Latest news with #CWENCH
National Post
15-05-2025
- Business
- National Post
Cizzle Brands' Flagship Product, CWENCH Hydration™, Becomes Official Hydration Partner of Massachusetts Hockey, Minnesota Hockey, and Michigan Amateur Hockey Association
Article content Expanding on its status as the Official Hydration Partner of USA Hockey, CWENCH Hydration™ ' ' s sponsorship deals with Massachusetts Hockey, Inc. ('Massachusetts Hockey'), Minnesota Hockey, Inc. ('Minnesota Hockey'), and Michigan Amateur Hockey Association, Inc. ('MAHA') expand its presence in strategically chosen markets in the United States. These agreements will help get better-for-you sports drink, CWENCH, into the hands of thousands of youth hockey players across key markets in the US. Article content Article content TORONTO — Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce that it has further expanded its presence in the United States by entering into multi-year sponsorship agreements with the official USA Hockey affiliate organizations for each of Massachusetts, Minnesota, and Michigan. Article content Massachusetts Hockey Article content Under the terms of the sponsorship agreement, CWENCH Hydration™ will be the Official Hydration Beverage of Massachusetts Hockey, an organization that supports over 44,000 youth hockey players in the state and 6,600 hockey coaches. In addition, CWENCH will become Presenting Sponsor of #MassProud (the organization's official newsletter) and Massachusetts Hockey will also provide Cizzle Brands with experiential marketing and sampling opportunities for CWENCH Hydration™ at tournaments. Digital initiatives will include year-round presence of the CWENCH brand on Massachusetts Hockey's website, as well as collaborative posts on social media and email campaigns promoting CWENCH Hydration™. Article content Minnesota Hockey oversees close to 60,000 hockey players in the state, which represents over 1% of Minnesota's population, making it the largest state affiliate under USA Hockey. Under its agreement with Minnesota Hockey, the CWENCH Hydration™ brand will be widely promoted by the organization through its event-based and digital channels using promotional methods and tactics that include, but are not limited to, the following: Article content 'Bench Recognition' at select events, consisting of CWENCH-branded bottles, towels, and other items to be used by players and team personnel; On-site activation opportunities for game attendees through tables or display booths with CWENCH Hydration™ samples; Print advertisements in select Minnesota Hockey tournament and event programs; Print advertisements in Minnesota Hockey's publications including Let's Play Hockey (10 issues per season distributed across over 120 arenas in Minnesota), and Minnesota Hockey Journal (four issues per year, circulation of 75,000 per issue); Video advertisements during regional and state tournament games (645 games broadcasted annually on Digital promotions through Minnesota Hockey's social media profiles (over 50,000 aggregate followers); and Leveraging Minnesota Hockey's long-standing presence at the Let's Play Hockey Expo at the St. Paul RiverCentre (world's largest consumer hockey show) to host a CWENCH booth or facilitate product giveaways through Minnesota Hockey's booth at the two-day event. Article content MAHA supervises the activities of over 2,500 amateur hockey teams involving more than 50,000 players. Under the sponsorship agreement with MAHA, CWENCH Hydration™ will be recognized as MAHA's 'Official Hydration Partner' and MAHA will continuously publicize the CWENCH Hydration™ brand through its digital and social channels through a schedule of email blasts, social media posts, and a banner advertisement on the official MAHA website. CWENCH Hydration™ will also be featured through in-rink branding at MAHA hockey games with booth space for on-site activation. During live streams on CWENCH Hydration™ commercials will be shown in-game, along with a series of pre-game rolls and announcer in-game sponsor reads. Article content The agreements with Massachusetts Hockey, Minnesota Hockey and MAHA follow on Cizzle Brands' April 3, 2025 announcement that its flagship brand CWENCH Hydration™ is now the Official Hydration Partner of USA Hockey, the national governing body for the sport of ice hockey in the United States. USA Hockey's constituency includes more than one million players, coaches, officials, and volunteers across the country. The combination of these agreements position CWENCH as the go-to drink for youth hockey players in the US. Article content Since launching CWENCH Hydration™ in late May of 2024, Cizzle Brands has curated a portfolio of sponsorships, endorsements, and promotional arrangements with teams/organizations as well as individual players and figures in grassroots athletics across North America. In addition to Massachusetts Hockey, Minnesota Hockey, and MAHA, these include Cizzle Brands' sponsorship agreement with Canlan Sports (anchored by the CWENCH Centre multi-rink arena in Toronto), CWENCH Hydration™ title sponsorships of the All Canadian Volleyball Games and All Canadian Basketball Games, as well as a collaboration with Canadian hockey influencer Coach Chippy. Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'As an organization, Cizzle Brands has always been enthusiastically supportive of grassroots hockey, and so we are very proud to be adding to CWENCH's visibility among players, their friends/families, coaches, trainers, and the loyal fans who cheer for their local teams across the United States. Throughout 2025, we are strategically commercializing the CWENCH Hydration™ brand in specific U.S. regions which include Massachusetts, Minnesota, and Michigan. We were able to leverage our status as the Official Hydration Partner of USA Hockey to establish these state-level partnerships, which will help to drive awareness of CWENCH Hydration™. Our aim is to make CWENCH Hydration™ a household name among hockey families, and these immersive sponsorship agreements will play a key role in working towards this objective.' Article content Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. Article content 'John Celenza' Article content This news release contains 'forward-looking information' which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as 'plans', 'expects', 'is expected', 'budget', 'scheduled', 'estimates', 'forecasts', 'intends', 'anticipates', or 'believes' or variations (including negative variations) of such words and phrases, or state that certain actions, events or results 'may', 'could', 'would', 'might' or 'will' be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Article content Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change. Article content Article content Article content Contacts Article content Article content
Business Wire
15-05-2025
- Business
- Business Wire
Cizzle Brands' Flagship Product, CWENCH Hydration™, Becomes Official Hydration Partner of Massachusetts Hockey, Minnesota Hockey, and Michigan Amateur Hockey Association
TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce that it has further expanded its presence in the United States by entering into multi-year sponsorship agreements with the official USA Hockey affiliate organizations for each of Massachusetts, Minnesota, and Michigan. Massachusetts Hockey Under the terms of the sponsorship agreement, CWENCH Hydration™ will be the Official Hydration Beverage of Massachusetts Hockey, an organization that supports over 44,000 youth hockey players in the state and 6,600 hockey coaches. In addition, CWENCH will become Presenting Sponsor of #MassProud (the organization's official newsletter) and Massachusetts Hockey will also provide Cizzle Brands with experiential marketing and sampling opportunities for CWENCH Hydration™ at tournaments. Digital initiatives will include year-round presence of the CWENCH brand on Massachusetts Hockey's website, as well as collaborative posts on social media and email campaigns promoting CWENCH Hydration™. For more information about Massachusetts Hockey, please visit: Minnesota Hockey Minnesota Hockey oversees close to 60,000 hockey players in the state, which represents over 1% of Minnesota's population, making it the largest state affiliate under USA Hockey. Under its agreement with Minnesota Hockey, the CWENCH Hydration™ brand will be widely promoted by the organization through its event-based and digital channels using promotional methods and tactics that include, but are not limited to, the following: 'Bench Recognition' at select events, consisting of CWENCH-branded bottles, towels, and other items to be used by players and team personnel; On-site activation opportunities for game attendees through tables or display booths with CWENCH Hydration™ samples; Print advertisements in select Minnesota Hockey tournament and event programs; Print advertisements in Minnesota Hockey's publications including Let's Play Hockey (10 issues per season distributed across over 120 arenas in Minnesota), and Minnesota Hockey Journal (four issues per year, circulation of 75,000 per issue); Video advertisements during regional and state tournament games (645 games broadcasted annually on Digital promotions through Minnesota Hockey's social media profiles (over 50,000 aggregate followers); and Leveraging Minnesota Hockey's long-standing presence at the Let's Play Hockey Expo at the St. Paul RiverCentre (world's largest consumer hockey show) to host a CWENCH booth or facilitate product giveaways through Minnesota Hockey's booth at the two-day event. For more information about Minnesota Hockey, please visit: Michigan Amateur Hockey Association, Inc. (MAHA) MAHA supervises the activities of over 2,500 amateur hockey teams involving more than 50,000 players. Under the sponsorship agreement with MAHA, CWENCH Hydration™ will be recognized as MAHA's 'Official Hydration Partner' and MAHA will continuously publicize the CWENCH Hydration™ brand through its digital and social channels through a schedule of email blasts, social media posts, and a banner advertisement on the official MAHA website. CWENCH Hydration™ will also be featured through in-rink branding at MAHA hockey games with booth space for on-site activation. During live streams on CWENCH Hydration™ commercials will be shown in-game, along with a series of pre-game rolls and announcer in-game sponsor reads. For more information about MAHA, please visit: The agreements with Massachusetts Hockey, Minnesota Hockey and MAHA follow on Cizzle Brands' April 3, 2025 announcement that its flagship brand CWENCH Hydration™ is now the Official Hydration Partner of USA Hockey, the national governing body for the sport of ice hockey in the United States. USA Hockey's constituency includes more than one million players, coaches, officials, and volunteers across the country. The combination of these agreements position CWENCH as the go-to drink for youth hockey players in the US. Since launching CWENCH Hydration™ in late May of 2024, Cizzle Brands has curated a portfolio of sponsorships, endorsements, and promotional arrangements with teams/organizations as well as individual players and figures in grassroots athletics across North America. In addition to Massachusetts Hockey, Minnesota Hockey, and MAHA, these include Cizzle Brands' sponsorship agreement with Canlan Sports (anchored by the CWENCH Centre multi-rink arena in Toronto), CWENCH Hydration™ title sponsorships of the All Canadian Volleyball Games and All Canadian Basketball Games, as well as a collaboration with Canadian hockey influencer Coach Chippy. Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'As an organization, Cizzle Brands has always been enthusiastically supportive of grassroots hockey, and so we are very proud to be adding to CWENCH's visibility among players, their friends/families, coaches, trainers, and the loyal fans who cheer for their local teams across the United States. Throughout 2025, we are strategically commercializing the CWENCH Hydration™ brand in specific U.S. regions which include Massachusetts, Minnesota, and Michigan. We were able to leverage our status as the Official Hydration Partner of USA Hockey to establish these state-level partnerships, which will help to drive awareness of CWENCH Hydration™. Our aim is to make CWENCH Hydration™ a household name among hockey families, and these immersive sponsorship agreements will play a key role in working towards this objective.' About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION 'John Celenza' John Celenza, Founder, Chairman, and Chief Executive Officer This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
Business Wire
08-05-2025
- Business
- Business Wire
Cizzle Brands Announces Launch of CWENCH Hydration™ at Golf Town
TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce that Golf Town, known as Canada's golf superstore, is now carrying three of the original flavours of CWENCH Hydration™ (Blue Raspberry, Rainbow Swirl, and Berry Crush) in the hydration mix format at all 47 of its retail store locations, as well as on its website. Golf Town is the latest Canadian specialty sporting goods retailer to begin carrying CWENCH Hydration™, joining Sport Chek, Source for Sports, and Pro Hockey Life as part of the Company's strategic rollout of CWENCH in the brand's first year on the market in North America. Golf Town is part of the Sporting Life group of companies, a proudly Canadian owned and operated organization which is also the parent entity of Team Town Sports. Golf Town was founded in 1999, and has become one of Canada's leading golf retailers. Cizzle Brands will be providing sales support for Golf Town store personnel to help golfers of all ages and at all levels to elevate their hydration game. The placement of CWENCH Hydration™ with Golf Town adds to the brand's presence in Canadian golf, a footprint that Cizzle Brands has been actively building out through grassroots initiatives that include becoming the Official Hydration Drink of the Maple Leaf Junior Golf Tour (where every junior golfer participating in the 90 events nationwide will be provided with CWENCH) and the title sponsor of the MJT CWENCH Classic in August, as well as becoming the Official Hydration Drink of the Durham Junior Golf Tour. The Company is also pleased to announce that CWENCH Hydration™ will be available at prestigious golf courses and country clubs across Canada, including the Toronto Golf Club, Piper's Heath Golf Club, Hamilton Golf and Country Club, and Magna Golf Club. Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'The CWENCH Hydration™ brand has been on the market for less than a year, and we have already built up an impressive footprint in the professional, collegiate, amateur, and youth levels of several sports… including hockey, basketball, volleyball, and golf. Being a game that's typically played outdoors in the sun, golfers know how important it is to stay hydrated as a key factor in both their enjoyment and overall performance. We're excited about building the CWENCH brand in the world of golf. Between launching the product in one of Canada's leading golf retailers, sponsoring two very well-known junior golf tours, and making the product available at prestigious courses and country clubs, we've taken a big step forward in doing so.' About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION 'John Celenza' John Celenza, Founder, Chairman, and Chief Executive Officer CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
Associated Press
17-04-2025
- Business
- Associated Press
Cizzle Brands Expands Availability of CWENCH Hydration™ at all Fortinos Locations in Ontario
TORONTO--(BUSINESS WIRE)--Apr 17, 2025-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) ( the 'Company' or 'Cizzle Brands'), is pleased to announce that Loblaw banner supermarket chain Fortinos has added the ready-to-drink ('RTD') format of CWENCH Hydration™ to all 24 of its locations throughout the Greater Toronto and Greater Hamilton areas in Southern Ontario. All four original flavours of CWENCH Hydration™ RTD were officially added to Fortinos stores starting on Thursday, April 17, 2025. This press release features multimedia. View the full release here: All four original flavours of CWENCH Hydration™ in the ready-to-drink format are now available for purchase at Fortinos stores in the Greater Toronto and Greater Hamilton areas, as well as through PC Express This launch of CWENCH Hydration™ in its RTD format at all Fortinos locations complements the successful February launch of CWENCH's Hydration Mix across the chain's stores. In addition to availability of CWENCH Hydration™ RTD and hydration mix in all Fortinos supermarket locations, the full product line can be purchased online through PC Express, which can be done through this link. PC Express is an online shopping portal for Loblaw banner stores, offering 'Click and Collect' curbside/in-store pickup as well as delivery options for households in markets across Canada with over 700 pickup locations. Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'We had high expectations for CWENCH at Fortinos and it has performed better than we had expected. So we are pumped that they have picked up the RTD format of CWENCH which expands the availability of our products across their chain. As a company based in the Greater Toronto area, we know what a good fit Fortinos is for CWENCH Hydration™ as a consumer brand. We will continue developing this business relationship within the Loblaw chain, as we make each of our calculated and strategic moves to keep capturing market share in the hydration category, in which CWENCH is only continuing to grow.' About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,800 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION 'John Celenza' John Celenza, Founder, Chairman, and Chief Executive Officer CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION This news release contains 'forward-looking information' which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as 'plans', 'expects', 'is expected', 'budget', 'scheduled', 'estimates', 'forecasts', 'intends', 'anticipates', or 'believes' or variations (including negative variations) of such words and phrases, or state that certain actions, events or results 'may', 'could', 'would', 'might' or 'will' be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change. View source version on CONTACT: For further information, please contact: Setti Coscarella Head of Corporate Development [email protected] 1-844-588-2088 KEYWORD: NORTH AMERICA CANADA INDUSTRY KEYWORD: RETAIL HEALTH SPORTS SUPERMARKET FITNESS & NUTRITION GENERAL SPORTS FOOD/BEVERAGE SOURCE: Cizzle Brands Corporation Copyright Business Wire 2025. PUB: 04/17/2025 07:55 AM/DISC: 04/17/2025 07:55 AM
Associated Press
20-03-2025
- Business
- Associated Press
Cizzle Brands Lands Title Sponsorship for the CWENCH All Canadian Basketball Games
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce that its flagship brand CWENCH Hydration™ is gaining further prominence in Canadian athletics through a five-year title sponsorship agreement of the CWENCH All Canadian Basketball Games, a three-day NBA-sanctioned event for Canadian male and female senior high school basketball players taking place on Friday, April 4, 2025 and Saturday, April 5, 2025. The event will be broadcast across Canada on TSN, and will have pre-promotion during the network's coverage of the NCAA® March Madness® tournaments this month. This press release features multimedia. View the full release here: CWENCH Hydration is now title sponsor of the CWENCH All Canadian Games, a three-day event that celebrates Canada's top 24 senior male and female Canadian high school basketball players. In addition to title sponsorship of the CWENCH All Canadian Basketball Games, the five-year agreement provides Cizzle Brands with comprehensive sponsorship rights for the promotion of its brands. This includes the naming rights for the event, naming rights for the CWENCH Player of the Game, the CWENCH logo appearing on all players' jerseys, commercial spots during the national broadcast on TSN, bench rights and exclusivity in the hydration category. Also, as part the event, all of the athletes will take part in clinical sweat-testing trials to measure the impact that CWENCH Hydration™ has on performance. Supporting grassroots sports initiatives in Canada is core to Cizzle Brands' ethos as a company, and has proven to be especially impactful for the early-stage growth of CWENCH Hydration™ in the North American marketplace. In addition to Cizzle Brands' recently announced sponsorship of the CWENCH All Canadian Volleyball Games, CWENCH also sponsors 500 youth hockey teams in Canada, representing over 12,000 youth hockey players. Last year, Cizzle Brands also obtained a sponsorship deal with Canlan Sports for a major four-rink hockey complex in the Toronto area, which is now named CWENCH Centre - A Canlan Sports Community. These efforts have contributed to driving strong demand for CWENCH Hydration™, with many of its leading retail and distribution partners re-ordering product at a fast pace, as further detailed in the Company's March 6, 2025 press release. The CWENCH All Canadian Games will feature the top 24 senior male and female Canadian high school basketball players as selected by a committee including provincial and national representatives, clubs, coaches, scouts, and media from across the country. At the Athlete Institute in Orangeville, Ontario (near Toronto), participants engage in a series of activities over three days. These activities include on-and-off court training, practices and scrimmages in front of NBA personnel, a 3-Point Shootout, a Slam Dunk Competition, and Boys and Girls games. As an NBA-sanctioned event, the CWENCH All Canadian Basketball Games attract representation from the majority of the National Basketball Association's organizations. More information about the CWENCH All Canadian Basketball Games can be found on the event's website: Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'We are delighted to sponsor the CWENCH All Canadian Basketball Games. The impact that this event has had on Canadians coast-to-coast is staggering. From a brand recognition standpoint, it will be instrumental to our continued growth and, as an organization, we take great pride in supporting grassroots athletics across Canada. The CWENCH All-Canadian Games will be a key catalyst for the continued growth of CWENCH Hydration™.' Jesse Tipping, CEO of the Athlete Institute Ltd., which is organizing games, added: 'Cizzle Brands is an incredible Canadian company that puts the needs and health of young athletes at the forefront. I am proud to have CWENCH Hydration™ be the title sponsor for the games and look forward to our future together.' 'As the Official Broadcaster of the CWENCH All Canadian Games, it's an honour for TSN to shine the spotlight on Canada's emerging young basketball players,' said Shawn Redmond, VP, Bell Media Sports. 'Canadian players are making a massive impact on the sport at all levels, and the CWENCH All Canadian Games are a key stepping stone, ensuring the next generation has a national platform to showcase their talents for fans.' About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. Notice Regarding Images and Links: This press release may contain images and/or links to outside web pages, which could play an important role in providing the full context of the news update being conveyed through this press release. Some news aggregation services may remove these images and/or links at their discretion. Therefore, readers are encouraged to access SEDAR+ or the News section of the Cizzle Brands Corporation website to view this press release containing all images and/or links as originally published. On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION 'John Celenza' John Celenza, Founder, Chairman, and Chief Executive Officer CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION This news release contains 'forward-looking information' which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as 'plans', 'expects', 'is expected', 'budget', 'scheduled', 'estimates', 'forecasts', 'intends', 'anticipates', or 'believes' or variations (including negative variations) of such words and phrases, or state that certain actions, events or results 'may', 'could', 'would', 'might' or 'will' be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change. 1-844-588-2088 SOURCE: Cizzle Brands Corporation Copyright Business Wire 2025. PUB: 03/20/2025 08:30 AM/DISC: 03/20/2025 08:30 AM
