous generations. Instead, they're embracing the Korean philosophy of skin health, hydration, and natural glow - regardless of skin tone. It's like a gentle rebellion against decades of problematic beauty messaging. The ripple effects are everywhere. Dedicated K-beauty stores are opening in areas like Humayunpur, Delhi - right next to Korean restaurants and fashion stores. Korean beauty clinics are offering treatments like snail mucin facials that would have sounded like science fiction just five years ago. Looking Forward - The Future of Beauty Diplomacy As we look ahead, the K-beauty phenomenon represents something bigger than skincare trends. It's about cultural exchange, about young people feeling confident enough to adopt global practices while maintaining their roots. The market is expected to grow at 9.4% annually through 2026, driven by Gen Z and Gen Alpha consumers who see skincare as self-care rather than vanity. These aren't just consumers - they're cultural ambassadors who are redefining what it means to be beautiful in contemporary times. The real winners will be brands that understand this nuanced landscape - those that respect price sensitivity while delivering on the innovation promise. Brands that can bridge the gap between Seoul's glass skin perfection and Mumbai's practical beauty needs. In the end, the K-beauty revolution isn't about choosing between turmeric and snail mucin. It's about creating a beauty culture that celebrates both - where ancient wisdom meets modern innovation, and where healthy skin is the ultimate goal, regardless of which continent inspired your routine.
Daily Record
09-07-2025
- Business
- Daily Record
I'm a shopping editor - these are my top 23 Amazon Prime Day beauty picks
Amazon Prime Day has seem thousands of items reduced - here are my top choices as a shopping editor Amazon's Prime Day sale is finally here, with shoppers able to bag bargains on thousands of products. The sale will run for a full four days, from Tuesday, July 8 until Friday, July 11. The big event is aimed at Prime members, with subscribers able to secure huge deals on a wide selection of popular brands across all categories including electronics, homeware, fashion and beauty. If you're not already a member, you could sign up for Amazon's 30-day free trial here to gain access to the deals. Among the deals are products from top name brands such as Cosrx, Medik8, and Color Wow. And new deals will continue to arrive throughout the next few days, with fast, free delivery available to all Prime members. With the huge sale already underway, I've taken a closer look at some of the best beauty deals shoppers can get their hands on. Brands including Shark, Remington, Revlon and more are among the ones spotted so far. Skincare Top pick My top pick for skincare this Prime Day is the COSRX Advanced Snail 96 Mucin Power Essence 100ml. It has been reduced from £23.99, to £11.50. The product "repairs and rejuvenates the skin from dryness and ageing." According to Amazon, "it improves skin vitality by reducing dullness and soothing dehydrated skin." The essence has a 4.5 star rating online, with one review saying: 'This essence is amazing – it really does work like magic. My skin feels deeply hydrated, plumper, and visibly brighter after just a few uses. The texture is silky and absorbs quickly without any stickiness. A little goes a long way, so the bottle lasts ages. It's now a staple in my routine – perfect for skin repair and that healthy glow. Korean skincare at its best!' However, some shoppers claimed they hadn't seen any difference after using the product. One person said: 'Doing absolutely nothing for my skin which is annoying as it is very expensive!' and a second wrote: 'Is not good for my face and no change.' Despite this, others still praised the product. One said: 'WOW!!! I cannot believe the difference in my skin. I've only just started using this and even after a couple of days I can see a big difference. My skin has always been very dry and it has begun to look a bit crepe-y, but this serum has got rid of that. My skin is glowing.' Other great deals Haruharu Wonder Black Rice Moisture Deep Cleansing Oil 150ml - was £14.49, now £11.59 Garnier Vitamin C Daily UV Brightening Fluid - was £12.99, now £5.49 Medik8 Crystal Retinal 6 - was £69, now £52.44 La Roche-Posay Cicaplast Baume B5+ 100ml - was £19.50, now £12.58 COSRX 6 Peptide Collagen Serum Face Toner - was £25, now £13.23 Haircare Top pick The Mielle Rosemary Mint Scalp & Hair Strengthening Oil 59ml is currently reduced from £10.99 to £6.94 for Prime members. The oil can be used as part of your everyday hair care routine or as an intensive deep treatment to 'prevent damage for strong, lustrous hair with a fresh, invigorating scent." Reviewers loved the oil, with one person writing: 'This stuff is a miracle worker! Even the hairdressers at my salon noticed my hair growth and asked what have I been using! Bonus point- it's helped my nails grow as well.' However, one shopper added: 'Have not see any results after few months.' Others continued to praise the product, with one saying: 'Definitely recommend, my hair has grown a lot thicker and longer within 4 months using once a week, it's never been in such good condition.' Other great deals COLOR WOW Dream Coat Supernatural Spray - was £27, now £16 Kérastase Genesis Hair Serum - was £49.50, now £29.40 L'Oréal Paris Elvive Glycolic Gloss shampoo and conditioner - was £25.98, now £11.78 Coco & Eve Like A Virgin Shampoo & Conditioner Bundle Kit - was £36, now £25.20 Makeup Top pick The IT Cosmetics Full Coverage Foundation with SPF 50 has been reduced from its original price of £39, down to £27.78. The product is described offers the 'natural finish of a CC cream' and aims to 'camouflage the look of skin concerns like wrinkles, redness on skin, large pores, dark spots and uneven skin tone.' Reviewers praised the foundation, with one person writing: 'Perfect coverage for Rosacea and lively light feel doesn't cake and lasts well if you use a setting spray over it!' A second said: 'This CC+ Cream is genuinely impressive! You get fantastic full coverage without that heavy, cakey feeling, which is a huge win. My skin feels incredibly comfortable and hydrated, thanks to the hyaluronic acid and Vitamin E, and the built-in SPF 50 is brilliant for daily protection. The Fair Beige shade was a perfect match for me, blending seamlessly. It really does live up to the 'Your Skin But Better' promise!' However, some had issues with matching their shade. One person said: 'Didn't work for me. The colour doesn't match and it doesn't blend nicely.' A second wrote: 'Not lightweight, Colour off.' Other great deals Laura Geller New York Baked-N-Brighten Color Correcting Powder Foundation - was £31, now £21.70 Urban Decay All Nighter Makeup Setting Spray - was £29.50 now £19.50 L'Oréal Paris Lumi Glotion - was £11.99, now £5.99 Revlon Super Lustrous Lipstick, After Glow - was £8.99, now £5.93 Makeup Revolution Super Fix Misting Spray - was £10.99, now £7.69 Electronics Top pick The Remington Shine Therapy Hair Straightener is now reduced to £19.66, down from £79.99. The product features Advanced Ceramic coated plates infused with Moroccan Argan Oil with Vitamin E, a digital temperature display with nine settings and heats up in 15 seconds. The 4.6 star rated straightener is loved by reviews, with one person writing: 'Best straighteners I've ever purchased, better than my ghd's, I have very frizzy hair with slight natural wave, gets my hair poker straight & so soft & shiny, even the price was excellent, so glad I purchased them, the only negative is that they do take a little while to get to temperature but I can live with that.' However, one shopper claimed the heat-up time was longer than expected. They wrote: 'Very basic straighteners. Despite the description stating they heat up in 15 seconds, mine take 2 minutes! They are okay but have had better cheap straighteners. Wouldn't buy again.' Despite this, others continued to praise the item. One person said: 'I was blown away the first time i used these, they perform like ghds. It's great that they have a lock setting, wider plates, a good variety of temperature settings to meet all different hair types and comes in a cute storage case for on the go or holidays. My hair now looks shiny and healthy but also kept straight for so much longer than my old pair of straighteners. I wouldn't use any others now they're amazing!' Other great deals Luminator LED Eye Mask for Under Eye Skin Care - was £119, now £84.99 V-Face Shaping Massager - was £44.99, now £32.39 Shark CryoGlow LED Face Mask with Under-Eye Cooling - was £299.99, now £238.49 Remington PROluxe Heated Hair Rollers - was £59.99, now £32.99 Braun All-in-One Style Kit Series 7 MGK7410 10-in-1 Grooming Kit - was £86.99, now £39.99 Other places to shop It's not just Amazon that's running a sale this week, a number of other UK retailers have also heavily discounted their products. If you're looking for a place to shop outside of Amazon Prime, these are all the other places offering reduced prices:
Daily Mirror
09-07-2025
- Health
- Daily Mirror
Amazon cuts price of viral snail slime face cream by 50% - now £12
Shoppers on Amazon claimed that the Korean cream brought 'undeniable benefits' to their skin Since going viral online for its undeniable benefits, shoppers are keen to include this quirky product in their daily beauty routine. The COSRX Advanced Snail 92 All in One Cream was recently reduced from its normal price during the July Prime Day sale on Amazon. Normally, a 100g pot of the day cream would cost just under £24, but with a 51% discount, shoppers can get one for £11.80 instead. Infused with 92% snail mucin, this cream claims to build a moisture barrier to "plump, hydrate, and soothe the skin". It is said to be suitable for everyday use. According to Amazon, it glides onto the skin and "revives radiance without leaving a sticky residue." It also works to repair damage after breakouts like rosacea. The product also offers a disclaimer to those concerned about animal welfare: No snails are harmed in the production process. COSRX claimed that the mucin is obtained "in a safe and environmentally friendly way." Other brands offer similar products, such as Dr Organic Snail Gel Cream (50ml for £14.99 at Superdrug) and Beauty of Joseon's Revive Serum with Ginseng & Snail Mucin (30ml for £13.50 at Boots). But the Amazon product that is heavily discounted has rave reviews from shoppers who can't deny results. One said: "This is a true skincare miracle, and I can completely see why it's a cult favourite in Korean skincare! If you're looking for deep hydration, soothing benefits, and overall skin improvement, this cream is an absolute must-try." Another added: "As someone with dry and sensitive skin that can occasionally be prone to breakouts, finding a moisturiser that truly balances and nourishes without irritation has been a challenge. This cream has been a game-changer! It's infused with snail mucin, which sounds unique, but the benefits are undeniable." A third wrote: "I've noticed a significant improvement in my skin's overall health and appearance. It's fantastic for soothing any redness or irritation, and I've found it really helps to repair my skin barrier. For those concerned about anti-aging, the plumping effect visibly reduces the appearance of fine lines, giving my complexion a healthier, more radiant glow. It's gentle enough for daily use and layers beautifully with other products." Some claimed that the product had a "very weird texture", while others suggested that it "made no difference" to their skincare. A third warned: "This product caused my sensitive skin to break out!! My friend also used the product and said it broke her out, so use with caution!" What are the benefits of snail mucin? Snail mucin, also known as snail secretion filtrate, is the natural substance secreted by snails. Despite how it's obtained, the slime is actually brimming with skin benefits with ingredients like hyaluronic acid, glycoproteins, and antioxidants, which are believed to have skin-repairing and hydrating properties. It is believed that snail handlers noticed that the clear slime that helps keep these creatures sliding along left their hands feeling softer for no other reason. Before you go directly to the source and start letting snails roam around your face, it's best to know that the end product you see in shops follows a process of being collected, purified and then incorporated into beauty products like serums and creams. According to the Mayo Clinic, "snail mucin does have moisturising and protective qualities that are good for your skin". Experts add that the mucin contains antioxidants that may help reduce signs of ageing like wrinkles, uneven skin tone and sagging. One study used snail mucus to combat the bacteria that primarily cause acne, with promising results. Snail mucin is generally considered safe for most people. However, those with allergies to snails or shellfish should avoid it, and a patch test is recommended for anyone with sensitive skin.
Business Insider
08-07-2025
- Business
- Business Insider
I'm a beauty writer and these are the 60 best Prime Day beauty deals for a summer glow-up, starting at $6
Today is the first day of Amazon's Prime Day deals, meaning it's time to lock in on which products I need this summer. It wouldn't be a true haul if it weren't for the best Prime Day beauty of my desert island items are on sale, like skincare, sunscreen, makeup, and haircare. Today, savvy shoppers can save on everything from luxury serums by Sunday Riley to everyday items like shampoo, lip balm, and pimple Day is a big opportunity for K-beauty fans like myself, with deals on popular Korean skincare. My favorite lip balm is Laneige's Glowy Lip Balm, so I'm stocking up while it's $5 off in the shade "Berry." COSRX also has a Prime Day beauty deal on its best-selling Snail Mucin Essence for nearly half this hot weather, there are hot deals hot styling tools. Today, the notoriously expensive Dyson Supersonic Origin hair dryer is on sale for $80 off. Every woman I know who owns a Supersonic agrees it is by far the best hair dryer they've ever used. I've had my own Dyson hair dryer for over 3 years, and there's truly nothing quite like it. The award-winning daily face wash with cold-pressed antioxidants to remove makeup, prevent buildup in pores, and support pH balance. Compact in size, the Laneige Lip Glowy Balm is great to bring on the go. It offers all-day hydration and a slight glossy sheen. Cure your whiteheads overnight with this 36-pack of hydrocolloid pore-cleansing stickers. This extremely hydrating 2-in-1 toner and moisturizer is a must for a complete skincare routine. Its gentle formula helps your skin feel more smooth and plump. The Cosrx Advanced Snail 96 Mucin Power Essence uses snail mucin to repair and fortify your complexion. A dense, rich moisturizing cream that's safe for dry, sensitive skin. It's meant to help boost your skin barrier so you're protected from pollutants. Behold — a beauty editor's holy grail. This is one of the best, most effective vitamin C serums on the market, infused with cold-pressed ingredients to give your skin a natural, healthy glow. The Laneige Lip Sleeping Mask is like a lip balm version of the brand's cult-favorite Water Sleeping Mask. It deeply nourishes the lips and smells delicious. There's not one, but eight types of hyaluronic acid in this sunscreen to pull moisture into your skin. Another unique feature is the color-correcting green tint, which helps to counteract redness and even out your skin tone. Wear this yummy serum-infused lip tint on its own, or as a topper with your favorite lip combo. The donut-shaped applicator helps it glide on smoothly. This hair oil provides intense hydration and nourishment for dry, frizzy hair. Known for hydrating skin and refreshing makeup, the Mario Badescu Facial Spray is made with aloe, herbs, and rosewater, and is suitable for all skin types. You can use it at a toner after cleansing or as a refresher for makeup. If you're a beginner to skincare, this serum is a great place to start. It contains vitamin C to brighten skin and hyaluronic acid to lock in moisture. Prime Day is and ideal moment to save on an otherwise-too-expensive hair styling tool. Our expert beauty reporters have tested several of the best blow dryer brushes and best hair dryers that are on sale today, so you can achieve a DIY blowout for of my favorite hair styling tools I've ever used, the Dyson Airwrap, is on sale for $100 off. For a limited time, it's priced closer than to the best Dyson Airwrap dupes we've tested. So if there were ever a moment to splurge on the real deal, it's now. This pared down version of the prestigious Airwrap has three styling attachments for salon-quality at-home blowouts. The Supersonic will cut your drying time in half. This package comes with the legendary blowdryer, plus one concentrator attachment for precision styling. The NuMe Octowand is a multi-purpose styling tool offing a variety of curl options thanks to the multiple interchangeable barrel sizes. Skip the trip to the salon and get the Revlon One-Step Volumizer Hair Dryer that blows hot air through a charcoal bristle brush. This updated version features a slimmer handle for better control, a smaller barrel for creating flips and waves, and additional heating settings for damage prevention. This Blowout Kit from T3 offers fast and gentle styling thanks to the Aire360 technology that channels airflow to thoroughly dry and curl hair safely. Use the cool shot feature to lock in your style for an extra bouncy blowout all day long. This blow dryer is especially great for folks with short hair thanks to its small barrel size (1.5 inches). You can use Prime Day to save on luxury skincare from French pharmacy staples like La Roche Posay. Serums from Sunday Riley and cleansers from Tatcha are also well below their typical treatments and hydrating creams are on my shopping list for Prime Day. My absolute favorite moisturizer for acne-prone skin is the Aestura Atobarrier 365 Cream, so I'm stocking up while it's marked down. La Roche-Posay Anthelios Ultra-Light Mineral Sunscreen SPF 50 is a physical sunscreen that protects from UVA/UVB rays and free radicals without making you look pale and shiny. This jumbo pack of barely-there blemish stickers will have you stocked up for any future breakouts. The top-tier Mighty Patch hydrocolloid bandages help erase whiteheads quickly. If you're suffering from bacne and want to clear up your complexion before the beach, here's a simple spray-on solution with B vitamins and Zinc-PCA. It curbs oil production and soothe redness. This K-beauty essential is a rich, dense cream that works to hydrate skin while helping its ability to absorb moisture. 'Using this everyday has visibly improved my very dry skin,' says associate style editor Gabrielle Chase. 'I never travel without it.' From the K-beauty brand with the best-selling snail mucin serum comes this lightweight facial sunscreen, infused with vitamin E to help strengthen the skin barrier while protecting it from UV rays. If you still have dull under-eye circles after a good night's sleep, try this brightening serum. This formula is made to soothe and tone sensitive skin, while still offering the myriad of benefits that come with vitamin C. This gel-to-foam cleanser creates a rich lather to lift grime from your pores and soften the skin's surface. These gel toner pads work to minimize pores while boosting skin elasticity. This gentle, lightweight foaming cleanser is good for oily skin types. It contains antioxidant-rich green tea extract to help clear pollutants. This clean-beauty best-seller is an exfoliating cleanser that helps brighten and even the tone and texture of your skin. After just a few days of using Good Genes, you'll notice your skin has a new glow. This product is without a doubt one of the quickest and most effective ways to achieve even, smoother, brighter, and plumper skin. This intensive moisturizer offers 120 hours of hydration and is designed for dry, sensitive skin. This serum is more effective than vitamin C, sun-safe, and nonirritating. It's also a great alternative for someone who might be sensitive to other formulas. Youth To The People's Age Prevention Superfood Cream is both green and hyper-moisturizing, making it perfect for ethically-minded folks. This super-fine cream mist helps moisturize and refresh your skin. "I keep mine in the fridge for a spritz of cooling hydration," writes style editor Gabrielle Chase. "It absorbs quickly, too." This cream is a deeply hydrating, fragrance-free moisturizer designed for dry and sensitive skin, offering up to 100 hours of moisture retention and skin barrier repair. This fast-acting formula uses salicylic acid to exfoliate and clear pores, effectively reducing the size and redness of blemishes. An oil cleanser that you can actually wash off! this gentle cleanser transforms into milk upon contact with water, leaving skin soft, replenished, and hydrated. Neutrogena Rapid Wrinkle Repair Retinol Oil Serum is a gentle-yet-effective alternative to traditional retinols that may be too harsh for sensitive skin. This serum delivers deep, lasting hydration with its fast-absorbing, non-sticky formula. Featuring a 5D complex of hyaluronic acid molecules, it plumps and soothes dry or sensitive skin while remaining hypoallergenic and free from harsh additives. I get lots of recommendations for trendy makeup tricks on Instagram. For instance, I'm now blurring my Cupid's bow with lip stain instead of using a precise liner. Another good part about Prime Day: I can get the perfect pout (without any scary needles!) using one of our top-tested lip plumping gloss and are some Prime makeup deals on products that have been reviewed by thousands of Amazon customers. This shiny, sparkly formula is among the top five on Amazon's Most Wished For list of lip plumpers. It's a K-beauty favorite with a sheer color-changing finish. The Urban Decay All Nighter Long-Lasting Makeup Setting Spray is a cult-favorite because its sweat-proof formula keeps makeup looking freshly applied for hours on end. This silky, glossy formula makes you tingle and swell into a lush pout. "It applies smoothly and leaves my lips feeling softer and fuller," according to style editor Gabrielle Chase. Inside it contains hyaluronic acid, jojoba and avocado oils. The Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer is a highly effective multi-purpose under eye concealer, which hides dark circles, brightens, and reduces the appearance of fine lines and wrinkles, with instant and long-lasting flawless results. This non-sticky lip oil is the perfect lightly tinted, glossy topper for your lip combo. It has a gentle tingling effect that plumps your lips, and it smells divine. This travel-size compact comes with six neutral shades to create the perfect smoky eye on the go. As a beauty editor, this is one of my favorite long-wear lip stains. It stays on for a good few hours — even if you're eating and drinking. Just be sure to double-check the price, since different colors have different discounts. Buxom Plumpline Lip Liner gives your pout a luscious boost thanks to an invigorating formula full of peptides and hyaluronic acid. Here are a dozen soft pink eyeshadows including rich mauve, nude rose, and deep sparkly brown shades to create a range of looks. Get fuller, smoother-looking lips with this high-shine, non-sticky gloss that delivers volume, hydration, and a syrupy finish. With buildable pigment and 17 versatile shades, you can customize your look from natural tint to bold color without compromising long-lasting moisture. These enamel-safe strips are similar to the ever-popular Professional Effects 3D Whitestrips, but Crest claims they can make teeth up to 23 levels whiter. The kit comes with 20 Professional Effects treatments and four express treatments for speedier and more dramatic results. The original Wet Brush has flexible bristles that's gentle on detangling thick curls and waves in the shower, meaning less strands down the drain. This bond builder from L'Oreal Paris is a great budget pick for those looking for a deeply nourishing hair treatment. Massage this moisturizing treatment into your scalp and leave it in for 15 minutes before your "everything shower" for a soothing effect and stronger strands. Like No. 4, the No. 5 Bond Maintenance Conditioner is sulfate-free, color-safe, and vegan. Gentle enough to be used daily, it's recommended to first focus the conditioner on the ends and distribute evenly upward. Longtake's convenient, gel perfume, is designed to deliver a consistent, long-lasting sandalwood aroma with every use. For a long-lasting hold, body & fullness from mid-lengths to ends, style with SexyHair Powder Play Volume & Texturizing Powder. This powder provides body and lift while remaining transparent for up to 48 hours. This dry shampoo works incredibly well and smells amazing. It doesn't leave behind white streaks even on dark hair, and never leaves you feeling like you just sprayed chalk on your scalp. The SolaWave Wand is an anti-aging skincare tool that uses red LED light therapy to promote the stimulation of collagen and elastin. Keep an individually-wrapped hypoallergenic makeup-remover moist towelettes in your purse or luggage during travel. Keep all your favorite cosmetics and tools organized with this multi-functional makeup case. It has special sleeves for brushes and a detachable divider. Yes, especially for beauty products because they rarely go on sale. Additionally, we've consistently found that Amazon Prime Day offers the lowest prices on some of the best everything — but a huge amount does go on sale. In years past, we've reported on some of the top beauty brands participating in the event. That includes Sunday Riley, Dyson, Laneige, and Urban Decay. Read up on our top Laneige picks in our Laneige skincare July 8, through Friday, July 11, you need an Amazon Prime membership to shop on Prime Day. When you sign up, you earn free two-day shipping, plus access to countless shows and movies via Prime Video. Sign up for a free 30-day trial to test it out before you fully sunscreen use is one of the best forms of anti-aging skincare. For our guide to the best SPF lip balms, we consulted senior vice president of The Skin Cancer Foundation, Dr. Elizabeth K. Hale, and Dr. Marie Hayag, founder of 5th Avenue Aesthetics. Dr. Hale informed us about the two groups of UV-blocking ingredients: physical and chemical. The former include ingredients like zinc oxide and titanium dioxide, while the latter has components like avobenzone and octisalate. "Look for products with antioxidants like vitamin E and vitamin C," says Dr. Hayag. "They neutralize and boost protection from free radicals produced by UV radiation and visible light."Every swimsuit season, I'm reminded that the razor I use to shave my legs with is (literally) not going to cut it when it comes to maintaining my bikini line. We tested some of the best bikini hair removal products and found that Phillips Beauty BikiniGenie Cordless Trimmer is a great little device for touching up your pubic hair. To get a smoother shave, look for shave oils and creams that contain aloe vera and vitamin E.I have high-porosity curls, so the more I wash it, the more brittle it becomes. Ever since I started using a shampoo that contains the best rosemary oil for hair growth, I notice less strands going down the drain. Briogeo has a excellent pre-wash oil that also helps clarify an itchy scalp.
