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Visit Malaysia 2026: Scoot Partnership Set To Drive Tourism Growth

Scoot Chief Commercial Officer, Calvin Chan, Scoot Director of Marketing, Communications and Loyalty, Agatha Yap, Director of Tourism Malaysia (Singapore), Norliza Md Zain and High Commissioner of Malaysia to Singapore, H E Dato' Dr Azfar Mohamad Mustafar Scoot, the low-cost subsidiary of Singapore Airlines, and Tourism Malaysia have signed a three-year Memorandum of Collaboration (MoC) to promote Malaysia as a top travel destination in the run-up to Visit Malaysia 2026. The MoC, effective until August 2028, aims to enhance visibility of Malaysian cities through integrated marketing campaigns, co-branded initiatives, targeted digital promotions, and familiarisation trips. Scoot Chief Commercial Officer, Calvin Chan and High Commissioner of Malaysia to Singapore, H E Dato' Dr. Azfar Mohamad Mustafar (Left to Right) The partnership will focus on key regional markets, including Australia, China, Indonesia and Singapore. Scoot currently operates 115 weekly flights to 11 Malaysian cities and is set to launch services to Kota Bharu on October 26 2025, increasing its network to 12 cities. Tourism Malaysia Director General Datuk Manoharan Periasamy said the collaboration comes at a crucial time as Malaysia ramps up efforts for Visit Malaysia 2026. 'Leveraging Scoot's extensive network will allow us to tap into high-potential regional markets. As of May 2025, Malaysia recorded a 20.4% year-on-year surge in international arrivals to 16.9 million, with Singapore being the top source market,' he said. Scoot's Director of Marketing, Communications and Loyalty, Agatha Yap, expressed optimism about the partnership, highlighting Malaysia's appeal and the convenience of a 30-day visa-free stay for regional travellers.