11-07-2025
Can West Africa Capitalize On The Growing Demand For Coffee
Demand for coffee is growing globally - but despite much of it being grown on the continent, very little is roasted locally to be sold and drunk there. West African Entrepreneur Hadi Beydoun wants to change that. In this week's special episode of the Next Africa Podcast, Jennifer Zabasajja heads to Abijan in the Ivory Coast to meet Hadi, the founder of Cafe Continent, to find out how he's planning to bring homegrown, home-roasted coffee to the African market. Then Bloomberg's Soft Commodities reporter Mumbi Gitau gives her analysis of the state of the global coffee market and Africa's place in it.
