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Independent Singapore
7 days ago
- Business
- Independent Singapore
Is Sheng Siong's upcoming Orchard Road outlet at The Cathay a shift from its 'core identity' of serving heartland communities?
SINGAPORE: Sheng Siong's first outlet in the Orchard Road area is slated to open by the end of August; however, while many netizens said the move was a 'good strategy' from the supermarket chain, others questioned if it's a shift away from its 'core identity' of serving heartland communities. Sheng Siong operates in 82 locations across Singapore and has built a reputation as a popular heartland supermarket chain. Its new 6,500 sq ft outlet will be located at The Cathay mall's basement 1 in Dhoby Ghaut, which reopened in March after major renovations began in August 2023. Mothership reported—citing a spokesperson who spoke to Shin Min Daily News —that the supermarket chain previously had a store at the former Tekka Mall, now Tekka Place. After its closure, many long-time customers called for the brand to return to the downtown area. 'This time, we are opening at The Cathay, as there is a vacant shop space available at a reasonable rental price,' the spokesperson said. He added that the mall is surrounded by residential blocks, which presents an opportunity to serve nearby residents with their daily grocery needs. Currently, the area's nearest supermarket is a CS Fresh outlet at Plaza Singapura. See also Sheng Siong donates S$200,000 to Gaza for humanitarian aid However, the move drew mixed reactions from the supermarket chain's patrons, with one stating, 'Not going to knock Sheng Siong for wanting to try something new, but imo [in my opinion] this is a departure from their core identity.' 'I've always known them as the ulu supermarket, the one that actually goes very deep into the heartlands to serve residents,' he said, sharing that while walking through a residential area in Woodlands, with almost nothing around except a funeral home, 'lo and behold, there was a Sheng Siong.' 'Their decision to set up at Orchard appears to be to serve the residential properties nearby, but frankly, I think that bunch are more of a FairPrice Finest crowd rather than a Sheng Siong one,' he added. Others were more supportive and praised the supermarket's 'good strategy.' One commenter pointed out that many migrant workers gather around Selegie Road and Dhoby Ghaut on Sundays, and if Sheng Siong offers lower prices than shops in Little India, business would be strong. 'A lot of the residents staying at Sophia Road, Adis Road, and Mount Sophia are 'shiok.' They just need to go down from level 6 to the basement at The Cathay, instead of previously having to go to Cathay level 1 and then walk to either Plaza Sing or Parklane Mall. Most residents staying in this area are PRC students studying at Kaplan nearby, and they'll likely be too lazy to walk to Parklane Mall due to work being done at One Sophia,' he added. Another noted it would also 'pull in the low-budget tourist crowd.' Meanwhile, another remarked, 'Why can't people have access to both? Supermarket shopping is such a commonplace activity that many people visit multiple supermarkets, often for access to different things.' /TISG Read also: Sheng Siong CEO Lim Hock Chee's FY2024 pay rises 20.6% to S$7.06M on bigger bonus
Sassy Mama
21-04-2025
- Business
- Sassy Mama
You Can Now Easily Get High-Quality & Nutritious Ingredients From New Zealand Right Here In SG
Get ready to 'Discover A Taste of New Zealand' because Cold Storage and CS Fresh are bringing the best of Kiwi goodness to Singapore with premium food, live performances and more. As parents, making sure our kids are fed is one thing, but making sure they eat a nutritious, well-balanced meal is another. If you're searching for something you can feel good about feeding your family, you're in luck, because the New Zealand Trade and Enterprise is partnering up with Cold Storage for a campaign where you can experience premium New Zealand products right here in Singapore! New Zealand Premium Food and Beverage So, what makes New Zealand produce so special? New Zealand is known for its ethical farming practices that prioritise quality, safety, and sustainability, making sure that every bite is as good as nature intended. These ethical farming practices go hand in hand with New Zealand's natural advantages such as clean air, lush pastures, fertile soils, and crystal-clear waters – all of which create the perfect conditions for nutritious, delicious food. It's no wonder New Zealand produce consistently wins international awards! From free-range poultry, grass-fed beef and lamb to GMO-free fruits, natural manuka honey, premium dairy and indulgent snacks, New Zealand offers food that's healthier, fresher, and ethically sourced, and are guaranteed to impress the pickiest little eaters in the family! 'Discover A Taste of New Zealand' in Singapore If you're keen to stock up your pantry with premium New Zealand products, head down to Cold Storage and CS Fresh stores islandwide to experience the best of New Zealand firsthand and learn more about where your food comes from! The three-week campaign (17 April to 7 May 2025) will run across 35 outlets, featuring well-loved New Zealand brands such as Anchor, Cookie Time, Meadow Fresh, Mother Earth, Otis, Rockit Apple, Tegel, Whittaker's, Zespri, Zeagold and more. That's not all, you can also shop from other well-loved New Zealand brands such as Comvita, Nice & Natural, Fourflax and K9 Natural, at Comvita x HoneyWorld stores, Lazada, Ace Asia Pet Care, and Kohepets respectively. The highly anticipated campaign kicked off with a launch event at Cold Storage Great World City last week, featuring special live cultural performances including a Kapa Haka and Waiata showcase by students from the Australian International School. If you missed the performances, not to worry—mark your calendars and head down to Cold Storage and CS Fresh to discover what makes New Zealand food so special! Made with Care: New Zealand food is safe, tasty, of premium quality, nutritious and ethical. 'Discover A Taste of New Zealand' fair, Cold Storage and CS Fresh stores islandwide,
Associated Press
17-04-2025
- Business
- Associated Press
Discover a Taste of New Zealand from 17 April - 7 May 2025 at Cold Storage
Safe, Tasty, Premium, Nutritious, and Ethical — Experience New Zealand's Treasured Flavours at Cold Storage & CS Fresh SINGAPORE - Media OutReach Newswire - 17 April 2025 – From 17 April to 7 May, Singapore's food lovers can journey through New Zealand's magnificent landscapes featuring a wide range of safe, tasty, nutritious, ethical and premium quality food and beverage products through the 'Discover a Taste of New Zealand' campaign. The 3-week promotion will take place across Cold Storage and CS Fresh's 45 outlets, bringing the best of New Zealand's food to Singapore shoppers. New Zealand's Premium Products Are At Cold Storage from 17 April - 7 May 2025 Some of the participating brands for this campaigns are: Anchor, Cookie Time, Meadow Fresh, Mother Earth, Otis, Rockit Apple, Tegel, Whittaker's, Zespri, Zeagold available in Cold Storage and CS Fresh. Beyond Cold Storage & CS Fresh, consumers can also explore products from Comvita (available in all Comvita x HoneyWorld stores), Nice & Natural (available on Lazada ), Fourflax (available at Ace Asia Pet Care website ) and K9 Natural (available at Kohepets ). The campaign was officially launched at Cold Storage Great World City, with a special Kapa Haka and waiata performance by students from the Australian International School. The powerful cultural showcase marked the opening of the campaign. At the launch event, Maggie Christie, New Zealand's Trade Commissioner to Singapore, noted that: 'This year marks 60 years of diplomatic ties between New Zealand and Singapore—a milestone that speaks to the strength of our friendship, especially in trade and innovation. These products demonstrate our Māori value of Kaitiakitanga — caring for people, place, and planet, not just for now but for generations to come. Sustainability is at the heart, but they are also premium and delicious!' The Secret Behind New Zealand's Premium Food & Beverage What makes New Zealand's premium food particularly special for Singaporeans is how it transforms ordinary meals into extraordinary experiences. The butter that elevates morning toast, the Mānuka Honey collected from remote wilderness that boosts immunity, and the beautifully roasted meats for family dinner – these everyday luxuries showcase New Zealand's commitment to bringing nature's best to table. As a world leader in premium food exports, New Zealand supplies 80% of its food to over 140 countries, with food and beverage products making up NZ$844 million of its total exports to Singapore in the year ending June 2024. Personal Taste Journey Begins The 'Discover A Taste of New Zealand' fair invites Singaporeans to experience this premium food culture first-hand. Sample the differences that have earned global recognition and bring home a piece of New Zealand's natural bounty to transform your own kitchen into a place where everyday meals become memorable occasions. For a complete guide to this unique culinary event, including special promotions, visit or your nearest Cold Storage & CS Fresh location. Hashtag: #NZMadeWithCare #NewZealand #MadeWithCare The issuer is solely responsible for the content of this announcement. About Made with Care The Made with Care initiative showcases New Zealand's exceptional food and beverage sector—a testament to the country's commitment to producing premium- quality products that respect both people and the planet. Led by New Zealand Trade & Enterprise (NZTE), this campaign connects discerning consumers worldwide with New Zealand's finest producers. In line with this global campaign, NZTE aims to expand the brand value of New Zealand products at a time when exporters are not able to be in-market. Since October 2020, a number of campaigns have been launched in major export markets. In Singapore, its partnership with Cold Storage & CS Fresh in the 'Discover A Taste of New Zealand' fair serves as an opportunity for consumers to learn more about the quality of New Zealand products. Facebook: About New Zealand Trade and Enterprise Te Taurapa Tūhono | New Zealand Trade and Enterprise (NZTE) is the New Zealand government's international business development agency. Our purpose is to grow companies internationally – bigger, better, faster – for the good of New Zealand. NZTE uses its extensive knowledge and global networks to help exporters of all sizes make better decisions and connect to the right partners and investors. We connect international businesses and investors with high-value growth opportunities in New Zealand.
