Latest news with #CaioAmato
Hype Malaysia
21-07-2025
- Entertainment
- Hype Malaysia
Culture-Shaking Collab Drops As Travis Scott Joins Oakley As Chief Visionary
This gives us life! After years of Travis Scott fuelling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural powerhouses have come together to officially partner and reimagine eyewear, apparel, and more. Oakley has officially named Travis Scott as their first-ever Chief Visionary, announcing a multi-year partnership that will reimagine the brand's creative future. Travis Scott and his Cactus Jack team will work closely with Oakley to push the boundaries of design, innovation, and cultural impact to new heights. Throughout recent years, Travis Scott has been a huge driving force on Oakley's cultural renaissance, integrating the brand's signature eyewear and iconic logo into his post-apocalyptic tour wardrobe, helping shape its resurgence through organic connections and creative alignment. His arrival as Chief Visionary marks a new chapter in Oakley's 50-year legacy of making the unconventional feel inevitable. 'Today marks a bold new chapter in Oakley's history as we proudly welcome Travis Scott as our Chief Visionary – a title that speaks to creativity, belief, and purpose, to forge something that's not only different – it's defining,' said Caio Amato, Global President of Oakley The partnership will see Travis Scott and his Cactus Jack creative team working together with Oakley's team to create new campaigns, reimagine Oakley's classic catalogue of styles, and offer perspective on Oakley's future eyewear and apparel, featuring some of Travis' on-stage tour favourites. The two parties will also create totally new eyewear styles together and introduce collaborative apparel through Travis Scott's Cactus Jack brand lens. 'I'm inspired by what people think can't be done. It's about pushing culture and reworking ideas to see how far they can go,' said Travis Scott, Oakley Chief Visionary. 'Oakley's design game is next level, and I had to be part of that. We're building something that blends legacy with the future – this is just the beginning.' To celebrate the launch of the partnership, three Day Zero items have been made available on Riffing on classic sunglass shop marketing materials, the limited drop includes a 3-poster pack and two apparel pieces offering an early glimpse into what's to come. Stay tuned for more: @travisscott // @oakley // shop on
USA Today
20-06-2025
- Business
- USA Today
Oakley and Meta to launch new AI glasses. What do they do?
Meta and Oakley have partnered to create new glasses that utilize artificial intelligence to serve users while they serve looks. The tech giant and the sports equipment chain unveiled their new Oakley Meta HSTN on June 20, allowing users to access assistive technology without laying a hand. With a built-in camera and open-ear speakers, the water-resistant frames will allow users to listen to a podcast, stream their favorite playlist or record a day in their life in Ultra HD (3K) footage, according to Meta. With the use of AI, users can ask Meta questions regarding weather, restaurants, culture or more. A video trailer shared by the two companies shows that users can ask "Hey Meta, how strong is the wind today?" or say "Hey Meta, take a video" to get immediate assistance. "Together with Meta, we are setting new bounds of reality," Oakley Global President Caio Amato said in a news release. "It is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports." The collaborative product comes after Meta worked with Ray-Ban for its smart glasses that debuted in 2023 and have sold millions, Meta said. When will Oakley Meta HSTN glasses be available, and how much? A release date for the Oakley Meta HSTN glasses collection has not been shared, but Meta hinted that they will drop later this summer. Customers hoping to be the first to get their hands on the new model can preorder it for $499 starting on July 11, with the retail price expected to drop to $399 later this summer. Watch the Oakley Meta HSTN product trailer Which countries will the Oakley Meta HSTN be made available? The Oakley Meta HSTN will be available for purchase later this year in the following countries: Meta said it aims to sell the products to customers in Mexico, India and the United Arab Emirates later in 2025. How to get the Oakley Meta HSTN? Those who want to be among the first to know about the availability of Oakley Meta HSTN glasses can sign up for updates here and at
