Latest news with #CafePhoVietnamese
Business Times
18-07-2025
- Business
- Business Times
Food Empire partners AirAsia to launch ready-to-drink beverages
[SINGAPORE] Mainboard-listed Food Empire will partner low-cost airline AirAsia to co-develop and launch a new range of ready-to-drink beverages. The memorandum of understanding was signed between Food Empire's unit Empire International and AirAsia's Santan Food Services, said the statement on Thursday (Jul 17). Tony Fernandes, chief executive of AirAsia and its Malaysia-listed parent company Capital A, said that the partnership aims to create a product that reflects South-east Asia's culture and heritage. It will also pave the way for the companies to collaborate on co-branded and private label initiatives, Food Empire and Santan Food Services said. The partnership will kick off with a Vietnamese iced coffee product that will be sold on board flights of the Malaysian budget airline co-founded by Fernandes, and through regional retail channels under the Santan brand. With evolving consumer preferences in mind, the companies said they aim to deliver 'authentic and great-tasting Vietnamese iced coffee products that cater to modern lifestyle trends, including healthier options with less sugar'. Tan Wang Cheow, executive chairman of Food Empire, said: 'This collaboration with Santan aligns with our strategy to cater to consumer trends and bring an authentic CafePho Vietnamese coffee experience on AirAsia flights, so that more people can enjoy our great-tasting beverages.' Food Empire is a multinational food-and-beverage manufacturing and distribution company headquartered in Singapore. Its portfolio spans instant beverages, snack foods and food ingredients, including coffee mixes, chocolate drinks, instant cereal blends and potato chips. It sells products in more than 60 countries globally.
Business Times
18-07-2025
- Business
- Business Times
Food Empire, AirAsia partner to launch ready-to-drink beverages
[SINGAPORE] Food Empire will collaborate with low-cost airline AirAsia to co-develop and launch a new range of ready-to-drink beverages. The collaboration was formalised with a memorandum of understanding signed between Food Empire's subsidiary Empire International and AirAsia unit Santan Food Services, said both companies on Thursday (Jul 17). It will kick-off with a Vietnamese iced coffee product that will be sold on flights of the airline co-founded by Tony Fernandes and through retail channels across the region. This will pave the way for the companies to explore further co-branded and private label initiatives across a wider range of beverages and snack products. Fernandes, the chief executive officer of AirAsia and its parent company Capital A, said that the partnership aims to create a product that reflects South-east Asia's culture and heritage. Wang Cheow, executive chairman of Food Empire said: 'This collaboration with Santan aligns with our strategy to cater to consumer trends and bring an authentic CafePho Vietnamese coffee experience on AirAsia flights, so that more people can enjoy our great-tasting beverages.'
