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Yahoo
25-07-2025
- Business
- Yahoo
Red Lobster's new CEO brought seafood chain back from brink of bankruptcy. He did it by reading customers' comments
Red Lobster's new CEO brought the seafood chain back from the brink of bankruptcy and he did it by reading customers' comments. Last month, Red Lobster launched its comeback menu with new crab-themed dishes, including table-side seafood boils, and it seems to be working. Until September 14, seafood lovers may choose between the Mariner's Boil, which features a Maine lobster tail, and the Sailor's Boil, which features smoked sausage. These boils can be enjoyed with a choice of three different seasonings, including Garlic Butter, Cajun Butter and Old Bay. The waiter shakes up the seasoning with the seafood in a bag right in front of the customers. Damola Adamolekun, Red Lobster's 36-year-old CEO, told ABC News' Good Morning America Thursday, 'We read the comments to see what people are saying. We try to react quickly to deliver what they want.' "There was a group of people saying, 'We want more heat, more spice, more flavor options.' And within a week, we turned it around and added a spicy option, an extra spicy option, a new flavor, Old Bay and Parmesan, and Cajun sausage. And we did that within a week," the executive added. Under the leadership of Adamolekun, Red Lobster has been successfully restructured following the company's bankruptcy filing in May 2024. The seafood joint previously had to close more than 100 of its nearly 650 restaurants amid financial struggles, which were inflicted in part by its endless shrimp fiasco. Red Lobster ended up losing $11 million from an original once-a-week promotion the company made a permanent menu item. The all-you-can-eat shrimp deal caused chaos with customers eating more seafood than the restaurant could afford, staying at their tables for hours and lengthening wait times for other customers. Adamolekun told GMA the company has no intentions of putting endless shrimp back on the menu. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


The Independent
24-07-2025
- Business
- The Independent
Red Lobster's new CEO brought seafood chain back from brink of bankruptcy. He did it by reading customers' comments
Red Lobster 's new CEO brought the seafood chain back from the brink of bankruptcy and he did it by reading customers' comments. Last month, Red Lobster launched its comeback menu with new crab-themed dishes, including table-side seafood boils, and it seems to be working. Until September 14, seafood lovers may choose between the Mariner's Boil, which features a Maine lobster tail, and the Sailor's Boil, which features smoked sausage. These boils can be enjoyed with a choice of three different seasonings, including Garlic Butter, Cajun Butter and Old Bay. The waiter shakes up the seasoning with the seafood in a bag right in front of the customers. Damola Adamolekun, Red Lobster's 36-year-old CEO, told ABC News' Good Morning America Thursday, 'We read the comments to see what people are saying. We try to react quickly to deliver what they want.' "There was a group of people saying, 'We want more heat, more spice, more flavor options.' And within a week, we turned it around and added a spicy option, an extra spicy option, a new flavor, Old Bay and Parmesan, and Cajun sausage. And we did that within a week," the executive added. Under the leadership of Adamolekun, Red Lobster has been successfully restructured following the company's bankruptcy filing in May 2024. The seafood joint previously had to close more than 100 of its nearly 650 restaurants amid financial struggles, which were inflicted in part by its endless shrimp fiasco. Red Lobster ended up losing $11 million from an original once-a-week promotion the company made a permanent menu item. The all-you-can-eat shrimp deal caused chaos with customers eating more seafood than the restaurant could afford, staying at their tables for hours and lengthening wait times for other customers. Adamolekun told GMA the company has no intentions of putting endless shrimp back on the menu.

24-07-2025
- Business
Red Lobster CEO reveals fate of endless shrimp deal, says tariffs won't impact diners
The CEO of Red Lobster has successfully corrected course, sailing the company into smoother waters financially after successfully navigating restructuring to exit bankruptcy -- and now, the popular seafood chain has lured diners back to restaurants with fresh menu items, promotions and promises to keep listening while keeping prices down. "We want to be exciting, relevant and compelling for our guests -- and one of the ways you do that is through menu innovations," Damola Adamolekun told "Good Morning America" in an exclusive interview Thursday. "People are having fun as an experience, which is an important differentiator to get people back into the restaurants." Red Lobster CEO says endless shrimp will not return The endless shrimp promotion that sank Red Lobster's bottom line in 2021 and forced the restaurant chain into bankruptcy will not be returning. "We don't have any plans to bring it back," Adamolekun said. "We listen intently to customer comments and try to react really quickly to deliver people what they want." Red Lobster addresses tariffs, says no planned impact on customers As the world's largest seafood buyer, Adamolekun addressed possible concerns over President Trump's so-called reciprocal tariffs that are scheduled to take effect Aug. 1. Red Lobster sources nearly 90% of its menu -- lobster and crab -- from North America and Canada, the 36-year-old CEO explained, but added, "We do import products as well -- so on those products we'll pay a tariff like everybody else." "That impacts our business, and our intention is not to pass that through," Adamolekun said. "We're not intending to do any more price increases for the rest of the year, regardless of what happens with tariffs." Red Lobster relies on menu innovation, listening to customer feedback The most recent example of Red Lobster's agile response to customer feedback and menu innovation, which Adamolekun said is a key pillar to earning diner loyalty, are the iterations to the already popular seafood boils that launched last month. "We read the comments to see what people are saying. We try to react quickly to deliver what they want," he said. The tableside experience -- where the waiter shakes up seasoning in a bag of steaming crustaceans -- first hit menus in June with three flavor options: Roasted Garlic Butter, Cajun Butter or Old Bay seasoning. "There was a group of people saying, 'We want more heat, more spice, more flavor options.' And within a week, we turned it around and added a spicy option, an extra spicy option, a new flavor, Old Bay and Parmesan, and Cajun sausage. And we did that within a week," Adamolekun said.


Indianapolis Star
25-06-2025
- Entertainment
- Indianapolis Star
Red Lobster's Crabfest 2025 menu has boils, appetizers and special cocktails
Red Lobster is back with its annual crab event, Crabfest, according to a June 23 press release. The promotional event is lined up with a set of new scrumptious menu items and customizable seafood boil options. Here's how to take advantage of the limited-time offer and get your hands on some crab. Crabfest is available for diners from June 23 until Sept. 14. A post shared by Red Lobster (@redlobster) Guests can customize their seafood boil during Crabfest by choosing between the Mariner's Boil, which features a Maine lobster tail, a dozen shrimp, snow crab legs, corn and red potatoes, or the Sailor's Boil, which features a mix of shrimp, smoked sausage, corn and red potatoes. Each boil can be finished with a choice of Roasted Garlic Butter, Cajun Butter or Old Bay seasoning. Diners can also take advantage of the restaurant's Crab Your Way offering, which allows you to purchase a full pound of crab legs prepared your way over crispy potatoes. Diners can choose between Snow Crab or Bairdi Crab for $9 and choose between Simply Steamed, Roasted Garlic Butter, Cajun Butter or a new Old Bay and Parmesan flavoring. Here's a list of other new Crabfest menu items: Here's Red Lobster's "Festival Summer of Sips" lineup: Find your nearest Red Lobster on the chain's website. The chain has restaurants in the following Indiana cities: