27-06-2025
Associated Alcohols shares jump 6% after launch of premium whisky ‘Hillfort' in Uttar Pradesh
Associated Alcohols & Breweries Ltd. saw its shares jump over 6% in early trade after the company announced the launch of its premium blended malt whisky, Hillfort , in Uttar Pradesh. The product is now available at select retail outlets across the state.
This launch marks a significant step in the company's strategy to strengthen its premium alcohol portfolio. Positioned as a high-quality offering, Hillfort is expected to cater to the growing demand for premium spirits in India's second-largest alcohol-consuming market.
With the successful rollout of Hillfort , the company plans to continue its premiumization journey by introducing more in-house brands. Upcoming products include Nicobar Gin and CP Vodka , along with other premium labels. These will be launched in a phased manner as part of a broader pan-India expansion strategy.
Associated Alcohols shares opened at ₹1,089.90 and, at the time of writing, reached an intraday high of ₹1,155.10, while the low stood at ₹1,087.00. The stock has shown notable movement, staying well above its 52-week low of ₹647.85 and inching closer toward its 52-week high of ₹1,496.00.
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Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
