Latest news with #CXG
Zawya
12-08-2025
- Business
- Zawya
GCC Luxury Brands must adapt: New report uncovers game-changing insights into Chinese consumer behaviour
CXG, a globally respected leader in customer experience transformation and a trusted partner of over 220 luxury brands in ever-evolving markets, has delivered a pivotal new report titled 'Understanding Chinese Luxury Customers' Sentiment in 2025 and Preparing for the Future.' Examining shifting behaviors across key demographics, this in-depth study reveals key insights into the current and projected priorities of China's affluent shoppers and how this affects international luxury brands in the region. This report delivers critical insights for Maisons, fashion houses, and premium retailers seeking to maintain their leadership and relevance among luxury's most influential consumers. In a market valued at approximately CNY 800 billion (USD 110 billion) in 2025, the report offers fresh, data-led insights into evolving Chinese consumer sentiment, providing critical intelligence for European and GCC luxury brands navigating a rapidly shifting landscape. Economic Confidence Is Faltering and Reshaping Spending Habits CXG's report shows that only 55% of Chinese luxury consumers are currently confident in an economic recovery. This is a marked decline from 83% in 2023 and has led to changing patterns of wealth management. 64% of respondents say they intend to save more over the next two years, with 83% feeling the need to secure their health, 68% reserving funds for future indulgence, 49% building a nest egg for retirement, and 46% planning for their children's education. This cautious approach has led to heightened price sensitivity. 54% of Chinese consumers now actively seek the best prices on luxury items, and 48% have already purchased 'dupes' (lower-priced alternatives), with a further 47% open to doing so in the future. The trend is particularly strong in apparel and accessories, where 67% and 64% of shoppers respectively are open to alternatives. Additionally, the weak yen is attracting luxury buyers to Japan, now the preferred destination for 40% of Chinese consumers, up from just 8% in 2023. This does not mean, however, that the appetite for high-quality products and services has diminished. 81% of survey respondents say they intend to resume luxury purchases such as watches and jewelry as soon as the economy improves. Gen Z, meanwhile, is leading a present-day increase in spending on well-being, luxury travel, and experiential entertainment. The Rise of Experiential Luxury In line with global trends led by Gen Z, China is seeing a shift in preferences away from objects and toward experiences. This increases the value of travel, leisure, wellness, events, and entertainment, all of which the report indicates are likely to see an upturn over the coming months and years, regardless of the economic environment. 53% of CXG survey respondents plan to increase their spending on well-being, 49% on luxury travel, and 34% on entertainment. Cultural Nuance: The Edge for Local Brands Though Western brands are still considered more prestigious by most, China's homegrown luxury products are now becoming increasingly valued due to the very nature of being locally created and owned. While the primary motivation for Gen Z's embrace of Chinese products is affordability, 75% of Millennials and 86% of Gen X respondents have cited cultural relevance as the most important factor in choosing local products over international equivalents. With 72% of all buyers now believing China's domestic brands better reflect their own heritage, competitors outside the region must invest in more localised and meaningful storytelling to maintain or grow their connection with Chinese consumers. The Store Strikes Back: In-Person Retail Still Dominates CXG's report also found that today's younger generations prefer making high-value purchases in multi-sensory in-person environments rather than through more remote online channels. This is particularly the case for purchases over CNY 15,000 (USD 2,000), with tactile shopping and personalised service valued highly at this level of spending. However, a significant finding of the report is that these desires are not always adequately met. Retail satisfaction varies significantly, with some categories scoring as low as 23–36% on customer advocacy. This presents an opportunity for European and GCC brands, especially those with flagship stores in Milan, Paris, or key GCC cities such as Dubai and Riyadh, to lead on retail experience through exceptional service, heritage storytelling, and personalised in-store experiences. CXG's report is both a reality check and a roadmap. From immersive retail and cultural storytelling to hyper-personalisation and human-led service, it outlines clear steps for luxury brands to maintain relevance in a complex and fast-changing market. About CXG: CXG is a leading data-driven consulting and solutions provider specializing in innovative strategies to elevate customer experiences and optimize the performance of premium and luxury brands. With years of expertise from partnerships with over 220 iconic luxury brands, we guide our clients through every step of their Customer Experience and Employee Experience journeys, delivering insights and driving impactful change. We understand that customer needs are constantly evolving, and our tailored solutions are designed to meet these dynamic demands, making us the ultimate one-stop-shop for all CX transformation needs. Founded in 2006, CXG has grown into a global powerhouse, with 12 offices (including one IT hub in Tunis) catering to 85 countries and a team of more than 260 professionals. Through its expanding network of customer experience experts—comprising evaluators, learning consultants, and strategic advisors—CXG empowers luxury brands to elevate their experiences worldwide with a localized approach.
Zawya
14-07-2025
- Automotive
- Zawya
CXG appoints Mathieu Sancet as Vice President Of automotive division
CXG, a globally renowned leader in luxury customer experience and data-driven consulting, has appointed Mathieu Sancet as Vice President – Automotive Industry. With over 15 years of leadership across the premium and luxury automotive sector, Mathieu will spearhead CXG's strategic expansion in the automotive space, overseeing global initiatives designed to enhance performance, profitability, and customer-centric innovation. He began his automotive journey as a Consultant for General Motors in France, before advancing to become Deputy Manager at BMW Group France, where he contributed to regional commercial development. He later joined Mercedes-Benz AG in Switzerland as Regional Manager, overseeing strategic operations across key markets. His trajectory continued upward with his appointment as General Manager at Aston Martin Lagonda Ltd, where he led market performance and commercial strategy across Switzerland. Most recently, Mathieu founded his own consultancy in Dubai and Mauritius, advising C-suite executives and boards on growth, operations, and customer experience transformation within the automotive space. Outside the boardroom, Mathieu holds an airline pilot license, a degree in Economics and Business Management Administration, and was a former member of the Windsurfing France Team, competing in the Olympic Sailing Series. Christophe Caïs, Founder & CEO of CXG, has welcomed Mathieu to the company, stating: 'Mathieu's depth of experience across the premium automotive landscape and his proven commercial leadership makes him an outstanding addition to the CXG team. His strategic acumen and customer‑first mindset align perfectly with our vision of helping brands evolve into full lifestyle experiences. With Mathieu on board, we're poised to elevate CXG's impact and set new standards in automotive customer experience excellence.' Mathieu Sancet adds: 'I'm thrilled to join CXG at such a pivotal moment for the automotive industry. Brands today must go beyond the vehicle to deliver truly immersive, end-to-end experiences. I look forward to collaborating with CXG's exceptional team to accelerate innovation, drive global commercial success, and shape the future of luxury customer experience.' In his new role at CXG, Mathieu will drive the development and execution of commercial strategies that elevate market share and deepen client loyalty within the automotive sector. He will also champion customer experience transformation, leveraging data‑driven insights to reposition luxury automotive brands as lifestyle powerhouses. About CXG: CXG is a leading data-driven consulting and solutions provider specializing in innovative strategies to elevate customer experiences and optimize the performance of premium and luxury brands. With years of expertise from partnerships with over 220 iconic luxury brands, we guide our clients through every step of their Customer Experience and Employee Experience journeys, delivering insights and driving impactful change. We understand that customer needs are constantly evolving, and our tailored solutions are designed to meet these dynamic demands, making us the ultimate one-stop-shop for all CX transformation needs. Founded in 2006, CXG has grown into a global powerhouse, with 12 offices (including one IT hub in Tunis) catering to 85 countries and a team of more than 260 professionals. Through its expanding network of customer experience experts—comprising evaluators, learning consultants, and strategic advisors—CXG empowers luxury brands to elevate their experiences worldwide with a localized approach.
Malaysian Reserve
17-06-2025
- Business
- Malaysian Reserve
SAUDI ARABIA AWARD AT GLOBAL BRAND AWARDS 2025
LONDON, June 17, 2025 /PRNewswire/ — CXG, a leading advisory and event management company specializing in global conferences and summits, has been honoured with the title of 'Best Event Management Company, Saudi Arabia 2025″ by Global Brands Magazine (GBM) at the esteemed Global Brand Awards 2025. CXG earned this accolade for its dedication to excellence in event delivery and execution. Jay Reddy, CEO of Global Brands Magazine, stated, 'Recognizing excellence is at the heart of what we do at Global Brands Magazine. CXG's recognition as the Best Event Management Company – Saudi Arabia 2025 reflects their dedication to creativity, precision, and client-centric service. Congratulations to the CXG team for this outstanding achievement.' Eng. Mohammed Albati CEO of CXG, stated 'We are proud to be recognized by Global Brands Magazine. This award marks a milestone in our strategy. Excellence in events demands excellence from every CXG member. This recognition reflects our true formula: an exceptional team and a strong culture — the foundation of our ongoing success.' ABOUT CXG CXG is a premier event advisory and management company based in Saudi Arabia. Since 2017, it has delivered over 160 projects across 45+ cities, partnering with governments, international organizations, and industry leaders to provide event strategy, operations, technology integration, and initiative development, earning trust for precision, creativity, and reliable execution. ABOUT GLOBAL BRANDS MAGAZINE (ENGLAND) Global Brands Magazine (GBM) is one of the largest brands publications in the world, leading the way in delivering insights, news, and opinions on brands shaping the future of their industries. Based in the UK, the magazine keeps readers informed about 'best-in-class' brands worldwide. ABOUT THE GLOBAL BRAND AWARDS The Global Brand Awards celebrate excellence in brand performance, recognising companies and organisations that excel in quality, innovation, and customer-centric services across various sectors. The Global Brand Awards ceremonies are hosted at some of the world's most iconic venues, including The Address Downtown, Waldorf Astoria, Emperors Palace, JW Marriott Marquis, Galaxy Macau, and The Athenee Hotel. Continuing this legacy, this year's event was held at the esteemed Grand Hyatt in Dubai, United Arab Emirates, upholding the tradition of excellence and grandeur. See our full list of winners here : To nominate your company or leader, visit: Connect with us on social media: Facebook: : Logo – View original content:
Yahoo
17-06-2025
- Business
- Yahoo
CXG WINS BEST EVENT MANAGEMENT COMPANY - SAUDI ARABIA AWARD AT GLOBAL BRAND AWARDS 2025
LONDON, June 17, 2025 /PRNewswire/ -- CXG, a leading advisory and event management company specializing in global conferences and summits, has been honoured with the title of "Best Event Management Company, Saudi Arabia 2025" by Global Brands Magazine (GBM) at the esteemed Global Brand Awards 2025. CXG earned this accolade for its dedication to excellence in event delivery and execution. Jay Reddy, CEO of Global Brands Magazine, stated, "Recognizing excellence is at the heart of what we do at Global Brands Magazine. CXG's recognition as the Best Event Management Company – Saudi Arabia 2025 reflects their dedication to creativity, precision, and client-centric service. Congratulations to the CXG team for this outstanding achievement." Eng. Mohammed Albati CEO of CXG, stated "We are proud to be recognized by Global Brands Magazine. This award marks a milestone in our strategy. Excellence in events demands excellence from every CXG member. This recognition reflects our true formula: an exceptional team and a strong culture — the foundation of our ongoing success." ABOUT CXG CXG is a premier event advisory and management company based in Saudi Arabia. Since 2017, it has delivered over 160 projects across 45+ cities, partnering with governments, international organizations, and industry leaders to provide event strategy, operations, technology integration, and initiative development, earning trust for precision, creativity, and reliable execution. ABOUT GLOBAL BRANDS MAGAZINE (ENGLAND) Global Brands Magazine (GBM) is one of the largest brands publications in the world, leading the way in delivering insights, news, and opinions on brands shaping the future of their industries. Based in the UK, the magazine keeps readers informed about 'best-in-class' brands worldwide. ABOUT THE GLOBAL BRAND AWARDS The Global Brand Awards celebrate excellence in brand performance, recognising companies and organisations that excel in quality, innovation, and customer-centric services across various sectors. The Global Brand Awards ceremonies are hosted at some of the world's most iconic venues, including The Address Downtown, Waldorf Astoria, Emperors Palace, JW Marriott Marquis, Galaxy Macau, and The Athenee Hotel. Continuing this legacy, this year's event was held at the esteemed Grand Hyatt in Dubai, United Arab Emirates, upholding the tradition of excellence and grandeur. See our full list of winners here : To nominate your company or leader, visit: Connect with us on social media: Facebook: : Logo - View original content: SOURCE Global Brands Magazine Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Arabian Business
22-05-2025
- Automotive
- Arabian Business
UAE emerges as hub for limited-edition luxury cars amid wealth influx
The influx of ultra-high-net-worth individuals (UHNWIs) into the UAE from around the world has set off a personalisation-based trend in the ultra-luxury auto sector in the region, with wealthy buyers demanding vehicles that reflect their status, cultural identity, and individuality through bespoke creations and limited editions, industry experts said. The market is also seeing a major shift in buyer profiles, with younger purchasers – often successful entrepreneurs or upwardly mobile executives in the 18-29 age bracket – emerging as the new demand setters with frequent vehicle changes and upgrades, displaying their success through highly customised, ultra-rare vehicles. Adding to the new excitement for market players is the trend of women increasingly becoming influential in this segment, with direct purchase decision-making as they occupy more senior professional positions. 'Personalisation has of late become the defining element of the ultra-luxury automotive experience [in the UAE],' Christophe Caïs, Founder and CEO of CXG, a leading data-driven consulting and solutions provider for premium and luxury brands, told Arabian Business. 'The new set of UAE buyers specifically expect premium features, customised interiors, and climate-specific adaptations,' he said. Industry insiders said the region's favourable road infrastructure, lower vehicle costs, and accommodating tax policies add to create an ideal environment for ultra-luxury vehicles to thrive. SUVs dominate due to their versatility in both urban environments and challenging terrain, they said. The segment's newfound market drivers are evidenced by substantial investments in increasingly immersive retail experiences, with Dubai seeing the opening of the world's largest independent McLaren showroom and the inauguration of a Rolls-Royce showroom. View this post on Instagram A post shared by Rolls-Royce Motor Cars Dubai (@rollsroyce_agmc) Luxury car market trends Market players said the luxury automotive sector in the UAE – as well as in the wider Middle East – is also seeing distinctive preferences compared to other global markets. While European and Asian buyers increasingly prioritise fuel efficiency and environmental considerations due to regulations and social norms, Middle Eastern customers embrace bold displays of wealth and performance without social stigma, they said. Caïs said their clients demand vehicles that reflect their status, cultural identity, and individuality through bespoke creations and limited editions. 'This trend has reached extraordinary levels – from Rolls-Royce's diamond-infused paint finishes to Ferrari's Gulf-inspired special editions featuring regional design elements like beige leather interiors with golden embroidery,' he said. Caïs said nearly every ultra-luxury manufacturer now operates dedicated personalisation divisions, with programmes like 'Q by Aston Martin' and 'Rolls-Royce Bespoke' seeing 100 per cent customisation rates for certain models in the region. Industry observers said the fundamental driver of the current shifts taking place in the region's ultra-luxe auto sector is emotional resonance. Middle Eastern buyers want vehicles that represent their unique identity, expressed through bold colour choices, precious materials, and intricate details that ensure absolute uniqueness, they said. The shifting preferences, driven by unique regional preferences, economic strength, are projected to help the ultra-luxury automobile market in the UAE and wider region to grow at a steady close to 5 per cent rate through 2032, from the estimated over $20 billion in 2024. Luxury EVs gain momentum in UAE, KSA, wider Middle East Sector experts said electric vehicles are fast gaining traction in the ultra-luxury segment in the region, though adoption remains in early stages in some of the markets. Established brands are introducing electric flagship models, such as the Rolls-Royce Spectre and the upcoming Ferrari Elettrica, while Chinese EV leader BYD, though yet to make a mark as a luxury auto player, is making inroads into the segment with its Yangwang and Denza brands. Developments such as Saudi Arabia's Public Investment Fund (PIF) investing in Lucid Motors to establish local manufacturing in Jeddah and the UAE's aggressive push on expanding charging infrastructure, offering tax incentives, are also aiding uptick in EV adoption in the region. Caïs said the next 2-4 years promise continued growth with electric vehicles playing an increasingly central role in the region. 'Asian luxury brands like BYD will intensify competition, while autonomous driving will gradually penetrate the segment – primarily in limousine-style vehicles rather than sports cars, where the driving experience remains paramount,' he said. The CXG chief executive, however, said to maintain a competitive edge, brands must differentiate through elevated customer experiences that make clients feel part of an exclusive community. 'The real battleground, however, will be after-sales service. Over-the-air (OTA) software updates and AI-enabled deeper customisation through technologies like 3D printing will become critical differentiators, with brands implementing robust service strategies best positioned to capitalise on regional momentum,' he said.
